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CHAPTER-1

INTRODUCTION

ABOUT INDUSTRY :

1.1 BRIEF HISTORY OF INDUSTRY:

  In India the industry was started in the year 1600 by east India Company but due to the non-independence, the citizen of India did not have freedom to start his or her business. However the existence of Bikes was in the year 1888 in Germany by Mercedes-Benz Company and at time was the sole producer of Bikes.In initial stage it was an invention and was used by prestigious people in foreign countries. But now in India, to make travel easier Bikes was introduced, and had helped a lot the lower level income people to earn for livelihood.Bikes were first introduced in 1898 by Mercedes Benz A.G Germany to maintain status, prestige and attract most people of high income level. However, in India it was introduced for Human transportation. However, this helps the living in the society by increasing their standard of living, status, prestige etc. Automobile is the next to Agriculture, which provides huge revenue to the government. In this regards bikes plays an important role. In India the industrialization was started in 1950 and on 1957 late Shri.N.K.Firodia, a dedicated Gandhian and visionary industrialist was the founder M D of Bajaj Tempo limited.  Later Bajaj Company and two successful world bank mission who visited India brought many vehicles into existence .Thus vehicles are low cost reliable transportation illusion to the largely to the rural economy India, and Bajaj Company Ltd,. Has a wide network of 400 dealers in India .The products of Bajaj company ltd are Eco friendly Bajaj company ltd has presently employed 8000 suppliers.

 ABOUT SUBJECT:

MARKETING;

Definition

-According to Peter Drucker 'Marketing is so basic that it can't be considered a separate function. It is the whole business seen from the point of view of its final result. That is from the consumer's point of view'.

The above statement by Drucker clearly puts 4th importance and in sensibility of marketing in the overall functioning of the organization normally, marketing can be identified as the business function that identifies un fulfilled needs and wants, defines and measures their magnitude, determined which target markets the organization can best serve, decide as appropriate product, services and programmed to serve this market and calls upon everyone in the organization. 'Think and serve the consumers'.

According to Duddy and Reizan'Marketing is the economic process by which Goods and services are exchanged and their values determines in terms of money prices'.

 According to Cundiff 'Marketing is the business process by which products are matched with market and through which transfer of ownership are affected'.

The Chartered Institute of Marketing defines Marketing as  The management process responsible for identifying, anticipating and satisfying consumer requirements profitably'.

CONSUMER PERCEPTION:-

Meaning:

Consumer Perception is a process 'where by an individual decide what, when, where, how, and from whom to purchase of goods and service'.

Buyer perception is defined as 'All psychological, social and physical perception of potential consumer as they become aware of evaluate purchase consume and all tell other about products and services.

To achieve a better understanding of the consumer perception, study to those disciplines, which may provide some explanation as to '. Is required such disciplines are economics, sociology psychology, and anthropology.

Definition:-

In the words of prof. Walter C.G and Prof. Poul G.W 'It is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services'.

Consumer perception can be defined as 'All psychological, social and physical behavior of potential consumers as they become aware of evaluate, purchase, consume and tell others about products and services'.

1.2.IMPORTANCE OF CONSUMER PERCEPTION:

' A manger must understand their perception properly.

' Perception is more than sensation.

' Perception is determined by both physiological, psychological characteristics of the organisms.

' An individual own need, objective, problem, interest, and background control his perception in each situation.

' perception is that particular job may appear good to one and bad to another.

' Perception is the important dynamic for the manager who wants to avoid making error.

1.3.NEED TO STUDY THE TOPIC:

  The study was conducted at 'Bajaj limited', in the area of marketing. The study has covered of the consumer buying perception provided dealers of the company to Bajaj limited. The study is done to know that what extents the consumer are successfully get the benefits by the company and to know what role is played by management to fulfill this and to increase goodwill of the company. Many people think that marketing research is just a consumer survey, asking consumers about certain product or service. Through consumer research is an integral part of marketing research, the letter is quite a pervasive activity, covering the various types of marketing problems that confront the marketing manager. before understanding marketing research, the management has to be  convinced of its utility. if it feels that marketing research will not be helpful in decision-making, it will not be undertaken. Even when a decision to undertake research has been taken by the marketing, there are the several alternative research designs from which one is to be chosen. The study has covered most of the consumer buying behavior provided dealers of the company to Bajaj limited. The study is done to know that to what extent the consumer are successfully getting the benefits by the company and to know what role is played by management to fulfill this and to increase goodwill of the company.

OTHER RELEVANT ASPECTS:

    Types of Market:

In the markets, there are various types of markets.

1. On the basis of period, we have short term long term markets, ex: money for short term funds and capital markets for long term funds.

2. On the basis of selling area, we have local, national and international markets.

3. On the basis of article of Trade, we have product market, ex: Cotton market, bullion markets.

4. On the basis of nature of exchange dealings, we have spot or cash markets and future or forward market.

    Kinds OF Goods:

Consumer goods classification based upon consumers buying habits has three categories.

1. Convenience goods:

Consumer frequently in small quantities demand these goods but they must be immediately available at easily accessible retail shop. These are low-cost, highly advertised items that are designed for mass markets and are sold to all income classes. Ex: Newspaper, food articles, soaps, tobacco products, etc.

2. Shopping goods:

There are two types of shopping goods.

' Fashion goods.

' Service goods.

They need such efforts and special visits to control markets. These are not urgent purchases and buyers can postpone buying according to their convenience. They need not have numerous retail outlets. Buyers want to shop around and select goods after comparing quality, terms, style, price, and so on.

3. Special goods:

These are the goods with unique features. They demand shopping efforts. They are sold in unique shop. Buyers have brand preference and insistence and will make special efforts to buy. These goods are: Radio, Television, Watches, Cars, Tape recorders etc. May well known and very popular brands also become specialty goods.

GOALS OF MARKETING:-

1. Creation of utility.

2. Cost reduction, and

3. Price stability.

The main objective is to serve consumer demand.

1. creation of utility:-

It wants to satisfy various wants of consumers. It can create time utility, place, and possession utility. In this way, demand of consumers can be satisfied.

a) Creation of place utility :

Movement of goods from the producing center to consuming center creates place utility. Timber in the forest is waste but in the city, it as goods for construction work.

b) Creation of time utility:-

 Wheat at the time of harvest may not be very useful. But after a few months it can be sold at profit. Marketing makes goods available at the time when the public requires them.

c) Possession utility:-

Goods are in the warehouse of manufacturers and dealers. Their possession can be transferred to consumers who wants to use them. Marketing helps transfer of ownership and possession of goods.

d) Cost reduction:

It aims at reducing the cost to give the benefits to both the parties seller and buyer. Marketing cost should be minimize as far as possible.

e) Price stability:

It also aims at stabilization of price. The entire body of producers, consumers and society in general desire stable prices and stable market conditions. Wide and extreme changes or fluctuations in price are harmful to all. They create confusion and chaos in the market.

