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Marketing analysis of Apple’s IPHONE XI launch

APPLE (IPHONE XI) Market leader is a brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending. Market challenger is a company aggressively working to obtain … Read more

M & S transformation strategy

Executive Summary In a competitive and rapidly market, accelerated change is the only option. We’re becoming more relevant, more often to our existing customers and appealing to new ones. The right actions and a strong management team can revive again one of the UK’s most special brands. A business is much loved its employees, customers … Read more

Market entry strategy project – Singapore

For my market entry strategy project, I chose to write about Singapore. The reason I chose Singapore is because my dad is currently working there. He was recently transferred from Chicago to Singapore. I’ve had a chance to visit a couple times with my brothers, and I really enjoyed the city. After having the opportunity … Read more

Plastic pollution

Every day, Americans alone use enough straws to wrap around the world 2.5 times (Straw Hopper, n.d) Every single day, approximately 8 million pieces of plastic pollution enter our oceans. (SAS Organisation, n.d) 100,000 marine mammals and turtles and 1 million seabirds are killed by marine plastic pollution annually. Studies predict that by 2050 there … Read more

Persuading consumers to buy a product (techniques)

Introduction: The process of persuading consumers into buying a product or letting them give a salesperson access to their home is more complicated than one would think, it consists of a lot of strategically techniques in order to get the task done. The Foot-in-the-mouth strategy: This technique of compliance is typically considered as the one … Read more

The elasticity of demand (example: cars)

The elasticity of demand ( as explained by investopedia.com ) “ is calculated by dividing the percent change in quantity demanded by the percent change in price” . If the elasticity quotient is greater than or equal to one the demand is deemed as elastic and if the elasticity quotient is less than one the … Read more

Entrepreneurial Orientation has a positive impact on competitive advantage

Understanding the sustainability of competitive advantage is central to strategy and management literature (Barney, 1991; Porter, 1985; Schendel, 1994) and comprehending sources of sustained high performance for firms is one of the most researched aspect in the domain of strategic management (Wenerfelt, 1984; Barney, 1991; Grant, 1991). Research scholars have claimed that competitive advantages are … Read more

Investigating the interrelations between the concepts of time and place brands

Abstract The proposed research project aims at investigating the interrelations between the concepts of time and place brands. Place branding is a widely implemented approach to place development, initially based on the ideas of product marketing and branding. It implies considering places (countries, regions, cities, towns, etc.) as specific brands, i.e. as networks of associations … Read more

Samsung – report on business and marketing

The name Samsung is one of the most valuable brands in the world and is stated in the top 20 best-known brand names. The Korean meaning of Samsung is ‘three stars’. The Samsung Group was founded in 1938 in Korea by Lee Byung-chull. The company was founded with 30.000 won. In the beginning, Samsung mainly … Read more

How to write a marketing dissertation

The quality of the marketing dissertation you produce reflects your acquired knowledge and understanding of the marketing concepts. It is a chance to demonstrate you creativity, organizational and analytical skills and an opportunity to incorporate those skills to a specific marketing issue or a problem. A marketing dissertation requires you to understand, evaluate and analyze a specific marketing concept. … Read more

Nokia’s marketing strategy

Nokia maybe the world leader in the mobile phones arena, but it seems as if it has completely lost its way as far as the marketing strategies are concerned NO DOUBT THAT the products from the Finnish company, Nokia, are some of the very best in the world, but the company still hasn’t found a … Read more

Market analysis and marketing environment (Starshot photography)

Introduction The purpose of writing this report is to understand about market analysis and marketing environment. To attract more customers, Starshot photography should promote to environment about their services such as paparazzi and celebrity photography service, graphic art design, web design by ocean effect and private detective services. Starshot also must join a contest to … Read more

What is Good Marketing?

Marketing is a process of understanding consumers and devising ways of providing goods or services based on the demands of the consumers. Marketing is one of the most important aspect of corporate strategy, the end result for which is efficient revenue generation for the firm. The marketing process of an organization aims at getting out … Read more

What is public relations?

