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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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Who does not love college sports? Especially college basketball and football. College athletes have a much tougher a life than an average college student though. Imagine trying to balance practice and class schedules like college athletes do. Everyone is making money except the college athlete who is playing the sport. Regarding college basketball, according to NCAA $821.4 million dollars has come from Division I Men's Basketball Championship television and marketing rights (The National Collegiate Athletic Association, 2018). Yet college athletes are still not compensated. College athletes should be compensated because they are performing, advertising, and bringing in revenue.

When it comes to training and performance, college athletes are the ones that are doing such and should be compensated. Students spend so much time and energy participating in athletics they feel isolated from being a regular college student (Rubin & Moses, 2017). Half of the time student athletes have to miss class to travel as well as tournaments. While they are students first, athletics are important aspect throughout their college careers. Institutions that agree not to compete on direct compensation compete with program reputation; coach; stadiums; weight rooms; game schedules; locations; and more personal attention on recruits rather than the current student athletes (Sanderson & Siegfried, 2015). The reality behind this is that the current student athletes that train and perform every day, bring in the advantage for institutions to compete with a wider range of things rather than the student athlete themselves. Giving up the idea that they are real students, as we should treat athletes in big-time college athletics as professional entertainers (Feezell, 2015). With college athletics being entertainment to millions of people around the world, the training and performance that the student athletes do deserves compensation. Along with athletes performing more than they are college students, they also advertise the institution they perform at.

College athletes are the face of the university they attend when it comes to the athletic program itself, they should be compensated for that. Advertising, specifically free advertising in 2013 Johnny Manziel was worth $37 in media exposure for Texas A&M (Jung IV, 2013). It is insane how one player can be the face of the football program and make an institution well known. College coaches have gained celebrity status and corresponding compensation packages (Sanderson & Siegfried, 2015). In 2017, Nick Saban, head coach for The University of Alabama is known as the highest paid college football coach earning $11,132,000 in total according to following sources online. Athletic programs are important because the revenue generated can be used to support the educational mission of institutions (Feezell, 2015). Advertising leads to increase of revenue for the institutions that have athletic programs.

With advertisement, college athletes also bring in most of the revenue that the athletic programs produce for the school. Payouts for television broadcasting contracts for football and men's basketball can exceed $25 million annually for some schools (ASHE Higher Education Report, 2015). In regards to college athletics, men's football and basketball are the biggest attractions. Universities operate large scale commercialized programs such as football and basketball, because they generate much more revenue than the other sports (Sanderson & Siegfried, 2015). Not only speaking on behalf of football and basketball players, but all college athletes produce revenue also and deserve to be compensated. Ticket sales and booster donations generate millions of dollars in revenue for college athletic departments (ASHE Higher Education Report, 2015). College athletes bring in the crowd for all the universities sports games and events. Yet, they are not compensated for their time and dedication; hard work and sweat that they put in. Revenue is what keeps an institution running, without college athletes what much does a university have to create revenue.

Performance, advertisement, and revenue from college athletes should be reasons why they should be compensated. College athletes train day in and day out, perform on behalf of the university while working around their hectic schedule. They are managing their time to be able to perform well academically and perform well in their sport. Balancing a college athletic schedule takes hard work and dedication. College athletes advertise their university through the sports that they play and records that are broken and held. Bringing in revenue through the work and dedication, advertising keeps the institutions running. A big part of college athletics creates the revenue. Without college athletes there would be no college athletic programs and institutions would have no profit. With all the money that college athletic programs bring in for institutions, there should be enough to compensate players. College athletes should be compensated more than a scholarship.

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