Essay: Growth of online trading in India

As per the title suggest the project report has been prepared regarding the growth of online trading in India. Online trading was initiated by NSE in India and soon after the other exchanges also followed it.

There was a major boom in year 2000 when a large number of online trading companies came with a bang but only few were able to survive because of lack of computer knowledge and low internet penetration. There are two types of online trading companies one is the banking online trading companies and the other is non-banking trading. A few examples of banking online trading companies are HDFC securities, ICICI direct.com, UTI securities etc.

On the other hand non -banking trading companies are SMC Global Securities, IL&FS Invest smart, Religare Securities, Angel Broking, Reliance Money etc. A study was undertaken to determine the growth of various online trading companies in India in terms of trade done by them through online and services provided by them.

Major findings indicates that out of a survey of 200 respondents it was seen that most of the investors prefer online trading because of few major factors such as time saving convenience, protection from fraudulent brokers etc. although during my research project I’ve seen that most of the respondents feel online trading, a secure way of investing into stock market still a few of them feel that it is unsafe and a little complicated even though they possess information about online trading.

Today the online trading companies having cut-throat competition in terms of brokerage, discounts, lower margin money, zero balance accounts, etc. Due to the rising education awareness and use of internet there is a huge potential for online trading in future and companies must come up with innovative offerings to capture the untapped market.

PROJECT DETAILS

PROJECT TITLE:

“Growth of Online Trading in Indian Capital Market”

TITLE JUSTIFICATION:

The above title is self-explanatory. This study mainly deals with growth and development of online trading in India since its inception in the year 2000. Due to subprime mortgage crisis in year 2008 NASDAQ and S&P 500, two major stock exchange of the world entered into the bearish market. It also affected the stock market all over the world including India. It is the challenge for the growth and development of trading in India that’s why I chose this particular topic for the study.

SCOPE OF STUDY:

Since the year 2000 a big boom has been witnessed in the Indian Stock Market when the market showed the coming up of Online Trading System. Many online stock trading companies came but initially due to lack of online trading some companies vanished and some survived. The companies which survived are getting the handsome returns also attracting the foreign Investment Companies. Nowadays this sector is facing cut-throat competition and also provides huge growth prospects. The study then goes to evaluate and analyze the findings so as to present a clear picture of the trends in the online trading sector.

RESEARCH OBJECTIVES:

The objectives of my research project is –

1. To determine the growth and future of online trading industry in India

2. To understand the customer perception of online trading.

3. To see the type of technology used by stock exchanges and by the Indian customer in online trading

4. To determine what type of products the customers deal while doing the online trading.

5. To understand the presence of major online traders in the Indian market and looking about the features provided by them

6. To find out the important factor which do mostly affect to the customer

7. To be able to compare and analyze the various Financial Products.

8. Business development and revenue generation.

RESEARCH METHODOLOGY

The research methodology for the project completed in two phases:

First Phase is the collection of Secondary Data: This involves the collection of Secondary data using internet and internal sources for comparison ofOnline trading account of other Broking houses in the market like ICICI Direct, MOTILAL Oswal, Religare and Reliance Money etc. This also involves talking to their executives regarding various features provided to the customer along with their Brokerage structure.

Second Phase is Collection of Primary Data and Analysis: After collecting the Secondary data the next phase will be collection of primary data using Questionnaires. The questionnaire will be filled by around 200 people who will be mainly from Delhi/NCR and Kolkata region. The sample will consist of people who are employed or are clients of Punjab National Bank dealing in investment options to know their financial requirements. Based on these requirements different investments will be informed to them for further perusal. The data collected will be then entered into and MS-excel for analysis of the data collected.

RESEARCH DESIGN

Exploratory and descriptive research

The research is primarily both exploratory and descriptive in nature. The sources of information are both primary and secondary. The secondary data has been taken by referring to various magazines, newspapers, internal sources and internet to get the figures required for the research purposes. The objective of the exploratory research is to gain insights and ideas. The objective of the descriptive research study is typically concerned with determining the frequency with which something occurs. A well-structured questionnaire was prepared for the primary research and personal interviews were conducted to collect the responses of the target population.

SAMPLING METHODOLOGY

Sampling Technique: Initially, a rough draft was prepared a pilot study was done to check the accuracy of the Questionnaire and certain changes were done to prepare the final questionnaire to make it more judgmental.

Sampling Unit: The respondents who were asked to fill out the questionnaire in Delhi are the sampling units.These respondents comprise of employees and clients of PNB. The people have been interviewed in the open market, in front of the companies, telephonic interviews and through other sources also.

Sample Size: The sample size was restricted to only 200 respondents.

