Essay:

Essay details:

  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

Text preview of this essay:

This page is a preview - download the full version of this essay above.

Slack

The description and the funding secured

  Slack company is a start-up company, that has been financed a sum of $ 250million by Accel venture partners. The funding was aimed at helping boost the services that are rendered by the company. Other initial funders include Google ventures and Andreessen Horowitz. The company deals in the creation of software for businesses.

Market opportunity

The idea of Slack as a company is a viable opportunity because the world has now evolved and most of the customers are moved by services that are digitized (Anderson, K.E., and Anderson, K.E. 2016). The digitization of communication will attract more customers to engage in the revolution. It relates to the ability of the company to introduce new products that are more acceptable to the target market. For instance, when they announced that they had 150 apps that were available for installation by customers.

Target Market

The target markets are communities and groups that require instant and convenient   communication channels.

Why customers will buy the products

Customers will purchase the products of Slack because they offer them with unique products that fully meet their expectations, requirements, and values. Customers will also buy the products due to the convenience and the ease that the platform has created at a considerable price.

How the company will make money

  The company is going to make more money through ensuring that they retain most of the customers so that they always deliver recurring services (Turner, J. and Shah, R. 2014).

Service Channel

The description and the funding secured

Service Channel was started with the aim of providing facilities management services that are intended to improving the services of the clients.  The customers are assured of automation, transparent operations, effectiveness, and creativeness in conducting their businesses. The venture has secured $ 54million from Accel (Magnusdottir, K.Y. and Johnson, O.P. 2013).  

Market opportunity

The market opportunity that the company stands to exploit is by increasing its geographical coverage so that it can have more clients using the services. Another aspect relates to the company being in a position to stimulate more innovations that will produce new services that will help realize the objectives of the company.

Target market

 The target market relates to businesses all over the world that are moved by the need to grow by incorporating technology into the production of their services (Armstrong, G., Kotler, P., Harker, M. and Brennan, R. 2015).

Why customers will buy the products

Customers are going to buy the services because they are readily available. Also, they are services that address their needs. For instance, the availing of an automation platform for the customers is a remarkable step for customers that want to extend the services to their clients. Moreover, the vision of the company blends with the visions of businesses where they want to grow in terms of how they customize their services to their clients.  

How the company will make money

The company is going to make money through delivering more in terms of services, that is going beyond the expectations of the clients so that clients are always gratified.

GOAT

The description and the funding secured

The GOAT Company is a company that was founded in the year 2015. The sole objective of the company was to create a platform where customers could be able to purchase sneakers and also allow those that have sneakers to sell them. The venture has secured a total amount of $ 37.6 million. $25million was funded by the Accel ventures.

Market Opportunity

 There is a market opportunity for the company through it engaging in product specialization.  The company has decided to participate in only sneakers as compared to the other market competitors that have diversified in other products. It has an opportunity of dominating the shoes industry in particular that of sneakers. Moreover, the prices of the sneakers are affordable that makes the sneakers to be purchased by the existing customers from time to time and also attracting new customers into the market (Gupta, A., 2015). The number of customers that the company commands is about 2million, a number that makes the company be in a position to dominate a larger market share.  Lastly, the founders of GOAT are individuals that are aggressive and objective.

Target Market

 The target market is individuals of all ages that have the love for sneakers (Baena 2016).

Why customers will purchase the products.

Customers are going to purchase the sneakers due to the fact that the company has blended the use of sneakers with emotions. The sneakers are not tied to the prices but to the emotions that they create to the customers.

How the company will make money

GOAT is going to make money through availing of sneakers every time they are demanded by the customers so as to curb losses from shortages.

Upbeat

The description and the funding secured

The Upbeat is a company that engages in PR focused in rendering media marketing to a numerous companies. The venture has secured a total of $ 1.5M in terms of venture capital from the SV Angel venture partners and Angel investors.

