Drawing from relevant theory and using contemporary examples, assess the extent to which marketing communications and advertising contributes to migrants living in the UK having little or no voice. Introduction Despite the introduction of equality acts and initiatives to challenge discrimination, protect individuals from unfair treatment and promote a fair and more equal society, far-reaching … Read more
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Digital Technology has not only had an impact on the things we consume, but the whole world around us. Significant changes, particularly in the last 20 years, include the evolvement of on-line technologies such as blogging, social media and news platforms which have completely revolutionised and transformed news reporting. Yet, thankfully, digital technology hasn’t completely … Read more
Discussing Habermas re Christian Fuchs, the public sphere in the 18th century, how it evolved, the rise of social media and how it is used now
Katarina Stratford and Bianca Stratford are the two daughters of over-protective father Walter Stratford, an obstetrician who is raising the girls as a single parent. He has two rules: “What are the house rules? #1: no dating till you graduate. #2: no dating till you graduate. That’s it.” (00:14:18). He changes it to “Old rule … Read more
CASE BACKGROUND The Flint water crisis case study, will examine how the state and city government officials handled the situation through communicative and management practices, highlighting key issues and concepts surrounding polluter pays principle, decision making and recommendations on communication strategies, whilst providing solutions for the aftermath. The crisis started in March 2014, when state … Read more
Peter Cattaneo’s 1997 film The Full Monty was released during a time of political turbulence in the UK; for the first time in eighteen years the sitting Prime Minister was a member of the Labour party, the general election won in a landslide after Tony Blair’s rebranding, and despite her not having been in office … Read more
In this essay I will be investigating potentially manipulated photojournalistic images, the way they have been manipulated, the ethical implications of the manipulations and the resulting consequences. The term ‘photographic manipulation’ can be applied to many different practices. Simply changing the brightness and contrast of an image is considered manipulation, as well as cropping certain … Read more
The Matrix Directors – Lilly Wachowski & Lana Wachowski The Matrix, directed by Lilly and Lana Wachowski, is a film about Thomas A. Anderson, otherwise known as Neo in the hacking world. He is contacted by a man named Morpheus who shows him the real world, where it’s nothing like we know it. Morpheus explains … Read more
The 1998 movie Great Expectations is a film adaptation directed by Alfonso Cuaron. It is a more modern take on the classic novel by Charles Dickens. It was set up in an 80s time period making the target audience of this film a younger generation. The movie included actors such as Ethan Hawke, Gwyneth Paltrow, … Read more
Dissociative Identity Disorders have been in the literature and entertainment culture for over a century. Beginning with Jekyll and Hyde in the late 1800s, up to the rather recent film in 2016, Split. This movie most focuses on three girls who are kidnapped by a man named Kevin. Kevin is suffering from the extremely rare, … Read more
INTRO: Screenwriters have a romantic and dependent engagement with the “hero”; it is a challenge to find a film that does not employ a “Hero” element. Films transcend entertainment and enter cinematic artistry when the writer takes the generic “hero’s journey” and deconstructs or manipulates it. The monomyth-as termed by Joseph Campbell in The Hero … Read more
In today’s society, men and woman are bombarded by the media in all aspects of life. The overall idea of masculinity has shifted over the years, in reflection of the change of media culture around us. With the emergence of online media and the impact that this has on the ideals surrounding masculinity, magazines has … Read more
In popular media, the portrayal and aftermath of 9/11 resulted in stories and documentaries depicting people distrusting “the other” and even their own governments. After 9/11, many people felt paranoid that intruders from other countries would continue to bring war on US soil. This prompted many US citizens to sign-up for the draft and fight … Read more
Comedy is often used to criticise conventional values in society as the comical elements alleviate the harsh truth that is being exposed. In Modern Times (1936) Chaplin utilises comedy to question the value of work in the modern age. In our capitalistic society, work is considered the most valuable concept as it incorporates other values, … Read more
The role and responsibility of the media in eradicating social isolation, promoting cultural harmony and leading the charge in truth-telling. In this era of extreme political polarization, affronts to human rights, flagrant bigotry and actual denial of cold, hard facts – the power of the Mainstream Media as a tool of social connectedness has never … Read more
Why are we afraid of talking robots? The advent of artificial intelligence has become a highly misconstrued subject. The quick progression of technology has been negatively portrayed to even convey an apocalyptic sense of fear. Although these depictions may oftentimes be fictional, they uncover the very real concerns and relationships that many people seem to … Read more
J.K Rowling’s Harry Potter series is among the few pieces of literature which have equally gained immense popularity, critical acclaim and success worldwide. The seven Harry Potter movies are based off of the Harry Potter series written by J.K. Rowling. The series has earned around $7.7 billion in the box office and is known as … Read more
The effects of media have changed drastically in the last decade itself, on consumers and publication houses alike. Earlier, media, whether in the form of films, televised serials or books, was seen as something to be received and consumed. In contrast, today’s consumers are taking an active role. The participation of these fans is increasing … Read more
‘Operatic heroines are delivered into numberless violent deaths’ . Unfortunately, both heroines in Strauss’s Salome and Shostakovich’s Lady Macbeth of Mtsensk meet the same fate. However both female protagonists are completely different to their contemporaries – we feel complete empathy for these arguably terrible women. We feel they are victims of their situations, forced to … Read more
The versatility of Shakespeare’s original plays, such as Macbeth, allow modern directors to individually interpret them. Vanessa Gerhard says that, “Shakespeare’s plays are not stable and fixed anymore but are used, transposed and transformed by various elements and cultures”. This is true of Maqbool, where the alterations director Vishal Bharadwaj (who transformed Macbeth into his … Read more
Macbeth (2015) directed by Justin Kurzel brilliantly describes the tale of a man who is corrupted by his ambition and ultimately comes to his demise by his tragic flaw. A brilliant depiction of the play, with excellent acting, beautiful cinematography, and a haunting soundtrack. This essay will analyze the technical production elements, the themes, and … Read more
This essay will take the BBC Two television series, Bottom (1991-1995) and analyse how it activates ‘Genre’. The essay will take a look at the series as a whole, and take particular scenes from episodes to emphasise how by factoring in talent – particularly that of actor Rik Mayall – performance style, audience perception and … Read more
Whether or not Carnival is a politically subversive act or restorative of the status quo is subjective to each individual. To argue whether or not it is a subversive act and challenges society or, is entirely reinforcing the status quo: I will engage with the ideas of Mikhail Bakhtin’s Rabelais and His World, Michael Bristol’s … Read more
The stories communicated by early comedians were well-liked by relatively small audiences. At the turn of the century, as American ideals changed with the rise of the modern city, audiences began to desire comedy that was more representative of mainstream America. The country was galvanized by the industrial revolution in the early 20th century, a … Read more
The nexus between modernity and postmodernity is debated throughout the field of social science. Subsequently, the fault-lines of where the two conditions intersect are unclear. By using communication and media studies as a discipline, and autism as a subject area to contextualise these debates; this essay will explore the limitations of viewing modernity and postmodernity … Read more
How to write a media essay
Among the common methods of communication employed by a scholar is through essays. While studying ‘media and communication’, students are taught a variety of methods of communication that can be applied to various media.