Marketing management process:

Marketing management represents marketing concepts in action. That is pre planned demand management under consumer oriented marketing philosophy. Marketing management may be defined as the process of management of marketing programs for the accomplishing organizational goal and objectives. Marketing management directly in charge of

1. Controlling the marketing program.

2. Setting the marketing goal and objectives.

3. Developing the marketing plan.

4. Organizing the marketing functions.

5. Putting the marketing plan into action.

Marketing management represent an important functional area of business management effort for flow of goods and services from producer to consumer.

Marketing mix:

In marketing planning, we use marketing information to assess the situation. We have to select specific marketing targets the form of market segment. For each segment market formulate the combination of number of devices or types of marketing activities that are co-ordinated into a single marketing program, to each particular target or market segment the combination of these marketing methods or devices is known as marketing mix.

1. Product mix.

2. Price mix.

3. Distribution/place mix.

4. Promotion mix.

The outputs are optimum productivity and satisfaction.

Product Mix:

Product is the thing processing utility. It has 4components.

1. Product mix

2. Service of sale

3. Brand and

4. Packaging

The product management involves in consultation with marketing manager.

Distribution Mix:

Distribution is the delivery of the product to consume it. It include channels of distribution, Transportation, and warehousing and inventory control.

Promotion Mix:

Promotion is the persuasive communication about the product offered to the prospect. It covers advertising, personal selling, sales promotion, publicity, public relation, exhibitions and demonstration used in promotion. Largely deals with non-price competition.

 Buying motive:

A motive is a derive or an urge for which an individual seeks satisfaction through the purchase of the product. It can be classified into four :-

' Emotional product motives

' Rational product motives

' Patronage emotional motives

' Patronage rational motives

External influence on consumer perception:

External or inter-personal on buyer perception are;

' Family

' Reference group

' Social class

' Culture

1. Family:

Most consumers belong to a Family group. The family can exert considerable influence in shaping the pattern on consumption and indicating the decision making roles, personal value attitudes and buying habits have been shaped by family influence you can notice the brand used by a new house wife in kitchen are similar to those favored by her mother. The member of the family plays different roles such as influencer, decider, purchaser and user in the buying process. The house wife may act as a mediator of products that satisfy wants and desire of the children.

2. Reference group.

Concept of reference group is borrowed from sociology and psychology; the small group to which the buyer belongs influence buyer perception. Reference group are the social, economic or professional groups and buyer uses to evaluate his or her opinion and believer, buyer can get advice or guidance in his or her own thoughts and actions from such small groups.

3. Social class:

Sociology point out the relationship between social class and consumption patterns, marketing management is familiar with social class to which they belong or which they aspire rather than by their income along. Broadly speaking, have to 3 distinct social classes: upper middle, and lower classes consume belonging middle usually stress rationality, exhibit greater sense of choice making, as consumers of lower class have essentially purchased and show limited sense of choice making.

4. Culture:

Culture represents as overall social heritage, a distinctive from of environmental adaptation by a whole society of people. It includes a set of learned belief, values, attitudes, morale, customs, and habits and forms of behavior that are shared by a society and transmitted from generation to generation within that society.

Buying Process:

For marketing management most important perception on the part of a prospective buyer is the process of deciding whether to buy or not to buy.

1. Perceived want, need Recognition

2. Information search

3. Evaluation of Alternatives

4. Purchase decision

5. Post-purchase and perception

Consumer buyer perception is a process involving series of related and sequential stages and activities. The process begins with the discovery and recognition of an unsatisfied need or want. It becomes a derive. Then the buyer evaluates the purchase and decides whether he is satisfied or not. This is described below:

1. Need recognition:

Buying process begins when a person begins to feel that a certain need or desire has arisen. The need may be activated by internal or external factors. The intensity of the want will indicates the speed with which a person will move to fulfill the want. The buyer will postpone the less important motives.

2. Information decision:

Aroused needs can be satisfied promptly when the desired products is not only know but also easily available. But when it is not clear what type or brand of the product can offer the best satisfaction, the person have to search the information. this may brand, location and the manner of obtaining the consumer product. Consumers can use many sources, ex. Family, friends, neighbors, opinion of leaders acquaintances.

3. Evaluation alternatives:

This is the critical stage in the process of buying. There are several important elements in the process of evaluation:

1. Information cues or hints about set of characteristics of the products in the brands such as quality, price, distinctiveness and availability etc.

2. Brand images and brand concept can help you in the evaluation alternatives.

3. A product is viewed as a bundle of attributes. These attributes or features are use

For evaluating alternative brands. For ex, a product like tea certain common attributes such as taste, flavor, strength, aroma, color, number of cups per pockets and price.

4. Purchase decision:

While the consumer is evaluating the alternatives, she/he will develop some likes and dislikes about the alternative brands. This attitude towards the brand influences the intention to buy. Thus the prospective buyer heads towards final selection. In addition to all other factors, like dealer terms, falling prices etc., also are considered.

5. Post-purchase experience and perception:

The brand purchase and the product use provide feedback of information regarding attitudes. If the receive satisfaction is as per the expected satisfaction, it will create brand preference influence in future purchase. But if the purchased brand does not yield desire satisfaction, negative feeling will occurs and this will creates anxiety and doubts.

CHAPTER-2

REVIEW OF LITERATURE AND RESEARCH DESIGN

TITLE OF THE STUDY:

'A study on consumer perception towards Bajaj bikes'

                            at Kolar

2.1.REVIEW OF LITERATURE AND GAPS:

A study named ' customer perception with Bajaj bikes' conducted by Dr. L. Vijay,  professor in SA eng. College Chennai and B.jayachitra associate professor Vel  sreenivasa college Chennai. And published in international journal of marketing   and human resource management (IJMHRM).

 IT It is a comparative study between customers of Hero Honda, Bajaj and TVS to know customer perception and the reason to a customer opt for a particular brand.

The study suggests that it is better to introduce eco-friendly bikes and to reduce cost in case of hero Honda. And it is better to take necessary step to improve brand image in case of TVS. Better to introduce bikes for woman and improve mileage incase of Bajaj.

Conducted by Dr. Garima malik Asst. Prof in amity business school 'noida. Main objectives of the are to know general perception and awareness about NANO, factor influencing purchasing decision and customer in the market like' Auto-rickshaw'. Etc..  have negative impact on the products demand.

Customers are satisfied in price and fuel effectively, effective sales promotion activities with the them of 'Young-car' and steps to solve complaints from customers are necessary to improve customers' satisfaction.  

