Semilogy and advertising

“There can be no word without Images” – Aristotle DEFINING OF SEMIOLOGY Semiology is the discipline, concerned with meaning-making, the study of sign processes and sensible communication. This also involves the study of signs and the processes, indication, designation, analogy, metaphor, symbolism, signification and communication. Semiology as a Science is connected to the word Semiosis … Read more

Syntagm and System

Barthes (1964) defines the Syntagm as an elongated mixture of signs. Within semantic analyses, this would be something like a sentence, where each is intertwined to the other terms within the phrase. The Syntagm is likened to the system, which means other words within the mind, as in the case of the relations between “learning” … Read more

A METHODOLOGICAL VIEW ON TRANSLATION AND GRAMMAR TEACHING

I. METHODOLOGICAL APPROACHES CONCERNING TRANSLATION AND GRAMMAR Teaching a second language was, throughout the years, a constant experiment with different techniques and approaches, bringing shifts and changes on the whole experience. As Celce-Murcia said, in the history of teaching L2, there were approaches on the use of language (speaking and understanding) and on the analysis … Read more

“To what extent is a modern foreign language of your choosing under threat from the global rise of English?”

In 1600, English was a somewhat localized language with an estimated six million speaking it globally – most of them located in Great Britain. Currently, English is spoken by 1.5 billion people worldwide, across 75 different global territories. (Clayton, 2015, p.183). English is the third most widely spoken language in the world, following Mandarin Chinese … Read more

Saussure’s sign theory of language

Saussure’s sign theory of language is a revolutionary theory in which change the way people look at how to study language and how it developed through society over time. This approach derived from a distinctive characteristic of his perspective towards language during that time, where he thought that most scholar still confused with the semiology … Read more

Translating El legado – linguistics

Before beginning my translation, I established a strategy that would consider the type of text I was translating, who the reader would be, and the purpose of the translation. According to Reiss’ text typology, my Source Text (ST) is literary and therefore plays an expressive function (2000). Reiss believes that the translator should therefore ‘transmit … Read more

Working with language interpreters

In proficient situations, working with clients can be troublesome. In this report the connection between the client and interpreter will be taken a gander at how it influences functioning connections and how it could be moved forward. Language is the most common source humans use to interact with each other; it is a multifaceted, rich … Read more

An essay on translation as a subject

CHAPTER ONE 1. Introduction In today’s world this subject is getting more and more popularity. There are many reasons behind it. The first and the foremost reason is that it contributes to the unity of nations. It also encourages mutual understanding, broad-mindedness, cultural dialogues and intertextuality. But one can hardly think of comparative literature without … Read more

English language and Australian English

Table of contents Introduction””””””””””””””””””””3 Sub question 1: ”””””””””””””””””””.4 Where did the English language come from? – What are the origins of the English language’? Old English ‘ Middle English ‘ Early Modern English ‘ Modern English Sub question 2: ”””””””””””””””””””.8 Where did the Australian English language come from? – History of the Australian English language … Read more

Category of Mood

Language is a means of forming and storing ideas as reflections of reality and exchanging them in the process of human intercourse. Language is social by nature; it is inseparably connected with the people who create and use it. The development of society is connected with the development of language. Language is formed by three … Read more

Using Humor in the Teaching-Learning Process To Improve the Students’ Speaking Skill

1 -Introduction It is important for English techniques and strategies to help enhance students’ speaking abilities, among other English skills they also need to develop. Furthermore, realizing that speaking is very important for English learners, it is essential for English teachers to encourage the students to speak. They seem to have difficulties in deciding what … Read more

English for Business and Economics

1. Data Analysis Business Studies Unit 3: Marketing, chapter 19: Globalisation and international marketing chapter 14: What is marketing? (Market share) 1.1. Data Source: IOCA 1.2. Relevance When Belgians are thinking of big automobile companies or popular motorbike brands, names as Ducati, Audi, Honda, Ford, Husqvarna come up and also BMW is brought forth. But … Read more

A Contrastive Study between Derivation in English and Arabic

1. An Overview of Morphological Processes Morphology, as mentioned above, is a part of linguistics that deals with the rules that govern the structure of words in a language. The main focus of morphology is word-formation. The process of word-formation occurs through a set of morphological processes. It includes affixation, inflection, cliticization, internal change, suppletion, … Read more

The Welsh language

One of the main attacks on the Welsh language to this day was the Act of Union 1536. Although only around 150 words out of the 7,500 words in the Act of Union deals with the Welsh language, ‘that 2 per cent of the statute has been the subject of more discussion than the other … Read more

Learning English

Abstract Learning English is undoubtedly an advantage and added value for many reasons, but very few possess the time and the ability to go in a formal way to the educational centers of learning English language is necessary for many causes, including: progress or advancement in working, English is the dominant language in the world … Read more

Non Existence of Gandhi words in India is portrayed in Aravind Adiga’s ‘The White Tiger’

Abstract: The objective of this paper is to analyse the existence of Gandhian words in India. In the novel ‘The white Tiger’ Aravind Adiga picturises the non existence of gandhian words in India. Bribes, Slavery, Prostitution are some of the vices picturised in this novel. This paper compares society with the novel. Introduction: Aravind Adiga … Read more

LISTENING COMPREHENSION – THEORY OVERVIEW

This chapter contains an overview of theory related to listening comprehension in EFL environment. First, the importance of listening comprehension is discussed. Second, difficulties in listening comprehension for EFL learners are illustrated. Third, listening comprehension processing is discussed. Fourth, evidences from previous related research that listening instruction could lead to improvement, as measured by pre-tests … Read more