Essay:

Essay details:

  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

Text preview of this essay:

This page is a preview - download the full version of this essay above.

POJECT REPORT

Beauty-basket Cosmetics LLC

Introduction

Beauty-basket is an organization whose main business focus is on beauty products and cosmetics in the kingdom of Saudi Arabia. Our organization deals in various beauty products such as male and female skincare, hair, haircare and skincare accessories make ups, male and female perfumes and body care lotions among others.  At Beauty-basket we offer more than 1000 varieties of beauty products and cosmetics in the kingdom of Saudi Arabia, these vast varieties enable us to serve all our customers in the region with all the products necessary to satisfy their beauty needs at all the times. Nonetheless the organization is working on strategies which will enable the organization to increase the variety of products offered to customers in the kingdom of Saudi Arabia.

We are one of the fastest growing organizations in the kingdom dealing with beauty products. The population occupying the kingdom and the Gulf region at large have a great attachment to beauty and cosmetics unlike other regions in the world making it one of the best target market to the organization. Our organization has also employed well trained and skilled personnel who serve our prospective customers. The staff employed by our organization are well-trained and have vast knowledge with regards to the beauty and cosmetics industry making it easier to serve our esteemed customers by providing them with products that satisfy specific customer needs. The employees also offer a 24/7 service to customers, we also offer cosmetic and beauty services to those customers who need them at any time of the day.

Our products and services

Our organization is in the business of selling beauty products and cosmetics in KSA, these products include both male and female skincare products, body lotions, hair products, skincare and hair accessories, make ups and perfumes and beauty services. All these services and products offered by our organization are displayed on our website beautybasket.sa.

Business statement

We are committed to be a one stop shop for all the beauty and cosmetic products and services in the kingdom of Saudi Arabia.

Business vision

At Beauty-basket we see ourselves being the leading beauty and cosmetics company in the Gulf region.

Business objectives

Our main goal and objective at Beauty-basket is offering our prospective customers with the best quality services, therefore, satisfying their beauty needs and increasing the sales volume.

We also plan to offer goods and services to our customers in KSA in a manner which is in line with the social and cultural setting in the region, therefore, upholding the principles and beliefs of our target audience in the region.

The organization also aims at ensuring that there is a continuous growth and development in the organization therefore, meeting the changing consumer taste and preference.

The organization also wants to be a leader in environmental conservation and corporate social responsibility in the region promoting customer loyalty.

E-commerce business process

Our prospective customers will have to log in to our system whenever they want to access our products and services. After they log in, they can easily search for the products and services they would like to purchase, when they find them, they can go ahead to select the products. Customers will have to select the payment mode that is convenient with them and make payments before the staff deliver the product to them as shown below.

SWOT analysis

The organization enjoys various strengths emanating from the organizational structure and culture adopted established by the organization. The organization manages its daily operations in a manner that promotes organizational efficiency and productivity, nonetheless, the organization has various weaknesses which affect the organization negatively. The organization also enjoys various competitive advantages emanating from the external environment, however, the organization also faces some threats as discussed below.

Strengths

Our organization has employed qualified employees who serve our prospective customers 24/7. Our employees are well-trained and experienced enough to anticipate future changes in consumer tastes and preferences, therefore, they can easily forecast demand in the market and the type of goods with the highest demand.

Our organization sells a very wide variety of goods to customers compared to other organizations in the beauty and cosmetics industry in the kingdom of Saudi Arabia. The organization decided to offer the large variety of products to consumers after an extensive research on consumer behavior in the region.  Our organization also enjoys large economies of scale arising from the large varieties and volumes of products purchased and sold by the organization in the region.

The organization has an active social media presence, this has enabled the organization to get to the target audience with a lot of ease, therefore, increasing the market share without incurring huge advertisement costs. The organization has also set up an online marketing platform which has ensured that the consumers can easily gain access to the products and services offered by our organization.

Weaknesses

Our organization has been expanding its operations to all the corners in the kingdom of Saudi Arabia posing a financial challenge to the organization. The recent expansion has made business operations more difficult since the organization is struggling to meet its expenses and other costs of operations.

There are many small business organizations which have invested in the industry in the region, therefore, organization will have to allocate more resources to marketing and promotion for it to maintain and increase the organization’s market share in the region.  

Opportunities

The kingdom of Saudi Arabia has a very large population which believes in beauty and use of cosmetics in their daily lives. This population forms the largest target audience to the organization since the competitors have not fully entered the market in the region. The number of customers demanding beauty and cosmetic services has been increasing steadily, therefore, increasing the organization’s target audience in the region.