2.2.  STATEMENT OF THE PROBLEM:

The title of the project is A study on consumer perception towards BAJAJ bikes at Kolar.is selected because it place an important role in marketing the products or goods and goods atmosphere completes the AIDAs (Attention, Interest, Desire, Action) formula. The print medium is the major medium for them, the project is aimed at understanding the strategies of the company and to analyze impact of consumer behavior of BAJAJ limited.

2.3. SCOPE OF THE STUDY:

The study was conducted at 'Shree Kamakshi Bajaj Limited, Kolar', in the area of marketing. The study has covered most of the consumer buying perception provided dealers of the company to Bajaj limited. The study is done to know that to what extent the consumer are successfully getting the benefits by the company and to know what role is played by management to fulfill this and to increase goodwill of the company.

  The study was conducted at 'Bajaj limited', in the area of marketing. The study has covered of the consumer buying perception provided dealers of the company to Bajaj limited. The study is done to know that what extents the consumer are successfully get the benefits by the company and to know what role is played by management to fulfill this and to increase goodwill of the company.

2.4. OBJECTIVES OF THE STUDY:

  Analyze the consumer buying perception of Bajaj bikes limited automobiles.

  To analyze opinion and attitudes of different classes of people towards Bajaj bikes limited automobiles.

  To study the growth of retail business in Bajaj bikes limited automobiles.

  To identify the problems faced by retailers with regards to supplying Bajaj bikes limited products at particular time, quality, sources of supply etc.

  To know the consumer tastes and preference of Bajaj bikes limited products.

2.5.SAMPLING:

Sampling is a process of selecting units (for example, people organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the populations from which they were chosen.

Universe:

' Consumer

' All dealer and sub Dealer

Sampling scheme:

Collection of data was made from dealer of the KOLAR and from consumer. The sample was 100 numbers of consumers.

Sampling Method:

Random sampling is being used because it gives each element an equal and independent chance of being selected, (equal chance has been given to all dealers and consumers for selection).

METHODOLOGY:

Research design used:

The formidable problem that follows the task of designing the research problem is the preparation of the design of the research project popularly known as the 'Research Design'

'A research design is the arrangement for conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure'.

 Source of data:

The data collected from both primary as well as secondary data.

2.6  TOOLS FOR DATA COLLECTION:

1. Primary Data

2. Secondary Data

Primary Data:

The Primary data is the data which is collected for the first time and which in original in nature.

Secondary Data:

The data which is already collected by other sources are used for study as a basis in order to forward.

Method Of Collecting Primary Data:

' Questionnaire

' Direct Personal Interview

' Internet

Methods Of Collecting Secondary Data:

The secondary data is collected through published sources such as:

' Company website, manuals and text books

' Company profile

' Product Profile

2.7 DATA OF ANALYSIS:

The data collected was classified and tabulated for the purpose of analysis. Generalization was made based upon enquiries per consumers. Based upon the interpretation conclusion were drawn and suggestions were drawn. Chart and graphs are used to illustrate the findings.

2.8. LIMITATIONS OF THE STUDY:

1. Marketing is a very broad concept and consumer perception is the part and parcel of marketing which comes many policies as specified and it is difficult to cover all the concepts.

2. Direct interaction with the company officials and sometimes impossible due to their time constraints.

3. No organization is ready to leak out their actual data or information it may be advantageous to the competitors.

4. Dealer's aggressiveness is less in order to initiate create demand in various states.

2.10. CHAPTER SCHEME:

  Chapter 1: Introduction.

The first chapter introduces the reader to the influencing consumer perception.

  Chapter 2: Research Design.

This part explain about the modes operand of the research work.

  Chapter 3: Company Profile.

The background of the company and its significance the Market in relation to its products are discussed in details.

  Chapter 4: Data Analysis and Interpretation.

The fourth chapter introduces the reader to the subject of consumer perception, its objective, and determinants influencing consumer perception.

  Chapter 5: Summarization and Conclusions.

This section concludes the study by summarizing the interpretations drawn from the analysis. On the basis of the interpretation final conclusion are drawn in relation to the set objectives of the research.

  Chapter 6: Recommendation and suggestions.

Recommendation suggest some measure that can be adopted by the company either to improve their financial position or to exploit the financial status of the company.

  Chapter 7: Appendices & Annexure.

The copy of the Questionnaire and all other useful material collected from the organization from the organization may be annexed.

  Chapter 8: Bibliography.

The reference made from text books, journal, news paper, magazines are to be listed in this chapters.

                                 CHAPTER-3

                         COMPANY PROFILE

3.1. INTRODUCTION:

Late Sri N.K Firodia, a dedicated Gandian and visionary industrialist, was the founder and managing director of Bajaj limited having participated in the freedom struggle for India, 1932 and 1942, was determined to achieve industrial modernization for India. He established, starting in 1950, collaboration with vidal and sohan, hamburg, Germany the import and later progressive manufacture in India of the tempo 3-wheeler.

On 15th august 1957, the 10th anniversary of Indian independence Mr. N.K Firodia signed a collaboration with vidal and sohan tempo works GMBH for phased manufacturing of tempo 3-wheeler and manufacturing was started in a small plant at Gorgoan, Bombay. The initial licensed capacity granted by the government was 1000 vehicles per year, expanding the business in 1961; the company acquired about 150 across of India in Akrurdi near Pune. The production was transferred to Pune by the end of 1964; Ambitious plants for producing light commercial vehicles for growing industrial economy of India were Dream up. The manufacturing of TEMPO V KING 4-wheeled trucks and van commenced in November 1964. The licensed capacity was increased to 6000 vehicles per year.

The collaboration company Germany, in the wave of merges during the 70's merged eventually with Daimler-Benz. In Italy 1982, BBL in a new collaboration with the thin Daimler-Benz Co-produced the Mercedes-Benz Om 616 engine under license for fitting on its designed of vehicles.

The TEMPO TRAX vehicle, specially designed for the rough roads of rural India was developed by the company's research and development department, to cater to the growing mechanization of passenger transport in rural India.

For further modernize its LDV product range, the Co, took up the production of the Tempo Traveler, under license from Daimler-Benz. A new plant was set up in 1987, on a Greenfield site in central India at Pitampur in Madhya Pradesh. This modern facility was developed in close co-operation with Daimler-Benz. The plant is equipped with a modern the plant has been expended to house a now press shop in 1997.

In 1997, the company conceived technology superior tractor, the OX, as a diversification and the OX 45 HP tractors was introduced. The tractor as designed using transmission technology from ZF, Germany, technical assistance for engine from AVL, Austria and Hydraulics technology form BOSCH. In 1990, tempo introduced a 35 HP version of the tractor, OX 35, further, 25 HP and 60 HP tractor will be added to the range shortly.

