Essay:

Essay details:

  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

Text preview of this essay:

This page is a preview - download the full version of this essay above.

Appendix 2: interview transcripts

Maro Maglaferidze, Gender equality department consultant at Georgia's defense department.

Q1: Are there any equal opportunities for women to be promoted on high level positions?   

A1: Well I am not really sure how to answer your question. It most certainly should be. We are a developed country after all, so as one of the developed countries, there should be equal opportunities for everyone, right? Women in Georgia have the right to dress like they want, say what they think and would like to say. We even have the right to vote. It's been years already. The situation from the past where Georgian women couldn't even sit at the same table as men has changed. But what I think is creating the problem is the mindset from these times that still lingers in Georgian people. I mean you can almost feel it. The men and women have been raised liked that from long ago and even though we are developing and changing, it's very hard to change something this profound. Women have been treated not equal to men, I wouldn't say badly necessarily, but this unequal treatment had laid a strong foundation and still continues even in the business world, where everything has to be fair and square. But say, from my personal experience, and this obviously doesn't involve every company in Georgia, I do not think women are given equal opportunities.  At least work related, females are often overlooked and seen as a weaker sex so this is the issue and because of this kind of thinking women do have difficulties to be promoted on higher level positions. We need to stop believing that there is gender equality in Georgia as well as in public relations field. For us Gender equality is not a reality yet. in the 21st century, women make up more than half of the public relations forces but the average female practitioner earns about 70% of what the average working male practitioner makes. And unequal payment is only one of the problems.

Q2: What are the barriers for female practitioners in Public Relations sector?  

A2: You cannot possibly think of a list of issues and what kind of difficulties female practitioners encounter at work. I mean there are certain issues one can face on daily basis but when you think of it I have nothing ready I mean nothing special comes to my mind. Yes there are some things that could be generalized of course for every company mostly.  And it all depends on whether we are talking about the public or the private sector. The public sector is better off I guess, because there are fixed laws and regulations for everyone and the process is strictly controlled. As for the private sector, more depends on the employer. “In the public sector there is no difference in salary because the salaries are allocated to the position and it is fixed by regulations so in this case gender does not matter. However in private sector the situation is a bit problematic, for instance in one company there are two designers that work in the public relations department one is male and the other female and guess how gets paid more, well it is the male designer despite of the fact that they're doing the same job. There are some laws like minimum salary for example or maximum period of probation that concerns every company, but there is so much more the company has to regulate itself. I mean take the salary for example. I know someone at banking sector, the girl is a public relations junior specialist, there are 3 in the department, the girl, her boss, a women as well and a male junior specialist. The girl I just talked about, I cannot disclose her name and the company of course, has 700 GEL less salary than the male junior specialist. Now do I think this is unfair? Of course, she does the exact same job and has only 2-3 months less work experience and even this shouldn't matter because she caught up fast and now does everything just like the other one. And this is a hard work she does and other Public Relations specialists do? Many people in Georgia believe that working in public relations field is easy and glamorous. Which is not true, anyone who works in this field will same the same because being a public relations practitioners is a 24/7 job. And so for this 24/7 job when you take on so much and work this hard why should you be treated any less than someone? Anyone? Wouldn't you consider that to be unfair? The salary inequality is a painful subject. It is simply not fair.   

Q3: Do you feel that the glass ceiling exists in the Public Relations sector in Georgia?   

A3: Well we have addressed the issue of unequal treatments of the females and as the definition of the glass ceiling itself goes, this is unequal treatment of the females at work and hindering their pass towards advancement. This is unofficial of course. I mean any kind of discrimination is prohibited by the law and constitution of Georgia, But that's why this is called the glass ceiling right? It exists but is invisible. By invisible meaning females are kept from advancement at work for example, but usually the real reason is not disclosed. For example I do pay you less not because you are women or I promoted your male colleague and not you not because you are a women but for some other made up reason and these reasons vary from company to company. I personally have left my previous workplace because I worked the best I could doing the impossible and my male colleague always got the praise. This kind of thing gets to you, no matter how hard you try.  

Q4: Who do you think makes better leaders – women or men?

A4: Here I personally think it is not about the gender but about the personality. Women can be a great leader too. In Georgia, from what I see, men are considered to be better leaders. This is what we have been taught that men are better at this. The concept of let the men to the job and you be the obedient follower. And this pattern has been going on for years, no surprise that female leaders seem so unnatural. Even now, the modern days, women do not have much example to look up to and accept the fact that they can be leaders as well and equally good, if not better than man.  