Sampling Area: The area of the research was New Delhi and Kolkata

LIMITATION OF THE STUDY

The various limitations of the study are:

• People were not willing to fill the entire questionnaire due to the less time available to them

• Some respondents might be hesitant to divulge personal and financial information which can affect the validity of all responses

• There is lack of awareness among people about investing in stock market. So the people who are aware of such things were found in specific areas for survey purposes.

• Most people are comfortable with traditional system in small towns and like to trade from their respective brokers, hence not providing a true opinion of theirs.

• Some of the respondents who did not do online trading were able to respond to only few questions.

• The survey was done in the Delhi and Kolkata region and may not truly express the opinion of whole country.

COMPANY PROFILE

SMC GLOBAL

BACKGROUND:

SMC Group was registered in the year 1994 though it has been in operations since 1990. It is one of India’s leading financial services and investment solutions providers. SMC has been rated as India’s best Equity, Derivatives & Currency Broker and Broking house with the largest Distribution Network.

SMC is a Delhi based company but over the years, it has expanded its operations domestically as well as internationally. Its existing network includes regional offices at Mumbai, Kolkata, Chennai, Ahmedabad, Jaipur, Hyderabad, Bangalore plus a growing network of branches and 2500+ registered sub-brokers and authorized persons spread across 550+ cities and towns in India. SMC is also amongst the first financial firms in India who have expand operations in the lucrative gulf market, by acquiring license for broking and clearing member with Dubai Gold and Commodities Exchange (DGCX). They have a workforce of more than 3000 employees and over 20000 registered associates serving to the financial needs of a large base of investors.

SMC offers a large variety of financial services which includes institutional and retail brokerage of equity derivatives; commodities, currency, online trading, depository services, distribution of IPOs, mutual funds, fixed deposits and bonds. There are dedicated desks for NRIs and institutional clients, insurance broking (both life and general), clearing services, margin financing, investment banking, portfolio management, wealth advisory & research. It is a provider of one of best trading platforms in terms of speed, convenience and risk management to trade in NSE, BSE, NCDEX, MCX, NMCE, ICEX, ACE, USE, NCDEX SPOT, MCX-SX and DGCX.

PROMOTERS

Mr. S C Aggarwal(Chairman & Managing Director, SMC Group)

Mr. Aggarwal is a promoter of the SMC Group. He has rich and extensive experience of more than 23 years. He is a fellow member of the Institute of Chartered Accountants of India (ICAI). He has an in-depth knowledge and strong understanding of various intricacies of Securities Market and Financial Services. It is through his exceptional leadership skills and outstanding commitment towards the company that SMC received several accolades. His efforts have led to the diversification of group business from Stock Broking and Arbitrage to Commodity Broking, IPOs & Mutual Funds distribution, Insurance Products, Merchant Banking, Wealth Management and Advisory Services. He is the chairman of the India European Union Business Promotion Council of ASSOCHAM, co-chairman of the National Council of Capital Markets and a senior member of the management committee of ASSOCHAM. He has also acted as a member of the expert group on behalf of ASSOCHAM Working Group constituted by the Ministry of Corporate Affairs and the Cost Accounting Board.

Mr. Mahesh C Gupta (Vice Chairman & Managing Director, SMC Group)

Mr. Mahesh C Gupta is a Promoter of the SMC Group with more than 25years of widespread experience in Securities Market. He is a fellow member of the Institute of Chartered Accountants of India. His extraordinary leadership skill, astute business acumen and disciplined life style have helped SMC strongly diversify to a fully-fledged financial services firm with presence across 550 cities providing Brokerage services in equity, commodity, currency & derivatives, depository services, clearing services, Investment banking, portfolio & wealth management, distribution of Insurance, IPOs, Mutual Funds, Fixed Deposits and other 3rd party products. His principles of honesty, transparency and moral integrity have given SMC strong foundation based on which it has become India’s leading financial services provider. Mr. Gupta has also given his vital contribution in various conferences & seminars on securities market.

Mr. D K Aggarwal (Chairman & Managing Director – SMC Comtrade Limited ; Chairman & Managing Director – SMC Capitals Limited; Chairman & Managing Director – SMC Investments & Advisors Ltd )

Mr. DK Aggarwal is a promoter and one of the key architects of success of the SMC Group. Innovation in offerings, Branding, Research and Arbitrage are his forte. He has more than 23 years of wide and rich experience in Equity and Commodity Broking and Arbitrage. He is an eminent speaker and regularly presents his views and expertise on various market related issues through print and television media. He is also a fellow member of the Institute of Chartered Accountants of India. He is the Immediate Past President of Commodity Participants Association of India.

