Concepts in Entertainment Industry
Table of Contents
Assignment 1 2
Summary of The Interview: 3
Similarity and contrast: 4
The most important changes within the sectors of film, television, music, interactive media, events and MEM in the past 10 years. 6
Film & Television 6
Interactive Media 7
Assignment 2 8
Six organizations within the Event's industry 8
ULTRA WORLDWIDE 8
Oh Oh INTRO 8
AMSTERDAM DANCE EVENT 9
Interview of Ionel Stefaneanu: 9
Field Trips 12
The interview can be found in the appendix .
Summary of The Interview:
I did an interview with my Grandfather, Ionel Stefaneanu, about the media he used when he was a child. We talked about how much it changed and the effects it caused.
Ionel Stefaneanu was born in Odaile, Buzau, Romania on the 27 November 1933. He attended a normal school in the country side and after that he went to a High school in the city in Buzau where he learned Russian, Math, Romanian Grammar and Language, Geography, History, Physics and more.
Outside school hours he would usually take care of the farm and the house to help his parents . He would usually go with the cows and watch them while reading when he got the chance the newspapers.
When she was young she started working in a fabric She spent quite a time doing that. She also did a course for TV Commercials and she was drawing the commercials that would eventually land on TV, Magazines and newspapers.
When he was an adult he bought a TV and when he watched it he was looking at whatever it was airing due to the Communist System. The TV was in Black and White and for a long time there was only one TV channel.
In the interview he mentions that mostly they would see on Tv Romanian productions, because the Communist System was promoting the national spirit and they would rarely have Foreign movies. They also had a restricted time of Tv.
Local Hora's were the events my grandpa visited mostly as a kid. He went to a lot of performances from local dancers.
Listening to music was different from today. If a good song was on the radio, He would go out to the local Vinyl store and buy the LP or single and go home and play it on the turntable. After a while he was buying cassettes but today if he goes to buy music she buys CD's. He saw the first music video's on Tv of the Romanian artists.
Phones were not introduced in his life up until the point he got married. He got married in and because they had to stay in contact with family and friends they bought a phone for the house. There were no mobile phones at that time but later he received one from his job. Today he owns 3 mobile phones but he doesn't know how to use them at their full potential.
I continued with asking with what changed over the years in the media sector. He pointed at the TV and said it is always on and if it isn't then the radio plays. He finds the news the most important part of it. Also, the telephone is really important for him because he can take pictures with it and stay in contact with everyone.
Computers is something he doesn't understand. He has mixed feelings about it, understanding its purpose but claiming the new generation abuses of it.
Ionel does not like this advancement in media. He can deal with the TV, radio and the telephone but the rest is too much for him sometimes even the mobile phones. He finds it disturbing that people are available all the time.
Before wrapping up the interview I asked one last question. I asked her about her thoughts on Virtual Reality. He finds it useless. Being in a second world is way too much for him. He is less informed than the rest of the population so he has this taboo kind of feeling towards advanced technology. He is correct with most of it! We are possessed by mobile phones and we are always available and connected. We stop appreciating the world that surround us. Today we are seeking out for it and we try to be the first to use the new technology. Also the media has changed so much, the older generation is not comfortable and understanding it completely so they mostly avoid it trying to incorporate only the absolute necessary.
Similarity and contrast:
Although Ionel used the Radio to listen to music when he was younger, today he barely uses it. The only time he uses it is when he is doing crosswords and there is no Television to entertain him. He spent his teens by listening to live music at Horas. Growing up he also used to buy Vinyl's and cassettes from their local Vinyl store just to listen to his favorite tunes or artists. Today he never goes to local performances neither festivals and the only music he listens to is everything that is played on the radio or from his Cd's or Cassettes. The turntable hasn't been on for a while and her visits to the Vinyl store stopped with time. His preference of music has not evolved. He finds new music to be silly and vulgar.
Even though today people don't buy cd's as much as they used to, there is still a market for them. Music was streamed on the radio and on TV back than and it still continues to do so today. Also a new trend has been reborn: The Vinyl's. Many artists now create vinyl's and many people start to buy them again. Up until today many channels in order to keep their audience play only the top hits.
Mobile phones have played an important role in the advancement of Interactive Media. The introduction of smart phones has made it easier than ever to look up newspapers, articles, music and much more through the internet. Although he has a phone he never uses it for this purpouses.He started using telephony when she got married and that let to having a phone at home that would be used to contact family and friends on special occasions Although many elders have Tablets and Smartphones and use the Internet he can not find the power to learn how to use them . For Ionel being connected and available at all times is annoying but he thinks it has become necessary. On the other side he finds it really important that he is able to contact anyone at any time using his phone. Comparing this to today, the world has adapted to smartphones, tablets, computers and anything that digitalizes documents, music, entertainment or anything else that can be done on them.
