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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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Last year, the NCAA made one billion dollars in annual revenue. College athletes received no compensation from the revenue that was made. Paying college athletes would allow them to receive endorsements, learn marketing strategies , cover living expenses and injuries, and plan for their financial future. Although they can earn scholarships, college athletes should get paid because of the hours of work they put in to compete.

Many people believe college athletes should not get paid due to their inability to control the money. According to Ohio University about 150,000 scholarships are awarded by Division I and II athletic programs each year. Paying college athletes also leads to questions like, How much does each athlete get paid? If a college pays one of their athletes, then they must pay all of their athletes, and colleges just cannot afford to pay every athlete. Some colleges, for example, The University of Texas Longhorns, who earned 46.2 million dollars last season would pay their athletes more from everyone else (University of Notre Dame). Also if colleges pay athletes, they would sign with big schools like, the University of Notre Dame, University of Georgia, Ohio State and Auburn University who would offer them the most money, which would lead to unfair levels of competition (University of Notre Dame).

College athletes cannot get paid due to their “amatuer” status. Allowing athletes to get paid means they would be able receive a salary, endorsements, and be able to market a product. Athletes have been endorsing products for many years and it has been known to be the best way to sell products to customers. Some athletes make more money annually from endorsement deals than they do from their playing salaries (St. John Fisher College). Derrick Rose a star athlete signed a lifetime endorsement contract with Adidas worth 260 million dollars which is worth well over the 60 million he made in the NBA(Williams, Wes). The NCAA mandates that collegiate athletes must compete with salary to maintain their amateur status. Any compromise to this amateur status will disqualify them from all future collegiate competition (Amateurism, Lemons Robert). Every year athletes bring in millions in revenue off of jersey sales, billboards, and commercials. In return they receive zero compensation, this is not only unfair to the athletes but it is also unfair to their families.

If college athletes got paid they could cover their transportation and living expenses. They could also use their money towards supporting their families. This could also help them plan for their financial future. Managing money is a important skill that student athletes should learn. Even a small salary could teach athletes how to save money (North Iowa Community College). Saving is an important skill because college athletes need to know when not to splurge on expensive items they won't need. Being young and having tremendous amounts of money could lead to stupid decisions, that would potentially ruin their careers.  Many athletes have gone down the wrong road of spending their money on drugs and alcohol, but with proper management they could be taught to save their money.

According to Top Scientific Advancements, the common division one college football player devotes over 43 hours a week to the sport, over 3 more hours than the average American works each week. This is important because the average American gets paid a salary to work each week, but student athletes do not. Putting endless hours in the gym and competing is practically a job for these young athletes, but yet they do not get paid. Athletes are forced to miss a substantial amount of class time in-season, as they are traveling to and playing in game (Top Scientific Advancements). With all this hard work that gets put in, sometimes tragic injuries happen on and off the court. If a college athlete gets injured he is ruled out of all sport related activities and they cannot compete. They also would have to pay for their surgeries and checkups. With no money being earned it is a struggle for these athletes to pay for their own surgeries.

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