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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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In this very competitive and realistic business world, it can be tough and challenging to stand out in the seas of competitors. Sales and marketing team play a very important role as a substantial influence on the profitability of the business. Sales and marketing have to define the roles that reflect the strengths of the products and assign responsibilities for achieving the sales performance required by the organisation. Moreover, when the marketing strategy builds on the roles taken on by the members of the team, they can set achievable targets and take responsibilities for meeting their objectives.

At their best, both sales and marketing are opportunities for the creation of mutual benefit. So, a cohesive and effective team balances the conflicting demands of its sales and marketing environment to achieve a common approach, with each of them  taking responsibility for achieving the targets and goals  for the market segment.

It is logical for both sales and marketing need to work together. But in fact, both of them are very different in common in functions and require very different skills even though that both marketing and sales are both aimed to increase  revenue in an organisation. Furthermore, sales and marketing department actually performs market research, develops promotional plans and manages personal selling strategies. Marketing is a separate function from sales. Most of the time, marketing does the research and strategic communication planning, while the sales department implements selling-specific promotional strategies. Such differences like, marketing shows how to reach out to the customers and build long lasting relationship which is a long term horizon while Sales selling is the ultimate result of marketing which is short term in horizon. Other than that , Selling is the ultimate result of marketing. While sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. There's no premise of brand identity, longevity or continuity. It's simply the ability to meet a need at the right time. Again they are so closely intertwined that people often don't realize the difference between the two. Indeed, in small organizations, the same employee typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.

Next, with the most traditional definition for Sales. A sale is the exchange of a commodity or money as the price of a good or a service.Sales  is activity related to selling or the amount of goods or services sold in a given time frame. Sales members  are responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and tours of the hotel. Also develops strategic action plans for hotels to drive measurable, incremental sales revenue. Basically, salesperson is in the flesh that the immediacy and power to create an artificial need in the buyer. Besides that, sales develops relationships with customers and channel partners. The sales members knock down the doors, overcome objections, negotiate prices and terms and often work internally to be sure their customer's orders are filled. These is the main concepts or theories about sales, they have to clearly understand the organisation's business strategies then set goals and to determine action plans to meet them goals. They have to always update action plans and financial objectives quarterly. Next, always up to date by identify new markets and business opportunities and increase sales. They also in responsibility to represent the organisation in various events and exhibition for information exchange. Besides that, they have to work closely with Revenue manger to ensure proposed rate of negotiations meet the financial needed of the organisation. Sales member have to develop strong relationship with property front office team to ensure working in unity and always striving to achieve the same goals. Lastly, they also accompany sales team on sales call to potential clients to assist in development of the account and to access effectiveness and sales skills of the sales person.

On the other hand, the concept and theories of Marketing. Marketing is the study and management of exchange relationships. Moreover the main job of Marketing is to understand the marketplace from the perspective of the customer looking back towards the company and helping pursued  the company where it should be in the future. Furthermore, marketing's job is to direct the organization towards the segments, or groups of customers and channels where the company can profitably compete. It should help the organization see how it needs to modify its product offerings, pricing and communication so that it meets the needs of the distribution channel or end customers. Basically, in marketing there should actually be no need to force the sale. Marketing should put forth an offer that meets the buyer's needs at the right place and time, and in the language of her or his needs. Concepts of marketing which such as, most of the time Marketing looks after the brand's reputation. Next, Marketing analyses the big data and brings you the average result not the specifics. Also, Marketing needs to keep the stories circulating and resonating with the target markets using the company's plumb line (the business of the business) as its central reference. An example of marketing in an hospitality establishment,  Hotel. A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel's customers.

In conclusion, Marketing and sales are both aimed at increasing revenue. They are so closely in common  that people often don't understand  the difference between the two. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialised and detailed in their own way. Long story short,  Sales is persuasion. Marketing is understanding applied.

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