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Divided Britain

Drawing from relevant theory and using contemporary examples, assess the extent to which marketing communications and advertising contributes to migrants living in the UK having little or no voice. Introduction Despite the introduction of equality acts and initiatives to challenge discrimination, protect individuals from unfair treatment and promote a fair and more equal society, far-reaching … Read more

Digital revolution for media

Digital Technology has not only had an impact on the things we consume, but the whole world around us. Significant changes, particularly in the last 20 years, include the evolvement of on-line technologies such as blogging, social media and news platforms which have completely revolutionised and transformed news reporting. Yet, thankfully, digital technology hasn’t completely … Read more

10 things I hate about you (film)

Katarina Stratford and Bianca Stratford are the two daughters of over-protective father Walter Stratford, an obstetrician who is raising the girls as a single parent. He has two rules: “What are the house rules? #1: no dating till you graduate. #2: no dating till you graduate. That’s it.” (00:14:18). He changes it to “Old rule … Read more

Flint water crisis case study

CASE BACKGROUND The Flint water crisis case study, will examine how the state and city government officials handled the situation through communicative and management practices, highlighting key issues and concepts surrounding polluter pays principle, decision making and recommendations on communication strategies, whilst providing solutions for the aftermath. The crisis started in March 2014, when state … Read more

The Full Monty

Peter Cattaneo’s 1997 film The Full Monty was released during a time of political turbulence in the UK; for the first time in eighteen years the sitting Prime Minister was a member of the Labour party, the general election won in a landslide after Tony Blair’s rebranding, and despite her not having been in office … Read more

Manipulation of Photographs in the Modern Age: Where Do We Draw the Line? (draft)

In this essay I will be investigating potentially manipulated photojournalistic images, the way they have been manipulated, the ethical implications of the manipulations and the resulting consequences. The term ‘photographic manipulation’ can be applied to many different practices. Simply changing the brightness and contrast of an image is considered manipulation, as well as cropping certain … Read more

9/11 fear and distrust

In popular media, the portrayal and aftermath of 9/11 resulted in stories and documentaries depicting people distrusting “the other” and even their own governments. After 9/11, many people felt paranoid that intruders from other countries would continue to bring war on US soil. This prompted many US citizens to sign-up for the draft and fight … Read more

Responsibility of media to eradicate social isolation, promote cultural harmony & leading the charge in truth-telling

The role and responsibility of the media in eradicating social isolation, promoting cultural harmony and leading the charge in truth-telling. In this era of extreme political polarization, affronts to human rights, flagrant bigotry and actual denial of cold, hard facts – the power of the Mainstream Media as a tool of social connectedness has never … Read more

Blade Runner and Ex Machina – perceptions of AI

Why are we afraid of talking robots? The advent of artificial intelligence has become a highly misconstrued subject. The quick progression of technology has been negatively portrayed to even convey an apocalyptic sense of fear. Although these depictions may oftentimes be fictional, they uncover the very real concerns and relationships that many people seem to … Read more

Heroines in Strauss’s Salome and Shostakovich’s Lady Macbeth of Mtsensk

‘Operatic heroines are delivered into numberless violent deaths’ . Unfortunately, both heroines in Strauss’s Salome and Shostakovich’s Lady Macbeth of Mtsensk meet the same fate. However both female protagonists are completely different to their contemporaries – we feel complete empathy for these arguably terrible women. We feel they are victims of their situations, forced to … Read more

Vishal Bharadwaj – Miyan Maqbool (Macbeth)

The versatility of Shakespeare’s original plays, such as Macbeth, allow modern directors to individually interpret them. Vanessa Gerhard says that, “Shakespeare’s plays are not stable and fixed anymore but are used, transposed and transformed by various elements and cultures”. This is true of Maqbool, where the alterations director Vishal Bharadwaj (who transformed Macbeth into his … Read more

How does Bottom (1991-1995) activate Genre?

This essay will take the BBC Two television series, Bottom (1991-1995) and analyse how it activates ‘Genre’. The essay will take a look at the series as a whole, and take particular scenes from episodes to emphasise how by factoring in talent – particularly that of actor Rik Mayall – performance style, audience perception and … Read more

Evolution of stand up comedy

The stories communicated by early comedians were well-liked by relatively small audiences. At the turn of the century, as American ideals changed with the rise of the modern city, audiences began to desire comedy that was more representative of mainstream America. The country was galvanized by the industrial revolution in the early 20th century, a … Read more

Limitations of viewing modernity and postmodernity as paradigmatic

The nexus between modernity and postmodernity is debated throughout the field of social science. Subsequently, the fault-lines of where the two conditions intersect are unclear. By using communication and media studies as a discipline, and autism as a subject area to contextualise these debates; this essay will explore the limitations of viewing modernity and postmodernity … Read more

How to write a media essay

Among the common methods of communication employed by a scholar is through essays. While studying ‘media and communication’, students are taught a variety of methods of communication that can be applied to various media.