He finds that being connected all the time is frustrating . Being accessible and reachable at any moment leaves you with no privacy. But it also has another side in his point of view. The internet is good and bad. If you use it to skype call on your phone, tablet or laptop then it's of great use of communicating better and faster, but there is a lot of fraud going on and everyone can access your information.
The most important changes within the sectors of film, television, music, interactive media, events and MEM in the past 10 years.
In the following you can find the most important trends of the industry sectors of film, television, music, interactive media and events. Because the Media has changes drastically and the technology has grown so fast that the older generations weren't able to keep up with it completely. The trends and developments that we can find in today's media and entertainment are usually made to make our lives as consumers easier and customised to our expectations.
Film & Television
The most important trend in the sector of film and TV is the rise of Streaming services such as Netflix or Nowadays people like the idea of choosing what to watch and when to watch it so the popularity of streaming services rose dramatically the last few years making it hard for the Film and Television industries to evolve. With the rise of the internet and Illegal torrent sites the popularity of renting and buying DVD's dropped massively due to the piracy that has been going down for years now. The piracy unfortunately won't be stopped in the near future and the film and television industry will keep on suffering. Applications as NETFLIX use a small subscription fee in exchange of thousands of movies and series available at any time or place as long as there is an internet connection. Piracy has dropped too due to the fact that NETFLIX makes it so easy for the users to search and watch whatever they want. In Canada the percentage of piracy has declined by 50% after the launch of NETFLIX Canada. Both parties, the consumers and the TV/Film industry, benefit from services like this because users with a small fee can have access to a huge library and the companies get their money per stream. (Lodderhose, 2014) (Steel, 2015) (Karsten Strauss, 2013)
Interaction with visitors has become massive in the Events industry. Due to the rise of social media platforms such as Instagram, Facebook and Twitter people are more more likely to share their life experiences using certain Hashtags. People following the certain hashtags or the company or person that is hosting or attending the event will be able to see all the content that is posted with it. The company can decide if they want to share the post, picture or video that has that specific hashtag so that it can be seen by their followers and vice versa. Also the timeline feature of Facebook has had a great influence in the selection of what content will be shown because its chronologically based, which implies that the latest content will be shown first. Another feature that has changed the way we share and promote events is Snapchat. Snapchat's sharing experience is a whole new level of entertainment and socialization. The Featured Snaps feature that was introduced by Snapchat allows users to post Photos and Videos to the service and a selection of them will be posted to the public so that everyone can see the posts. Social media platforms have played a huge impact in the discovery of unknown events, sharing the experience of people at the event and the Marketing and Promotion of it. (Cowling, 2014) (Tow, 2011)
Smartphones have played a huge role in the development of Interactive Media over the past 10 years. Big screens and internet access has made it possible for everyone to access information on the go. Milions of applications are available for download and there is no fence for the amount of entertainment they provide. Smartphones are an all inclusive entertainment devices that are accessible for anyone. Wherever you are and at any time whether that is being in the gym, at work, playing golf or in a traffic jam, almost everybody tends to use their smartphones to be entertained. Taking pictures and instantly sharing them, checking weather forecasts, sending and receiving email, playing games, or doing anything else on them has increased a lot during the last years. In 2013, 56% of americans are smartphone owners and the number is increasing on a daily basis. We live in a world where everything is happening online and it is important to have access to all this information, at all times, and smartphones are the devices that make this possible. (Abayneh, 2013) (Smith, 2013)
Throughout the past ten years' music has become more accessible than ever before. One of the reasons for this is the improvements in speed, diversity and specification of the internet. The first step for this massive improvement was the invention of the MP3 format (1999), which made it possible for consumers to easily download albums and singles off the internet. This was because the new format compressed bigger files with minimal quality loss. With the creation of the MP3 format the problem of illegal music download rose and the music industry has been struggling with piracy ever since. It is no longer necessary to walk into a record store, it is not even necessary to purchase an album or single anymore.