SERVICES PROVIDED

• Broking

1. Equities & Derivatives

2. Currency

3. Commodities

4. Clearing Services

5. Institutional Broking

6. Loan Against Securities

• Research

• Online Trading

• Insurance Broking

• Investment Banking

FEATURES OF THE PRODUCTS

1. EQUITIES & DERIVATIVES

They have an experienced team of Research Analysts and Advisory Managers who guide the clients to appropriate solutions, backed by in-depth research, knowledge and expertise on a regular basis. They constantly help the clients with strategies for equity and derivatives investment, recommendations for trading on futures and options, hedging with Nifty and other products and opportunities of near risk free arbitrage between various segments.

Facilities Offered:

CALL & TRADE: The clients can enjoy trading by simply calling to dealing desk at their branch or sub-broker with whom the client’s account is opened.

ONLINE TRADING:

• Browser Based: The client can trade at their fingertips by visiting www.smctradeonline.com and login into their Online Equity section.

• Application Based: privilege users can download and install the application on their Desktop PC, Smart phone or Tablet device.

2. CURRENCY:

Currently in India, there are four major exchanges offering Currency future trading – NSE, BSE, MCX-SX and USE. SMC Global Securities is a Trading cum Clearing Member of all these exchanges for the currency segment. They believe in the tremendous potential of currency future to become a dominant force of the Indian financial market with a turnover which can outperform even equity and commodity segment.

SMC Complex International DMCC (part of SMC Group) is one of the initial, leading and experienced clearing and broking members of Dubai Gold and Commodities Exchange (DGCX). It offers trading in Forex (USD/INR, USD/EUR, USD/GBP, USD/JPY), Gold, Silver, Crude (WTI & Brent) and Steel Rebar Contracts.

Facilities Offered:

CALL & TRADE: The clients can enjoy trading by simply calling to dealing desk at their branch or sub-broker with whom the client’s account is opened.

ONLINE TRADING:

• Browser Based: The client can trade at their fingertips by visiting www.smctradeonline.com and login into their Online Equity section.

• Application Based: privilege users can download and install the application on their Desktop PC, Smart phone or Tablet device.

3. COMMODITIES

SMC Comtrade Limited, a key constituent of SMC Group of Companies, came into existence at the very start of Commodity Exchanges in India.Their research team guides the investors to make wise trading and investment decisions in metals, agri – commodities, bullions and crude oil.

SMC Comex International DMCC is one of the initial, leading and experienced clearing and broking members of Dubai Gold and Commodities Exchange (DGCX). It offers commodity trading in Gold, Silver, Crude (WTI & Brent), Forex (USD/INR, USD/EUR, USD/GBP, USD/JPY) AND Steel Rebar Contracts.

Facilities Offered:

CALL & TRADE: The clients can enjoy trading by simply calling to dealing desk at their branch or sub-broker with whom the client’s account is opened.

ONLINE TRADING:

• Browser Based: The client can trade at their fingertips by visiting www.smctradeonline.com and login into their Online Equity section.

• Application Based: privilege users can download and install the application on their Desktop PC, Smart phone or Tablet device.

4. CLEARING SERVICES

SMC is one of the leading clearing members, which currently manages the clearing services for more than 259 trading members in different segments of different exchanges.

Facilities Offered:

They are offering Clearing and Settlement Services in the following exchanges:

1. Equity Derivatives: NSE F&O, BSE F&O AND MCX-SX F&O

2. Currency Derivative: NSE (Currency), BSE, MCX-SX (Currency) and USE

3. Commodity Derivative: MCX, NCDEX, ICEX, ACE, NMCE, UCX, NCDEX SPOT, and DGCX

4. Debt Segment: NSE, BSE and MCX-SX

5. INSTITUTIONAL BROKING:

Institutional Broking Services at SMC cater to the investment needs of leading domestic and foreign institutional investors backed by incisive research. This division is one-stop investment gateway and knowledge repository for the clients, servicing their unique and sophisticated needs.

Facilities offered:

Their efficient trade execution, quality research, top quality human resources and complete compliance with stock exchange regulations as well as business standard ethics lend towards their exemplary institutional services to investors through:

• IPOs

• Equities

• Derivatives

• Mutual Funds

SMC also focuses on identifying undiscovered value stocks to investors through their gamut of institutional research services. This division is well suited to the investment side of all classes of institutional investors including Mutual Funds, Insurance Companies, Banks and FIIs.

6. RESEARCH:

With the EIC (Economy, Industry, Company) approach, their research team offers timely Research reports covering investment summary, Equity trend, sector trends, commodity trend, currency trend, along with the trend of world markets. The same is covered in their esteemed weekly magazine “Wise Money”. They have a team of highly experienced analysts in all the segments such as Equity, Commodity, Derivatives, Mutual Funds and Currency.

