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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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INVESTMENT PORTFOLIO

The company I should invest will be in a University, in an education industry. The university is committed to academic research and continues to invest significantly in the professional development of the academic community and in projects to promote research activity. The university proudly promotes the strapline to the students that research to teach (Chichester University, 2016).

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“Every University mission is to be a university community that inspires and enables individuals to exceed their expectations.” (Chichester University, 2017)

The strategic goals of the university are

• All teaching staff will provide an experience learning outstanding

• For the students seeking to access in a higher education the university will develop an academic portfolio valid in different countries

• Staff in process of learning and teaching at the University will have an international and national profile

The governing body of the the university will be divided by, Vice-Chancellor, independent governors, three nominated governors (one student, and two teaching staff) (Chichester University, 2016).

The national student survey captures the opinions of the final year students and a combination of their scores and comments can guide decisions on how the university can improve the student experience (NSS, 2016). The graph below shows the university score for overall satisfaction as well as the summary score for the teaching on my course set of questions. Moreover, the university demonstrated a consistent high level of overall satisfaction across the years performing the national average and the benchmark group (NSS, 2016).

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Operating and financial review

The financial statements and supporting notes for this financial period comply with the Higher Education Statement of Recommended Practice which applies the principles of financial reporting standard 102 to the higher education sector alongside the relevant Companies (Chichester University, 2016). In 2016 is the first-year reporting under the new financial rules and as such cannot be compared to the annual reports of previous years.

The surplus for the year of £128m was in increase of £0 912m compared to 2014/2015.

The tuition fee also increased as the old funding regime students completed in 2014/2015.

The balance sheet has a number of significant changes under the HE SORP and is not comparable with previous published years other than the restated 2014/2015 balance sheet shown in this report. The University has revalued its land, but not its building in the transition to the new accounting rules. The balance sheet also reflects an increased liability for pension schemes (Chichester University, 2016).

The level of cash and short-term investments was £4.4m down from £7.87m the previous year. This movement was in line with forecast as cash balances have been used to fund capital spending in order to delay loan draw-down and reduce interest payments. Cash balances fluctuate throughout the year and are significantly influenced by the Student Loan Company payment schedule which is typically a 25% payment in October 25% in February and the rest in May.

FUTURE OUTLOOK

 The recruitment of sufficient numbers of full time undergraduate students is fundamental to the university's long-term sustainability and growth. Recruitment for September 2016 has achieved real growth over 2015 intake numbers and is expected to surpass the budget for 2016/2017. The university is still monitoring the marketing strategy, student demand and different information sources.

The University has raised its tuition fee to 9000£ from September 2015 like the other universities around London. The university could increase their investment in academic programmes, staff resources to meet student's expectations and a better student union with more advanced technology. The University is still offering their highest investment in supporting the students.

Also, the satisfaction of the students, remains strong over the past of the months. The high levels of teaching of the members of staff and satisfaction of students it's a success experience.

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