The newest trend is called Music Streaming. With the rise of platforms as Spotify, Tidal and Apple music (among others), a subscriber gets access to a huge music library that can be accessed at any time and place through the internet. And it is all Legal. Spotify has also a free tire that allows users to listen to the entire library for free but between the songs you can here a small advertisement break. Up until this day Spotify has 30 million subscribers and 70 million free users (Spotify Team, 2015) and this has played a major role in the decline of piracy. Especially for those who want to determine which music they would like to listen to and when they would like to listen to it, but have limited financial resources to pay for it. With the help of the subscription deals with multiple internet service providers, the numbers of paying subscribers is bound to rise and therefor the amount of music piracy will hopefully be reduced . (The Spotify Team, 2015) (Monstruous, 2013)
Six organizations within the Event's industry
Ultra Worldwide is now the most international festival brand in the world by far, as it continues to transport the experience from its Miami flagship event to an ever-growing number of destinations and fans all over the globe. Add in their pioneering live stream, ‘Ultra Live' and Ultra Worldwide is able to bring the festival experience online to over 11 million unique viewers globally. Road to Ultra events are single-stage events with the same focus as the Ultra Worldwide festivals. Each event showcases cutting-edge stage production including world-class visuals, lighting and pyrotechnics. Stage designs are developed by the Ultra Music Festival creative team and adapted to accommodate the needs of both indoor and outdoor venues. (About Road to Ultra, n.d.)
ID&T is a Dutch entertainment enterprise that was founded in the 1990s. Even though they are a Dutch company they fall under the International Category because they control some of the biggest events not only in The Netherlands but in the world. Their event Mysteryland is named the oldest electronic festival in The Netherlands. They control a big variety of events: Thunderdom,Mysteryland, Trance Energy, Sensation, Amsterdam Music Festival, Electric Zoo Festival and of course TomorrowWorld and the massive Tomorrowland. Tomorrowland is the largest electronic dance festival which had an attendance of 400,000 in 2014 (ID&T, n.d.)Their target group is in the 18-40 age group and they have a versatile environment. Due to the sale of alcohol the minimum age is different the countries that the events are hosted. In 2013 the American Conglomerate SFX Entertainment acquired 75% majority stake in ID&T (Mason, 2013) Their events consist not only from night events but also whole weekends and even 3 day events. ID&T tries to promote their events as eco-friendly and happy. The popularity of Tomorrowland is massive and in 2014 they have sold out (360,000 tickets) the whole event in one hour . (ID&T, 2016)
Oh Oh INTRO
Oh Oh INTRO is an event that takes place every year at the introduction week of the new semester. It takes place in The Hague and is for all the students that study there or in the nearby cities. The event starts at 15:00 and ends at 23:00 followed by an after party. The event aims to bring all students international and national together. There are about 35000 students in The Hague and Oh Oh INTRO is the place to meet and party with other students. They have the support of both universities of The Hague and they market to their students. (Oh oh Intro, 2016)
AMSTERDAM DANCE EVENT
Amsterdam Dance Event is a unique event which combines several aspects of the music industry. This event can be split into several segments, festival, playground and conference. Amsterdam Dance Event went through inception in 1996. Since then, ADE has been growing rapidly and it is now considered to be the world's biggest clubbing festival for electronic music. Also, it is recognized as Europe\'s leading dance music conference for music professionals. (ADE: Amsterdam dance Event, 2016)
Mostly, the target group of ADE consists of music professionals when it comes to business aspects of the whole event, but also they want to attract younger group of people that want to see their favourite artist performing somewhere during the event. Their marketing and communication strategies are mostly connected to the city of Amsterdam and the history of electronic music scene in the Netherlands.
Interview of Ionel Stefaneanu:
On Wednesday the 28th of December I went over to my grandfather's place to discuss how he used media during his childhood and how everything has grown over. We start off with his background and then we follow up with his childhood and his memories regarding media usage.
-What is your name, nationality, and where were you born?
My name is Stefaneanu Ion(el) , I am romanian and I was born in Odaile, Buzau in 27 November 1933.
-What jobs did you have in the past?
I used to work the fields for my father when I was younger, then during highschool I used to work in a fabric for parts. I worked in the City Hall of Buzau for a long time and finally before retirement I worked in the insurance field at Alliantz-Tiriac.
-Did you have any media while growing up?
Well sometimes we got the newspaper from the people who went to the city ( in Buzau) and I would be so happy to have something to do while I was going with the cows on the field to watch them, later on at school I would tell the kids what I thought I understood from the pictures . When I was in high school and moved to Buzau and I discovered the radio...I was so amazed by that machine and until I got my hands on one it took a sometime but boy …I was happy.
-Did you have access to a TV back then?
Not while I was in high school, no…. later when I already had a family we got our hands on the first TV, but it was a hard job to get our hands on one because of the whole Communist System.
-What do you mean?
As you have probably heard before getting anything in that period of time was difficult , from food to furniture to electronics etc…but because I had some connections at the city hall I was able to procure a Tv , and also I was on the few people who had access to coffee , Haribos or even Bananas and Oranges. I even remember how happy your mom was to get oranges and Haribos on Saint Nicholas and how confused was by the TV, hahaha.
-What did you watch on TV?