Facilities Offered:

• Equity Reports

1. Equity Morning Mantra

2. Derivatives Daily

3. Daily and Weekly Corporate Action Meter

4. Equity Techno Funda Report

5. Annual Top Picks

• Commodities Reports:

1. Commodity Daily Report (English/Hindi)

2. Special Commodities Updates (English)

3. Monthly Report on Bullions & Energy (English/Hindi)

4. Monthly Report on Base Metals (English/Hindi)

5. Monthly Report on Spices (English/Hindi)

6. Monthly Report on Oilseeds (English/Hindi)

7. Monthly report on other Commodities (English/Hindi)

8. Commodities Techno Funda (English/Hindi)

9. Commodity Weekly Outlook (Hindi)

10. Commodity Annual Outlook (English/Hindi)

• Currency Reports:

1. Currency Daily Buzzer

• IPO and Mutual Fund Reports:

1. IPO Report (As and When)

2. Mutual Fund Weekly Update

• Special Reports:

1. Result Updates

2. Pre-Budget Analysis

3. Post-Budget Analysis

4. RBI Policy

• Newsletters:

1. Wise Money

• SMS Service

• Chat Rooms.

7. ONLINE TRADING:

SMC Online is investors’ single gateway for all their financial needs. Now, investors can invest online in Equities, Commodities, IPOs, Mutual Fund Schemes and Currency Futures anywhere anytime. Investors can access a multitude of resources like live quotes, charts, research advice and online assistance to help them make informed decisions. They can also access their account from anywhere using SMC’s Call-N-Trade services.

Facilities Offered:

SMC Trading Platforms offer investors the ease and convenience of an uninterrupted trading experience. SMC offers seamless Online Trading experience with freedom to opt for a product that meets the investor’s needs:

• SMC SELECT – Easy to use simple web-based trading platform for beginners

• SMC EXCLUSIVE – Advanced web-based trading platform with live streaming quotes

• SMC PRIVELEDGE – Software based trading platform for active traders

• SMC MOBITRADE – state-of-art mobile trading application

• SMC TABTRADE – state-of-art tablet trading application

Clients opting for above mentioned products get facility to invest in IPOs and Mutual Fund Schemes at no extra cost.

8. INSURANCE BROKING:

SMC offers risk management services and a complete range of insurance solutions through its subsidiary company SMC Insurance Brokers Pvt. Ltd. The company holds a Direct Insurance Broker’s license from Insurance Regulatory and Development Authority (IRDA) and provides a wide array of Life Insurance and General Insurance products under professional guidance of experts in the field. SMC provides customized solutions to individual clients, small and medium enterprises as well as to the leading corporate houses and institutions across the country. Their philosophy is “a transaction is for a moment but a relationship is forever”.

Value Addition for Their Customers:

• Comprehensive Risk Portfolio Management including identification, measurement, assessment and handling of the risk, of which insurance is an integral part

• Designing of customized and qualitative insurance program

• Offer of choices while recommending suitable insurance policies

• Assistance in deciding sum insured to avoid under-insurance

• Due to their volume of business, knowledge of market and expertise, they are able to obtain the best possible premium rates.

• Selection of Policy wording and clauses where choice is available

• Assistance in processing of claims to obtain fair and prompt settlement from Insurance Companies

9. INVESTMENT BANKING:

SMC Capitals Limited is the Investment Banking arm of SMC group and is a SEBI registered Category I Merchant Banker with strong management team; financial sponsors and corporate partners to help corporate clients achieve their financial and strategic goals. They offer a wide spectrum of investment banking services covering Corporate Advisory, Public Placement and Debt Syndication, Merger and Acquisition Advisory, Valuation Services and ESOP.

Facilities Offered:

• Corporate Advisory

• Public Issue Management

• Capital Restructuring

• Private Equity and Debt Syndication

• Buybacks

• Delisting

• ESOP

• QIPs

• FCCBs

• Merger & Acquisition Advisory

• Valuation Services

COMPETITORS

1. ANGEL BROKING

Angel Broking Group has emerged as one of the major retail broking houses in India. It was incorporated in 1987, and has a membership of BSE, NSE, NCDEX and MCX. Angel is also registered as a depository participant with CDSL.

Angel’s retail stock broking house offers a range of retail centric services including:

• E-Broking

• Insurance Services

• Mutual Funds

• NRI Services

• Commodities and Currency Trading

TRADING PLATFORMS

Angel Broking offers four trading platforms to its customers.

1. ANGEL EYE – It is a browser based trading platform where rates are updated automatically. All segments are available on a single screen. It provides portfolio tracking and trading on the application. It is for day traders who trade multiple times during the day.

