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  • Subject area(s): Marketing
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  • Published on: 14th September 2019
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I have always been someone who has been fascinated with the world of business and the marketing tactics that come along with it. I love the idea of owning my own business someday, but with this there is no shocker that math is involved in my major of choice; marketing. Someone who could also agree with this is probably one of the most intelligent person who has ever lived; Albert Einstein, also known as the “Father of Modern Physics”. Albert was born on March 14, 1879 in Ulm, Germany. Einstein was more of an independent learner more than anything stating one of his more famous quotes; “School failed me, and I failed the school. It bored me. The teachers behaved like Feldwebel (sergeants). I learned what I wanted to know, but they wanted me to learn for the exam” (Einstein and the Poet 1983). At 12 years old, young Einstein picked a geometry book and read it cover to cover. He taught himself math and became fascinated with it. Despite his independent learning, he struggled in other categories which eventually lead to him being kicked out of school in which the authorities said that his differences were setting a bad example. This of course did not stop Einstein from achieving his goals, and increasing his intelligence even more.

As we all know, Einstein will be one of the more memorable ones because of his ideologies, discoveries, and achievements that were created during his lifetime. In 1905, he published four scientific works that would revolutionize modern day physics. These works included information on the photoelectric effect, special relativity, Brownian motion, and the equivalence of matter and energy, hence the infamous equation, E=mc^2. His more popular ones are; receiving the Nobel Prize in Physics for his service to Theoretical Physics and the discovery of the law of photoelectric effect. This effect involved Einstein's suggestions that light doesn't just travel as waves, but as electrical currents. In 1929, he was awarded with the Max Planck medal of the German Physical Society for his theoretical achievements in physics. In 1936, he was awarded with the Franklin Institute's Franklin Medal for his work on the theory of relativity which Einstein says that, “Movement can only be detected and measured as relative movement; the change of position of one body in respect of another” (Biography Online) and the photoelectric effect. In1911 Einstein even went as far to predict a solar eclipse based upon his general theory of relativity. A British astronomer was able to confirm his prediction. He was a physicist who was greatly credited for his theories on nuclear power, and the concept concerning the nature of light. With this, he faced lots of criticism with his ideologies but his work made great contributions to the fields of mathematics, science, and physics. In mathematics, he's greatly for equations involving tensor calculus, and Riemannian geometry, with some of these being called “Einstein Field Questions”.

Not only were his works greatly recognized, he himself was a humble person, with a caring heart who saw himself as just a citizen of the world. Einstein was into civil rights movements by joining the National Association for the Advancement of Colored People, considering racism “America's worst disease” (Biography Online). He spoke about the meritocracy in the American society, and the value of free speech. Einstein achievements greatly impacted individuals to help become better students, employers, and people in general, who I think deserves all the credit.

Einstein as we can see has done so much throughout his 76 years of life, and here's just a few more. He's greatly credited to the marketers out in the world, offering quotes marketers are still using his quotes to guide throughout their business in order to be successful. One of Einstein's more popular quotes, “If you can't explain it simply, you don't understand it well enough” is an essential whenever it comes to marketing tactics meaning; learning how to describe a business simply enough in an elevator ride. If a business does not understand it, then the consumers will not. Another example would be, “Anyone who has never made a mistake has never tried anything new”. Being a marketing environment, it's all about trying new things, which is how Einstein was while he was discover his theory of relativity, not by doing the same thing over and over again. He was always exploring different options and never settled until he got exactly what he wanted, but learning your mistakes but admiring your achievements is even greater. One final example is, “Try to become a [person] of success, but rather try to become a [person] of value.” When it comes to the product/service a business provides, nothing is more important than the value one puts forth into it rather than just making a profit. If there is a value and care, consumers will soon see it and appreciate it.

Mathematics deals greatly with marketing when it comes to managing money because there is always a great need for it when it comes to jobs. A business is much more than just creating a product or service, it's also about the finances and making necessary payments to keep the business flowing, even putting a price on a product/service; math is involved. One situation where mathematics is used in marketing is the “production costs calculation”. This type of situation is how companies keep track of the manufacturing expenses, which is the fixed costs and the variable costs. These costs can calculate the unit production costs for a company. This may involve the cost of a building, rent, raw materials, machinery, etc. After all of these expenses, it's easy to estimate the profit to remain competitive in the marketing. Determining the cost of each item is how is the business will set the base and make it strong.

Another situation where mathematics is used is by a marketing position itself. One of these positions that is a Market Research Analyst. Market research analysts “study market conditions to examine potential sales of a product or service” (Bureau of Labor Statistics). They gather data on demographics, needs and wants, and buying habits based upon their consumer. But where does the math come into play? There are various types of mathematics that are used when in this career. Some included a knowledge of arithmetic, calculus, statistics, algebra, and geometry. This position requires math to be used every day to perform certain tasks: analyze data on past, and future sales, gather data on competitors, and evaluate product and consumer data to make recommendations to the management about certain issues with goods and services.

While people say that mathematics is no needed because “I will not use it in my field of study”, well that is certainly not the case with me. Marketing is something that I passionate about, but math is also my favorite subject. So going for the career that I am working towards just goes to show that I chose the right field because I chose two of my favorite subjects basically in one. People should be more enthusiastic and open minded when learning math from now on because little do they know; fundamental math will be beneficial in their future career.

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