Q5: Describe your experience with male and female managers?  

A5: Male managers I have worked with or who I have ever met they were somewhat brusque, and direct and straightforward like my boss from the previous workplace, he was a good businessman but people were kind of afraid of him. For him it was all business, no beating around the bush. It is very hard to deal with this kind of person.  Every time I wanted to discuss something I backed off or I thought about what I should say for so long my head was beginning to ache. It was very stressful. As for female managers. I didn't have the experience to work with one yet, I am working in alcoholic beverages industry, so here are mostly men but If I ever were to become a manager of a unit or something, I would've been friendlier and more considerate of others.  

Q6: Do you prefer to work with male or female colleague?   

A6: Female colleagues work better for me, because they usually work harder, they do not slack off, disappear and leave the work not-done. Females have stronger and better work etiquette. And they usually can communicate with the opposite side better when we have to negotiate or have a meeting with someone. They are, how do I say this, more understanding, more sensible. I don't know. On the other hand, my male colleagues often times go for a drink and they cannot work proper the next day, this is a male culture in Georgia, and taking a cigarette breaks too.  

Q7: Would you like to work for an organization with a female manager?  

A7: What I have said above, I wouldn't necessarily mind. Depends heavily on a person himself or herself and how do we click.  

Q8: Do you feel that your gender has an influenced your chances of being promoted during your career?   

A8: Gender has influenced me in a way that sometimes what I do is taken for granted because I am a women and I am supposed to be doing that and no special thanks or considerations has ever been given to me. Not as heavily though, but still I believe that I've been luckier in a way. There might be female public relations practitioners in different companies who deserve better bit are not treated as such. At my current workplace I've been working for more than 3 years and during these years I've been only promoted once, and even than simply because our supervisor got pregnant and left the work to look after the baby so I kind of filled her place because they didn't want to give the job to an outsider. This wasn't really a promotion because from a junior specialist I became a specialist and observed the work of my colleague when it was needed. I still have a boss. A male boss and we see how it goes from here. For now, he seems like pleasant person, very logical, gets to business straight away, we will see how it goes. For now, I am getting used to his working pattern. He is different from my previous supervisor, doesn't talk much when not needed, I mean no small talk. Kind of strange. My previous supervisor how left the company for family issues, liked to chat with us like friends, I was used to this kind of work environment, it was comfortable..

Gaga Lapherashvili, PR analyst at Rustavi2 (television)

Q1: Are there any equal opportunities for women to be promoted on high level positions?   

A1: There are equal opportunities for everyone who works hard enough, no? it doesn't depend on gender. More on what you are actually capable of doing. What do you think this is? What did you learn at the university and how well do you apply the learned material in practical assignments and how fast you learn the work process and how fast you develop. These are the things that actually matters at work.  

Q2: What are the barriers for female practitioners in Public Relations sector?  

A2: I wouldn't call them barriers for females necessarily. Everyone encounters obstacles on their way, no big deal. It doesn't come necessarily to male or female or whatever. Maybe female's struggles appear more, because they speak of them more? And generally, the field being female dominated, it just shows more, but anyone can have difficulties at work, or in life. Some of them deal with these problems silently; some of them speak of these obstacles.  

Q3: Do you feel that the glass ceiling exists in the Public Relations sector in Georgia?   

A3: Public Relations sector in Georgia is very young. I mean it's been developing like past 7-8 years? It's more of a difficulty to the sector in General, rather than to women or to men in particular. What I mean by having a difficulty is that people don't understand public relations well enough just yet. Some people associate PR with advertising mostly and gaining publicity by all means. People think that public relations workers are a bunch of weirdoes who do a simple job as having a TV-Appearance or an interview in a magazine. As for other times, they are just a bunch of lazy people who drink most of the time and do a simply job in general. Today, in Georgia public relations is becoming more than just getting publicity. People should be able to see and understand this. More communication and more education is key to resolve this issue.

Q4: Who do you think makes better leaders – women or men?