2. ANGEL SPEEDPRO – It is an application based trading platform. The rates are updated automatically. This platform is useful for investors and traders to access the market from different terminals.

3. ANGEL TRADE – It is a browser based trading platform for investors. It is an easy online trading platform accessible even behind proxy and firewall system set up.

4. ANGEL SWIFT – This platform allows investors to access and trade even on tablets, smart phones and mobiles.

ANGEL TRADE BROKERAGE CHARGE 2017

a. Account Opening Fees:

Stock trading account – Rs. 575/-

Demat account – Rs. 200/-

Commodity Trading – Rs. 625/-

b. Brokerage: The brokerage in Angel Broking is decided on the basis of the initial margin provided by the investor to open the account. The concept being the higher the initial margin deposited higher would be the trading done by the customer.

• If initial margin cheque is more than Rs. 25000

Intraday (Buy & Sell): Rs. 0.04% per trade

Delivery (Buy & Sell): Rs. 0.40% per trade

F&O (Buy & Sell): Rs. 0.04% per trade

• If initial margin cheque is more than Rs. 50000

Intraday (Buy & Sell): Rs. 0.03% per trade

Delivery (Buy & Sell): Rs. 0.30% per trade

F&O (Buy & Sell): 0.03% per trade

• If initial margin cheque is more than Rs. 100000

Intraday (Buy & Sell): Rs. 0.02% per trade

Deliver (Buy & Sell): Rs. 0.20% per trade

F&O (Buy & Sell): 0.02% per trade

• If initial margin cheque is more than Rs. 300000

Intraday (Buy & Sell): Rs. 0.015% per trade

Deliver (Buy & Sell): Rs. 0.15% per trade

F&O (Buy & Sell): 0.015% per trade

• If initial margin cheque is more than Rs. 100000

Intraday (Buy & Sell): Rs. 0.01% per trade

Deliver (Buy & Sell): Rs. 0.10% per trade

F&O (Buy & Sell): 0.01% per trade

2. AXIS DIRECT

Axis Direct is a brokerage subsidiary of AXIS Bank. It is a full service broker and provide all the services including Equity trading, F&O trading, Commodity trading, Mutual Funds and IPO. They provide the service of 3-1 account which means that when an investor opens its trading account with them, they will also open the bank account and Demat account. Axis Direct also provides good technical tools like scanners and technical charting which make sure that an investor can make an informed decision before buying the stock.

THE BROKERAGE CHARGES FOR AXIS DIRECT ARE AS FOLLOWS:

a. The account opening charges is Rs. 999, which includes opening of Demat account, Bank account and Trading account.

b. They provide two types of brokerage plans:

• FIXED PLAN

3. HDFC SECURITIES

HDFC Securities is equity trading company of HDFC Bank. It is one of the largest brokers in India. HDFC Securities trading account provide a unique 4-in-1 feature that integrates investor’s HDFC Securities trading account with their existing HDFC bank savings account, Demat account and Investment account. Funds/ shares are seamlessly moved from the linked Demat/Bank account to execute the transactions. It also helps in easy transfer and withdrawal of funds. It provides a whole range trading activities including Equity, Derivatives, Commodity and Currency trading.

HDFC BROKERAGE CHARGES ARE AS FOLLOWS:

• Equity

Minimum brokerage per order (subject to ceiling of 2.5% of total traded value) Resident NRI

Applicable to both buy and sell orders Rs. 25 Rs. 25

• Delivery Based Trades:

Brokerage Resident Indians – 0.50% or min Rs.25/- or ceiling of 2.5% on transaction value (Both Buy & Sell)For NRI’s – Brokerage 0.75% or min Rs. 25 or ceiling of 2.5% on transaction value (Both Buy & Sell)

Brokerage scrips less than Rs.10 per share Minimum brokerage of Rs. 0.05/- per unit will be charged. Brokerage will be charged within the limits prescribed by SEBI / Exchanges. (Both Buy & Sell)

• Square-Off Trades Cash & Carry Scrips:

Brokerage 0.10% or min Rs.25/- or ceiling of 2.5% on transaction value (Both Buy & Sell)

Brokerage scrips less than Rs.10 per share Minimum brokerage of Rs. 0.05/- per unit will be charged. Brokerage will be charged within the limits prescribed by SEBI / Exchanges. (Both Buy & Sell)

• Square-Off Trades Margin Scrips:

Brokerage 0.05% or min Rs.25/- or ceiling of 2.5% on transaction value (Both Buy & Sell)

Brokerage scrips less than Rs.10 per share Minimum brokerage of Rs. 0.05/- per unit will be charged. Brokerage will be charged within the limits prescribed by SEBI / Exchanges. (Both Buy & Sell)

***”Other taxes and levies (Transaction Charges & service tax )as prescribed by Govt and regulatory authorities would be applicable.

