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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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How Website helps to promote your business

The internet has become the new yellow pages, being the second largest form of advertising besides the television. In today's digital business age, more and more people look up to the internet for their information. Reading through a couple of web pages online helps to make a better conclusion about the company rather than calling a number and name to fire off ten questions about the business. You cannot think of any other means of business promotion that will provide your company with this level of interactivity with your potential customers.

Why do you need a website?

Making a presence online is crucial for businesses for a number of reasons. Primarily, it's an opportunity to connect with customers where they are looking - online. It also helps to take advantage of search engines which are beginning to pitch search results in favor of local businesses. Having a web presence is an opportunity to differentiate yourself  and develop your brand identity by standing out from the competition. Size is not a factor when it comes to benefiting from a website. Whether  you're a one-man show or a corporate giant, if you don't have a website, you're losing out on business to other companies that do. By using a website, you get a much bigger audience to showcase your products and services than by using the usual print media for publishing ads.

As in the past when businesses needed a phone line, today's businesses need a website because there's no way to survive sans a presence on the web.

5 Reasons for having a website

1. Don't think that your product is one that can't be sold online. Nowadays, there's little that can't be sold on the web. More than a million people are on the internet buying and selling things, from books to electronic appliances to automobiles to real estate to airplanes. If it is in your imagination, then someone will figure out how to sell it.

2. Irrespective of the size of your organization, a website is an integral business tool. With a website, your potential customers can discover you at any point of time. Your website becomes a 24X7 marketing tool, that doesn't require someone to sit and answer queries regarding your business.

3. A website is devoid of geographical boundaries. The whole world becomes your market place on the web. It is as if you have a dynamic and well-organized sales force in place 24hours a day, 7days a week.

4. A good website promotes interaction with customers. On a basic level it could be as simple as encouraging them to send you a message or feedback via a form. Or you could incorporate a blog or forum into your website to really start communicating with people.

5. An effective website can help you expand into new areas by either promoting a new product or service, or by simply exposing your business far beyond your local geographical area or current market reach. With a good website with quality content and basic SEO, customers will come searching for you.

Websites - The scenario in Qatar

With the launching of Qatar National Vision 2030 and the much awaited hosting of FIFA World Cup in 2022, the State of Qatar has seen exceptional progress both economically and socially. Investors across the globe has set eyes on the innumerable business opportunities that has emanated subsequent to Vision 2022 & 2030.

The existing businesses in Qatar also have taken their initial steps to take advantage of this scenario by engaging IT solutions for their operations. For wider market reach and expansion of operations, businesses, particularly SMEs have turned to investing in building professional-looking websites to attract potential customers. The IT companies, especially web design companies in Qatar, are making a beeline to be in the forefront to exploit the available opportunities.

A website is your first chance at making a good impression on a potential buyer, and we at Cherry Computers acknowledge this fact in everything we do. Being one of the top website design company in

Qatar, we help you represent your company in digital format.

Harnessing the web as a business tool is pivotal. It doesn't matter how established your business is offline, it is crucial to get the basics of online in place.

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