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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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Why your small business needs to create content now?

Starting your own business?

Decided on how to promote your business?

Worried about the cash in your pocket?

Don't you worry! Why fear when content marketing is here!

We no longer belong to the stone age. Evolution in technology has reached a different level. Distributing fliers or being a sponsor for small events is no longer a cheap way to market your business. In an era of a digitized economy, content marketing is the key to market your small business and at the same time, won't break your bank.

Even though there are other marketing strategies for promoting your business, like cold calling, using Google AdWords, e-mails etc, content marketing is possibly the efficient way. Given below are few reasons which support the fact “Content Marketing: the best possible way to promote your small business”

Stimulate Brand Recognition

To show how the world how amazing your business is, keep publishing fresh articles on your blog or website at regular intervals. By doing so, more openings are created to target your market and the frequency of people noticing the company's name increases. This repetitive process makes your brand popular among the customers and triggers them to check your products the next time. Thus, consistency is a part and parcel of content marketing.

Creates Identity; Trust

It is not a very easy process to establish your new business on the go. Especially against the established brands. Customers generally don't prefer taking a risk, they continue to be loyal to the previously used brands or services. In such circumstances, it is ideal to voice out your unique ideas or thoughts regarding the products in general with the help of infographics, videos or funny images. Provide information or some intricacies of the products and services which others don't provide. This altruistic attitude might not earn you any money, but you earn the trust of the customers which is very important.

E-mail Marketing and Social Media

Email marketing is still considered to be an inexpensive way of marketing. It has got the optimal ROI. The problem lies in getting subscribers, which depends on the content. Impressive contents get higher subscribers. All of us also know that social media is the best platform to market anything. If people like it, they share it with their friends and family and this continues. Again, CONTENT. If people like the matter they share it, no external pressure is required. A massive reach is possible only through social media. Be careful in choosing the correct social media platform to market your product. Don't promote a clothing store on a business social media.

Up-to-date, impressive website

Following the saying, the first impression is the best impression, if websites are not fresh with the content and if they do not look professional, customers will never come back to you. People don't generally decide on buying a product or service in their first search. If you are able to provide the latest information with more updates, this might suit their preferences and opt to buy your products. Keep showing variety, make the experience of your customers worthwhile. Ensure that they come back to you.

Increased traffic, Lead the SEO

Setting up a lead in the SEO is the reason or basis for marketing activity. The final motive is to attract new customers to your business. This is made easy with the help of content marketing. The way you showcase your products should be able to attract and convince a customer who is not even intending to buy your product. This shows your success. They ascertain your business based on the elaborate and useful information you provide and keep visiting your website as you provide more updated information, which in-turn increases the traffic in your site.

Some content marketing tools for you:

Web Trends

Google Analytics

Quantcast

Bright Funnel

SEM Rush

HubSpot

Ending it up, content marketing and small business go hand in hand and is a strong pair to be defeated. Instead of going in search of people, it helps bring in customers for the business. Good things come in small packages, so there is no need for the small businesses to fear. Take up the challenge, give impressive out-of-the-box content, adapt to different ways of attracting new customers. Keep in mind, it doesn't stop in bringing in customers, in fact, it is relatively easy. The difficult task is to retain your customers. Take the “magic” of content marketing to your advantage and make small business earn big.  

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