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  • Subject area(s): Engineering
  • Price: Free download
  • Published on: 7th September 2019
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  • Number of pages: 2

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Business Environment

Artemis are a research and development institute who  specialise in developing Digital Displacement Technology® and intellectual property associated with fluid transmission in hydraulic systems.  

Artemis follow a technology licensing business model , having the rights to over 40 patent families. With The majority of income generated from royalties through licensing.

Expanding into new market areas by incorporating innovative technology into traditional technology working in partnership with the commissioning company. Producing superior products in the motor industry, renewables sector and industrial applications in heavy machinery.

Organisational Type

Artemis are a limited company who produced  Resolutions of Memorandum and Articles of Association in 1994, this allowed operation as an individual entity from the University of Edinburgh whilst retaining an office within the grounds.  There are several factors that making this decision was a good business strategy.

 Trading as a separate entity, the board of directors have complete control of the business without interference from the university. As a Ltd company individuals are  liable to the extent of the investment that they have made, ensuring personal assets aren’t at risk.

In 2010 Artemis  became  a member of the  Mitsubishi Heavy Industries (MHI) group which gave rise to participate in large scale projects such as developing the world’s largest hydrostatic transmission in a  revolutionary 7 MW offshore wind turbine.  And have access to a level of funding that is out of reach of a small/medium enterprise(SME), enabling them to compete with larger organisations.

Organisational Structure

Within MHI, which has a divisional organisational structure, Artemis is one of many divisions, however maintaining independence as a research and development institute.

Artemis as an institution appears to adopt a matrix organisational structure. By adopting this type of structure efforts of an interdisciplinary team can be utilised with optimum effect. Thus a product which incorporates electrical, mechanical, and software technology can be developed and manufactured as efficiently as possible.

A matrix organisational structure allows for knowledge sharing throughout the institution which promotes both innovative thinking and a free working environment, whilst maintaining the correct level of control to manage efforts effectively. This strategy ensures that Digital Displacement® hydraulic systems remain at the cutting edge of technology, and that Artemis remain market leaders within their field.

Management Style

Artemis adopts a consultative management style. The skills of a highly specialised team are utilised and directed with maximum effect through consultation by the senior project manager who is ultimately in charge of making decisions


This was never a top priority for Artemis as they were an applied research business. However due to their success with their prototype they received lots of media attention. After winning the MacRobert Engineering award for Digital Displacement® technology, the UK’s most prestigious and longest running prize for innovations in engineering Artemis has given many interviews to institutes such as the Royal Academy of Engineering which has granted them access to free marketing.


Artemis are currently involved in creating new technology that will be incorporated into existing technology predominantly by their parent company MHI, and third parties including BMW, Alexander Dennis Limited (with respect to Edinburgh Lothian Buses) and previously Pelamis Wave Power.

A ‘Job Shop’ approach is adopted for the production in concern with prototypes and test subjects which are created for a variety of different projects.

As many of the components are common to different technologies involved, a ‘Batch’ approach to production will be utilised on the successful acquisition of a contract for the inclusion of the Digital Displacement® System into the final commissioned product.


Artemis adopts the ‘Just in Time’ approach to purchasing materials required.

The digital control components are common parts which are readily available. The pump and motor are made from easily sourced recyclable steel. Components are sourced from a world-wide network of partners, providing a cost effective solution, whilst maintaining the highest level of quality.


Artemis achieved an ISO-9001 certification for the manufacturing and assembly facility at Loanhead.

Quality is assured through a rigorous testing procedure through extensive use of test facilities and specialised rigs. Digital Displacement® Systems are tested in realistic full scale conditions to ensure excellent performance and reliability in the field.


Artemis has a multi-disciplinary team composed of electronic, mechanical and software engineers, electronic and mechanical technicians. The human resources department recruits highly skilled candidates through an internal  internship programme and external advertising.  

Supported by several UK government agencies including Dept. of Energy & Climate Change and Dept. of Transport

Most governments throughout the world will look to support businesses such as this as climate change and energy constraints are becoming more prevalent

Awarded various grants to aid with research & development of the Digital Displacement® technology

More available resources since merging with the Mitsubishi Heavy Industries group

Working with institutes such as Carbon Trust helps to boost their popularity as a green friendly business.

Able to focus on R&D since becoming part of the Mitsubishi group without too many restrictions.  

As one project comes to a close they are able to diversify and evolve their R&D to the rail and automotive industry.

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