Fysioooo physical therapists

This essay examines the relationship between online marketing in the physical therapy, focused on the practice Fysioooo, and creating brand awareness and increasing turnover. In the recent years, the number of people who makes use of physiotherapy is decreasing. A lot of practices are in trouble, due to the declining number of patients and lack … Read more

Marketing to teenagers

Teenagers have been a focus for marketers for over 100 years. At the rise of the twentieth century, mass media became widely recognized and children were increasingly targeted. In a period of inconceivable availability, teens have entry to more media outlets than ever before. Media is the number one source for advertising. Advertising is ‘a … Read more

Evolution of marketing

At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale. Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force. At the end of the century, there is an … Read more

Animation in advertising

Three dimensional animations have a significant change in the modern world of 21st century. Initially, it is obvious to position that contemporary animated characters created by Disney, Pixar and DreamWorks studios, have been appreciated at the maximum. This sort of digital human elements appear occasionally in several fields such as, TV channels, films, for medicine … Read more

My marketing internship

Abstract I’m currently in the third year of the Communication and Multimedia Design program at the Rotterdam University of Applied Sciences. Because it is required that all third year students do an internship, I decided to do my internship abroad. The reason why I chose to do my internship abroad is the international experience that … Read more


Before starting any debate, discussion or argument it is helpful to define the terminology that the words being used, are generally understood. Typography plays a huge part in design and is the way in which the type is displayed on a page to achieve the best desired visual effect and to convey the meaning of … Read more

Apparel brands

The Apparel industry is one of the oldest and top trading industries in the world. Long ago, trading patterns were focus in primary production for clothing mostly occurring across the Mediterranean and the Far East. The main focus was trading primary products; Eastern Europe imported cotton, woolen and silk fabrics from Central Asia and exported … Read more

Sex in advertising

Sex in advertising is described as ‘mediated messages (i.e., television commercials, magazine ads) containing sexual information, with the persuasive purpose of selling branded goods’ (Reichert and Carpenter, 2004: 824). Pervasive types of sexual content may include nudity, innuendo or double entendre (Courtney and Whipple, 1983), or models wearing varying amounts of clothing or depicted showing … Read more

Marketing strategy

INTRODUCTION The marketing strategy makes clear the crucial marketing aspects of a company and roadmaps out instructions, goals and actions with regard to the company as well as its workers. The actual marketing strategy takes advantage of her the wider perspectives layer out within a business strategy. The company strategy states exactly how an organization … Read more

Letter on building an effective team in the marketing department

The Director Marketing Department Sir, THE MODEL EFFECTIVENESS TEAM IN THE MARKETING DEPARTMENT I composed to focus the idea of on processing the need for creation and implementation of a team and how to build an effective team in the marketing department. In this juncture, the need to accumulative plea for organizational change and development … Read more


Our today lives are loaded with advertisements so it almost impossible for anyone of us to go un-noticed about the latest product in the stores. Almost everyone has experienced purchasing a product by its advertisement. Being a form of communication, advertisements are employed by the companies to persuade the audience to use their products. These … Read more

Research proposal: Effect of tutorial advertisements on students to attend tutorial schools in Hong Kong

(I) Proposed Title Effect of tutorial advertisements on students to attend tutorial schools in Hong Kong (II) Introduction As we all know that there is a booming of tutorial schools in Hong Kong in recent years, and it became a hot topic in Hong Kong. According to the Census and Statistics Department of Hong Kong … Read more