A4: Again, I wouldn't gender discriminate. Both parties can be equally good. It all depends on their skills and how do they play everything out. Females usually lack in the ‘playing out factor. They have different priorities in life, so when they do not get promoted in a managerial position or in a position that requires sacrifices and having more responsibility, they should understand one thing-If you work in Public Relations industry, you will often be required to work past working hours or to travel and be apart from their families and because women have other responsibilities, for instance raising family, hence being unable to perform as needed, this assignments are usually assigned to men instead, making men more valuable staff members. Meaning that male managers are not necessarily better skill wise and knowledge wise, they just make the sacrifices needed for the position and work it out better than females.  “Women are shy about being ambitious and timid about salary negotiation, which may lead to women being paid less than men. Female practitioners are inexperienced with the basic methods of salary negotiation.

Q5: Describe your experience with male and female managers?  

A5: As have not yet worked with a female manager, I wouldn't be able to describe the experience, because I do not have any. I have a few female colleagues though so I may be able to speak from that point of view. I do not like female colleague's attitude towards the problem with one another. What I mean, for example if there is a conflict in the department or with other colleagues. “The problem is that women do not communicate with one another. When male feel threatened by someone else they confront him and say everything to their face maybe over a pint of beer, while women create a web in order to stop other woman from getting the promotion. As for male managers, well I've been in this company for almost 7 years and I have encountered various types of folks. All nice, all getting along, as with each other, with their subordinates as well. No problems. The thing I noticed is female managers and male managers attitude towards when something happens in their organization, or unit

Q6: Do you prefer to work with male or female colleague?   

A6: Doesn't matter. My work etiquette works best with male colleagues now that I think of it. I mean men do things differently. Faster and no unnecessary questions asked. Women tend to be more diligent, more detailed oriented. I mean they won't start unless they have each and every possible detail. Even the most ridicules options. We are more like start and then plan as we go.

Q7: Would you like to work for an organization with a female manager?  

A7: I wouldn't mind. In the end it all comes down to whether she will be competent, know what she is doing and let me do my job as well as help along the way if I need.  

Q8: Do you feel that your gender has an influenced your chances of being promoted during your career?   

A8: I'd like to believe these were my skills what influenced my promotion and my work in general. I have worked very hard to get to where I am and not once have I thought that being a man helped in any way I mean it did influence the way I did things but my gender couldn't have been the only factor. Rather than whom I am.

Gega Gugasulia, PR consultant at AFP  

Q1: Are there any equal opportunities for women to be promoted on high level positions?   

A1: “…But when it moves toward doing the business, there's no such thing as impartial treatment…because women and men are different, they could never be equalized, in practice they will always be different. For example, there's an employee who is a young woman, and coincidentally the boss has a young daughter. He will probably be reminded of his daughter, and that may actually be good for her [to stay in a lower level]. I wouldn't consider this as an unfair treatment, more like a natural order of things. This is how it should be. It's always been like that, look at the history, how have we evolved and survived, it's all there. We have come this far because of the greatness of our kings and princes. The country itself has been like this and continues to be. Men have always has the upper hand and the pattern continues even today. The thinking that men are supposed to be in control and they are supposed to lead. The thinking continues to lead the business industry as well. The upper management, people who are in control, is supposed to be a man…because as far as I've observed, it's always been a man. I've never seen a woman on top, so I can't compare, I can't learn from that. But why mess with perfection if the men are already doing a good job? I think this is the best way, because PR and top management are different. The top management has to deal with others, not just PR…especially in our company; we have a lot of highly technical issues because we're in the automobile industry. If we were talking about the perfume industry, maybe it would be different, there should be more ladies there, or in cosmetics and so on. But this is a car company, with many technical issues and instruments and where many men work.

Q2: What are the barriers for female practitioners in Public Relations sector?  

A2: These are not the difficulties only females have; everyone is experiencing ups and downs at work as well as in personal life. These two sections intersect and influence each other. Men may deal with the problems better than females. Men do not tend to show the signs that they are having any difficulties, they don't like being noticeable and they do not like talking about it even more. That is the nature of Georgian men. They are not the talkers, not the ones on the emotional side. So no one would know the difficulties they face opposite of women who talk about it. I cannot say what are the difficulties one side or the other experiences.  

Q3: Do you feel that the glass ceiling exists in the Public Relations sector in Georgia?   

A3: I would say that the problem here is a misunderstanding of the public relations profession itself. The issue here is not whether certain gender has difficulties in an industry but the industry itself is struggling. What I mean is that most people still have zero idea what do public relations practitioners do and that is the root of all problems, not the gender subject. The profession of public relations is somehow considered as something a company might need from time to time to make amends with its clients, have them in good graces. And a pretty and amicable face is supposed to do that, that's why they hire beautiful women as pr practitioners when it comes to technical levels. Because technical level stuff meets more frequently with the customers than the top management right? I am not saying there is anything wrong with this.  

