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  • Subject area(s): Marketing
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  • Published on: 14th September 2019
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Wine Business Plan

Do you plan to start a wine bar in your area? Do you lack the ability to write a professional wine bar business plan? If you have answered yes to these questions, you have come to the right place. As professional wine bar business executives and consultants, we have been helping entrepreneurs, as they start profitable bar businesses stocking wines successfully in various parts of the world.

Over the years, we have realized that one of the main challenges that most people face is creating a wine bar business plan. There are some crucial and fundamental factors to consider when creating sample wine bar business plan templates to ensure that it is comprehensive and accurate. Remember that this is one of the documents that investors look at when making a decision on whether to invest in the bar business.

As a result, we got down to work, considered all the requirements of starting a wine bar, and consulted wine bar business consultation experts. We have gone the extra mile and conducted a wines bar feasibility study whose results we have used to create sample smart business plan templates for you. The marketing strategies that we have included in these templates have been tested and validated to be capable of helping a wine business generate more sales and continue to attract more customers even during economic downturn phases.

Reasons to Start a Wine Bar

Wine is a drink of preference in the world today. Billions of people from all across the globe consume it daily even in countries that traditionally did not approve its consumption. The increase in demand for quality wine across the continent lures companies to set up with our wine production plants. There are two types of wines, the non-alcoholic also referred to as table wine, and the alcoholic brands served in a bar, restaurants, and entertainment joints. The only difference between the two is that the latter has a particular alcoholic content and can get you drunk while the latter cannot unless you consume it in enormous quantities.

Another motivation to start a wine bar business is to continue the legacy of producing wine through the traditional methods especially in Italy where the art of wine making is deeply rooted in the community's culture and traditions with a wine bar business consultation firm to get more insights of the bar business in your geographic location.

Wine Bar Business Plan Template

Business Overview

A wine bar is simply a small restaurant that specializes in serving wine as the main drink to customers. The best wine bars in the world offer a wide range of wines from all across the globe in a bid to meet the diverse clients' needs and preferences. We stock locally produced, as well as imported wines from various countries known to produce top quality wine using state-of-the-art equipment.

Some wine bars only serve wines of a particular type of origin such as Champagne and Italian wine. Customers should try out different wines to find one that best resonates with their personal taste and preferences.

The wine bar business market here in the United States of America is very vibrant just like other parts of the world especially in the developed and developing countries. According to a recently done study, this industry contributes $20 billion per year in revenue to the economy. Based on these statistics, it is clear why the government is keen to promote the industry. Now, there are 45,000 legally established and recognized nightclubs and bars in the United States.

It is also on record that Americans started making their traditional wine more than three centuries ago. This means that the production of wine is a deeply rooted culture that needs to be cultured and passed down to younger generations. There is wine production factories also referred to as wineries in more than 50 states. The study also showed that California produces 89% of all the wine consumed and exported to other parts of the world from the United Stated. The country is the fourth largest wine producer in the world. The top three wine production countries with established wine bar business market are Italy, Spain, and France.

Many wine bar business analysis shows that the North American continent climate supports the cultivation of some native species of grapes such as Vitis rotundifolia, Vitis vulpina, and Vitis riparia. All these species grow in greenhouses and outdoor farms that are well managed and controlled to ensure the final product meets the international standards. It is also important to note that the wine making industry relies heavily on the cultivation of European Vitis vinifera grapes species introduced to the market many years ago by the first European settlers in the country.

Although a large number of people still prefer going to a wine bar for various reasons such as socializing and relaxing the mind after a long day at work, other factors such as driving under the influence of alcoholic wine and increase in crime rates have dented the industry. There are also concerns about the health implications that wine could have on personal health with bills being tabled in Parliament to address this issue. The frequency and rate at which the citizens of the United States consume alcoholic and non-alcoholic drinks are one of the main factors that promote the growth of the nightclub and bar industry as documented in the various wine bar business analysis reports.

There are also research studies that have shown that the wine bar industry in the country is worth more than $656 million. As more people embrace the culture of making and consuming wine, the industry will to grow by 1%. The report further shows that there are over 1,000 legally registered and licensed wine bars across the country. These enterprises employ more than 12,000 people in the country. Since this industry is among the few open industries, it has a relatively low level of market share concentration.

Tough competition from the existing wine bars is one of the challenges that anyone who wants to venture into the industry should be ready to face especially during the initial stages. It is also important to note that your new wine bar business will not only be competing for customers with the local wine bars, but also other entertainment joints such as nightclubs, casinos, and restaurants that serve wine to their customers.