The second range is a Tempo trax utility vehicle including the new 4X4 military and cross-country vehicle the trax Gurkha.

' Third segment comprises a family of new and beautifully engineered three wheeler, the minidor.

' The fourth, the tempo OX-range of modern tractors, sporting ZF synchromesh transmission, BOSCH hydraulics, excellent ergonomics and fuel-efficient engines are designed for high reliability and excellent performance.

Further four areas of excellent support these for market segment

  Research and Development:

Using a 100 terminal CAD installation, and modern testing facilities, staffed by 400 young engineers and technician for latest hardware and software.

  Production Engineering:

Backed by modern CAM tool room and seen by 450 young and skilled engineering and staff.

  Flexible Manufacturing:

State of the art facilities for manufacturing engineers and transmission components in house and ultra modern manufacturing.

  Production Infrastructure:

Complete with house press shop. Robotized body welding electrophoresis painting and high quality assembly facilities.

In the year 2000, Tempo's Pithampur plant and is Mercedes Engine facilities the prestigious ISO 9002 certification for quality system.

3.2. NATURE OF BUSINESS:

The Company engaged in the automobile business. It is a fully vertically integrated automobile manufacturer, engaged in the full value chain from product design, production engineering and comprehensive manufacturing to sales of a wide range of automotive product, comprising of high commercial vehicle, utility vehicle, Agricultural tractor and three wheeler vehicle.

3.3. BOARD OF DIRECTOR:

BOARD OF DIRECTORS

Rahul Bajaj

Chairman

Madhur Bajaj

Vice Chairman

Rajiv Bajaj

Managing Director

Sanjiv Bajaj

Executive Director

D.S Mehta

Whole-Time Director

Kantikumar R.

Podar

 Director

Shekar Bajaj

Director

D.J BalajiRao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. SumanKirloskar Director

Naresh Chandra

Director

NanooPamanani

Director

Manish Kejriwal

Director

P. Murari Director

Niraj Bajaj                 Director

3.4 ORGANISATION CHART:

         ORGANIZATION CHART OF BAJAJ LTD

CHAIRMAN

BOARD OF DIRECTOR

Vice president Vice president   Vice president   Vice president

Marketing sales      Operation    Service & HR                         Finance

  GM GM GM  MGR MGR GM

Sales marketing Mfg   PUR        HRD    SER FIN

    

3.5. BUSINESS OPERATION FROM NATIONAL AND GLOBAL POINT:

Bajaj co, LTD. Has wide area network of 300 dealer in India and is the first in India to 3-wheeler in India and has a great demand for the product in India. However Tempo has increased in a strong export markets in various countries Viz, Indonesia, UAE, Africa, Kuwait, Bangladesh, Germany, USA, UK Nigeria, Sri Lanka, South Africa. Further company is planning to increase the demand in India.

3.6. PRODUCTION PROFILE:

Bajaj Co. has various production in 3-wheeler and 4-wheeler and has good market for that Bajaj, by the Name is very familiar and has created goodwill because of its products. However Bajaj Co. has divided their products in 4 categories viz.

1. Light commercial vehicles

2. Utility vehicles

3. 2-wheelers

1. Light commercial vehicles:

This type of vehicle is called as 'the Rough road Master'. As its engine is originally made under license from Mercedese-Benz A.G Germay. The products under this are.

' Tempo excel:

This is durable, economical and attractive. Proven Mercedes OM-616 (D-98), IDI Diesel engine and has long life and least maintenance. Under EXCEL, there are three versions depending on the capacity of each. They are Tempo Excel pock up turct-2, Tempo Excel pickup turck-3, Tempo excel pick up turck_4, which carries the payload of 1700, 2100, 2400 Kegs respectively.

B. Tempo Traveler:

The best in class and most profitable LCV. The least word in passenger transportation in TEMPO TRAVELLER. The tempo traveler provides outstanding economy and assured reliability combined with contemporary styling and great driving pleasure. The body of this vehicle is of strong monologue body structure, which provides  roomy interior and low body weight. And is called as simply world class vehicle.

This vehicle is not only used for passenger transportation but also used as delivery van an ambulance. LCV plays an important role for creating demand for these products mostly in rural areas.

' Utility vehicle:

In the late 1980's a new range of utility vehicle, the Tempo trax, a product of intensive in-house R & D, was added to the co's product mix. The tempo is a home grown, rugged and reliable vehicle, specially developed for the demanding conditions of rural India. It is well specious and furnished interior. Tempo offers a full range of multi-utility vehicles in various capacities and sizes, in 4X4 and 4X2 configuration, for passenger and goods transport.

' The new, attractive Trax Judo: India's most efficient all rounder with stylish, though and durable pressed steel body. Also available in EURO-2 Version.

' The rugger Trax Gama: with full metal body champion of economy and comfort to complete the wide range of tempo trax utility vehicles.

' Tempo trax pick: up has large and voluminous cargo had an excellent fuel economy and reliability even it has one more type that is dual Cabin Pick Up this vehicle is used for goods transportation.

' Tempo trax delivery van: is used goods transportations and has good market in rural areas further, under the family of TEMPO TRAX there are many more vehicles which has good demand in the market.

They are:

C.BAJAJ BIKES:

Bajaj Company is the first company to introduce bike in India, which is designed and evaluated using CAD and is highly fuel efficiency. The new and amazingly environment friendly bikes. User-friendly auto rickshaws and profitable pickups offer a new paradigm in people and good transport.

Bikes were first introduced in 1898 by Mercedes-Benz A.G Germany to maintain status, prestige and attract most people of high-income level. However in India it was introduced for Human transportation. However, this helps the living in the society by increasing their standard of living, status, prestige etc.

Automobile is the next to agriculture, which provides huge revenue to the government. In this regards the bikes plays an important role.

Some of the important Bikes old and upcoming resent products are given below:

    

Share Market:-

3.8 COMPETITION:

Bajaj by the name is a renowned company and was the sole of manufacturers for 3-wheelers but today it has to compete with Mahindra Company in India, however the competitors for Bajaj Company are,

' TVS

' HERO

' HONDA

3.9.FUTURE PROSPECTS / GROWTH OF THE COMPANY:

Future prospects of Bajaj co, ltd.

The outlook for the year 2016-17 appears brighter, both on account of the turnaround in the operational efficiency of the Co, Due to control on costs, as also due to the introduction by the co, of a series of improved and new products which are expected to register increased sales volume. The co, has undertaken a strong drive to modernize its sales channel and enhance the strength and effectiveness of its sales and marketing organizations.

