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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
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  • Number of pages: 2

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 Tone of voice

What does the tone of your voice sound like? Does it reflect confidence? Strength? Assurance? Perhaps your tone reflects fear? Boredom? Immaturity?  Tone means the way of speaking that conveys a feeling. VOICE the sounds that someone makes when they speak Tone of voice isn't what we say but how we say it. It's the language we use, the way we construct sentences, the sound of our words and the personality we communicate. When we speak, our listeners get an impression of how we feel from our tone. We can sound pleasant and friendly, angry and upset, or irritated and frustrated. It is not enough to just say the right words; we also need to be cautious about the tone we use, so that we convey our message effectively. We are going to know more about ton of voice in this report



Tone of voice isn't what we say but how we say it.

It's the language we use, the way we construct sentences, the sound of our words and the personality we communicate. When we speak to others in person, our non-verbal communication says more than the words themselves. On-verbal communication consists of facial expressions, tone, and pitch. Tone of voice is important to communicate in the fields like marketing, health care, social, media.  

Running head: using appropriate tone of voice


Tone of voice

As a human, your voice probably stays the same from day to day. But your tone of voice changes all the time, whether you notice it or not. For example, you might use a certain tone when you're meeting the president, but a totally different one catching up with an old friend. And you'd speak in a casual tone playing with your kids, but a more serious one responding to someone who's mad at you. “Kate kefir” Many people believe that non-verbal communication consists solely of the actions created by our bodies and limbs; like, for instance, facial expressions or the way we cross our legs. In reality, non-verbal communication is a category of language that encompasses a far greater number of actions, including body language, gestures, facial expressions, the way we dress and the way we talk. The way we talk can have a particularly profound effect on how others interpret what we are saying and how we are feeling. It has been discovered that 38% of our communications come across through the tone, inflection, and speed of our voices. We are now on the second of a three part series on the voice, which will examine the tone of voice; it will discuss how it can affect our interactions with others and the messages that the tone of our voices can send. The age old saying, "It's not what you said, it's how you said it" refers directly to tone of voice. Tone of voice is the way a statement is presented and it is affected by the timbre, rhythm, loudness, breathiness and hoarseness of our voices. Physiologically speaking, tone is controlled by the diaphragm, the intercostal muscles between the ribs and the muscles of the larynx, or voice box. The tone of our voice can convey a number of things; namely, psychological arousal, emotion and mood. Moreover, it can reveal social information through a variety of different tones; for instance, sarcasm, superiority or submissiveness. An interesting thing about tone is that, in many cases, it is one of few qualities that are universal across human societies; for instance, adults almost everywhere use high-pitched voices when speaking to infants and children. As mentioned, tone is a good communicator of emotion and mood. Generally, softer tones and pitches are associated with friendliness; softer tones are seen as non-aggressive and helpful. While higher tones are generally used to request information. Interestingly, men and women often use higher tones and pitches in first meetings. This is believed to help establish rapport. According to” David Givens”, the tone of one's voice can also have an impact on dominance. Givens believes that there is usually a hidden battle for dominance in conversations and that some people win domination by using lower tones. Lower tones have come to be associated with authority and truth, for both men and women. In the cultural side people who live and grew in big cities tends to have a clear normal tone of voice but for the other group in the small countries people tend to have loud and high unclear tone of voice

Running head: using appropriate tone of voice

As American author Maya Angelou once said, "People don't always remember what you say or even what you do, but they always remember how you made them feel. It's often the way we say something that leads to certain feeling. People can be very sensitive to language, forming impressions of people as soon as they begin to hear or read their words


Describing a Tone

Positive Tones   Negative Tones   Other Tones

• Fresh  Sarcastic    Light

• Bold  mysterious  Heavy

• Happy   foolish   Intelligent

• Loving  hurtful   Religious

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