Market opportunity

The market opportunity lies in the ability of the company to associate with professionals that are skilled in the field of PR.  The company has the ability to apply the competent skills that it has within its man power to ensure that customers have quality services (Chandler, D., Haunschild, P.R., Rhee, M. and Beckman, C.M. 2013). The company is able to avail more services to the already existing customers due to the innovation and creativeness that it indulges in.

Moreover, the company has the ability to dominate the tech market with its capacity to apply technology that is making the company to be prepared for the future changes in the PR.

Target market

  The target market is journalists that want to produce well researched topics.

Why customers will purchase the products

 Customers are going to purchase the services of the company due to the fact that it offers unique PR services. In addition, the PR services are modernized as compared to the traditional way that they were being availed to the customers.

How the company is going to make money

 Upbeat is going to make money through increased advertisements on the services that it delivers so that more customers can be conversant with them and thus it will increase its market share. In addition, the company should make sure that the services that it offers do not create a transactional model like how the other competitors models them (Scott, D.M. 2015).

Expa

The description and the funding secured

  Expa Company is defined by its objective of creating a foundation for companies. The company   comes up with new products, services and available systems. Later on, they develop teams to substantiate the developed ideas as separate entities.  The venture has secured its capital through the help of venture capitalists like the SV angels that have contributed up to $100 to make sure that the company continues to come up with new ideas and facilitates the growth of new companies.

Market Opportunity

The company has a market opportunity which can be explained by the fact that it can come up with better services like the recent one that is identified as Expa Labs (Pauwels, C., Clarysse, B., Wright, M. and Van Hove, J. 2016).

Target Market

Expel labs are aimed at building new companies by associating with its Co-founders of companies.  

Why customers will buy the products

Also, the customers are going to buy the services due fact that the services of the company are flexible as they can be customized for the clients. Besides, the fact that the business helps in building start-ups could have otherwise staggered in their early years of conception. It is also ideal to note that customers will go for the services of the company because they are assured that the products are marketable in the competitive market (Thiel, P.A., and Masters, B. 2014).

How the company will make money

The company is going to make more money through coming up with unique business ideas to bring forward that will entice more co -founders to make them associate with the company.

Triple byte

The description and the funding secured

 Triple byte is a company that aids companies in recruiting the best engineers.  It does this through comprehensive online interviews and also on testing of the recruits on their technical skills.  The company began in 2015 with three co-founders. The company has secured $3 million of venture capital from venture partners like the SV Angel.

Market opportunity

 The market opportunity lies in the ability of the company having a comparative advantage over its competitors. It is a company that has   the ability to advance its services through the incorporation of more competent skills in its operations (Snell, S.A., Morris, S.S. and Bohlander, G.W. 2015). Besides, the company offers quality services that are being widely accepted by companies such as Drop box Cruise.  

It is also crucial to note that the company personalizes its services to its customers so that they are always satisfied. The company has also deviated from the old and subjective ways of recruiting engineers through the exclusion of the culture of using the resume in evaluating the competitive levels of recruits.

Target market

The target population is companies that require the professional services of engineers.

Why customers will purchase the products

 Customers are going to purchase the services because the company avails to them professionals that can stir success in their businesses (Crunchbase 2017).

How the company is going to make money

The company can make money through assuring customers of the continuous inflow of engineers that can be relied on. It will ensure that customer royalty is always maintained. Also, the company will need to invest in viable projects with increase the profits that it makes.

Peek

The description and the funding secured

Peek Company is an organization that offers a platform for enterprises with the need to avail online booking services to their customers. The company has its headquarters in San Francisco and with other offices in Utah. The bookings include that of tours, study lessons, and food orders.   The company has secured $ 16.9million from funders such as the SV Angels. The company is into E-commerce, tourism and hospitality and mobile services (Crunchbase 2017).

Market Opportunity

 The business idea has a market opportunity for the fact that the company can expand the market for the booking services.  It is also imperative to note that the company offers a broad range of commodities thus it has a variety of services for the customers to choose from. The services have made companies be able to manage their online services. Besides, companies can view the comments of their customers in regards to the services. That makes the company be able to come up with strategies that will cover the requirements of the customers through service development (Lora 2016).

