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  • Subject area(s): Hospitality
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  • Published on: 15th October 2019
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Table of Contents

1. Introduction ……………..…………………………………………………………….3

2. Main body ……………….………………………………………………………….. .3

2.1 Innovations ……………………………………………………………………… 4

3. Conclusion ………..…………………………………………………………………  6

4. References ……………….………………………………………………………….. 7

1. Introduction

The industry of the host country does not stand still due to the influence of various factors of the desires and preferences of customers, and also from the emergence of various new technologies and products on the market. The aim of this report is to discuss innovations of the hospitality industry in 2017, formed by innovative technologies, artificial intelligence and people of the new millennium since innovation seems to be by all accounts rising as the all-inclusive solution for development, benefit and upper hand independent of kind of industry, business or market condition (Damanpour F, 2009).

2. Main body

Just 10 years ago, social networks turned from entertainment into the main business tool, and smartphones firmly established themselves in the hands of buyers. Given the vulnerabilities and dangers related with propelling new administrations to new markets, in any case, there is little confirmation of a solid connection amongst advancement and positive results for the firm or industry (AM, 2010). Innovations inevitably affect all spheres of human life and overturn our notion of goods, services. It is impossible to build a successful hotel, restaurant or resort business, ignoring world trends and changes. Each year, two market segments are gaining in strength: The Y generation (young people aged 20+) and Chinese tourists. Therefore, hotel chains should re-consider segmentation and pay close attention to the preferences of customers of this age category. The incentive for the emergence of innovations in any point of space or in a specific field of activity is of the nature of external influence. It can have both an innovative character (scientific discovery or invention, the emergence, and introduction of new technologies and materials), and the nature of the sharply increased demand or increased competition in the market. The last two circumstances are more typical for the service sector. It can generate demand, formulate the wishes that customers express with regard to new products or services. In their desire to get ahead of competitors, service activities predetermine the emergence of innovations. First, breakthrough technological innovations appear in the manufacturing sector, and then, in the case of a corresponding demand for them, are transferred to the service sector. However, innovations of the second type can be initiated and implemented "in-house". It should be noted that the greatest results in this process are achieved by those countries and regions in which an exquisite, sometimes sophisticated, consumer demand for certain goods and services has been formed. Domestic demand plays the role of an "early warning system", allows market leaders to react quickly and at times in advance to changing requests, to be the first in the process of innovation. Thus, it is not necessary to expect from the service sector technical inventions and discoveries, but on his shoulders lies the burden of adapting innovations to the needs of users. The principle of "do no harm", borrowed from medicine, is quite applicable to the sphere of services. For example, the provision of broad opportunities in the field of high technology without consideration of real needs can lead to stressful situations; Do not attract, but will scare off the customer.

2.1 Innovations

Specific enthusiasm for conventional administration enterprises, for example, part of the hospitality industry - tourism, where development may not be a conspicuous need with regards to overseeing day by day business. Tourism as a worldwide sector is vital for some groups and countries. Business and flourishing in a geographic district may rely upon the development and aggressive quality of its tourism sector. (Claver E, 2006). According to International Tourism Journal article, The model of inn advancement created by Orfila-Sintes and Mattsson (Orfila-Sintes F, 2009) includes four principle development writes: Management, External correspondence, Service scope and Back-office. These sorts are clarified by three bland determinants: specialist co-op capabilities, client abilities, and market drivers. Their first advancement determinant, the specialist organization skills, characterized as the physical limit, the level of utilization of the physical resources and the extra administrations added to the settlement, could clarify the key choices of organizations and accordingly, the development writes by which inns advance. The second development determinant, client skills, is likewise imperative on the grounds that the dynamic client cooperation was esteemed to be an essential condition for completing advancement, particularly in administrations. The third development determinant, advertise drivers, identify with the aggressive position of the firm and ought to subsequently likewise affect advancement. This model of the determinants of advancement writes will here again be tried on comparable, yet later, information for the year 2007. There is an extensive variety of elements influencing the application and advancement of development, i.e. reliable industry issues, the particular attitude of shoppers, social and national idiosyncrasies of the customers getting a charge out of in administrations, and so forth (Joseph, 1999). An innovative pattern in the neighborliness business is showed through the capacity to create different advancements, which will guarantee the effective improvement of a lodging (Zaitseva, 2013).  Every customer wants to feel in the hotel room like at home and even better, but for this, they need the usual entertainment. Gone are the days when it was enough to install free channels and the business will go uphill. Therefore, the trends in the hotel business dictate to enter the path of technology, install in the rooms Netflix, "smart" lighting and mirrors, tablets, and other new-fangled gadgets. Nowadays in the hotel industry, there have appeared innovations , for instance, EE. EE is a rapidly developing technology that allows machines to perform tasks that are familiar to humans. While technologies can only give the robots some of the functions, for example, providing guests with information about accommodation and services. The Residence Inn LAX already uses a robot named Valli, who acts as a courier and delivers the necessary things to guests and employees. Maidbot has developed a robot cleaner Rosie, and in Hilton works concierge Connie. Moreover, the threat of mass unemployment in the hospitality industry due to the emergence of robots is not, they are designed to cut costs, promote the development of the hotel business, improve service and free the staff from routine and execution of small orders which is only a plus and positively affects both the business and the quality of the provided services. According to Forbes journal article thanks to these robots that are gaining popularity in the field of hospitality in customer service, they help to better understand and satisfy customer preferences and this way improve the quality of service which is a very important aspect for the company. Such frameworks do not need to be problematic. Says Micah Solomon is a customer service speaker, hospitality thought leader, customer experience consultant, keynote speaker, trainer, and bestselling author.

