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  • Subject area(s): Marketing
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  • Published on: 14th September 2019
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Canadiain Voices Assignment

My individual: Christine M. Day

Primary Information:

Christine McCormick Day, was born in Northern Ireland, United Kindgom, in 1962.

Christine Day was cheif excecutive officer of Lulu in 2008. She resigned from her position at Lululemon in 2013.

Christine was responsible for creating and excecuting lululemon athletica's long-term business strategies, directing the companies development, and reinforcing LuLulemon's position as a global leader of yoga inspired athletic apparel.

Christine worked along side founder of Lululemon, Chip Wilson.

Prior to Lululemon, Christine spent 20 years at Starbucks where she learned the intricacies of high growth business development in a strong cultural environment.

Christine has a BA degree from Central Washington University, and is a graduate from Harvard's Business School's Advanced Managment program.

Christine currently resides in Vancouver, Canada with her husband and three children.

In replacement for Chip Wilson (who built the Lululemon brand), Robert Meers, the former CEO of Rebok, was recruited in 2005 to give the company a more formal managment structure. He was a comand and control type of leader, whereas Lululemon was more along the collaboration and co-operation side of things. His successor, Chistine Day, had a better understanding of the brands true culture, and later helped double Lululemon's store count during her time there.

Questions and Answers/Research:

What inspired the name “Lululemon”?

Why did Christine Day resign from her position at Lululemon? Would she have been better off staying?

What did Christine Day go on to pursue after her success at Lululemon? Was she successful with that as well?

What where some of Christine Day's marketing strategies?

Bags? Thought provoking? Inspirational?

How has Christine Day blossomed over the years? Was it a positive or negative change?

What inspired the name “Lululemon”?

The founder of Lululemon, Chip Wilson, took the name becuase he believed Japanese people where unable to pronounce “L”.

Chip Wilson told Canada's National Post Business Magazine, “It's funny to watch them try and say it,” when he was asked about his veiws on the way Japanese pronounce the name.

It was perceived that a japanese marketing firm would not try to produce a North American sounding brand with the letter “L”.  The sound simply does not exist in Japanese phonetics. By including the letter “L”, it was thought the Japanese would thing it was very North American, unique, and

The name has no other meaning besides the three “L's” and the pronounciation.

Why did Christine Day resign from her position at Lululemon? Would she have been better of staying?

“This was a personal desicion of mine,” Christine Day former CEO of Lululemon states on Friday, June 7th, 2013. After five and a half years of being with Lululemon.

According to Financial Post, Day was known for bringing a more collaborative culture to the company in it's relationship with store managers and employees.

Christine Day claims the time was right becuase Lululemon had a clear vision for the next decade.

She also stated at the end of her time with the company, her vision did not align with Robert Meers (CEO of Rebok, and replacement for founder, Chip Wilson), she explained, “You have to take control of your own life and say, “this isn't working for me.” Meers loved disruption and clash, “that wasn't who I was, and that wasn't going to work for me.”

Christine also said that the companies see-through yoga pants fiasco was never the big failure of her career, stating that you have to “manage through bad times as well as good times.”

What did Christine Day go on to pursue after her success at Lululemon? Was she successful with that as well?

Christine planned to take time off after resigning from Lululemon but soon after joined Luvo, a healthy food company.

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