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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
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  • Number of pages: 2

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What are brands for our generation? A brand is using any name, design, symbols etc. to distinguish from another in the eyes of the people. Brands are big part of our Visual Culture life, they are everywhere on our food, on our clothes, in our houses everywhere. Most of the people choose the products because of the brands on them. Brand become valuable when people start to interact with them, and branding became part of their social lives. Brands sometimes offer the opportunity to express ourselves and to present our identity. Popular brands in every country is different it depends on the lifestyle, religion etc. but in the world, there are very popular brands that everyone use their products and knows about them examples are Coca-Cola, Apple, McDonalds, Nike. This companies make huge advertising campaigns to promote their products the reason why people from all around the world like this brands is because they are available for every person on the Earth no matter what you are working, what kind of music you are listening, your skin colour, your religion etc. Your identity does not connect with this brands because people of every point of the world drinks Coca-Cola, wear Nike sneakers, have MacBook. This are brands that connecting people from all around the world.

People recognise the product and his qualities by his name and logo that is the real meaning of the branding. Most of the people buy products because they know the brand, there are brands that you can find them in every spot all around the world and you can be sure that the quality is the same everywhere. Brands are like social process because are need in companies to pay attention to the social interactions between the logo, advertising and people. In our cultural worlds brands are create value when they are meaningfully included. They are entrenched in a support of relationships in global network and embedded in production. Consumers connecting brands with their values, identities and practise, people incorporated them in their lives. Some people think that their identity depends on the brands that they wear and eat, because it will look better in ‘Channel' dress than in the ‘Primark'. Brands create your identity and your look about the different things in life.  Brands invest lots of resources in charming with consumers in cultural spaces and make know content in the social media profiles. Consumers always added a meaning to products and branding in their everyday life. Brand is an identification of your personality, vegans buy ‘Alpro' milk and this is identification of healthy life. They are popular brands that everyone drinks, wears and work with them.

One of the most popular brands in the world is Coca Cola. This brand is so popular because it is so available for every person all around the world. In every spot, all around the world every person knows about this product. But why? The specific thing about Coca Cola are the advertisings, the images that they present their product, make them closer to the human's everyday life.  Coca Cola is an old product that invest in her brand and the visual effect on the consumer. This is a company that spend lots of money of the representing of the brand and for advertisings. One of the most famous signs is on Piccadilly Circus when there been a lightening up Coca Cola sign for more than 60years where people from all around the world can see this famous branding. This company pays lots of money to present their brand on of the most famous places in the world. Other example is the Olympic games where Coca Cola is sponsor and make huge campaigns to present the brand. This makes the brand so international and so remarkable in all world. The mission of the branding of the Coca Cola is to connect people, to present that people are equal and this brand is present in the same way in every country all around the world. Coca Cola use very powerful images to present their product for example family around the table, Santa Claus, people all around the world drink it.

Images are important part of the brand and visual culture representation. This is the thing that make the brand effective.” Demonstrating the truth that a picture is worth a thousand words, two already famous images have, early in the new year, made us reflect upon the world we live in.” this is Obama words for the power of images around us.Every image contains a representational and interactive relations; they are relating to each other in the way that they are joined into a meaningful entire. For images, it is important the placement of the elements because with them we can make the informational values attached to the different places on the image. It is important to place the most important and valuable things on the picture on places that are more visible and eye-catching to make the brand more powerful to the consumer. Coca Cola is a brand that most of the time place their logo on the angles they present their advertising in the centre of the image, this is important for the consumer to see the advert and after that the brand on the image. It is interesting for the Coca cola that they frame their images with the red colour and make it more memorable and powerful for the consumer. Framing is a devise the connect the elements of the image (brand with the advert or slogan), identifying that the belong in the same sense. Coca Cola is a huge brand that uses a larger photo to present their product this is a representation of ‘promise' that this is a good product and people should consume it. Large photos influence on the consumer to buy product all over the world Coca Cola use huge pictures. Images are important part of advertising and the representation of the brands because there are part of visual cultures and the influential part in the human's mind.

Advertisings is the way that brands are representing their products, most of the adverts are videos or images. The aim of advertisement is to cause a believe someone to spend money on a particular product or service and it can be a complex. Companies use advertising to influence people to make a purchase of their products. Coca Cola make huge campaigns to make an influence to people that this product is good and people should drink it. The idea of advertisings of this popular product is that Coca Cola connects people from all around the world. One of the most famous adverts is people from different countries with different colours singing one song and drinking Coca Cola. The first aim of commercials is to attach the attention of the consumer and to ad meaning of the brand. This cause the consumer to think that information that the brand present is the true. Advertising is focuses on the differentiating the consumer from the mass and the individualism. Advertising addresses “You”, the person who buy and use the product. Coca Cola make some kind of revolution because the advertisings are different because the real idea of that brand is to connect people from all around the world and this is the product that connects them. The techniques that modern advertising is the conversation face to face, people in video are talking to you, slogans on images are talking to you, one famous Coca Cola slogan is that “You are coca cola”. Most of the time advertisings make the brand popular and have hue influence on human's visual culture in the brand marketing. In advertisings, there are lots of sign that are part of semiology culture which is big part of the brand identity.

Semiotics is a study for he signs and meaningful communication, the indication, symbolism of seeing a sign in our life. Semiotics help the big brands to sell their products and to popularise them in the human's life. Brands are part of semiotics because their lots of signs that indicates the products. For example, when you see T-shirt with horse on the left side this is indicator that this person is wearing Ralph Lauren or when you see someone to drink of red bottle that is sign for Coca Cola drink. “Human culture is made up of signs, each of which stands for something other than itself, and people inhabiting culture busy themselves making sense of those signs.” Signs help people to remember their favourite brands, to difference between them and other products. In the times, different people, Santa Claus, family became part of advertising in Coca Cola and they became signs of this brand. For example, when we see Santa Claus in advertising 99% we can be sure that is Coca Cola adverts. This brand uses so popular things for everyday life and make them special and beautiful. It is important for very company to use semiotics and sign in the right way to teach the heart of the consumer.

In conclusion, branding is twisting around with the visual culture. It is tens by business marketing strategies. Branding is very important for every company that want to be successful because when you have good brand marketing you will have more consumers of your product. Images, advertising that every company make should be powerful and effective because most of the time people buy products because they like their presenting. Coca Cola is huge company that have very good brand marketing because this is one of the companies that is popular all over the world and most of the people drink its and know about them. The real power of this brand is that whatever person are you and whatever you are doing in your life you can drink this particular drink. The rea mission of Coca Cola is to connect people from different spots from the world. People should know that to make real successful brand marketing is important to know that visual culture is very important and that is the thing that influence on human's mind.

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