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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
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  • Number of pages: 2

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hey guys is Nate storey with bright

Agrotech and we're going to talk about

the fundamentals of indoor farming for

someone who's never seen an indoor farm

before it can take a lot of different a

lot of different forms of course it

started with folks that were growing

typically on a single layer so they're

just growing indoors that's all they

were doing but they weren't necessarily

thinking about their growing space as in

three dimensional terms they're still

thinking about it in a very conventional

sense however as the industry has grown

more and more people started thinking

about indoor space as this three

dimensional volume to be utilized for

production so thinking about production

and volumetric terms as opposed to just

simply square footage so going from

two-dimensional to three-dimensional and

that is a really important leap to make

in the mind of an indoor grower because

growing indoors is more expensive in

some ways the goal is to make it less

expensive in others and so as we kind of

look at what the future of indoor

growing looks like volumes will be the

future so growing within a volume and

figuring out how we use that volume most

efficiently from a physics perspective

from an air flow perspective in

relationship to the plant and plants and

their needs as well as humans and their

needs these are really all of the things

are going to shape future forms of

indoor growing and it's something that

we think about every single day so when

we talk about growing within a volume

what we're talking about is taking a

single plane of production and turning

it are basically stacking those things

right so in traditional indoor growing

volumetric growing we're talking about

taking a plane of production like this

and stacking it right and just doing

this up and down and taking one

potential plane of production here and

making it three planes or five planes or

six planes something like that now there

there are issues with access of course

there are issues with this type of model

where there are issues with air flow and

other things but essentially this

illustrates kind of the the concept

behind conventional indoor growing now

kind of the new method that's emerging

is vertical plane growing it's efficient

in some other ways and there are videos

out there for you if if you want to

check those out that kind of explain the

differences but the idea here is that

we're growing now on vertical planes

like this and if we can grow on these

types of planes on both sides so we've

got plants on this side plants sticking

off of this side we can essentially

double or more the useful volume of a

given space and so we're just basically

thinking about taking this from a single

layer to multi-layer production whether

it is in vertical planes or horizontal

planes we're using our three-dimensional

space as effectively as possible so

indoor growing is a little bit different

from other conventional growing methods

when we grow indoors

our goal is space use efficiency but

from an economics perspective so it's

not just about cramming the most produce

into the smallest amount of space it's

about cramming the most produce into the

smallest amount of space economically

and that's a really really important

distinction to make because going from a

single plane in conventional agriculture

to indoor growing where we're growing in

multiple planes or growing within a

volume it's very very important that

we're always kind of keeping the

economics in mind when it comes to

setting up these multi-tiered systems or

vertical plane systems making sure that

we're thinking about clearly about the

economics of the equipment how much it

costs and how much it can produce in the

long run and what the market ultimately

is going to value our products add one

of the most important aspects of indoor

growing one of the biggest values of it

is the fact that we're growing in a

highly controlled environment now a lot

of people will look at traditional

greenhouse agriculture and they'll say

that's controlled environment egg and

that is kind of true but even in a

greenhouse there are limitations on the

amount of control that we can exert on

these crops as they're growing as

they're maturing and so when we move

production indoors into a highly

intensive three dimensional indoor

production environment it allows us to

exert a lot more control on temperature

on humidity on the air speed on

ventilation on co2 enrichment on all of

these different things that are maybe

just a little more out

control in a greenhouse because in a

greenhouse we're relying still on

certain natural elements to contribute

to our growing facility into our crops

whereas indoors it's all 100% under our

control and so as you move to higher

levels of control and smaller farms that

kind of thing we can move production

closer to the consumer which delivers

value moreover because they're endorsed

because it's highly controlled

they have really consistent production

which means their interactions with

their customers are highly consistent

and if you know anything about marketing

or branding you know that consistency is

the cornerstone of all branding and so

if you're trying to build a brand in the

marketplace you have the opportunity to

do that if you can produce consistently

throughout the year that's not something

that even greenhouse producers can

necessarily do so the the big role that

that this has to play in the industry is

its to part you have top-down so you