DERIVATIVES:

FUTURES MARKET:

Non-Square Off (Carry Forward) Trades:

Brokerage Resident Indians – 0.05% or min Rs.25/- or ceiling of 2.5% of transaction value (Both Buy & Sell)For NRI’s – 0.05% or min Rs.25/- or ceiling of 2.5% of transaction value (Both Buy & Sell)

Service Tax 10.30%on Brokerage (Till 31st March 2016)

12.36% on Brokerage (Effective from 1st April 2016)

Square-Off Trades:

Brokerage Resident Indians – 0.025% or min Rs.25/- or ceiling of 2.5% of transaction value (Both Buy & Sell)For NRI’s – 0.025% or min Rs.25/- or ceiling of 2.5% of transaction value (Both Buy & Sell)

Service Tax 10.30%on Brokerage (Till 31st March 2016)

12.36% on Brokerage (Effective from 1st April 2016)

OPTION MARKET :

Brokerage Resident Indians – Higher of 1% of the premium amount or Rs.100 per lot (Both Buy & Sell)For NRI’s – Higher of 1% of the premium amount or Rs.100 per lot (Both Buy & Sell)

Apart from this brokerage, these taxes and STT would be applied to the trades.

Securities Transaction Tax (STT) 0.03% of transaction value (On Sell transaction) (Effective from 1st June 2016)

Stamp Duty 0.003% on turnover

SEBI Turnover Tax 0.0001% on turnover

4. INDIABULLS SECURITIES

Indiabulls Securities (ISL) is the India – Based Stock Broker. ISL is a part of Indiabulls Group, a leading business house in India with businesses spread across many sectors including Infrastructure, Power, Real Estate and Financial Services. Indiabulls Securities provides integrated capital market related services in India including Stock Broking, Equity Research, Depository Services, IPO Investment, Commodities Trading and Trading in Currency Derivatives. It offers these services through its online trading platform (Power Indiabulls) and also through a wide network of branches and sub brokers.

TRADING PLATFORMS PROVIDED BY INDIABULLS SECURITIES ARE:

1. Power Indiabulls (PIB)

PIB is Indiabulls Securities Online Trading Platform. It offers built-in internet trading features along with Live Streaming Stock Quotes. PIB can be accessed through a web browser like Internet Explorer. It offers features which suites beginners to advance traders. Live Market News, Tic by Tic Live Intraday Charts, Technical Analysis are few key features available in PIB.

2. Website Trading

Indiabulls trading website allows its customers to place orders online, track transactions, invest in IPO’s and Mutual Funds, Transfer Funds, Track Portfolio and access research reports and news.

3. Mobile Power Indiabulls (MPIB)

The Mobile Trading Platform of Indiabulls allows Trade in Equity, Access to Real Time Stock Quotes and Market Research Reports, Customized Alerts and Messages, View Margin Report and Trading Account Summary etc. It allows you to trade anytime from anywhere.

INDIABULLS SECURITIES BROKERAGE CHARGES 2013:

• Trading Account Opening Charges (One Time): Rs 800

• Trading Annual maintenance charges (AMC): NIL

• Demat Account Opening Charges (One Time): NIL

• Demat Account Annual Maintenance Charges (AMC): Rs 450

• Equity Delivery Based Trades Brokerages: 0.40%

• Equity Intra-day Trades Brokerages: 0.04%

• Equity Future Trades Brokerages: 0.04%

• Equity Options Trades: 2.5% or Rs 100 per lot whichever is higher

• Minimum Brokerage(Equity): 3 Paisa per share

5. KOTAK SECURITIES

Incorporated in 1994, Kotak Securities is a full services broker part of popular India based Kotak Mahindra Bank. The bank has over 1400 branches across India servicing more than 8 lakh customers. Kotak Securities Limited is among the largest traditional broker in India providing wide range of investment options to its customers including Trading in Equity & Derivatives, Investment in IPO’s, Mutual Funds, Fixed Deposits, Bonds and many more share market related investment products. Kotak Sec is the member of BSE and NSE, the popular stock exchanges in India. Company provides stock trading facilities though many ways including trading terminal, website, mobile application, trading though branches and call & trade.

Like other tradition brokers in India, Kotak offers facility of Margin Finance, Margin against Securities, Fundamental and Technical analysis, Research Reports & Tips, SMS alerts and Portfolio Management Services (PMS). Kotak Security is also the member of National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) and provides its own depository services to the customers.