Most of the customers prefer taking wine in nightclubs and other entertainment clubs instead of a wine bar due to the many entertainment options that they offer. For instance, nightclubs spend thousands of dollars on entertainment systems to attract more customers compared to a wine bar. By doing so, they can attract customers who love having a good time as they enjoy their favorite bottles of wine.

Finally, in spite of the fact that the wine bar industry in the United States is very lucrative, there is absolutely no guarantee that every new wine bar business that is set up will become profitable automatically. A new wine bar struggles for up to 6 months before getting a firm footing in the industry. Therefore, it is important for all wine bar entrepreneurs to come up with business plans on how to survive during the initial stages of the bar business. They also need not set their hopes too high, as that would even make the process of starting and managing the bar business even more difficult.

In fact, some wine bars take up to five years to get a return on their investment. Just like most of the industries in the world, the economy, and the demographics do not favor start-ups, and so you should have a long-term investment business plan at hand, as you get involved in the wine bar business.

Executive Summary

Our wine bar business will be referred to as Dalton Wine Bar and will be located at the heart of California, Grand Central Parkway in Los Angeles. The strategic location of the bar makes it easily accessible to the target audience, which in this case, is the person who lives and work in the Los Angeles area.

Over the last three months, we have been active in researching and collecting different red wines, white wines, nonalcoholic beverages, roses and sparkling wines, distilled spirits, martinis, white wines, and other beverages that we intend to serve in the bar. Our primary goal is to serve top quality wine for immediate consumption to all our customers. We will also have a group of wine tasting patrons who will guide clients as they select the best wines available in the bar. The favorable and entertaining environment in the club will promote networking and socializations. It will be free from all forms of violence and other criminal activities. The bar is also spacious and can comfortably accommodate up to 100 people per time.

Dalton Wine Bar is constructed and designed as per the national and international health and safety standards. The local authorities and non-governmental organizations inspected it after the approval and completion of construction of the bar premises. One of the main reasons why customers should come to our wine bar is that we will offer top quality wines from the best wineries in the world and good music that will keep them dancing and entertained for hours. We have also set aside space in our wine bar to host a live band, jazz, countryside music, karaoke and much more. Experts in this industry will play the music from the background to provide all customers to our wine bar with an ambience that they will cherish forever.

Just like any other business in the world, our goal is to make profits by providing quality wines and catering services to all our customers. We want to give the clients an opportunity to taste some of the exotic and contemporary wine varieties in the world without charging them a fortune. Dalton Wine Bar will also work smart and hard to ensure that we always have all the major and new wine brands in stock. We have networked with suppliers from all parts of the country who will be supplying the wine bar with the wine at an affordable price. The ripple effect of this is that we will be able to offer the quality wine at a reasonable price to our customers.

We also aim to make every day a celebration, socializing and networking opportunity for all our customers. By implementing our manifesto and wine bar business plan, we will soon become the talk of the town, and this will help us to compete with the other already established wine bars in the country. The wine bar business management team is also working on a strategic business plan that will make our wine bar lively round the clock, seven days a week. The wine bar premises will be secured using the modern security systems so even the influential people in the society can come in and have a good time.

James Wright and his wife Marina Wright own the Dalton Wine Bar. Over the last ten years, they have been running and managing several bars in the country as managers. James has successfully cut a niche for himself for coming up with bar management business plans that attract thousands of people to the clubs and bars he manages. Marina has excellent business management skills. She has won numerous awards not only in the entertainment industry but also in other business realms.

Products and Services

Dalton Wine Bar is going to operate as a local and standard wine bar with a fully stocked bar with all the wine brands in the market. Our team will do an intensive study to ensure that we always have every wine brand in stock. We will also invest in purchasing large amounts of different drinks and wine for storage in our modern bar storage facility.

Some of the products that will be available in our wine bar include:

• Offering wine tasting for patrons

• Serving wine for immediate consumption

• Preparing world-class food recipes

• Assorted red and white wines such as; Kendall-Jackson, Sutter Home, Beringer Vineyards, Inglenook, Franzia Winetaps, Yellow Tail, Copper Ridge, Cavit, et al.

• Liquor and beer

• Sparkling wines and rose

• Distilled spirits

• Non-alcoholic beverages

• Small chops

• Tobacco

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