The following sections offer guidelines on how to write a media essay.

It is worth noting that, just like in all scholarly activities, the student, in most instances is expected to use essay format while expressing herself/himself. Therefore, it is imperative for the student to adhere to the basic principles of writing essays. It is a prerequisite that a media student is expected to have impeccable writing skills that will deliver high quality media essays.

The initial stage of a quality essay entails highlighting the focal point. If the subject catches attention of the reader, then a focal point exists, nonetheless, it is essential to have a well structured thesis statement. The major reason for having a well structured thesis statement is that it directs individual to the main issue being addressed by the essay. The thesis statement is developed after brainstorming of ideas from various sources that have interest in the subject matter. It is the thesis statement that guides the overall content of the essay. The thesis statement is contained in the introduction part of the essay. Prior to developing the introduction and the thesis statement, one needs to evaluate the appropriateness of the title of the essay. The title of the essay is the first thing to hook a reader, therefore, it is necessary for the writer to take time and develop the most appropriate title of the essay. The body of the essay expounds the thesis by objecting it or supporting it, while the conclusion restates the thesis statement in reference to what has been discussed in the body paragraphs.

Learning how to write a media essay is not just about writing the essay, it’s also about the research conducted. It is essential to carry out research from academic databases, libraries, and the internet in order to acquaint yourself with the subject. It is essential to take notes of the important opinions made by others during the research. The knowledge acquired enables the student to have a general idea about the subject, hence forming a corner stone for the thesis statement.

Occasionally, the thesis is not clear when the focus point is not strongly highlighted, if such a situation arises, the research carried out is only meant to meet the examination conditions. Irrespective of the circumstances, one can still take a focus point in reference to the notes taken and develop a logical presentation after considering the relevant notes in a progressive manner. It is important to plan the essay so that the thoughts that were brainstormed are expressed in a succinct way.

The basic structure of a scholarly essay consists of three principle elements, the introduction, the body paragraphs, and the conclusion. These elements factor around the thesis statement. There may be many body paragraphs, however, each paragraph should focus on a single thought that revolves around the thesis statement. Each paragraph should begin with a topic sentence, which should thereafter be supported with evidence. The ideas in the respective paragraph should be put in a clear and sensible manner. The paragraphs need to be organized in a systematic way; however, the thesis statement plays a role in directing the student how to write an interesting essay. In case of a thesis statement that needs support, then the subsequent body paragraphs after the introduction will support the thesis. However, when the thesis statement is an argument, both sides of the argument must be presented in the body paragraphs, and the students will prove whose side of the argument carries weight. In the conclusion part, the student needs to exit the essay in a gracefully way by making a wrap up statement. The statement should incorporate the thesis statement indirectly but in a coherent way.

Having considered the structure and content of the media essay, it is significant to evaluate the criteria for refining it. The first principle requires the student to avoid padding and waffling. This occurs when the student lacks sufficient information and ends up putting a statement that should have been expressed in 10 words in 50 words. This should be avoided by making the writing extremely tight. Another factor worth considering is the flow from one sentence to the next and from one paragraph to the next. Media students are expected to make good use of the correct connectives; otherwise, it will be inevitable to revise the essay. Revisions come with challenges because you may be required to alter the sentences structure and sequence. One should also avoid using sweeping generalization. In addition, you should avoid repetition of words because that may adversely influence the flow of the essay, and that requires the student to an assortment of words.

Direct quotes are used in scholarly articles, however, the quotes must come from reputable sources, otherwise, one may paraphrase the quotes into own words. The quotes must be relevant to the subject of the essay and the quote should come once the subject matter has been introduced. In most incidences, the quotes used are from reputable sources and are employed to support an argument. After using the quote, one should explain it in the context of the argument. Upon paraphrasing, the source of the information must be acknowledged through referencing, otherwise, inability to reference may result in plagiarism, which is an academic offense. Although the scholar is permitted to express his/her own ideas, it is required that he/she should acknowledge the statements and ideas owned by other scholars, otherwise it results in a serious academic problem. The writer is required to acknowledge the source of ideas, if they are not his/her own. The sources may be journals, books, visual/audio or magazines. The source of the information is acknowledged through standard citation styles; these include APA, MLA, Chicago, and Harvard among others.

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