The 3-in-1 account is the key offering of Kotak Securities. The Trinity Account [3 in 1 Account] offers the combination of broker account, bank account and a demat account. All these accounts are linked together and work seamlessly to make stock market investment very easy.

KOTAK SECURITIES’S TRADING PLATFORMS:

Kotak Securities offers multiple trading platforms to suite investor’s requirement. Following are the trading platforms available by Kotak Sec:

1. Website Based Trading – A stock treading website which can be accessed though any popular Web Browser. This is the most convenient and popular way to invest with Kotak Securities. Kotak also offers a light weight trading website ‘Xtralite’, which can be used by investors with slow speed internet.

2. Trading Terminals (KEATProX and FASTLANE) – Kotak offers two different trading terminal based application which are very popular among stock traders. KEATProX is an exe based installable desktop application providing fastest trading experience. FASTLANE is a Java applet based application which gives you a trading terminal kind of experience without any installation on your computer. FASTLANE gives KEATProX like features and the benefits of website based trading as it can be access from anywhere though web browser.

3. Mobile Stock Trading – Kotak offers high speed mobile based application to trade in Stock Market. Through this mobile app, a customer can Execute Trades, Monitor Portfolio, View Streaming Quotes and Intraday Charts.

4. Branch Advisory and Call & Trade – Kotak also offers trading facility though its 1600+ branches and though call centers using call & trade facility.

KOTAK SECURITIES BROKERAGE CHARGES 2016:

Account opening fees:

• Trading Account Opening Charges (One Time): Rs 850

• Trading Annual maintenance charges (AMC): Rs 0

• Demat Account Opening Charges (One Time): –

• Demat Account Annual Maintenance Charges (AMC): Rs 700 per annum

Trading Brokerages:

Kotak Gateway (Fixed Brokerage) (* All charges are on both sides)

• Delivery Based Trades: 0.49%

• Intra-day Trades: 0.049%

• Futures Trades: 0.049%

• Options Trades: Rs. 100/- per lot or 1% on premium which ever is higher

Kotak Gateway (Variable Brokerage) (* All charges are on both sides)

• Delivery Based Trades Brokerages: 0.59% to 0.18% (For trading amount of ‘< 1lakh’ to ‘> 2 crore’)

• Intra-day Trades Brokerages: 0.06% to 0.03% both sides (For trading amount of ‘< 25 lakhs’ to ‘> 5 crore’)

• F&O Trades Brokerages (Intraday): 0.07% to 0.023% both sides (For trading amount of ‘< 2 crores’ to ‘> 25 crores’)

• F&O Trades Brokerages (Settlement): 0.09% to 0.032% both sides (For trading amount of ‘< 2 crores’ to ‘> 25 crores’)

• Options Trades: Rs. 100/- per lot

6. RELIANCE SECURITIES

7. RELIGARE

Religare is an emerging markets financial services group with a presence across Asia, Africa, Middle East, Europe, and the Americas. In India, Religare’s largest market, the group offers a wide array of products and services including broking, insurance, asset management, lending solutions, investment banking and wealth management. With 10,000-plus employees across multiple geographies, Religare serves over a million clients, including corporate and institutions, high net worth families and individuals, and retail investors.

Religare Securities Ltd. (RSL), a wholly owned subsidiary of Religare Enterprises Limited (REL), an emerging markets financial services group is a market leading securities firm in India. The company offers equity & currency broking services to more than 7,50,000 clients using both, offline and online platforms and also offers depository participant services. RSL is a member of the NSE, BSE, MCXSX, USE and a depository participant with NSDL and CDSL. RSL employs more than 5000 employees and has a wide distribution reach that spans across more than 1800 locations in India.

Online platform provides customers the opportunity to trade in Equities, Commodities, Currency Futures, apply for IPOs and invest in Mutual Funds.

ACCOUNT TYPES

Religare allows customer to choose from a wide range of financial services through its sophisticated and customized trading platform called R-ACE (Religare Advanced Client Engine). Given below are 3 types of R-ACE accounts available to investors.

1. R-ACE (Basic): R-ACE (Religare Advanced Client Engine) is a basic online trading account provided by Religare. Investors can trade and access their account information both online as well as over the phone. This account comes with a browser-based online trading platform with no requirement of an additional software installation.

2. R-ACE Lite (Advanced): R-ACE Lite is the advanced trading platform, which provides all the features as provided by R-ACE (Basic) account. Additionally it also provides real-time streaming stock quotes and alerts. This account comes with a browser-based online trading platform with no requirement of an additional software installation.

