Today, most of the companies are consumer focused. Every company wants to provide best out everything keep in mind about their sales and profits too. At the same time, they have to focus on customer satisfaction and after sales care. The post-purchase management includes: • Customer Satisfaction: It is very important that customer should be … Read more
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Marketing is a process of understanding consumers and devising ways of providing goods or services based on the demands of the consumers. Marketing is one of the most important aspect of corporate strategy, the end result for which is efficient revenue generation for the firm. The marketing process of an organization aims at getting out … Read more
Literally Public relations mean ‘relations with publics’, e.g. customer, employees, investors, communities, media, suppliers, government, industry bodies, pressure groups, competitors etc. It is defined as the management of communication between an organization and its publics (Grunig and Hunt 1984, p.6 & McElreath 1996). PR is the discipline that looks after organization’s reputation, maintains its public … Read more
1.1 Introduction The purpose of this chapter is aim to provide a background information about online shopping market. This chapter includes the background of this research whith includes the definition of e-commerce, e-retailing and their relative merits; the current situation of online market, especially introduce the multi-channel retail retailing, that encompasses definition of multi-channel, challenges … Read more
What is a brand? Describe the value of branding for both the buyer and the seller. Brands hold great meaning and value for both the buyer and the seller. Brands are centred on what the seller promises to deliver to its customers and the consumer’s expectations of a particular product. A brand can be defined … Read more
First definition The Mexican Statement, agreed on by the World Assembly of Public Relations Associations in Mexico City in August 1978 (Seitel, 1992, 8), reads, “Public relations practice is the art and social science of analysing trends, predicting their consequences, counselling organisation leaders, and implementing planned programmes of action which will serve both the organisation’s … Read more
Social media and technology play a significant role in everybody’s lives. It has revolutionised the world we live in, in many ways. One being the fashion industry. This has been impacted by the rise of bloggers and social media influencers who have made social media a career and marketing strategy. One major platform is Instagram. … Read more
INTRODUCTION Vodafone is one of the world’s leading mobile communications providers, operating in around 26 countries and are in partnership with over 55 networks. Captivating around 444 million customers around the world and around 19.5 million in the UK itself (Vodafone (2019). This British company was founded 27 years ago on 16th September 1991 by … Read more
“Digital and Social Media Marketing workbook is your will help you develop practical skills to advertise, engage effectively on social media. In this workbook we will discuss strategies and use different platforms to advertise our brand. Also benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing … Read more
1.1 History Vans is a footwear manufacturer who specializes in designing and creating skateboard shoes and related apparel such as clothing. It is a well renowned company based in Santa Ana, California and is owned by the VF Corporation. The company was founded on March 16th, 1966, under the name “The Van Doren Rubber Company” … Read more
Rockstar energy drinks fall into the category of functional drinks, which would also include sports and nutraceutical drinks.Sports drinks, such as Gatorade, are intended to be devoured prior, amidst, and post exercise to prevent dehydration, enrich the body with carbohydrates, and provide electrolytes. Nutraceutical drinks are all-natural fruit drinks, and are pretty healthy because they … Read more
Multichannel marketing offers marketers unprecedented advantages by enabling brands to reach buyers across multiple channels, gather multiple-source data about purchaser behavior and the buyer’s journey, and use that insight to custom-tailor targeted marketing for individual buyers across those same channels. Consider a hypothetical example in which two brands wish to market weight-loss products to consumers. … Read more
PLACE: Type of marketing channel: The place strategy in the marketing mix of Suzuki Dzire is not only in its presence of dealers and sales outlets but also its service centres. Providing services is a major source of revenue for the company. Also, major focus is laid on emerging outlet and rural expansion considering … Read more
Marketing mix • Product o The services (products) of Bosch Nefit are sold by different wholesalers, they are mainly focusing on Housing Associations and advisors. Bosch Nefit is a B2B company, so they sell all their products to wholesalers and not directly to the consumers (B2C). The products that are sold are Boilers and Heating … Read more
Introduction This dissertation will look at the re-branding of a companies image in response to public criticism. It will explore the connection between the visual branding and the identity branding of two separate case studies which directly link to public criticism, to explain what factors cause companies to choose to re-brand or not. The motivation … Read more
This dissertation will examine the layers of advertising; involving its structure, its effects but also its influences on society and humanity. As an advertising student I am very much interested in understanding the complex world of advertising and its power. As I believe it inevitably structures the ideologies of this world. To understand something is … Read more
Position & Product range Tesco is the largest grocery retailer in the Republic of Ireland operating 119 stores across the country. The grocery market in Ireland is comprised of three distinct types of retailer: The supermarket multiples – those retailers who operate large supermarket chains such as Tesco Ireland, Dunnes Stores, Superquinn and Musgrave/SuperValu. The symbol … Read more
Market Segmentation of Coca-Cola Introduction As everyone knows, the Coca-Cola Company (see Appendix A) is a well-known big drinks manufacturer with over one hundred year. Because of its strong brand, it not only makes and delivers their products around the world, but also markets the non-alcoholic beverage concentrates and syrups. The company has a vast … Read more
The day of “one size fits all” is long gone. And organisation must transform themselves on a parallel track to accommodate these new consumers. The new consumers are most definitely a new breed and need to be addressed in a new way. And thus, for Marketers to get attention of these consumers they have to … Read more