Future growth of the company:

As part of the corporate restructuring or growth exercise in consultation with price water house coopers, a number of initiatives are implemented to enhance the companies, 'competitive posture and operating efficiency'.

a. BOARD OF MANAGEMENT:

In order to improve operational control of the co, various divisions, a board of management has been constituted. On this body senior executives of the co, heading important OPERATING DIVISION and head of SELECT FUNCTION have been nominated.

b. BUSINESS MANAGEMENT COUNCILS:

For each of the division/ business/ major functional activities such as R & D, production, engineering etc., separate management council are  constituted to which key executives within the business/ functions are nominated.

c. BALANCED SCORED CARDS:

To facilitate enhance operational control and the ensure correct and adequate emphasize on all aspects of the operations of the co, in the one head, and of the individual business divisions on the others balanced scored cards for the co, as also for each for them. The business/ functions are affectively implemented as tools for review during the meeting of the board of management and of the business management councils. The balance scored cards cover the following views financial prospective, consumer prospective, internal prospective and development learning prospective.

d. Strengthening the outward value chain:

The company's traditional efficiency and strength, in field of manufacturing, are now sought to be fully supplemented by substantially upgrading the marketing the marketing, sales and service organization of the company commensurate with the current demand of the highly competitive and localizing market.

The company has created a dedicated and separate channel comprising of 253 dealers for tractors, which have a unique market place. The company now is emphasizing establishment of separate and larger channel for the three wheelers with focus on smaller cities and rural markets as distinct from a smaller channel for four wheelers, which would have a metro city orientations.

CHAPTER-4

DATA ANALYSIS AND INTERPRETATION

CLASSIFICATION AND TABULATION OF DATA:

Classification:

Classification is a process of arranging data into sequence and groupaccording their common characteristics on separating them into different related parts.

Tabulation:

It is the process, which involves combining, and totaling of the collected data tabulation means the systematic representation of the information (data) in row and columns features or characteristics.

Analysis and interpretation of data:

After tabulation the data must be analyzed. Researcher often uses statistical interpretation, which concentrates on what is average or what deviates from average. The data has been analyzed and interpreted by using statistical tools. Then the analyzed data is converted to percentage form graphs have been drawn followed by a table, which describes the number of the respondent from each factor and their percentage.

This statistical interpretation shows how widely resources vary and how are distributed in relation to the variable being measured. The analysis and interpretation of the data may lead the researcher to accept or reject the hypothesis being selected.

TABLE-4.1

   TABLE SHOWING GENDER OF THE CONSUMER

 SL NO GENDER USERS NON-USER TOTAL PERCENTAGE (%)

1 Male 80 0 80 80

2 Female 10 10 20 20

Total 90 10 100 100

Analysis:

From the above table (4.1) it can be shows that 80% of consumer are male consumer and 20% are females.

GRAPH-4.1

  GRAPH SHOWING GENDER OF THE CONSUMERS

Interpretation:

From the above graphs (4.1) it can be shows that 80% of consumer are male consumers and 20% are female.

                           TABLE-4.2

TABLE SHOWING AGE OF CONSUMERS

  SL NO       AGE       NO.OF                  RESPONDENTS   PERCENTAGE (%)

 1 BELOW 20           20              20

 2 20-30           52              52

 3 30-40           18              18

 4 ABOVE 40           10              10

TOTAL

        100

           100

Analysis:

Age is one of the important considerations in purchasing the two wheeler. From the above table we can see that out of 20 of them belong to the group below 20,52 belongs to 20-30 age category and 18 respondents belong to the age group 30 to 40, and above 40 their all around 10 of them.

GRAPH-4.2

GRAPH SHOWING AGE OF CONSUMER

Interpretation:

From the above graph 20% respondent belong 20, 52% respondent to 20-30, 18% respondent belong to 30-40, and 10% respondent above category respectively. So we can infer that the majority of the buyers belong to the age category between 20 to 30 years.

TABLE-4.3

TABLE SHOWING FAMILY INCOME OF THE CONSUMERS

  SL NO Family Income      No. of    Respondents  Percentage (%)

 1 Below 5,000            12              12

 2 5,000-10,000            20              20

3 10,000-15,000            24              24

4 Above 15,000            44              44

Total           100             100

Analysis:

From the above table shows the family Income is one of the important aspect dependent on which the product will be purchased. Out of 100 respondent 12 respondent belong to the income level below Rs.5,000, 20 respondents belongs to the income group Rs.5,000 to Rs.10,000, 24 respondents belong to the income group Rs.10,000 to 15,000, and remaining 44 respondents belong to the income group Rs. 15,000 and above.

GRAPH-4.3

 GRAPH SHOWING FAMILY INCOME OF CONSUMER

Interpretation:

From the above graph out of 100 respondents, 12% respondents are below Rs.5,000 income, 20% of the respondents belong to the income group Rs.5,000 to 10,000, 24% respondents belong to the income group Rs. 10,000 to 15,000, 44% respondents belong to the income group Rs.15,000 and above, so we can infer that majority of consumers who purchase bikes belong to the income group above Rs.

.

TABLE-4.4

TABLE SHOWING OCCUPATION OF THE CONSUMERS

SL NO   Occupation No. of respondents    Percentage (%)

1    Business              36             36

2    Students              24             24

3  Professional              18             18

4      Others              22             22

      Total

            100

           100

Analysis:

From the above table shows the Occupation is one of the important consideration in purchasing products from the above table we observed that out of 100 respondents, 36 respondents are doing business, 24 respondents are students, 18 respondents are Professional, and the remaining 22 respondents belongs to the other of Occupations.

GRAPH-4.4

  GRAPH SHOWING THE OCCUPATION OF THE CUNSUMER

Interpretations;

From the above graph we can observe that 36% respondents are doing business, 24% respondents are students, 18% respondents are professionals, and the remaining 22% respondents are into some other types of occupations.

Hence we can infer that majority of the buyers of bikes are people to do business.

TABLE-4.5

TABLE SHOWING KNOWLEDGE ABOUT BAJAJ PRODUCTS

SL. NO Knowledge about Bajaj product      No. of respondents          Percentage

  1       YES           100                100

  2       NO             0                  0

       Total            100                100

Analysis:

The knowledge of about any product is very important to make a purchase decision. From the above table we can see that majority of respondents that is almost all know about the product are the brand called Bajaj.

GRAPH-4.5

GRAPH SHOWING KNOWLEDGE ABOUT BAJAJ PRODUCT

Interpretation:

From the above graph out of 100% respondents, almost all know about the brand Bajaj.

TABLE-4.6

  TABLE SHOWING THE SOURCE OF INFORMATION OF BAJAJ

SL. NO     Source No. of respondents    Percentage (%)

   1     Friends              30             30

   2  Neighbors              10             10

   3      Family              12             12

   4      Advertisement              48             48

      Total

            100

           100

Analysis:

From the above table we observe that out of 100 respondents, 30 respondents got infer regarding Bajaj through friend, 10 respondents through neighbours, 12 respondents through immediate family members and 48 respondents through advertisement.

