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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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Each article will be examining the variety roles of anime and the popularity within Japan's economic growth and success. The articles will share the different recognitions of other countries that have similar economic growth with marketing anime. These days, anime is seen all around the world, and being marketed for profit in many companies such as; comic book stores, amazon, Walmart, Target, etc… resulting in the companies and the country to profit in some sort of way, and gain money for the economic state. United States and Japan have been major investors in the ‘animation' community market. Both countries have promoted and expanded the interest of anime into their society and continued to make the interest grow with children and adults.

Anime started back in 1970s, when multiple filmmakers emerged, and created different genre scenes and sub ideas relating to war itself. Most ideas were commercial used, while other anime slowly grew into different corporation companies. Anime became known as ‘art' and expanded around the market as entertainment, expanding the economic growth. Anime slowly grew into a popular tv genre around the world from Naruto, Sailor Moon, Pokémon, etc.… Anime also became an influence in the media and other entertainment companies all around the world. Companies grew and created merchandise, tv shows, and even background music for different anime types.

As companies grew and expanded in the sales market, animation caused more filmmakers to also be expanded in the media. 20th Century Fox Animation was first founded back in 1997 in the United States, and one of the biggest anime studios there is. The first color animation in Japan first started showing anime between 1907 and 1923, although the first hit film showed in Japan in 1896 but flourished into the culture by the 1910s. Katsudo Shashin, was told to be the first anime, and the first moving picture in Japan to be published. Toei Animation, “is the pioneer of Japanese animation” (Toei Animation Site). Toei Animation was founded by Kenzō Masaoka and Zenjirō Yamamoto in 1948. In 1956, the studio was purchased, and renamed to Toei Doga Co. Toei Animations produced multiple anime version from different manga artist. The studio is similar to Disney studios, as both studios incorporate music into their animation as well as similar concepts.

As both the United States and Japan focus on how anime has increased in the economic environment, Japan was exposed to similar media cultures from different countries. In the articles given, they empathize the role anime has on the market. By 2011, Japan's net import of different varieties on anime from movies, to comic books had increased to 70 billion yen. Japan's market environment in anime became a part of the Japanese culture, and a global economic ‘power' among modern entertainment, and popularity with the younger generation

History:

Japanese animation, or anime is a popular media entertainment spreading throughout the U.S, and other major countries. Amine is most popular among Japanese adults, and young adults as the audience is not directly pointed to younger children. As anime grew in the marketing business as a major entertainment, the U.S began to also mobilize their economic interest in anime. According to Frederik Schodt's book, Manga Manga: The World of Japanese Comics, those that did not cooperate with paying government demands during World War II were punished by the “preventive detention, bans on writing, and social ostracism, while those who recanted were rewarded with rehabilitation programs and support from the community...artists who had spent most of their lives criticizing the government did an about-face and offered wholehearted support to the militarists"  (Schodt, 55).  

In 1940, many cartoon artists, filmmakers, and other media artists had formed organizations such as New Cartoonists Association of Japan (Shin Nippon Mangaka Kyokai). During that time, the government in Japan began using other cartoon artist who were not yet banned to influence individuals on making advertisements to use against other nations.

Introduction:

In about every anime media production, there a variety of consumer differences depending on the audience the corporations are investing in. Companies are always having to adapt to generate the variety of genres in anime and be able to target consumers in marketing sales. Most of Japan's consumers want a more ‘mature' level on anime in their media, and different ideas of personalities of the characters.

Dekokobo Friends is a well-known anime in Japan that have characters with different concepts that consumers want to see (Condry, 147). The show contains individuals who are trying to befriend each other even if their looks may be oddly characterized. Each episode tends to create and introduce new characters with different challenges that the characters face as a group (Condry 148). In Japan's anime, presenting characters of odd traits or being able to surprise the audience is the company's abilities to keep entertaining the consumers.

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