have big firms that are trying to grow

in huge warehouses and Replace field

agriculture but it's really valuable

it's a great effort and then you have

oftentimes what we're trying to do from

the bottom up which is build small

network of small farms networked people

people that are passionate about selling

food into niche markets into smaller

markets and meeting their customers

directly selling directly to those

customers and meeting consumer demand

for specialty items in these markets and

that is a huge huge market overall if

you envision kind of the traditional the

traditional landscape of the produce

industry you kind of have this big

general market the entire demand is out

here right but the general market

distributes really cleanly and really

efficiently to this part of the market

when we talk about indoor growing we're

not necessarily talking about this

market although some of the big firms

are really that their goal is to sell

into this general market what we're

really talking about is the fringes

we're talking about food deserts places

where fresh fruit hasn't been available

before rural communities we're talking

about places in the city where there

aren't grocery stores within walking

distance or where produce isn't

accessible to people a lot of those kind

of areas exist out here along the

fringes and those are oftentimes the

areas that are best served by this type

of Agriculture because it is hyper local

because it is distributed we can put

these types of farms in areas where

farms couldn't have existed previously

so in the broad definition of indoor

growing this encompasses greenhouse

growers to some extent there are

hundreds and hundreds of farmers out

there now there are there are hundreds

of farmers using our equipment that we

manufacture to grow commercially and

grow vertically grow in

three-dimensional space and some type of

a controlled environment as far as just

the general overall space I would say

there is probably a dozen to a couple

dozen true large-scale commercial

vertical farms in the United States

probably half of them are folks using

our type of equipment but by and large

there's a lot of different types of

equipment that are used all over the

world for this every different place has

unique resources that they can leverage

in Japan it's government subsidies and

these old factories that are available

and a lot of tech companies that are

looking for the next big thing in the

United States its markets that place

very high demand high value on local

produce in Southeast Asia it's safety in

China it's food safety demand from from

the market so everywhere you go there's

a lot of different techniques there's a

lot of different methods being used but

all of them are focused in on consumer

demand and what unique resources are

available in this particular market and

so as far as what it holds for the

future I think that ultimately indoor

farmer is going to offer indoor farming

will offer a solution to feed people who

have never been fed before at least not

good food and when we're talking about

food deserts when we're talking about to

the far north or these remote

communities I think we're really talking

about a need that we know how to meet

now and for me personally that's very


you know the idea of being able to feed

people in ways that they have not been

fed before and also the idea that this

can fundamentally change the economy of

food so fundamentally change the prices

were willing to pay for food

fundamentally change the way that money

circulates within the economy

fundamentally change how people how

people think of their relationship with

their food and the relationship with the

people to grow it and

this is another exciting thing for me as

is seeing farmers making more money and

playing a larger role in their

communities decentralizing food

production in a way that's that's super

positive and super profitable for

communities and for the farmers that

serve those communities I think you know

on a deeper level people are looking for

an opportunity to serve their community

there used to be a lot of ways to do


that we're very obvious or just kind of

part of our culture a part of our

community life and a lot of those things

have kind of fallen by the wayside I

think that a lot of people are looking

for an opportunity to connect with other

people in their community in a

meaningful way and on a meaningful basis

and I'm hoping that indoor farming can

be that thing for you for other people

in your community and opportunity for

you to grow food that feeds people it's

so fundamental it's as basic as it gets

putting food in someone's mouth is about

as basic as it gets but it's also an

incredibly powerful human experience and

so my hope is that on a more fundamental

level the opportunity to serve your

community to work with other people that

care deeply about this is a deeply

emotionally and personally rewarding

experience for you so if you're

interested in participating in some way

keep all of what I've set in mind check

out upstart University they offer

courses on indoor farming soil farming

you name it

compliance everything you need to know

to start a farm if you're in the

planning stage check out Abel egg it is

a great tool for planning your farm and

helping manage its startup check out our

blog we talked about all this stuff on a

regular basis and there's some great

discussions over there on the blog on

the Facebook group as well check these

things out and engage please engage it's

such a great opportunity for you to

offer your unique view and your passion

and your brilliance to the community as

a whole

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