GRAPH-4.6

  GRAPH SHOWING THE SOURCE OF INFORMATION

Interpretation:

From the above graph we observed that 30% respondents collected information of Bajaj through friends, 10% respondents collected information through neighbors, 12% respondents collected information through family members, and remaining 48% respondents collected information through advertisement.

TABLE-4.7

TABLE SHOWING THE REASON FOR PURCHASING BAJAJ PRODUCTS

SL. NO     Reasons No. of respondents    Percentage (%)

    1  Brand  Name              28             28

    2      Quality              32             32

    3 Advertisement              28             28

    4     Service              12             12

      Total

            100

           100

Analysis:

From the above table out of 100 respondents bought Bajaj two wheeler mainly because of brand name, 32 respondents bought Bajaj because of quality, 28 respondents bought Bajaj because of advertisement and remaining 12 respondents bought Bajaj for the service provided by Bajaj.

GRAPH-4.7

GRAPH SHOWING THE REASON FOR PURCHASING BAJAJ PRODUCT

Interpretation:

From the above graph we can see that 28% respondents purchase Bajaj two wheeler because of brand name, the other 32% because of quality, another 28% because of advertisement and remaining 12% because of service provided by Bajaj. Therefore we can infer that majority of buyer look for quality in a product before making purchase decision.

TABLE-4.8

TABLE SHOWING MEDIUM OF ADVERTISEMENT OF BAJAJ PRODUCT

SL. NO    Medium of Advertisement No. of respondents    Percentage (%)

    1     Television              64             64

    2      Boarding              12             12

    3    News Paper              10             10

    4        Other              14             14

        Total

            100

           100

Analysis:

Advertisement medium are very important while making purchase of a product. From the above table we can observe that out of 100 respondents, 64 respondents got attracted, another 12 respondents through hoarding or boarding, another 10 respondents through newspaper and remaining 14 respondents through other medium of advertisement.

GRAPH-4.8

GRAPH SHOWING MEDIUM OF ADVERTISEMENTS BAJAJ PRODUCTS

Interpretation:

From the above graph, 64% respondents got attracted through the advertisement called television, 12% respondents through boarding, other 10% through newspaper and remaining 14% through various other medium.

.

TABLE-4.9

TABLE SHOWING BAJAJ PRODUCTS ARE DESIGHNED TO WHICH SEGMENTS OF PEOPLE

 SL. NO    Segments No. of respondents    Percentage (%)

    1      Student              54             54

    2      Official              24             24

    3 Business people              12             12

   4 On-Employees              10             10

      Total

            100

           100

Analysis:

From the above table we see that out of 100 respondent in purchase ,54 respondents of two wheeler buyer are students, 24 respondents are officials, 12 respondents are business people and remaining 10 respondents are non-employees.

GRAPH-4.9

GRAPH SHOWING BAJAJ PRODUCTS ARE DESIGHNED TO WHICH SEGMENTS OF PEOPLE

Interpretation:

From the above graph we observed that 54% respondents of the buyer of two wheeler all students, 24% are officials, 12% are business people and remaining 10% are non-employees. Therefore we can infer that majority of bike users are student followed by official and businessman.

 TABLE-4.10

TABLE SHOWING BAJAJ PRODUCTS STRONGLY EXIBITING BRAND IMAGE

SL.NO    Response No. of respondents    Percentage (%)

1 Strongly agree              32             32

2      Agree              56             56

3    Disagree              12             12

    4   Strongly-disagree              0              0

      Total

            100

           100

Analysis:

The brand imageis very important for any product because it carries value from generation to generation. From the above table out of 100 respondents 32 respondents strongly agree Bajaj carries brand image, 56 respondents just agree, 12rrespondents disagree and very negligible of them strongly disagree.

GRAPH-4.10

GRAPH BAJAJ PRODUCTION STRONGLY EXHIBITING BRAND IMAGE

Interpretation:

The above graph shows that 32% respondents strongly agree Bajaj carries brand image 56% respondents just agree 12% respondents disagree and very negligible respondents strongly disagree. Therefore we can infer that majority of consumer agree that Bajaj product Exhibit brand image.

TABLE-4.11

TABLE SHOWING THE FEELINGNESS WHILE RIDING THE BAJAJ TWO

WHEELER

SL. NO    Experience No. of respondents    Percentage (%)

   1     Curiosity              20             20

  2      Anxiety              26             26

  3    Emotional              44             44

  4   Affordable              10             10

   TOTAL              100             100

Analysis:

The experience that we feel whether good or bad is very important out of 100 respondents 20 feel fear in using Bajaj, 26 respondents get anxious while riding Bajaj, 44 respondents get emotional and remaining 10 respondents get informed.

 GRAPH-4.11

GRAPH SHOWING THE FEELINGNESS WHILE RIDING THE BAJAJ TWO

WHEELER

Interpretation:

From the above graph 20% respondents feel fear to ride Bajaj, 26% respondents are anxious, 44% respondents are emotional and remaining 10% respondents are being informed. Therefore we can infer that the consumer riding Bajaj feel very emotional on it.

TABLE-4.12

TABLE SHOWING OPINION ABOUT THE PRICING ASPECT OF BAJAJ

SL. NO     Opinions No. of Respondents Percentage (%)

    1     Affordable                  20              20

    2    Value for              money                  50              50

    3      Costly                  30               30

     Total                 100              100

Analysis:

Price is one of the aspects consider while purchasing any product out of 100 respondents, 20 respondents feel Bajaj is reasonably priced, 50 respondents feel the price value for money and remaining 30 respondents feel the price is expensive.

  GRAPH-4.12

GRAPH SHOWING OPINION ABOUT THE PRICING ASPECT OF BAJAJ

Interpretation:

From the above 20% of the respondents feel that Bajaj is reasonably priced, 50% respondents feel that price has got some value for money and remaining 30% respondents feel the price is expensive. Therefore we can infer that majority of consumers feel the price of Bajaj as value for money.

TABLE-4.13

TABLE SHOWING THE BRAND COMPETATORS FOR BAJAJ

SL.NO    Competitor No. of respondents    Percentage (%)

  1         TVS              24             24

  2     Yamaha              26             26

  3        Hero              30             30

     Honda              20             20

      Total

            100

           100

Analysis:

Today's market is competitive and the brand Bajaj also have many tough competitors. Out of 100 respondents, 24 respondents feel TVS is the competitor, other 26 respondents feel Yamaha is the competitor, another 30 respondents feel Hero is the competitor and the remaining 20 respondents feel Honda is the competitor.