Target Market

The target market is businesses that are engaged in tourism and hospitality and travelling.

Why customers will buy the products

Customers will purchase the services of Peek due to the fact that they are convenient, with less paper work affordable and those that create a new experience to the customers of the companies.

How the company is going to make money

 The company can make money through partnerships with individuals and organizations that can aid in increasing its profits.

Baby Watch

The description and the funding secured

Baby Watch is a company that facilitates a system that gives pregnant women an opportunity to assess the heartbeat of their unborn infants by projecting of visuals and sounds on the unborn baby’s condition. The mother of the baby can share the heart beat   with friends and relatives (BabyWatch 2017). The capturing of the heart beat is through a Baywatch app. Women also have the opportunity of sharing their pregnancy experiences with other women through the Global Beat platform. The company has secured funds through business angels that have factored in $50000 and from teams that raised $ 11,820 courtesy of Indiegogo campaign. The company has also received $45 million from SV Angels.

Market Opportunity

The idea is feasible in the market due to the fact that it has come up with new products that are exciting to the target population. The development of this new product has created a need in the market and thus will acquire a significant market share.

Target Market

 The target population are majorly the first-time pregnant women, women that are anxious about being pregnant and lastly women who initially have experienced problems appertaining to pregnancy (Brooke 2013).  

Why customers are going to but the products

Customers are deemed   to buy the products of this company due to the fact that they create a new experience for them. The other reason is that the clients are this days moved by social interactions and thus having a platform that will help them interact with friends and family is an enough reason for customers to purchase the products.

How the business is going to make money

 The company is going to make money through networking with individuals and other businesses to have a knowledge based business so that it can work efficiently to attain notable profits.

Home touch

The description and the funding secured

 Home touch is a company that has ensured that customers acquire the services of a care provider as and when they require them. Customers can be able to acquire the services of a professional care giver through the use of the app provided by Home Touch (Crunchbase 2017). The company has acquired funds from seven investors. It aims at digitizing of the health services. A total of $ 2.07 has being received from the investors and a total of $200k from venture capitalists.

Market Opportunity

The idea has an opportunity in the market due to the fact that it can penetrate the market through the development of more medical care services.

Target Market

The target market is majorly families that are in the middle class. Customers will purchase these products dues to the efficiency that they create.

Why customers will purchase the products

Customers are moved by services that can be found with ease and within the shortest time. Urgent medical attention is an issue that cannot be avoided by anyone and thus the assurance that one can attain constant medical care is relieving for families and thus they can always buy the services (Lamore, P.R., Berkowitz, D. and Farrington, P.A. 2013).

How the company will make money

The company is going to make money through prioritizing the needs of the customers by ensuring that all their expectations are adhered to.

INSIDER

The description and the funding secured

INSIDER is a company that   promotes a platform for marketers to be able to have an in-depth knowledge of the market conditions in terms of its segmentation, its potential and how to digitize its services.  (Crunchbase 2017). The company has attained its funds through ventures with an undisclosed amount and also through equity rounds of $3.1.

Market opportunity

 It can also develop its services to address the needs of the customers. The company has opportunities due to the ability of it diversifying into other markets. Through these services, companies are able to create customer loyalty amidst advanced technologies.

Target market

  The target market for INSIDER is companies that are interested in increasing their market base.

Why customer will buy the products

 Through the engaging of technologies, customers are going to purchase the services of this company due to the fact that it will help them in achieving higher profits and performance in the competitive markets (Mills, R.J. and Rodger, J. 2015).

How it can make Money

The company will be in a position to make money through continuous networking that will make it more informed about its market. The company can also ensure that it always meets the demands of the customers so that it can ensure that it gets their loyalty thus increased profits.

...(download the rest of the essay above)

About this essay:

This essay was submitted to us by a student in order to help you with your studies.

If you use part of this page in your own work, you need to provide a citation, as follows:

Essay Sauce, . Available from:< https://www.essaysauce.com/essays/marketing/2017-8-22-1503406127.php > [Accessed 23.10.19].