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  • Subject area(s): Marketing
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  • Published on: 14th September 2019
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In the UK, young sufferers of dementia are estimated to be around 17000. Individualized service and practice initiatives for younger sufferers and their carers still remains distributed and under developed. This is despite potential additional care giving stressors caused by age of onset, such as financial difficulties due to disruption work pattern, children still living at home, and the sufferer's decreased life expectancy (Williams, Keady, & Nolan, 1995).

Alzheimer's disease is a progressive, degenerative and physical disorder that attacks the brain's nerve cells, or neurons, resulting in loss of thinking and language skills, loss of memory, and behavioural changes (Alzheimer's Foundation of America, 2016).

It is predicted and of great importance or value to know that people living with Alzheimer's disease and dementia is expected to grow dramatically over the next few decades. One of the biggest challenge people living with Alzheimer's disease and dementia face, is dealing with banks, insurance companies, buildings and society, often a vital and fundamental aspect of life. In this essay, the research method and the justification of every given objective will tell how the society is dealing with the problem of Alzheimer and will identify the number of  ‘ finance businesses in the UK and evaluate their attitude with identifying the adaptation made to accommodate and the training & resource materials' they seeking to become dementia friendly.

The impact that Alzheimer has on families, communities, and the healthcare system has been recognised by various companies and organisations (Alzheimer's Association, 2016). Their support provides the Alzheimer's Association with an opportunity to increase awareness of Alzheimer's disease and to raise much needed funds to further mission – to eliminate Alzheimer's disease through the advancement of research; to provide and enhance and support for all affected; and to reduce the risk of dementia through the promotion of brain health (Alzheimer's Association, 2016).

The research method obtained for this particular objective is quantitative method as it gives a brief description on objective and it also shows the numeric nature of the above objective. The method uses the medium of website interceptor as to equip all the information needed. For example, some of the companies that have been already volunteering in dementia friendly initiative are, ‘Strategic Alliance Partners' , ‘National Corporate sponsor', ‘Conference Sponsor', ‘Foundation and membership organisation', ‘Walk to end Alzheimer's national teams', ‘Alzheimer's workplace Alliance', ‘ Cause marketing partners', ‘Partner products', ‘Pharmaceutical, Insurance and diagnostic corporate donors' (Alzheimer's Association, 2016b).

This method is useful as it provides the exact number of information needed on the objective. The collection of this data is through the website called ‘www.alz.org, where they have to proceed through ‘ join the cause program' after that, clicking on ‘partners and sponsors' and then ‘current partners and sponsors.'

In the UK there are around 800,000 people suffering with dementia, and the economy spends £23 billion a year on the disease. The number of people affected is expected to be twice – and the costs are likely to be three times by 2040. Providing £400 million to help fund breaks for carers and through the Care Act 2014 have introduced significant changes to better support carers (including carers of people with dementia), giving them a right to have their needs assessed for the first time. Work is also being taken forward in specific areas, including financial services as a part of the dementia friendly community programme (Department of Health, 2015).

This analysis utilizes the correlation method which determine the strength of people living with Alzheimer's disease as well as the different areas affected by it. This method shows the relationship between two or more variables as the ‘ victim of Alzheimer's  disease affecting the economy.' The course of finding the information for this particular objective is suitable, as it provides the information to the subject related to the objective. The contribution to this information has been done through an article from the website ‘www.gov.uk.' the researcher has to visit the website and the click on the tab ‘ government proceeding' through this one has to click on the tab ‘ publication' and find the 2010 to 2015 government policy: dementia.

The report, from the Centre for Economics and Business Research (CEBR) reveals that, dementia caring obligations will cost companies more than £3 billion by 2030. As the population of England ages, the number of people with dementia is expected to rise to 1.09 million by 2030. The report predicts that this will have a huge impact on businesses as the number of workers reducing hours, changing work patterns or even quitting, due to the demands of the caring, is expected to grow. Findings also show that the number of people who will have left employment to care for people with dementia is set to rise from 50,000 in 2014 to 83,100 in 2030, for example, the retention of these skilled and experienced staff would deliver a saving of £415 million just by offering more flexible terms of employment. With a growing need for those over the age of 65 to stay in employment, by 2030, the cost of skills and experience lost from the workforce due to dementia will rise from £628 million to £1.16 billion. Businesses have started to recognise this issue with 1 in 12 companies (8%) having made attempts to accommodate the needs of a member of staff with dementia, and more than half (52.1%) considering taking such actions in the future. So far, more than 20 businesses or organisations have already signed up and are committed to supporting staff and customers with dementia (Centre for Economics and Business Research, 2014) end ngRepeat: (key, value) in bib.citations track by $index.

The research method acquired to look to look up at the objective is quantitative method. As it provides numerical data through the website interceptor. For instance, over 100,000 employees from businesses including Lloyd's Pharmacy and M&S are now dementia friends and a host of other companies such as Barclays Banking Group, Argos, BT and Bourne Leisure (Butlins, Haven and Warner Leisure Hotels) have also pledged for their staff to become dementia friends (Centre for Economics and Business Research, 2014b).

This method was obtained due to the provided objective. This method is of great value because it equips all the inside story. The mechanism used to collect all the information needed for this objective is, the researcher has to visit the centre for economics and business research website ‘ www.cebr.com', and then click on the tab ‘reports' and search for the topic ‘the rising cost of dementia' go through the article heading ‘cost of business to dementia predicted to double, as the number of those living with the condition is set to rise over 1 million, by 2030, on August 8, 2014.'