Literally Public relations mean ‘relations with publics’, e.g. customer, employees, investors, communities, media, suppliers, government, industry bodies, pressure groups, competitors etc. It is defined as the management of communication between an organization and its publics (Grunig and Hunt 1984, p.6 & McElreath 1996). PR is the discipline that looks after organization’s reputation, maintains its public … Read more

Background information about the online shopping market

1.1 Introduction The purpose of this chapter is aim to provide a background information about online shopping market. This chapter includes the background of this research whith includes the definition of e-commerce, e-retailing and their relative merits; the current situation of online market, especially introduce the multi-channel retail retailing, that encompasses definition of multi-channel, challenges … Read more

What is a brand?

What is a brand? Describe the value of branding for both the buyer and the seller. Brands hold great meaning and value for both the buyer and the seller. Brands are centred on what the seller promises to deliver to its customers and the consumer’s expectations of a particular product. A brand can be defined … Read more

How to write a marketing essay

It is important for any student to comprehend the importance of writing an excellent marketing essay.

Marketing plays an important role in product success, and market advantage. Research needs to be done on the important marketing attributes to effectively develop a marketing strategy. Writing a marketing essay entails identifying the crucial marketing aspects in a company, which require analysis according to the characteristics of the products. Apart from understanding the research question, and conducting investigation with reliable sources, it is important that a writer knows how to write a marketing essay. An essay writer, who does not communicate the points well, gets lost and becomes irrelevant in the essay.

Learning how to write a marketing essay involves more than just writing an introduction, body, and conclusion. This essay requires engaging the reader by using the required intellect to express the essay points effectively. The effectiveness of a marketing essay depends on the outline developed in writing the paper. It is recommended that the essay starts with other marketing experts’ logical framework. A marketing consultant needs to understand the position of the market by conducting a study on the management of the company, and its products. After the study, a consultant needs to apply Michael Porter and Philip Kotler theories to understand marketing tactics and take advantage of it.

An understanding of how the Five Forces determine the position of a market and how an individual can effectively communicate acceptance of a product is very important when writing a marketing essay. Research on these factors will require including various sources, and putting together a bibliography list. However, it is recommended not to use many sources because the quality of an essay depends on the potential and relevance of the work cited in achieving the objective of the research. The place and date of publication is an important factor in determining the quality and potential of a source. Work cited from Georgetown, Yale or Harvard is considered valid as compared to those from US Weekly or People. An essay can use just ten sources, which is sufficed.

After developing the thesis for the market essay, it is recommended that you write down notes for each section of the essay in the outline. This outline will assist you in supporting the thesis statement. A marketing essay outline should contain expert framework information, and show how it is applied in a real world business setting. A good way of supporting the ideas and following up on the thesis is to use relevant case study. Multinational companies like Ford or Wal-Mart or other privately owned firms can offer good examples of case study to support a marketing strategy. These provide useful information and demonstrate the significance of the topic to business managers. This is the best approach to start a marketing essay.

A good introduction must summarize the content of the essay, and capture the attention of a reader by creating curiosity of what the discussion of the essay seeks to achieve. When writing a marketing essay, the recommended approach is to conduct research for the topic, as an issue that is significant to the reader, and discuss how knowledge of marketing is important. The opening of a marketing essay should be logical by following an outlined approach to the argument. This allows a good flow of discussion in the essay’s body. A good introduction serves as a guide for the essay. The essay’s body is the important section when writing a marketing essay and it is important that the writer remains focused on the essay outline to effectively discuss the points by allowing the body to present research findings well.

A marketing essay should contain a conclusion that summarizes the discussion of the essay that includes what was learned from the discussion and the expectations according to the stand of the argument presented. A good conclusion needs to develop other thoughts that a reader should think about concerning the topic, and provide recommendations to a problem or discussion before ending the essay.

After finishing writing a marketing essay, an individual is required to revise the paper to identify the areas where one can explore in detail an offshoot of the discussion. It is important that this task is not confused with editing the essay, which entails checking the language used in the paper. However, editing is also important because it allows one get feedback from a peer, which is useful in essay revision. Revising one’s essay allows an individual to come up with a better essay containing new ideas. It is recommended that you set aside enough time to revise your essay to enable you reflect on it. Reflection will enable you to identify something you missed or expand on an idea, which needed elaboration relating to marketing.

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