Threats

There are large economic players in the beauty and cosmetic industry that are expanding their operations to the kingdom of Saudi Arabia posing a threat to our organization. These organizations are offering products and services at relatively lower prices with an aim of grabbing the existing market share since they enjoy the large economies of scale.

However, our organization is expanding its business operations too therefore, countering the threat posed by new entries. The organization is also putting in place various strategic plans and techniques of improving efficiency and productivity, therefore, increasing sales.

E-commerce website design

E-commerce system functionality

Products menu

The products menu in the website directs our prospective customers to the various products and services offered by our organization as shown below.

Contacts menu

The contacts menu contains the various avenues through which our prospective customers can get to our whenever they want. These contacts include the physical address of our head office, our telephone number and social media tools, touching our social media icons displayed directs our prospective customers to our social media accounts displayed by the system.

The software and hardware needed when developing a website

Technology is one of the most dynamic industry in the world, organizations and individual developers invent new products and services after very short periods, the hardware and software needed for daily operations change depending on their uses and sophistication in the field. Organizations need various types of software and hardware to run their daily operations smoothly, however, the organizations should always ensure that they have the most current hardware and software, therefore, improving efficiency and productivity.

Software needed

The organization and developers need various types of software when developing websites, they also need them when running the systems. Some of the software are important during website creation and developers cannot work without them while others improve efficiency and productivity. Some of the software needed include Dreamweaver, notepad, Microsoft office front page and antivirus among others.

Dreamweaver

Dreamweaver is one of the most essential software needed by developers and programmers. They must be available before anything the developers do anything, therefore, the developers install them in the computer before beginning the process of software development.

Microsoft office front page

The website developers and programmers Microsoft office front page together with Dreamweaver during the initial stages of website development. The programmers use these software when coding and developing the website.

Notepad

Developers use notepad when coding since ensures that the programmers can develop programs with ease. Notepad also enables the programmers to read codes written during coding.

Antivirus

Organizations and individuals need antivirus to guard their computers, systems and networks against effects of malicious attacks and hacking. Technology is changing rapidly becoming more sophisticated, attacks and their effects are also becoming more adverse and organizations can lose their data and information and data within seconds. Therefore, organizations should equip themselves with the most appropriate types of antivirus which can provide maximum security to the organization’s computers, system and network.

Browsers

There various types of browsers that enable the customers to access the website, they include chrome, Mozilla Firefox, opera, and explorer among others. The organization should ensure that the website is compatible with all these browsers since consumers use their smartphones and tablets to access the system. This will ensure that the website is user-friendly, therefore, increasing the market share and the overall sales volume.

Hardware needed

There are various types of hardware needed to develop and run a website, without them it can be difficult to develop and run the system. Organizations should always ensure that they have the appropriate hardware in place, the hardware needed include computer, servers, internet connection and cameras among others.

Computer

Computer is one of the most important hardware needed to develop and run a website. The computer is made up of various types of hardware, they include monitor, mouse, keyboard, CPU, motherboard and hard disk among others. The organization should ensure that the computer used has enough space to store huge files, it should also have relatively faster processing speed, this will ensure that the developers do not take a lot of time during programming due to latency.

Internet connection

Internet connection is one of the most important hardware when developing a website, it is also important when running the website. The administrators need internet to manage the website, other users also need the internet to log in to the system. The system administrators also need internet to upload content, videos and pictures to the website. The internet is also important when sending emails and data from one place to another. The organization should subscribe to the services of the best internet service providers in the region when developing and running the system to avoid interruption and downtime.

Server

Organizations use Servers to host websites and systems; our organization is going to use servers to host the website instead of cloud-based hosting. The organization should acquire three servers since the organization will use one server as a remote backup.

Cameras

Our organization is in an industry which requires the use of a lot of pictures and videos, the organization posts these videos and pictures in the website and other social media platforms with an aim promoting our products and services.  When the organizations contract these services, it can be costly, the organizations and individuals contracted might also provide poor quality services or leak some information to competitors. The organization should acquire cameras and video cameras in order avoid the disparities associated with contracting such services.

Security issues

The business environment is becoming one of the most dynamic environments with the introduction of e-commerce. E-commerce refers to the process of buying and selling goods and services over the internet instead of the physical market place. E-commerce has increased sales, it has also promoted business to a higher notch by facilitating international trade and globalization. Organizations manage their inventory and transactions electronically, customers also make payments online, and this new feature has exposed business organizations that engage in e-commerce to new security threats. However, organizations should put measures that help in combating these threats in place.