At the point when The Ritz-Carlton Hotel Company began building such a framework, it did as such by means of manual section and an objective of taking note of only five inclinations for each consumer and fulfilling at least three of these inclinations on each ensuing visit at whatever Ritz-Carlton on the planet that visitor may go to straightaway. For instance, for Ritz - Carlton these systems gave the opportunity to create a hotel company at which, wherever on the planet you stayed, you were guaranteed of a stay that was altered in ways that identified with you as a person and to what you had appreciated on past remains.

 Also, another wonderful innovation is mobile applications like Facebook Messenger and WeChat allow you to communicate with customers in real time to meet all their needs and desires. Text messages help to overcome the language barrier, which improves the quality of service. Soon in many hotels, it will be possible to pass a check-in at the electronic check-in counter (as self-service kiosks at airports), there you can choose the number and take the code from the electronic lock. Taking into account this trend in the hotel business, many hotels depart from phones in rooms and install tablets with a built-in service menu.

The hotel company Marriott International has already implemented mobile registration in 325 hotels in the US and Canada. This service is in demand, as customers with smartphones and tablets are becoming more and more. Currently, the service is already offered in 31 hotel chains. Simplify and speed up the registration process in the hotel is assisted by the free Marriott Mobile App, available in online stores iTunes and Google Play.

For participants of the Marriott Rewards loyalty program, registration is open after 16 hours a day before arrival. After receiving an automatic notification of the readiness of the number on your device, they can pick up the electronic key from the number on the desk of the accelerated mobile registration. The Marriott application can be used not only at check-in at the hotel. Developers also say that with his help, guests can apply for services and leave the hotel. Marriott also intends to promote mobile technology in other countries.

The third innovation is SaaS. Since we live in the age of nanotechnology, a lot of innovations are associated with computers and with operating systems of one of them is SaaS. In the hospitality industry, the service that you give your customers can either make you or break you. Your whole business relies on how customers see your company. The image is everything, and it is essential than any other time in recent memory that your company has a decent notoriety. Informal exchange never again implies that the majority of your customers family and companions will find out about the service that your company provided them. Thanks to the Internet and multiple social networking communication applications behind them, your customers can easily tell the world whether your company provides excellent service or is not worth their trouble. Using a SaaS solution to manage your company helps you ensure that every customer has a good experience. The software can help you maximize your customer relationships, increase your profits, and cut down on unnecessary expenses.  SaaS has decreased managerial and IT issues especially for small hospitality businesses that cannot bear to put resources into in-house specialized help. SaaS has unquestionably changed the Hospitality business. Manmade brainpower is coming as a branch of this which by numerous is being considered as a development as imperative as the wheel. Indeed, even the spending cordiality foundations can bear the cost of completely mechanized frameworks to run and deal with their association. SaaS it is a million opportunities in the hospitality industry such as manage online booking, office task, housekeeping, reservations, and bookings, manage rates.

3. Conclusion

To sum up, service innovation positions an association to make and convey expectant administration that surpasses part desires and eventually reinforces connections. Notwithstanding, benefit development stays a standout amongst the most under-investigated themes in cordiality. Hospitality industries world don’t stand in the same place, this industry full of different innovations which are developing and everyday humanity creates something new to make our lives easier.

References

AM, H., 2010. A review of innovation research in tourism.. Tourism Management, 31(1), pp. 1-12.

Claver E, R. A. D. Q., 2006. Growth strategies in the Spanish hotel sector. International Journal of Contemporary Hospitality Management, 18(3), pp. 188-205.

Damanpour F, W. R., 2009. Combinative effects of innovation types and organizational performance: a longitudinal study of service organizations.. Journal of Management Studies, 46(4), p. 650–675.

Joseph, B. I. P. a. G. J. H., 1999. The Experience Economy: Work Is Theatre and Every Business a Stage.. 2st Edition ed. Boston: Harvard Business Press.

Orfila-Sintes F, M. J., 2009. Innovation behavior in the hotel industry.. Omega, 37(2), pp. 380-394.

Zaitseva, N., 2013. Management in service industry: tourism and hospitality.. 1st ed. Moscow: Academia Publishing House.

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