Q4: Who do you think makes better leaders – women or men?

A4: I have never thought about the issue. In the industry, decision makers are all male, they are all men. Wherever I meet new people, management team, it's all men. I mean the people who do make decisions. My friend at is also a man. So it's true that certain levels belong to women and certain levels belong to men.

Q5: Describe your experience with male and female managers?  

A5: I've worked with a female manager back in the day when I was just starting my career and it was a different experience. Now that I look at it, the problem with the females is their other roles that society expects from the in their mind. I mean it's been like this since ages. Women's primary responsibilities were family and kids and no they have to manage to work and take care of them. So female managers were experiencing difficulties at work.  

Q6: Do you prefer to work with male or female colleague?   

A6: I prefer working with male colleagues. They are faster thinkers and have quicker reflexes. That's what I prefer to work with, they also do not have the burden of family issues and so they can fully devote themselves to the business and concentrate on the problem better. Being a man myself, it's also easier to communicate with them outside of work.

Q7: Would you like to work for an organization with a female manager?  

A7: I would probably decline, it is very rare that a female ceo have as much competence as male, men just naturally know how to lead and manage the company as well as the employees.  

Q8: Do you feel that your gender has an influenced your chances of being promoted during your career?   

A8: In a way, yes. I mean not directly of course. I didn't just get promoted because I am a man, that's absurd. But being a man has influenced my personality in general and how I work and how I look at things. Men are more strategic planners, they are more willing to be risky and act on their decisions. Women tend to go soft sometimes, hesitant, you know what I mean? But hey, In the end it was all about the decision that would help business and how I would help business to grow and get better. I got promoted because of the skills and competences I had and others didn't.  

Tamar Gvarishvili,  Founder of Organization “Future in our hands”

Q1: Are there any equal opportunities for women to be promoted on high level positions?   

A1: Equal opportunities for promotion? Nothing is equal when it comes to business and competition. It is a tough world we leave in, and everyone has to deal with this, that's the natural flow of events. This is how the world works. Some are better than the others and they take better places,  Men have always been dominating the top level positions,  

Q2: What are the barriers for female practitioners in Public Relations sector?  

A2: Most obvious in my opinion is the hiring opportunities or promotions. Not many females can be seen in the top level positions, this is male dominated level. “I understand where CEO comes from, when he appoints someone as a manager he has 100% trust in this person and he knows that this person will take care of the business, and he will be there when needed. But if you leave your job for 6 months there will be no one as competent to do your job so the business is in jeopardy. One more factors that is very relevant especially  in public relations is that the industry is changing and evolving very fast, so if you spend 6 months without a job practice your kind of out of the game and loose the touch, so yeah, I understand why lot of people do not want to promote or hire women.

Q3: Do you feel that the glass ceiling exists in the Public Relations sector in Georgia?   

A3: Well I haven't given much thought to it. What is meant by glass ceiling? As an obstacle? Well there is no life without any difficulties. Things happen at work and at home and you have no choice to deal with everything. Staying positive can help easing the situation.  

Q4: Who do you think makes better leaders – women or men?

A4: In general in Georgia there is a widespread believe that male managers are more strategic planners, innovative and have willingness to take risks. They are not emotional and can restrain themselves. They are also better delegates and persuasive compared to female managers. While Female managers are perceived as being more empathic, energetic, enthusiastic and better communicators, women possess more so “people skills” for instance sensitivity to others, listening ability compared to men. However, they are not perceived as leaders. At the end, when it comes to promotion these attitudes come to play and as a result male managers are more favored than female.

Q5: Describe your experience with male and female managers?  

A5: I haven't had a female manager, so there really isn't anything to describe. As for male managers, have a great relationship with my current supervisor. He's very nice. Has great experience in the field, so I am learning a lot from him. He isn't usually the giving the orders type, he's very compromising and gentle. It's very pleasant working with him, opposite of my previous supervisor, who had been like a cranky old man. Male colleagues if I have a choice. Females are kind of rough on each other. Maybe it's a friendly competition, I don't know, but it makes me very uncomfortable. The girls are generally very competitive, and they tend to be jealous of each other, they want to see the other girls fail. So they tend to come as unprofessional.