The organization should promote privacy by ensuring that unauthorized users cannot access information. The organization should also set up a comprehensive user identification protocol which ensures that unauthorized users do no access the system and do not alter the information on transit. The measures that organizations can put in place to guard against these threats include using digital signatures, secure socket layers, encryption and using security certificates.

Potential threats to the website

Denial of service attacks

Denial of service attacks are overwhelming attacks on the system, network or a computer that alters the normal operations of the system computer or the website. They normally alter normal operations and might lead to downtime denying services to the authorized system users.

Social engineering

Social engineering involves manipulating the authorized system users to disseminate sensitive and confidential information to unauthorized users. The attackers normally pretend to be authorized system users, this can be over the phone or physically.

Phlashing

This is a more sophisticated version of denial of service attack, the attack results in a serious damage on the system. This kind of attack is very serious and the organization can correct the situation by replacing the hardware or reinstalling the whole system. The attackers usually use the flaws that the IT managers left open when creating connections to other hardware in a network.

Recommendation

It is important that the organization comes up with a simple and user-friendly system to reach and acquire new customers who shop using the online platforms, therefore, increasing the market share and sales.

Marketing strategy

The company’s target audience are the youth and middle-aged men and women in the kingdom of Saudi Arabia. This population has a greater interest on beauty and cosmetics and is a digital population, therefore, the most appropriate marketing strategy is the use of digital marketing. Social medial marketing refers to the use of social media to market goods and services both locally and internationally. The organization will use all the social media tools to get to the various target audiences and the prospective customers.

Legal and ethical consideration

The information provided by the organization in its website is subject to regular changes with regards to pricing and product or service specification. The organization will not be liable to inform the customers on any changes in their websites, therefore, will not be liable for losses incurred due to changes made by the organization in the website.

Our customers are also advised to provide personal information used to facilitate purchase and delivery reasonably since the organization will not be liable for any losses arising due to negligence on the side of the customer.

Conclusion

The organization should always ensure that they put in place the right strategies which enables the organization to achieve its goals and objectives, therefore, enhancing organizational success. The organization should also ensure that they acquire a simple and user-friendly website which can be used to reach and retain the existing customers. The organization should also acquire the right hardware and software ensuring that the operations of the system are running smoothly. The organization should also put in place security measures that guard the system from malicious attacks, therefore, enhancing productivity.

 

Pa

POJECT REPORT

Beauty-basket Cosmetics LLC

Introduction

Beauty-basket is an organization whose main business focus is on beauty products and cosmetics in the kingdom of Saudi Arabia. Our organization deals in various beauty products such as male and female skincare, hair, haircare and skincare accessories make ups, male and female perfumes and body care lotions among others.  At Beauty-basket we offer more than 1000 varieties of beauty products and cosmetics in the kingdom of Saudi Arabia, these vast varieties enable us to serve all our customers in the region with all the products necessary to satisfy their beauty needs at all the times. Nonetheless the organization is working on strategies which will enable the organization to increase the variety of products offered to customers in the kingdom of Saudi Arabia.

We are one of the fastest growing organizations in the kingdom dealing with beauty products. The population occupying the kingdom and the Gulf region at large have a great attachment to beauty and cosmetics unlike other regions in the world making it one of the best target market to the organization. Our organization has also employed well trained and skilled personnel who serve our prospective customers. The staff employed by our organization are well-trained and have vast knowledge with regards to the beauty and cosmetics industry making it easier to serve our esteemed customers by providing them with products that satisfy specific customer needs. The employees also offer a 24/7 service to customers, we also offer cosmetic and beauty services to those customers who need them at any time of the day.

Our products and services

Our organization is in the business of selling beauty products and cosmetics in KSA, these products include both male and female skincare products, body lotions, hair products, skincare and hair accessories, make ups and perfumes and beauty services. All these services and products offered by our organization are displayed on our website beautybasket.sa.

Business statement

We are committed to be a one stop shop for all the beauty and cosmetic products and services in the kingdom of Saudi Arabia.

Business vision

At Beauty-basket we see ourselves being the leading beauty and cosmetics company in the Gulf region.

Business objectives

Our main goal and objective at Beauty-basket is offering our prospective customers with the best quality services, therefore, satisfying their beauty needs and increasing the sales volume.

We also plan to offer goods and services to our customers in KSA in a manner which is in line with the social and cultural setting in the region, therefore, upholding the principles and beliefs of our target audience in the region.

The organization also aims at ensuring that there is a continuous growth and development in the organization therefore, meeting the changing consumer taste and preference.