GRAPH-4.13

GRAPH SHOWING THE BRAND COMPETATORS FOR BAJAJ

Interpretation:

From the above graph we can observe that  24% respondents feel TVS is the competitor, other 26% respondents feel Yamaha is the competitor, another 30% respondents feel Hero is the competitor and the remaining 20% respondents feel Honda is the competitor Bajaj followed by Yamaha and TVS.

                           TABLE-4.14

TABLE SHOWING OPINION OF THE CONSUMER ABOUT BAJAJ

SL.NO Opinion Excellent   Good    Satisfactory      Poor

  1  Pick up        8     70           16        6

  2  Riding        8     70           16        6

  3 Comfort      10     64           12        4s

  4 Road grip      22     56           12       10

  5 Technology      20     60           12         8

  6 Maintenance       6     74           14         6

 Overall Performance      30     52           16         2

Analysis:

Keeping in mind the opinion of consumers regarding Bajaj two wheelers the response where.

GRAPH-4.14

GRAPH SHOWING OPINION OF THE CONSUMER ABOUT BAJAJ

Interpretation:

Opinion of consumers regarding Bajaj two wheelers the response where:

1) Pick Up:

  Out of 100% respondents, 8% respondents feel the pick up of Bajaj is excellent, 70% respondents feel it is good, 16% respondents feel it is satisfactory and 6% respondents feel it is poor.

2) Riding:

     we can observe that 8% respondents feel the ride of Bajaj is excellent, 70% respondents feel good, 16% respondents it is satisfactory and 6% respondents the ride of Bajaj is poor.

3) Comfort:

 we can observe 10% respondents feel the comfort of Bajaj is excellent, 64% respondents feel it is good, 12% respondents feel it is satisfactory and 4% respondents feel the comfort provided by Bajaj is Poor.

4) Road Grip:

 we observe that 22% respondents feel the road grip of Bajaj is excellent, 56% respondents feel that good, 12% respondents feel that satisfactory and 10% respondents feel that the road grip of Bajaj is poor.

5) Technology:

 we observe that 20% respondents feel that the technology of Bajaj is excellent, 60% respondents feel that good, 12% respondents feel that satisfactory, and 8% respondents feel that the technology of Bajaj is poor.

6) Maintenance:

From the above graph we can observe 6% respondents feel that maintenance cost of Bajaj is excellent, 74% respondents feel that good, 14% respondents feels that satisfactory and 6% respondents feels that maintenance cost of Bajaj is poor.

7) Overall performance:

 we observe that 30% respondents feels the overall performance of Bajaj is excellent, 52% respondents feel that good, 16% respondents feel that satisfactory and 2% respondents feels that the overall performance of Bajaj is poor.

Overall results with reference to the factors such as pick-up, riding, comfort, road grip, technology, maintenance cost, overall performance is good.

TABLE-4.15

   TABLE SHOWING THE FAST MOVING BRAND OF BAJAJ

SL.NO   Fast moving Brand  No. of respondents     Percentage (%)

  1        Pulsar              70             70

  2      Discover              26             26

  3      XCD 125              0              0

  4   XCD 135 DTS-I              4              4

      Total

           100

           100

Analysis:

 From the above table shows the Out of 100 respondents, 70 respondents feel Bajaj pulsar is fast moving brand, 26 respondents feel it is a Bajaj Discover, 4 respondents feel it is Bajaj XCD-135, DTS-I and very negligible respondents feel it is XCD 125.

GRAPH-4.15

   GRAPH SHOWING THE FAST MOVING BRAND OF BAJAJ

Interpretation:

From the above graph we observed that 70% respondents feel Bajaj Pulsar is a fast moving brand, 26% respondents feel it is a Bajaj Discover, 4% respondents feel it is Bajaj XCD-135 DTS-I, and very negligible respondents feel it is XCD-125. Therefore we can infer that Bajaj Pulsar is the top fast moving brand followed by Bajaj Discover.

GRAPH-4.16

    TABLE SHOWING DRAWBACK IN BAJAJ PRODUCTS

SL.NO       Drawback      No. of respondents        Percentage (%)

  1          YES             30                30

   2          NO             70                70

       Total            100                100

Analysis:

In any product there are both advantages and disadvantages. Out of 100 respondents 30 respondents feel there is some drawback in Bajaj product and 70 respondents feel there are no drawback.

GRAPH-4.16

    GRAPH SHOWING DRAWBACK IN BAJAJ PRODUCTS

Interpretation:

From the above graph we can observe that 30% respondents feel there is some drawback in Bajaj products and 70% respondents feel there are no drawback. Therefore we can infer that the majority of consumers feel there is very less drawback in the brand Bajaj.

TABLE-4.17

TABLE SHOWING SATISFACTORY WITH BAJAJ PRODUCTS

SL.NO   Satisfaction  No. of respondents     Percentage (%)

    1       Good             40             40

    2      Better             30             30

    3       Best             14             14

    4        Bad             16             16

      Total

           100

           100

Analysis:

The consumer satisfaction is prime concern for you any manufacture. From the above table out of 100 respondents, 40 respondents feel good about Bajaj, other 30 respondents feel better about Bajaj, other 14 respondents feel best about Bajaj and remaining 16 respondents feel bad about Bajaj.

GRAPH-4.17

GRAPH SHOWING SATISFACTION WITH BAJAJ PRODUCTS

Interpretation:

From the above graph we observed that 40% respondents feel good about Bajaj, other 30% respondents feel better about Bajaj, another 14% respondents feel best about Bajaj and remaining 16% respondents feel bad Bajaj.

Therefore majority of consumers are satisfied with the performance of Bajaj.

CHAPTER-5

SUMMARY OF FINDINGS& CONCLUSION

FINDINGS:

The finding of the study conducted in Bajaj is specified as under:

1. Majority of the users of Bajaj are males.

2. When taken age into consideration majority of the buyer or users of Bajaj belong to the age category between 20-30 years.

3. As income is one of the important aspect in purchase of a product, especially with Bajaj two wheeler the consumers income group is above Rs. 15,000 per month.

4. When qualification is been considered majority of users of Bajaj are graduate or undergraduate.

5. Talking the occupation of an individual into consideration majority of buyer of Bajaj two wheeler are those people who do business.

6. When material status is considered majority of the buyer of Bajaj two wheelers are mostly those individual who are unmarried or single

7. When consider the reason for why consumers purchase Bajaj products we found that majority of them feel the quality followed by brand name and advertisement make them buy Bajaj two wheelers.

8. When the segments to which Bajaj products are designed was been considered we found majority of segments are user of Bajaj were students followed by official and business people.

9. When been ask whether Bajaj products strongly exhibit brand image majority of the consumers strongly agree.

10. Price is one of the aspects in purchase of two wheeler, when been ask about the price of Bajaj most of the consumers felt. It is value for money paid and reliable.