3. R-ACE Pro (Professional): As the name indicates this account is meant for high volume traders. In addition to the features mentioned above, it also comes with a Trading Terminal Software which needs to be installed on your computer. This terminal directly connects the investor to the stock market and is equipped with all industry standard Trading Terminal features such as technical charting (intra-day and EOD), multiple watch list, advanced hot-key functions for faster trading, derivative chains, futures & options calculator etc.

RELIGARE BROKERAGE CHARGES 2016:

Religare offers three kinds of online accounts (as stated above) with zero account opening fees. They provide different brokerage options based on the volume and frequency of trading, as well as to suit the needs of both beginners and traders.

1. R-ACE (Basic)

Account activation charges: -.

2. R-ACE Lite (Advanced)

Account activation charges: –

3. R-ACE Pro (Professional)

Account activation charges: –

8. SHAREKHAN

Incorporated in February 2000, Sharekhan is India’s 2nd largest stock broker providing brokerage services through its online trading website Sharekhan.com and 1950 Share shops which includes branches & Franchises in more than 650 cities across India. Sharekhan has seen incredible growth over last 13+ years though it’s very successful online trading platform and the chain of franchises located in almost every part of India.Sharekhan has over 12 lakh retail and institutional customers.

Services offered by Sharekhan include trading in equity, F&O and Commodity and investment in IPO’s, Mutual Funds, Insurance, Bonds and NCD’s. Company also provide Sharekhan Demat Account and registered as a depository participant with NSD and CDS.

Sharekhan.com is the finest investment portal for India stock market. The well designed website provides wide range on investment options, latest stock market updates and many tools for investors. Sharekhan also offers ‘Sharekhan TradeTiger’, one of the most popular trading terminals, for retail investors. The TradeTiger is quite similar to Broker Terminal and allows frequent traders to place and execute their orders at a high speed. It also provides live data and other tools on the same screen to help the users with their trades.

Sharekhan has its own research teams which regularly publishes investment advices, stock tips, quarterly company result analysis and news alerts to its customer though email, SMS and on Sharekhan.com. Sharekhan has an excellent knowledge center on its website to help stock and commodity market investors of all kind. It also offers free online and classroom seminars / workshops to investors. EachSharekhan Accounts comes with online and in-person help from Sharekhan representative.

ACCOUNT TYPES

1. Classic account

Allow investor to buy and sell stocks online along with the following features like multiple watch lists, Integrated Banking, demat and digital contracts, Real-time portfolio tracking with price alerts and Instant credit & transfer.

a. Online trading account for investing in Equities and Derivatives

b. Free trading through Phone (Dial-n-Trade)

I. Two dedicated numbers for placing your orders with your cellphone or landline.

II. Automtic funds tranfer with phone banking (for Citibank and HDFC bank customers)

III. Simple and Secure Interactive Voice Response based system for authentication

IV. get the trusted, professional advice of our telebrokers

V. After hours order placement facility between 8.00 am and 9.30 am

c. Integration of: Online trading + Bank + Demat account

d. Instant cash transfer facility against purchase & sale of shares

e. IPO investments

f. Instant order and trade confirmations by e-mail

g. Single screen interface for cash and derivatives

2. TradeTiger account

This is a net based executable application for active traders who trade frequently during the day’s trading session. Following are few popular features of Trade Tiger account.

a. A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX

b. Multiple Market Watch available on Single Screen

c. Hot keys similar to a traditional broker terminal

d. Tie-up with 12 banks for online transfer of funds

e. Different tools available to gauge market such as Tick Query, Ticker, Market Summary, Action Watch, Option Premium Calculator, Span Calculator

f. Graph Studies are available including Average, Band- Bollinger, Know SureThing, MACD, RSI, etc

SHAREKHAN BROKERAGE CHARGES 2016:

Account Opening Fees & Annual maintenance charges (AMC)

• Trading Account Opening Charges (One Time): Rs 850 (Classic Account), Rs 1200 (Trade Tiger Account)

• Trading Annual maintenance charges (AMC): Rs 450 (First year remains free)

• Demat Account Opening Charges (One Time): Included in trading account opening charges

• Demat Account Annual Maintenance Charges (AMC): Rs. 450 (Free for 1st year with trading account.)

Trading Brokerages

• Intra-day Trades: 0.1% on the buy side and 0.1% on the sell side.

• Delivery Based Trades: 0.5% or 10 paise per share or Rs. 18/- per scrip whichever is higher.

• F&O Trades: 0.1% on the first leg and 0.02% on the second leg if squared off on the same day and 0.1% if squared off on any other day.

• Options Trades: Rs. 100/- per contract or 2.5% on the premium (which ever is higher).

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Essay Sauce, Growth of online trading in India. Available from:<http://www.essaysauce.com/business-essays/growth-of-online-trading-in-india/> [Accessed 10-12-18].