The organization also wants to be a leader in environmental conservation and corporate social responsibility in the region promoting customer loyalty.

E-commerce business process

Our prospective customers will have to log in to our system whenever they want to access our products and services. After they log in, they can easily search for the products and services they would like to purchase, when they find them, they can go ahead to select the products. Customers will have to select the payment mode that is convenient with them and make payments before the staff deliver the product to them as shown below.

SWOT analysis

The organization enjoys various strengths emanating from the organizational structure and culture adopted established by the organization. The organization manages its daily operations in a manner that promotes organizational efficiency and productivity, nonetheless, the organization has various weaknesses which affect the organization negatively. The organization also enjoys various competitive advantages emanating from the external environment, however, the organization also faces some threats as discussed below.

Strengths

Our organization has employed qualified employees who serve our prospective customers 24/7. Our employees are well-trained and experienced enough to anticipate future changes in consumer tastes and preferences, therefore, they can easily forecast demand in the market and the type of goods with the highest demand.

Our organization sells a very wide variety of goods to customers compared to other organizations in the beauty and cosmetics industry in the kingdom of Saudi Arabia. The organization decided to offer the large variety of products to consumers after an extensive research on consumer behavior in the region.  Our organization also enjoys large economies of scale arising from the large varieties and volumes of products purchased and sold by the organization in the region.

The organization has an active social media presence, this has enabled the organization to get to the target audience with a lot of ease, therefore, increasing the market share without incurring huge advertisement costs. The organization has also set up an online marketing platform which has ensured that the consumers can easily gain access to the products and services offered by our organization.

Weaknesses

Our organization has been expanding its operations to all the corners in the kingdom of Saudi Arabia posing a financial challenge to the organization. The recent expansion has made business operations more difficult since the organization is struggling to meet its expenses and other costs of operations.

There are many small business organizations which have invested in the industry in the region, therefore, organization will have to allocate more resources to marketing and promotion for it to maintain and increase the organization’s market share in the region.  

Opportunities

The kingdom of Saudi Arabia has a very large population which believes in beauty and use of cosmetics in their daily lives. This population forms the largest target audience to the organization since the competitors have not fully entered the market in the region. The number of customers demanding beauty and cosmetic services has been increasing steadily, therefore, increasing the organization’s target audience in the region.

Threats

There are large economic players in the beauty and cosmetic industry that are expanding their operations to the kingdom of Saudi Arabia posing a threat to our organization. These organizations are offering products and services at relatively lower prices with an aim of grabbing the existing market share since they enjoy the large economies of scale.

However, our organization is expanding its business operations too therefore, countering the threat posed by new entries. The organization is also putting in place various strategic plans and techniques of improving efficiency and productivity, therefore, increasing sales.

E-commerce website design

E-commerce system functionality

Products menu

The products menu in the website directs our prospective customers to the various products and services offered by our organization as shown below.

Contacts menu

The contacts menu contains the various avenues through which our prospective customers can get to our whenever they want. These contacts include the physical address of our head office, our telephone number and social media tools, touching our social media icons displayed directs our prospective customers to our social media accounts displayed by the system.

The software and hardware needed when developing a website

Technology is one of the most dynamic industry in the world, organizations and individual developers invent new products and services after very short periods, the hardware and software needed for daily operations change depending on their uses and sophistication in the field. Organizations need various types of software and hardware to run their daily operations smoothly, however, the organizations should always ensure that they have the most current hardware and software, therefore, improving efficiency and productivity.

Software needed

The organization and developers need various types of software when developing websites, they also need them when running the systems. Some of the software are important during website creation and developers cannot work without them while others improve efficiency and productivity. Some of the software needed include Dreamweaver, notepad, Microsoft office front page and antivirus among others.

Dreamweaver

Dreamweaver is one of the most essential software needed by developers and programmers. They must be available before anything the developers do anything, therefore, the developers install them in the computer before beginning the process of software development.

Microsoft office front page

The website developers and programmers Microsoft office front page together with Dreamweaver during the initial stages of website development. The programmers use these software when coding and developing the website.

Notepad

Developers use notepad when coding since ensures that the programmers can develop programs with ease. Notepad also enables the programmers to read codes written during coding.

Antivirus

Organizations and individuals need antivirus to guard their computers, systems and networks against effects of malicious attacks and hacking. Technology is changing rapidly becoming more sophisticated, attacks and their effects are also becoming more adverse and organizations can lose their data and information and data within seconds. Therefore, organizations should equip themselves with the most appropriate types of antivirus which can provide maximum security to the organization’s computers, system and network.

