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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
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  • Number of pages: 2

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2.2 Problem-Solving

Getting creative ideas only to find out there are lots of flaws and problem on the matter? Problem rise before you even start your business? No worries! Some people think of problems first before grasping the real idea of a business. How about get creative in solving it? Problem solving is often more of a state of mind rather than skills or process. The more negative your mind gets, the harder it is for you to come up with a solution.

Art Markman, author of ‘Smart Thinking' said, “The whole idea behind creative problem solving is the assumption that you know something that will help solve the problem, but you're not thinking of it right now.” Easy said, you are imagining how certain ways can solve it, but you haven't found the right information yet.

Before you wind up aimlessly or giving up finding the solution, ask yourself these two questions:

What type of problem is this?

Who else has faced this problem?


Know that every successful entrepreneur has been through much worse stage in their career path and managed to solve it every time. What makes you think you can't? A beginner entrepreneur will have to face problem and end up making mistakes anyway. This is where critical thinking is your ultimate key because it enables you to identify problems, then turn it into opportunities instead. These are certain problem-solving skills that you may want to take action:

1. Understanding Your Entrepreneurial Ways (of the business)

Mind that understanding comes first then critical thinking.

“How do I solve a problem I don't know the root cause?”

“How to solve a problem I don't even understand?”

Get the gist of your problem and take into account of other factors related to it. It is quite impossible that you won't be able to grasp a little bit of detail from the problem you yourself identify and claim it to be. If you say you don't get the problem, how do you manage to know it was a problem to begin with? Let's say, Bill Gates is an expert at solving software marketing problems, would he know how to solve problem related to stock investing? No. Because stock market is not his field of expertise ( This is why you need to understand the motif of your entrepreneurship.

2. Generate Ideas

​Yes. It's back to being creative. Write down your problem in a big blank paper and brainstorm together with your business companion to come up with new ideas even if it end up not to the problem. Unrelated? It's okay, somehow it will link back to the problem but you will gain more perspectives or even better, different type of solution that can be used to solve the problem. Hence increase more knowledge about many things.

It's like using The Gordon Method. What is it? It's a method introduced by William Gordon which involves developing ideas without being aware of the problem, only mention the general concept associate with problem and respond by expressing number of ideas (

Don't force yourself on the practical way to solve it. After all, problems occur because there are ideas proposed. So, solve it back by generating new ideas.

3. People Skills

​This is more like a teamwork. Gather everyone up and start discussing. You must be able to think in synergy with your companion or business management team. This is the part where you acknowledge their potential and intelligence at facing the problem. You alone are not enough to come up with a solution. It goes the same to a beginner entrepreneur whose position is not yet fixed but already found problems, or yet to come. Consult an expert or ask for advice from a successful experienced entrepreneur. Not only will it help you think on a whole different level, it opens up to new opportunities too.

​Having problem is not actually a problem. It is a challenge you need to face to become better in your career as an entrepreneur. As quoted by Tina Fey in her book; Bossypants, “There are no mistakes, only opportunities.”

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