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Positive and negative effects of watching television

The shows on the television that most watch today has had a lot of positive as well as negative effects and influences on our society and culture. Television is beneficial for many because it gives out information, various forms of education and entertainment. The TV allows the viewers to see the latest news, weather, and … Read more

Presidential use of communication

01.02.2019. Political communications between the American people and the American President have evolved dramatically since the foundation of the Republic, and the scale of communication has grown exponentially. With the growth and evolution of both political communications and the American Presidency, the current president, Donald J. Trump, is now harnessing relatively new forms of interaction … Read more

Women in television – Arya Stark

Women in television are often portrayed as stereotypical roles, especially in programs set in the medieval times. Game of Thrones is a medieval fantasy novel adapted into a television show on HBO. Game of Thrones follows the lives of two powerful families and their desire to control the Seven Kingdoms of Westeros and sit on … Read more

The Namesake by Jhumpa Lahiri

The Namesake, by Jhumpa Lahiri depicts the immigration experience, cultural identity, and family tradition. Similarly, Bend It Like Beckham, a movie directed by Gurinder Chadha, tells a story of a young, Indian girl who is culturally torn between two worlds. The theme of alienation is present in the book; Ashima Ganguli, Gogol’s mother, feels like … Read more

Economic impact of the creative industries

For the purpose of this assignment I will be analysing the economic impact of the creative industries and reflect upon how creative industries have integrated, resulting in an impact on the economy. The creative industries are complex and ever-changing, especially over the past 100 years. The fundamental inputs of these industries are tangible and intangible … Read more


Jean-Pierre Jeunet’s Le Fabuleux destin d’Amélie Poulain, better known as Amélie, is Jeunet’s contribution to France’s cinematic history. A critical and popular success, both nationally and internationally, Jeunet expertly employs the idea of the spectacle to provide viewers with opportunities for autonomy, emphasising the role of the audience beyond consumers of media. As a modern … Read more

Personalized movie trailer generation based on movie preferences

Master Thesis Proposal Marketing Management Rotterdam School of Management Erasmus University Rotterdam Date: 04/02/2019 1. Introduction Advertising is central to the marketing mix for movies. Generating products that are characterized by frequent new product introductions and short product life cycles, the movie industry is known for unusually high levels of advertising (Rennhoff & Wilbur, 2011). … Read more

Environmental Awareness in The Lorax

Part One: Social Justice Issue Analysis Deforestation is speeding up the process of global warming, and if it is not prevented 80% of wildlife will be at risk of dying out. Globally, there are 3.04 trillion trees and each year 15 billion are harvested. Only 5 billion trees are replanted each year, which means at … Read more

Environmental Awareness in the Lorax

Part One: Social Justice Issue Analysis Deforestation is speeding up the process of global warming, and if it is not prevented 80% of wildlife will be at risk of dying out. Globally, there are 3.04 trillion trees and each year 15 billion are harvested. Only 5 billion trees are replanted each year, which means at … Read more

The Weakness is the Strength

The Office, with its 9 seasons, has brought a new amusing light to the work field. With the overdramatic boss and exaggerated workers, the show had a connection to each person who would watch. Author Kevin Craft, with his article, “The Thing That Made The Office Great Is the Same Thing That Killed It”, believed … Read more

Misrepresenation of Males in the Media

Why are men always the bad guys? Movies are a great example of this phenomenon as most of the time, the villain will be a man. If you google top 20 movie villains only one will be a female. Pretty much every bad guy in a movie is delusional, violent and willing to do anything … Read more

Doug Kellner’s Critical Take on Cultural Studies in the Media

In Doug Kellner’s “Cultural Studies, Multiculturalism, and Media Culture,” Kellner highlights that “we are immersed from cradle to grave in a media and consumer society…” which makes it increasingly important that society inhabits and fully comprehends messages from the media (Kellner 9). Moreover, I found Kellner’s example of the British study on “sub-cultures” to be … Read more

Falsehood in Media

In our world today, people tend to jump straight to conclusions without knowing the truth. Fake news and lies spread much quicker on social media than the truth does. Falsehood spreads very quickly on social media getting quicker and longer-lasting pickup than the truth does. Often, the media and news provide false information to readers … Read more

Traits of the ‘Perfect Relationship’ in Fullmetal Alchemist

There are many perspectives to consider when one thinks of the perfect relationship. While of course, “marriage” does have a definition, it being: “The legally or formally recognized union of two people as partners in a personal relationship” but what decides a perfect one? Self-love, self-reflection, communication, beliefs, and affection, are all things to consider. … Read more

Buster Keaton’s the General from 1926

Buster Keaton’s the General from 1926 was a silent film that hilariously displayed the idea of love verging on obsession. This film exhibited how love for objects, people, and a cause can make people transcend what was thought to be humanly impossible. Johnny Gray had two loves, his train and his fiancé. Throughout the film, … Read more

The Parent Trap

The Parent Trap, released in 1998, is a film that tells the story of a set of teenage twin girls who were separated at birth. The two teens are strangers until they are reconnected by chance at a Summer camp. Before their unexpected reunion, the two girls each lived with one of their parents at … Read more

How News Outlets Handle Politics

In their articles, contributors of the Cable News Network and Fox News establish a firm stance on Trump’s recent tax laws. These articles inform Americans about the effect of the Tax Cuts and Jobs Act on middle-class people. CNN presents a populist perspective in their article, whereas Fox News writes their article from a conservative … Read more

Psycho – Hitichcock

Psycho in my opinion is one of Hitchcock’s greatest works. It alludes to a greater psychotic meaning, while grounding the audience in a now-familiar horror plot dynamic. You could easily claim that Psycho, more than any Hitchcock film, is the movie that changed the movies that followed — that it broke down, and reconfigured, popular … Read more