Well everything was super new for us and we used to watch what was on the programme that day. We only had 2 hours of Television per day from the Communists.It was a black and white TV and not too big. It was only one post airing for a while , TVR, and I remember that on Wednesday they were playing cartoons for 20 minutes Lolek and Bolek and your mom used to be so fascinated by it .
-I don't know if that still exists but tell me more about the movies you were watching.
Everything that was airing on TVR was mostly Romanian productions with talented artist such as Florin Piersic ,but once a month they would air some foreign movies but I don't remember names to be able to tell you, I'm sorry.
-How different was the music back then?
Well we used to buy vinyl's and play them at the pickup (turntable). It still works perfectly. I think if you go to Monteoru you can still find the collection in the attic. After that we had cassettes and today we use CD's. We used to wait for the music to be played on the Tv from the national artists and see the simple but amazing video's at that time. Nowadays the only way i can keep track of the song is on the radio but most of the times i eighter don't understand the lyrics or i just find them silly or vulgar.
-Do you remember any events you went to when you were younger?
Well i used to go to “Hora”in the village every Sunday as a kid where everybody dressed up with the best clothes , dance and sing . Other than that i remember the weddings and the traditional dance/play from the holidays ( easter, christmas)
-Did you have a phone when you were young?
Our first phone was when i moved with your grandmother and it was the one with the disc ,you know the one with the rotating numbers.
When i started working at Allianz i got the first mobile phone , the Nokia.
-Was it hard to get used with the new mobile phones?
With the first one was so easy the only thing you could do was to call and write messages. I loved it .Nowadays it's very difficult for me to keep up with the technology.
-I know that you own now 3 different ones ,one with a touch screen, one with a querty keyboard and a classical one. Which one do you use the most?
I still have a love/hate relationship with all of them, they help me stay in touch with everyone now . I enjoy that i can take pitures with the touch screen one but it's still very confusing on how to use . The querty one is inconvinient because i have big fingers and it's just not working. The most used is the normal classic one because ..what can i say? I am more used to it.
-Where are you getting your informations nowadays?Newspapers, Tv, Radio or the Internet?
I don't know how to use the internet adn honestly it is too much for me. As you know i still take the newspaper every morning from the kiosch and watch the news every night before i go to sleep. The radio i used it just for backround music while i am doing my crosswords.
-What do you think about computers and the Internet?
I don't have any and I have no experience. I think it is really important but I do believe that the new generation is exaggerating with it but in general the Internet is double sided. You can get stalked and stolen but on the other side it's important for every aspect of our lives. You can find every information in the world, and most importantly it gives the possibility to see the loved ones and talk with them live.
-What do you think of the media of today?
Personally, I don't want this advancement. I like my TV, I keep it open most of the time, and when I am not I have the radio on. The telephone is ok but not the rest. I find having the mobile phone on me always is disturbing! I find it terrible to be available at every point of the day. But it's a Trend now and somehow a necessity.
-What do you think of Virtual Reality?
Ohh that is terrible! I am old I don't want that. Why would you want a virtual reality when the nature around us is so beautiful? One world is enough for me. I find it stupid.
We ended the interview with the virtual reality question and had some gluewein after and continued with a discussion about my studies in the Netherlands because that was the “deal”. He would answer my question in exchange for some time to tell him about my new life.
It was an event organized by Starpage.com in all the Pathe Cinemas where they were having the premiere of the new Snowden movie at the same time throughout all the Netherlands.
The surprise of the event was the Live session of Q&A with the real Edward Snowden where he talked about online privacy, his life experience and answered some question related to the movie (Live Q&A SNowden, 2016)
Snowden Live was an exclusive post-election livestream Q&A with Edward Snowden on Thursday, November 10, 2016. The world's most famous whistleblower addressed many topics, including the future of privacy under newly elected US President Donald Trump.
Snowden became world famous after he handed journalists classified documents detailing the global espionage activities of the United States National Security Agency (NSA). His exposure of covert government surveillance put privacy firmly on the map, but also put him at great risk. Snowden was forced to flee the US in 2013 to avoid arrest and currently resides in Russia, where he has been given asylum.
Following are just some of the highlights of the historic Q&A that was broadcast from the Pathé Tuschinski in Amsterdam where Snowden was patched in to our live theater audience via satellite transmission from Moscow. (Starpage, 2016)
It was an amazing and educational experience that I would love to repeat someday.
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Mason, K. (2013, march 21). SFX Purchases 75% Stake in ID&T, Announce U.S. Edition of Tomorrowland at Ultra. Preluat de pe Bilboard: http://www.billboard.com/biz/articles/news/1553846/sfx-purchases-75-stake-in-idt-announce-us-edition-of-tomorrowland-at-ultra
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