11. For any product the competitors or competition from a brand influence more. Hence we found the thought competitor for Bajaj is Hero, Honda followed by Yamaha and TVS.

12. We found the fast moving brands of Bajaj is Pulsar followed by Bajaj Discover.

RECOMMENDATIONS  & SUGGESTIONS

1) The previous shape of Bajaj Pulsar was more satisfactory than the new shape, hence most of the consumers want the original shape of pulsar.

2) The need to be technology improvement done with Bajaj Pulsar, XCD 125, XCD 135 DTS-I and mileage increase of DTS-I.

3) Consumers has committed that there is no good service being given in most of the service center. Hence the company has to keep a vigilance at all the service centers.

4) Consumers has suggested that the company has to come up with more add-on features design, shape, colors etc.

5) Many consumers feel the spare parts of Bajaj are expensive and also many consumers want speed in Bajaj two wheelers.

6) Most of the consumers have also suggested that opening new service centre's in various location around Bangalore city and also door step delivery of service. And also most of the consumers are looking for new showrooms in various across Bangalore city.

7) Many consumers need the auto start facility in all the models of Bajaj two wheelers.

8) The company should offer more designs, stylish models, improve fuel saving capacity etc.

9) The company should focus upon effective advertisement; effective marketing strategy sales channels and consumer relationship should be improved.

10) Aggressive advertisement has to be done through local newspapers, banners, boarding's etc.

11) It is suggested that the company should participate in automobile exhibition and also should minimize competition and market operation should be maximize.

12) The dealer should be motivated to take initiative and company should create aggressiveness in the minds of the dealer and consumer.

13) The very best medium that is the television advertisement should be upon where huge number of consumers can be targeted at a great extent.

Suggestions:-

1) Majority of people look for quality and good looking.

2) Majority of users of the Bajaj among the respondents are belonging to the age group between 20 to 40 years so company should come out with styles and good quality suitable well to the category.

3) Cost of brand acts as major factor influence while selecting any  Bajaj bike so the company must try to concentrate on this factor.

4) Customers have good opinion about the Bajaj bikes. Therefore the company must upgrade its performance and efficiency according to the customers' expectations.

5) Though the company's after service are satisfactory, it has to extend and improve its service a lot, so as to maintain its customers.

6) In order to meet the competitors, the company should provide good quality products with reduced price. A cut in its price is welcome.

7) The company should be aware of the fast changing mind of the customers & influence the youth for the fast changing scenario of the market.

CONCLUSION:

Our society consists of heterogeneous people, their value, beliefs attitudes are different from one another. Some people will give preference for quality and freshness. Some will give preference for availability, some will give preference only for quantity of vehicle, the company should study the attitude of consumers and accordingly should satisfy the consumers, as for as possible, it should give importance for quality, freshness and price of the vehicle and try to satisfy all the category of people. but it is not possible to satisfy the consumers only through the company but retailer should also co-operate with the company and the consumers, but even though the company takes so many measures then it is also not possible to give 100% of satisfaction to the consumers.

 APPENDICES AND ANNEXURE

QUESTIONAIRE

Dear Sir/Madam

I am SHIVARAJ S  Final Year student of  SRI GOKULA COLLEGE OF ARTS SCIENCE AND MANAGEMENT STUDIES PG, BLOCK  Kolar-563101. For the Degree of Master of  Business Administration Course, undertaking a study on A study on Consumer Perception towards Bajaj bikes at kolar.

This questionnaire is a part of my project towards fulfilling the requirement of my study. I would be obliged, if you could provide me some of your valuable time to answer the following question.

QUESTIONNAIRE:

1). Name :

2) .Gender               :

    a). Male         {    }

    b). Female      {      }

3). Age Group     :

a). Below 20 { } b). 20-30 { }

c). 30-40 { } d). Above 40   { }

4). Family Income

a). Below 5,000 { } b).5,000-10,000 { }

b). 10,000-15,000 {    } c).Above 15,000  { }

5). Qualification

a). Metric & Below { }    b).Under graduate       {       }

c).Graduate                     {      }   d) Post Graduate & other {       }

6). Occupation

a). Business { } b). Students    { }

c). Professional   { } d). Others { }

7). Marital status

a). Married { }

b). Unmarried { }

8). Do you about Bajaj products?

a). YES { }

b). NO { }

9). If yes, how did u come to know about Bajaj Products?

a).Friends { } b).Neighbors { }

c).Family { } d).Advertisement{    }

10). What made you to purchase Bajaj products?

a).Band Name      { } b).Quality { }

c).Advertisement { } d).Service { }

11). Through which medium of advertisement did you come to know about Bajaj Brand?

a).Television  {  } b).Boarding's {   }

c).News Paper       {   } d).Others     {       }

12). Bajaj products are designed to which segment of people?

a).Student { } c).Officials        {         }

d).Business people { } d).Non Employee { }

13).Do you know about  Bajaj product Strongly Exhibit brand image?

a).Strongly Agree { } b).Agree      {     }

c).Disagree { } d).Strongly Disagree   {     }

14). What type of feeling do you think about  Bajaj products create in the viewer?

a).Curiosity { } b).Anxiety       {      }

c).Emotional { } c). Affordable  {      }

15). What is your opinion about pricing aspect?

a). Affordable { } b).Reliability { }

c).Value for money {   } d).Costly { }

16). Which brand do you think is the competitor for Bajaj?

a).TVS { } b).Yamaha { }

c).Hero { } d).Honda { }

17).What do you think about Bajaj in terms of the following?

Opinion Excellent   Good    Satisfactory      Poor

  Pick up

  Riding

 Comfort

Road grip

Technology

Maintenance

  Overall Performance

18). According to you which is the fast moving brand among Bajaj?

a).Pulsar { } b).Discover { }

c).XCD 125 { } d).XCD 135DTS-I { }

19). Do you observe any drawback in Bajaj products?

a).YES { }

b).NO { }

20). Are you satisfied with Bajaj service?

a).Good { } b).Better { }

c).Best { } d).Bad { }

21). Give some suggestion to improve the efficiency of Bajaj?

'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''.

   BIBILIOGRAPHY

BOOKS:

  Principal of marketing management

1. Himalaya Publication House

2. L. Gupta 1st Edition

  Marketing Management

Philip kotler, Kevin lain keller

12thEditon

South Asian Prospective

  Marketing management

Appannaiah Reddy &Ramanath

9th Edition

Himalaya Publication House

  Consumer Behavior

Sujan Nair

2nd Edition

Himalaya Publication House

  NEWS PAPER

' The times of India

' Deccan Herald

' The Economic Times

WEB SITES:

www.bikeportal.in/newbikes/bajaj/.com

www.shreekamakshibajajgmail.com

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