The following criteria must be fulfilled by businesses or organisations in order to become dementia friendly, ‘complete DFC training for management and 50% of their front-line employees, designate a team leader to be liaison between their organisation and the DFC task force, be open to discussions regarding environment changes (e.g. lighting, signage, layout, etc.), be willing to share DFC training materials with any new hires and all employees that did not attend the training, undergo an on-site visit/follow-up training on an annual basis to rectify its dementia friendly status.' Once a business or organisation has been designated dementia friendly, they will receive a dementia friendly window cling to display (Newquist, 2009).

The above paragraph describes the research method that is used here which is a quantitative method, as it provides statistical data as well as quantify attitudes and opinions. It is of great significance as this provides all the material regarding this objective.

For instance, this example illustrates how the training and resource needs of finance businesses seeking to become dementia friendly can be done, ‘ Watertown aims to become first dementia friendly community' (Erickson & Journal, 2013) end ngRepeat: (key, value) in bib.citations track by $index

The steps followed to obtain this objective are, first, writing the objective on the google search engine ‘knowing the training and resource needs of finance business seeking to become dementia friendly,' after the results are shown, look for the link that shows a tool kit for building dementia friendly, this tool kit is provided by the Wisconsin healthy brain initiatives, then, this tool kit leads to the website of Alzheimer's & dementia friendly analysis of Wisconsin, “www.alzwisc.org once clicked on it, on the home page of the website find the tab ‘Dementia friendly' click on it and find the heading ‘ become a dementia friendly business,' underneath that there will be a link ‘criteria for becoming a dementia friendly business' clicking on it, a PDF file will open which will show all the training and resource needs of finance businesses seeking to become dementia friendly.

The challenges which might be encountered during the research are, ‘choosing the right methodology' and the best way to choose the method determines what kind of research design and methodology can best answer the research questions. If the questions include words such as ‘explore', ‘understand,' ‘and ‘generate,' it is an indication that the study is qualitative and hence an qualitative approach should be undertaken. Whereas, words such as ‘compare,' ‘relate' or ‘correlate' indicate a quantitative study and hence a quantitative approach should be adopted for the research. The design comes out of the study, rather than being imposed on the study. Another challenge that might be faced is ‘dealing with the data.' Data should be understood properly and interpretation must be done correctly. Draw on the details, ‘A good quote or a good point pulled from a quantitative survey – that information can always give a greater sense of what actually occurred or happened.'

In this essay, the research method and the justification of every given objective has been stated as how the society is dealing with the problem of Alzheimer and identified the number of finance businesses in the UK and evaluated their attitude towards it and identified the adaptations made to accommodate and the training & resource material for the businesses or organisations that are seeking to become dementia friendly. Many people inclusive of young as well as old aged are suffering with Alzheimer and it is predicted to increase at an alarming rate(double in 36 years). People suffering with Alzheimer's disease has problems in dealing with financial institutions, insurance companies, society etc. People suffering with this kind of dementia tend to leave their job which is a serious issue for the company in which they work as well as the economy of the country as it spends a huge amount in it. It has been recognised that many businesses and organisations have taken the initiative to become dementia friendly and support it which will be for the betterment of the society.

Bibliography:

• Alzheimer's Association. (2016a). Current Partners and Sponsors. Retrieved October 25, 2016, from Alzheimer's Association, http://www.alz.org/join_the_cause_19090.asp

• Alzheimer's Association. (2016b). Current Partners and Sponsors. Retrieved October 26, 2016, from Alzheimer's Association, http://www.alz.org/join_the_cause_19090.asp

• Alzheimer's Foundation of America. (2016). About Alzheimer's Disease. Retrieved October 25, 2016, from Alzheimer's foundation of America, http://www.alzfdn.org/AboutAlzheimers/definition.html

• Centre for Economics and Business Research. (2014a, August 8). The Rising Costs of Dementia. Retrieved October 26, 2016, from Centre for Economics and Business Research, https://www.cebr.com/reports/the-rising-costs-of-dementia/

• Centre for Economics and Business Research. (2014b, August 8). The Rising Costs of Dementia. Retrieved October 26, 2016, from Centre for Economics and Business Research, https://www.cebr.com/reports/the-rising-costs-of-dementia/

• Department of Health. (2015, May 8). 2010 to 2015 Government Policy: Dementia. Retrieved October 26, 2016, from Department of Health, https://www.gov.uk/government/publications/2010-to-2015-government-policy-dementia/2010-to-2015-government-policy-dementia

• Erickson, D., & Journal, W. S. (2013, October 20). Watertown Aims to Become First Dementia-Friendly Community. Retrieved October 26, 2016, from Wisconsin State Journal, http://host.madison.com/wsj/news/local/health_med_fit/watertown-aims-to-become-first-dementia-friendly-community/article_7f2e53c9-5305-5ae8-bc7c-9c604223cd60.html

• Newquist, J. (2009). Dementia Friendly Community. Retrieved October 26, 2016, from Alzheimer's and Dementia Alliance of Wisconsin, http://www.alzwisc.org/Dementia%20Friendly.html

Williams, O., Keady, J., & Nolan, M. (1995). Younger-Onset Alzheimer's Disease: Learning from The Experience of One Spouse Carer. Journal of clinical nursing., 4(1), 31–6. Retrieved from https://www.ncbi.nlm.nih.gov/pubmed/7704373

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