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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
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  • Number of pages: 2

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Open Secrets said that in 2016, e-cigarette manufacturers made $8,610,000,000. The following year Vaping was predicted to be worth more than $10 billion ( When vapes first came out, vape manufacturers advertised a vaping as remedy to ending addiction to cigarettes. Since then scientists have learned the dangers of vapes on the human body. Containing just as much nicotine as a regular cigarette. Vapes are not made for human consumption but for company profit.

    How do electronic cigarettes work? The electric heating element, called an atomizer or cartomizer vaporizes the liquid solution when the smoker takes a drag on the e-cigarette. The solution”  is a mixture of propylene glycol, vegetable glycerin, nicotine, and sickness and other flavorings. Each of these ingredients have a certain function. The propylene glycol is for the flavor, the vegetable glycerin is for the vapor, and the nicotine is what causes addiction. When the smoker takes a drag, the heating element heats the coil that is charged from the lithium battery. Most but not all manufacturers have a built in time out device, which will limit an individual one time drag from the e-cigarette. Doing this will prevent people from receiving too much nicotine at one time and overheating while in their pocket.  Again this does not  apply to all e-cigarette manufacturers.

   What is an e-cig or vapor? An e-cig or a vapor, is an electronic  cigarette which is configured in many different sizes and shapes.  The e-cigarette produces nicotine electronically from a liquid to a vapor and are powered by a lithium ion battery.  As the battery heat up the liquid tobacco (nicotine) the liquid is transformed into a vapor.

   Electronic Cigarettes were first patented in 2003, however it wasn't available for sale in the United States until 2007. In 2014 there were 466 brands of electronic cigarettes and 7,764 different flavored liquids available to smokers trying to quit smoking and new users who like the different kinds of flavors. (Zhu et. Al. 2014). Since 2014 Zhu has reported that the production of e-cigarettes have increased at a rate of 10.5 brands and 242 new flavors per month.  A reporting agency called StatisticBrain reported in 2017 that in 2015, there was an estimated 2,750,000 e-cigarette smokers just in America alone and the sales of e-cigarettes and accessories exceeded $2.8 billion dollars. The price for one e-cigarette device range from $30.00 to $300.00.

   Big Tobacco and vaping companies market to the younger audiences because they feel they're more like to buy e-cigarettes than adults. Which statistically they are. Teens smoke vapes because it's a rising trend and there is few information about it. So teens get away because of the lack of knowledge from their parents, their teachers, and other authority. Since scientist found out about all of the dangers involving vapes, more restrictions have been passed. All states require teens to be at the minimum age of 18 in order to purchase vapes. Schools are permitting the use of vapes in their school saying: the student will be expelled and arrested. This shows the severity of schools and how they don't want teens to be addicted.

   There are a copious amount of risk that are associated with vapes. Vapes have small chemicals have surface deep inside human's lungs which can potentially cause cancer (About E- Cigarettes Centers of Disease Control and Prevention). Vaping causes seizures, Hallucination, and Heart issues. Athletes that partake in vaping, experience the symptoms of nosebleeds, bleeding gums, sore mouth, headaches, tongue inflammation, black tongue, chest pain, breathing problems, allergies. The nicotine in vapes can potentially harm adolescents' brains; hindering the teens' brain from fully developing.   

   Physical injuries due to electronic cigarettes. The United States Fire Administration (USFA) in reported that from January 2009 to December 31, 2016 there were 195 separate incidents of fire and explosion involving e-cigarette. Not advocating for regular cigarettes but I haven't heard of one exploding from natural use.  Of the 195 separate incidents, 61 injuries have occurred in the pocket, 60 while in use, 48 while the battery was being charged, 18 while in storage, 7 unexplained and 1 while being reported. 133 were acute injuries and 38 were severe.  The Daily Beast reported on May 22, 2018 that firefighter responded to a fire and found 38 year old Tallmadge D'Elia, former CNBC Producer died from severe injuries to his face.  The lithium battery exploded, which projected the e-cigarette as a projectile into his skull; D'Elia also had 80% body burned as a result of the explosion. The e-cigarette had been manufactured in the Philippines. The problem has always been the lithium battery. When the lithium battery fails, the e-cigarette becomes a rocket projectile because of its shape and explodes.  Because of the ongoing debate of the dangers this device pose to the community, On May 10, 2016 the United States Food and Drug Administration (FDA) issued a final rule that electronic cigarettes will be regulated under the FDA's tobacco product authority.  The significance of this is that they have oversight and can regulate the manufacturing, import, packaging labeling, advertizing, sale and distribution of ALL e-cigarettes.  There is still no current regulation or law that applies to the use of the lithium battery or use of the electronic cigarette.   

   Psychological effects of vaping.  The Food and Drug Administration is cracking down on electronic cigarettes like the Juul.  Juul was a $15 billion dollar Silicon Valley startup company used to relax, create an atmosphere of freedom and sex appeal to young people. Juul  occupies 70 to 80% of the e-cigarette market.  Juul's states that their goal and target audience is adults smokers who desire to quit traditional smoking, however with marketing it's devices on social media like Twitter, Instagram and YouTube, it has caught the attention of a younger audience.  From November 2016 to November 2017 Juul generated an estimated $224 million in retail sales.  Because of its highly addictive nicotine, teens inhaling this heated vapor are developing brain disorders.  These disorders are linked to inability to make decisions, diverse emotions and impulsive controls.  The reason for the concern in teens is because these areas are impacted in the prefrontal cortex of the brain.  Teens who use e-cigarettes and vapes negatively affect their brain because, do not finish developing until the age of 25. According to a study completed by the Food and Drug Administration, Published by Business Insider. Three factors determine how addictive an element is according to researchers: Pleasure (psychological dependence), which is the euphoria the user feel. The cravings experienced when the element is withdrawn.  Physical dependence, headaches and other physical symptoms one experiences when the drug is withdrawn.  

Research determined that: Heroin ranked highest for dependency, Cocaine ranked second, and Nicotine ranked third in terms of psychological addictiveness above barbiturates, sedative drugs (opioids) and alcohol and tobacco were ranked fifth.  

   If individuals struggle with vaping, there is a way to end the addiction. There are seminars, one on one sessions, conferences, hotlines, and websites they can go to. There are also coping ways to avoid peer pressure. Peer pressure is hard sometimes but whenever the subject come up, ignore it. Tell them that you're good and share the risk with them. Vapes are just a different generation of cigarettes.

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