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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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Product/service overview:

XYZ is a mobile application which allows the users to manage the future events such as lectures, sports activities, birthdays etc., and set a reminder on their smart devices.  The application would send push notification as event reminders.

The system is highly customizable and gives users the full freedom to manage their own calendars and see only what they want to. The app contains a monthly view and an event list widget where users can add events as needed.



The question we have to ask ourselves in business plan is how we will reach our possible customers? How can we make them aware our app is obtainable and convert them as our customers? This will be understood by our marketing strategy.

[Potential routes of explorations]

Direct marketing:

This implement when a customer base exists, where we can directly reach out to our clienteles usually by phone, by email or through direct personal contact.

There is a straight communication to the customer with advertising methods such as SMS, email, interactive customer websites, online Ads display, catalogue distribution, promotional letters, and outdoor advertising.

Mass Marketing

Look into for the larger picture

 [Insert 5 P's and to zero in and  continue from there]


- By means of social media. We will make some YouTube video's where we will demonstrate our application. Further YouTube, we will create Facebook and Twitter accounts and use LinkedIn as a communication channel.

- Attending networking events,  exhibitions, meet-ups, deliberations etc.…in the electronics and automation world and also placing an advertisement or an article in particular magazines and online publications.

- We'll initially opt for a slow distribution, potentially via beta testing utilizing current students. This allows us to gain initial feedback quickly and in turn fix bugs and focus on mass distribution after.


This section reflects our business model choice. A business plan describes how our team creates, delivers, and captures value and makes revenue, or in other words how will we make money over our application. Scheduling an application can be the solitary most stimulating feature when undertaking a mobile venture. How to price our application? Will our application be free for users or will they be charged? What is the suitable pricing for our application? These are some of the queries which will be reviewed here.

There are about 3 existing different business models today in the mobile app business:

Pay per download

In-app advertising

In-app purchasing

Pay per download

This model makes revenue straight from the App Store when operators download them. We fix a price and the user pays that price to install the application. This model works practically for any application. A disadvantage is once the application is sold there is no way to sell the application to the similar customer a second time.

In-app advertising

In this model, users install the app for free. Instead of an initial download fee, ads are displayed and we generate revenue from promoters when users view or click the advertisement.

In-app purchasing

With this model the application can again be downloaded for free and the main income stream is generated over in-app purchases. The applications consist of an early usable part and a part that is only accessible if the purchaser decides to buy it. For example, a game has five free stages and to play the sixth stage the user has to buy the level.


Role of management and staffing overview

Role of management are as follows:

1. Hire Great People

It all starts here with great talent, the remaining is easy. For some reason, managers often take shortcuts when it comes to obtaining, screening, and choosing, or they excessively rely on HR or recruiters, instead of watching selection as a critical part of his/her job.

2. Performance Management

“Performance management” is a wide category, and covers the people-management part of a manager's job. It comprises, clarifying and setting expectations and goals, coaching, measuring, and monitoring employees' work, addressing performance problems, providing feedback and recognition, coaching, developing, training, and doing performance reviews. Liable on the amount of straight reports a manager has, this can take up the mainstream of a manager's week.

3. Team Development

In addition to single employee management and growth, a manager is responsible for the growth of a high performing team. A co-dependent team is usually more creative than a group of individuals working independently.

4. Improve Processes and Quality

While individual should take charge for the excellence of their own work, managers are usually in the best place to see the overall workflow and make changes and improvements.

5. Self-Development

Managers are not just answerable for the growth of their staffs and teams they are responsible for their own growth as a manager as well. That comprises taking on stretch, developmental assignments, contributing in management training, seeking mentors, asking for comment, and understanding about management and leadership.


The managerial function of recruitment involves operating the organization structure through proper and actual selection, assessment and growth of the employees to fill the roles given to the staff.

According to Theo Haimann, “Staffing pertains to employment, assortment, growth and compensation of subordinates.”

1. Staffing function is the most important managerial act along with planning, organizing, directing and controlling. The operations of these four functions depend upon the manpower which is available through staffing function.

2. As staffing activity is carried out by all troughs and in all types of concerns where commercial activities are carried out.

3. It is a continuous activity because employment function lasts throughout the life of an association due to the transfers and promotions that take place.

4.  Human resources can be professionally achieved by a system or proper technique, that is, staffing, selection, placement, training and expansion, providing remuneration, etc.

5. Staffing can be done by hiring right person for right job. It can be done efficiently through proper employment procedures and then finally picking the right applicant as per the job necessities.

6.  Depending upon the nature of corporate staffing is performed, size of the business, experiences and skills of manager.. In small businesses, the top management normally performs this function. In average and small scale enterprise, it is done especially by the personnel section of that concern.

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