The Green Mile – Analysis

In The Green Mile, the audience witnesses Paul Edgecomb deal with the greatest personal dilemma of his life. Paul, the head prison guard, has to carry out the execution of John Coffey. John Coffey’s time on the Green Mile, the death row sector of Louisiana State Penitentiary, was everything but ordinary. John revealed his supernatural … Read more

BBC Masters of Money by Karl Marx

After watching the documentary BBC Masters of Money- Karl Marx, it gave me an overall understanding of Marx’s approach on capitalism and how he perceived it on an economic basis. It is stated numerous times throughout the documentary that he did not support capitalism, and overall his best argument against capitalism was that it was … Read more

The Terminal – Analysis

The terminal is a movie released on 2004, starring about a man named Viktor Navorski who is from Central Europe, Krakozhia (which later on descends into civil war after he left) and travels to New York City to fulfill he’s father promises. A terminal is defined as a point of where the traffic is transferred … Read more

O Brother, Where Art Thou? – Analysis

One of the aspects of the movie “O Brother, Where Art Thou?” that most stands out is the acting. In particular, George Clooney and Tim Blake are phenomenal in this movie. Both of these actors were cast perfectly for their roles as Everett and Delmar, respectively. Perhaps one of the best scenes in the movie … Read more

How to write a media essay

Among the common methods of communication employed by a scholar is through essays. While studying ‘media and communication’, students are taught a variety of methods of communication that can be applied to various media.

The following sections offer guidelines on how to write a media essay.

It is worth noting that, just like in all scholarly activities, the student, in most instances is expected to use essay format while expressing herself/himself. Therefore, it is imperative for the student to adhere to the basic principles of writing essays. It is a prerequisite that a media student is expected to have impeccable writing skills that will deliver high quality media essays.

The initial stage of a quality essay entails highlighting the focal point. If the subject catches attention of the reader, then a focal point exists, nonetheless, it is essential to have a well structured thesis statement. The major reason for having a well structured thesis statement is that it directs individual to the main issue being addressed by the essay. The thesis statement is developed after brainstorming of ideas from various sources that have interest in the subject matter. It is the thesis statement that guides the overall content of the essay. The thesis statement is contained in the introduction part of the essay. Prior to developing the introduction and the thesis statement, one needs to evaluate the appropriateness of the title of the essay. The title of the essay is the first thing to hook a reader, therefore, it is necessary for the writer to take time and develop the most appropriate title of the essay. The body of the essay expounds the thesis by objecting it or supporting it, while the conclusion restates the thesis statement in reference to what has been discussed in the body paragraphs.

Learning how to write a media essay is not just about writing the essay, it’s also about the research conducted. It is essential to carry out research from academic databases, libraries, and the internet in order to acquaint yourself with the subject. It is essential to take notes of the important opinions made by others during the research. The knowledge acquired enables the student to have a general idea about the subject, hence forming a corner stone for the thesis statement.

Occasionally, the thesis is not clear when the focus point is not strongly highlighted, if such a situation arises, the research carried out is only meant to meet the examination conditions. Irrespective of the circumstances, one can still take a focus point in reference to the notes taken and develop a logical presentation after considering the relevant notes in a progressive manner. It is important to plan the essay so that the thoughts that were brainstormed are expressed in a succinct way.

The basic structure of a scholarly essay consists of three principle elements, the introduction, the body paragraphs, and the conclusion. These elements factor around the thesis statement. There may be many body paragraphs, however, each paragraph should focus on a single thought that revolves around the thesis statement. Each paragraph should begin with a topic sentence, which should thereafter be supported with evidence. The ideas in the respective paragraph should be put in a clear and sensible manner. The paragraphs need to be organized in a systematic way; however, the thesis statement plays a role in directing the student how to write an interesting essay. In case of a thesis statement that needs support, then the subsequent body paragraphs after the introduction will support the thesis. However, when the thesis statement is an argument, both sides of the argument must be presented in the body paragraphs, and the students will prove whose side of the argument carries weight. In the conclusion part, the student needs to exit the essay in a gracefully way by making a wrap up statement. The statement should incorporate the thesis statement indirectly but in a coherent way.

Having considered the structure and content of the media essay, it is significant to evaluate the criteria for refining it. The first principle requires the student to avoid padding and waffling. This occurs when the student lacks sufficient information and ends up putting a statement that should have been expressed in 10 words in 50 words. This should be avoided by making the writing extremely tight. Another factor worth considering is the flow from one sentence to the next and from one paragraph to the next. Media students are expected to make good use of the correct connectives; otherwise, it will be inevitable to revise the essay. Revisions come with challenges because you may be required to alter the sentences structure and sequence. One should also avoid using sweeping generalization. In addition, you should avoid repetition of words because that may adversely influence the flow of the essay, and that requires the student to an assortment of words.

Direct quotes are used in scholarly articles, however, the quotes must come from reputable sources, otherwise, one may paraphrase the quotes into own words. The quotes must be relevant to the subject of the essay and the quote should come once the subject matter has been introduced. In most incidences, the quotes used are from reputable sources and are employed to support an argument. After using the quote, one should explain it in the context of the argument. Upon paraphrasing, the source of the information must be acknowledged through referencing, otherwise, inability to reference may result in plagiarism, which is an academic offense. Although the scholar is permitted to express his/her own ideas, it is required that he/she should acknowledge the statements and ideas owned by other scholars, otherwise it results in a serious academic problem. The writer is required to acknowledge the source of ideas, if they are not his/her own. The sources may be journals, books, visual/audio or magazines. The source of the information is acknowledged through standard citation styles; these include APA, MLA, Chicago, and Harvard among others.