The following sections offer guidelines on how to write a media essay.
It is worth noting that, just like in all scholarly activities, the student, in most instances is expected to use essay format while expressing herself/himself. Therefore, it is imperative for the student to adhere to the basic principles of writing essays. It is a prerequisite that a media student is expected to have impeccable writing skills that will deliver high quality media essays.
The initial stage of a quality essay entails highlighting the focal point. If the subject catches attention of the reader, then a focal point exists, nonetheless, it is essential to have a well structured thesis statement. The major reason for having a well structured thesis statement is that it directs individual to the main issue being addressed by the essay. The thesis statement is developed after brainstorming of ideas from various sources that have interest in the subject matter. It is the thesis statement that guides the overall content of the essay. The thesis statement is contained in the introduction part of the essay. Prior to developing the introduction and the thesis statement, one needs to evaluate the appropriateness of the title of the essay. The title of the essay is the first thing to hook a reader, therefore, it is necessary for the writer to take time and develop the most appropriate title of the essay. The body of the essay expounds the thesis by objecting it or supporting it, while the conclusion restates the thesis statement in reference to what has been discussed in the body paragraphs.
Learning how to write a media essay is not just about writing the essay, it’s also about the research conducted. It is essential to carry out research from academic databases, libraries, and the internet in order to acquaint yourself with the subject. It is essential to take notes of the important opinions made by others during the research. The knowledge acquired enables the student to have a general idea about the subject, hence forming a corner stone for the thesis statement.
Occasionally, the thesis is not clear when the focus point is not strongly highlighted, if such a situation arises, the research carried out is only meant to meet the examination conditions. Irrespective of the circumstances, one can still take a focus point in reference to the notes taken and develop a logical presentation after considering the relevant notes in a progressive manner. It is important to plan the essay so that the thoughts that were brainstormed are expressed in a succinct way.
The basic structure of a scholarly essay consists of three principle elements, the introduction, the body paragraphs, and the conclusion. These elements factor around the thesis statement. There may be many body paragraphs, however, each paragraph should focus on a single thought that revolves around the thesis statement. Each paragraph should begin with a topic sentence, which should thereafter be supported with evidence. The ideas in the respective paragraph should be put in a clear and sensible manner. The paragraphs need to be organized in a systematic way; however, the thesis statement plays a role in directing the student how to write an interesting essay. In case of a thesis statement that needs support, then the subsequent body paragraphs after the introduction will support the thesis. However, when the thesis statement is an argument, both sides of the argument must be presented in the body paragraphs, and the students will prove whose side of the argument carries weight. In the conclusion part, the student needs to exit the essay in a gracefully way by making a wrap up statement. The statement should incorporate the thesis statement indirectly but in a coherent way.
Having considered the structure and content of the media essay, it is significant to evaluate the criteria for refining it. The first principle requires the student to avoid padding and waffling. This occurs when the student lacks sufficient information and ends up putting a statement that should have been expressed in 10 words in 50 words. This should be avoided by making the writing extremely tight. Another factor worth considering is the flow from one sentence to the next and from one paragraph to the next. Media students are expected to make good use of the correct connectives; otherwise, it will be inevitable to revise the essay. Revisions come with challenges because you may be required to alter the sentences structure and sequence. One should also avoid using sweeping generalization. In addition, you should avoid repetition of words because that may adversely influence the flow of the essay, and that requires the student to an assortment of words.
Direct quotes are used in scholarly articles, however, the quotes must come from reputable sources, otherwise, one may paraphrase the quotes into own words. The quotes must be relevant to the subject of the essay and the quote should come once the subject matter has been introduced. In most incidences, the quotes used are from reputable sources and are employed to support an argument. After using the quote, one should explain it in the context of the argument. Upon paraphrasing, the source of the information must be acknowledged through referencing, otherwise, inability to reference may result in plagiarism, which is an academic offense. Although the scholar is permitted to express his/her own ideas, it is required that he/she should acknowledge the statements and ideas owned by other scholars, otherwise it results in a serious academic problem. The writer is required to acknowledge the source of ideas, if they are not his/her own. The sources may be journals, books, visual/audio or magazines. The source of the information is acknowledged through standard citation styles; these include APA, MLA, Chicago, and Harvard among others.