Personal devotion in a human life can imply the scope of consumer loyalty. Throughout the consumer behavior arena, yet there is still a final establishment to identify and name the behavior of consumer loyalty. Henceforth, from a business dictionary; a consumers’ likelihood to repurchase again [some product or the service], some authors says it begins … Read more
The main purpose of this report is to examine Cadbury’s the chocolate manufacturer and evaluate its strategic capabilities. The report comprises the corporate strategy currently being used by the company, the SWOT Analysis to evaluate the company’s Strengths, Weaknesses, Opportunities, and Threats in its business, its financial performance and some recommendations for the future strategic … Read more
Fashion is continuously evolving in order to adjust to the demands of the modern age. We can say, fashion industry is going through a seismic shift with the progression of technology and changing lifestyles of people to complement their current circumstances. The fashion industry needs to stay focus and agile amidst coping with external and … Read more
Due to the fast technology development, many changes in social areas and business life have arisen as a result of increase in internet use and availability. New concepts have been introduced into our life because of these changes. One of these concepts is “social networks”. It is one of the fastest and the most effective … Read more
The Five Forces framework is a “useful starting point for strategic analysis even where profit criteria may not apply” (Johnson, Scholes & Whittington, 2008, p. 60). It is critical to have prior knowledge of an industry before a strategy can be formed. Porter’s Five Forces outlines the forces that characterise the intense rivalry in an … Read more
Introduction: Electronic Commerce, also known as commercial transactions conducted electronically on the internet is a new way for consumers to obtain goods without having to leave the house. Online shopping has increased throughout the years and continues to do so. Major e-commerce such as Amazon, EBay and Groupon have succeeded in the industry. Amazon has … Read more
How to write a marketing essay
It is important for any student to comprehend the importance of writing an excellent marketing essay.
Marketing plays an important role in product success, and market advantage. Research needs to be done on the important marketing attributes to effectively develop a marketing strategy. Writing a marketing essay entails identifying the crucial marketing aspects in a company, which require analysis according to the characteristics of the products. Apart from understanding the research question, and conducting investigation with reliable sources, it is important that a writer knows how to write a marketing essay. An essay writer, who does not communicate the points well, gets lost and becomes irrelevant in the essay.
Learning how to write a marketing essay involves more than just writing an introduction, body, and conclusion. This essay requires engaging the reader by using the required intellect to express the essay points effectively. The effectiveness of a marketing essay depends on the outline developed in writing the paper. It is recommended that the essay starts with other marketing experts’ logical framework. A marketing consultant needs to understand the position of the market by conducting a study on the management of the company, and its products. After the study, a consultant needs to apply Michael Porter and Philip Kotler theories to understand marketing tactics and take advantage of it.
An understanding of how the Five Forces determine the position of a market and how an individual can effectively communicate acceptance of a product is very important when writing a marketing essay. Research on these factors will require including various sources, and putting together a bibliography list. However, it is recommended not to use many sources because the quality of an essay depends on the potential and relevance of the work cited in achieving the objective of the research. The place and date of publication is an important factor in determining the quality and potential of a source. Work cited from Georgetown, Yale or Harvard is considered valid as compared to those from US Weekly or People. An essay can use just ten sources, which is sufficed.
After developing the thesis for the market essay, it is recommended that you write down notes for each section of the essay in the outline. This outline will assist you in supporting the thesis statement. A marketing essay outline should contain expert framework information, and show how it is applied in a real world business setting. A good way of supporting the ideas and following up on the thesis is to use relevant case study. Multinational companies like Ford or Wal-Mart or other privately owned firms can offer good examples of case study to support a marketing strategy. These provide useful information and demonstrate the significance of the topic to business managers. This is the best approach to start a marketing essay.
A good introduction must summarize the content of the essay, and capture the attention of a reader by creating curiosity of what the discussion of the essay seeks to achieve. When writing a marketing essay, the recommended approach is to conduct research for the topic, as an issue that is significant to the reader, and discuss how knowledge of marketing is important. The opening of a marketing essay should be logical by following an outlined approach to the argument. This allows a good flow of discussion in the essay’s body. A good introduction serves as a guide for the essay. The essay’s body is the important section when writing a marketing essay and it is important that the writer remains focused on the essay outline to effectively discuss the points by allowing the body to present research findings well.
A marketing essay should contain a conclusion that summarizes the discussion of the essay that includes what was learned from the discussion and the expectations according to the stand of the argument presented. A good conclusion needs to develop other thoughts that a reader should think about concerning the topic, and provide recommendations to a problem or discussion before ending the essay.
After finishing writing a marketing essay, an individual is required to revise the paper to identify the areas where one can explore in detail an offshoot of the discussion. It is important that this task is not confused with editing the essay, which entails checking the language used in the paper. However, editing is also important because it allows one get feedback from a peer, which is useful in essay revision. Revising one’s essay allows an individual to come up with a better essay containing new ideas. It is recommended that you set aside enough time to revise your essay to enable you reflect on it. Reflection will enable you to identify something you missed or expand on an idea, which needed elaboration relating to marketing.
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