Q6: Do you prefer to work with male or female colleague?   

A6: Maybe? If the opportunity comes I wouldn't mind working with a good female manager. It all really depends on company and the person itself. But if there was a choice between a male and female managers, male might have been better, because men deal with the business better?

Q7: Would you like to work for an organization with a female manager?  

A7: I do feel something is pulling me back, in my career, but I see it this way, if you see a wall in front of you, don't hit the wall, it's better to paint the wall, make your life interesting for yourself, so you won't think that it's a burden, that's the way I choose to think…It's okay, in this company there's no high position in PR, like VP for example, so why trouble my mind by thinking about it?

Q8: Do you feel that your gender has an influenced your chances of being promoted during your career?   

A8: Well maybe, yeah. I am not sure how to answer that question. I thinks it more my personality than gender.  

Maia Tabagari,   lecturer at  GIPA and PR analyst at Gurianews

Q1: Are there any equal opportunities for women to be promoted on high level positions?   

A1: From the outside it appears that there are equal opportunities for the females to get promoted into higher managerial positions. As it should be, logically? Right? I mean, of course no one will say otherwise. And it is like you know the laws officially control this  

Q2: What are the barriers for female practitioners in Public Relations sector?  

A2: Mostly social prejudices are what work against women for the most part. The thing that women shouldn't bother much working because their primary responsibility is working at home, keeping the house and taking care of the children and their family. “Initially, there was a predisposition that it was not good for a woman to pursue her career and surpass the men, be it in career level, or work hours, so if a woman works overtime and leaves work late at night, that's frowned upon. Especially because I worked in PR under marketing, automatically I had to travel a lot, inside and outside the country. Personally, traveling too much had also taken away my private time with family and friends, especially during local business trips where I was by myself and had to stay at a hotel. The way the other hotel guests looked at me during check-in and breakfast felt awkward although clearly, during business trips, I wore business attires, but still, in the eyes of Georgians, it is still awkward for a woman to stay alone at a hotel. Maybe things have changed a bit in the past few years because more women are now pursuing careers, so logically the view of the society has to change. There's also a bit of obstacles from my family, especially from my father's side, because he still feels that a woman belongs in the house, taking care of the family, so that's pretty much against the fact that I work.

Q3: Do you feel that the glass ceiling exists in the Public Relations sector in Georgia?   

A3: Female practitioners have to undergo so many invisible tests in order to achieve something, so yeah I think that these tests have caused the creation of the glass ceiling especially on upper management level and ultimately created a system of men at the top and women lower down

Q4: Who do you think makes better leaders – women or men?

A4: Men make better leaders for me. I think this is kind of naturally built in them. The dominant qualities and the leading factors.  

Q5: Describe your experience with male and female managers?  

A5: “I have female managers who have been single, and what comes to my attention was their somewhat cynical attitude towards their female colleagues. This doesn't occur when your boss is male, because they tend to be far more rational and their only priority is to talk business, nothing more. So they do not have this sense of jealousy. Females bosses do, and they also tend to be more egoistical towards their female subordinates.

Q6: Do you prefer to work with male or female colleague?   

A6: Male colleagues, females are problematic to deal with. I have male friends and colleagues and they are so helpful, straightforward and honest, I never need to worry myself around them, but on the contrary “The base factor for this jealousy might be the element of someone doing better than them. They are afraid of coming off as not good enough and looking bad in comparison.

Q7: Would you like to work for an organization with a female manager?  

A7: I wouldn't' exactly mind. Depends heavily on a person

Q8: Do you feel that your gender has an influenced your chances of being promoted during your career?   

A8: Well I haven't given much thought to this, the business world in the and goes towards skills and competences. Men might be skeptical in the beginning towards women working in the higher positions but they are not that blind. When someone is really good at what she does, they eventually can admit that and give you the green light. I personally have not thought about this, really, so now when I try I cannot remember much, I mean I have had some difficulties of course, that's natural, but well not at work but as I mentioned, my family is pretty much against of me working, that did sometimes effect me working, but in the end I am good at what I do so no major difficulties at work?

...(download the rest of the essay above)

About this essay:

This essay was submitted to us by a student in order to help you with your studies.

If you use part of this page in your own work, you need to provide a citation, as follows:

Essay Sauce, . Available from:< https://www.essaysauce.com/essays/marketing/2016-11-8-1478645756.php > [Accessed 14.10.19].