Browsers

There various types of browsers that enable the customers to access the website, they include chrome, Mozilla Firefox, opera, and explorer among others. The organization should ensure that the website is compatible with all these browsers since consumers use their smartphones and tablets to access the system. This will ensure that the website is user-friendly, therefore, increasing the market share and the overall sales volume.

Hardware needed

There are various types of hardware needed to develop and run a website, without them it can be difficult to develop and run the system. Organizations should always ensure that they have the appropriate hardware in place, the hardware needed include computer, servers, internet connection and cameras among others.

Computer

Computer is one of the most important hardware needed to develop and run a website. The computer is made up of various types of hardware, they include monitor, mouse, keyboard, CPU, motherboard and hard disk among others. The organization should ensure that the computer used has enough space to store huge files, it should also have relatively faster processing speed, this will ensure that the developers do not take a lot of time during programming due to latency.

Internet connection

Internet connection is one of the most important hardware when developing a website, it is also important when running the website. The administrators need internet to manage the website, other users also need the internet to log in to the system. The system administrators also need internet to upload content, videos and pictures to the website. The internet is also important when sending emails and data from one place to another. The organization should subscribe to the services of the best internet service providers in the region when developing and running the system to avoid interruption and downtime.

Server

Organizations use Servers to host websites and systems; our organization is going to use servers to host the website instead of cloud-based hosting. The organization should acquire three servers since the organization will use one server as a remote backup.

Cameras

Our organization is in an industry which requires the use of a lot of pictures and videos, the organization posts these videos and pictures in the website and other social media platforms with an aim promoting our products and services.  When the organizations contract these services, it can be costly, the organizations and individuals contracted might also provide poor quality services or leak some information to competitors. The organization should acquire cameras and video cameras in order avoid the disparities associated with contracting such services.

Security issues

The business environment is becoming one of the most dynamic environments with the introduction of e-commerce. E-commerce refers to the process of buying and selling goods and services over the internet instead of the physical market place. E-commerce has increased sales, it has also promoted business to a higher notch by facilitating international trade and globalization. Organizations manage their inventory and transactions electronically, customers also make payments online, and this new feature has exposed business organizations that engage in e-commerce to new security threats. However, organizations should put measures that help in combating these threats in place.

The organization should promote privacy by ensuring that unauthorized users cannot access information. The organization should also set up a comprehensive user identification protocol which ensures that unauthorized users do no access the system and do not alter the information on transit. The measures that organizations can put in place to guard against these threats include using digital signatures, secure socket layers, encryption and using security certificates.

Potential threats to the website

Denial of service attacks

Denial of service attacks are overwhelming attacks on the system, network or a computer that alters the normal operations of the system computer or the website. They normally alter normal operations and might lead to downtime denying services to the authorized system users.

Social engineering

Social engineering involves manipulating the authorized system users to disseminate sensitive and confidential information to unauthorized users. The attackers normally pretend to be authorized system users, this can be over the phone or physically.

Phlashing

This is a more sophisticated version of denial of service attack, the attack results in a serious damage on the system. This kind of attack is very serious and the organization can correct the situation by replacing the hardware or reinstalling the whole system. The attackers usually use the flaws that the IT managers left open when creating connections to other hardware in a network.

Recommendation

It is important that the organization comes up with a simple and user-friendly system to reach and acquire new customers who shop using the online platforms, therefore, increasing the market share and sales.

Marketing strategy

The company’s target audience are the youth and middle-aged men and women in the kingdom of Saudi Arabia. This population has a greater interest on beauty and cosmetics and is a digital population, therefore, the most appropriate marketing strategy is the use of digital marketing. Social medial marketing refers to the use of social media to market goods and services both locally and internationally. The organization will use all the social media tools to get to the various target audiences and the prospective customers.

Legal and ethical consideration

The information provided by the organization in its website is subject to regular changes with regards to pricing and product or service specification. The organization will not be liable to inform the customers on any changes in their websites, therefore, will not be liable for losses incurred due to changes made by the organization in the website.

Our customers are also advised to provide personal information used to facilitate purchase and delivery reasonably since the organization will not be liable for any losses arising due to negligence on the side of the customer.

Conclusion

The organization should always ensure that they put in place the right strategies which enables the organization to achieve its goals and objectives, therefore, enhancing organizational success. The organization should also ensure that they acquire a simple and user-friendly website which can be used to reach and retain the existing customers. The organization should also acquire the right hardware and software ensuring that the operations of the system are running smoothly. The organization should also put in place security measures that guard the system from malicious attacks, therefore, enhancing productivity.

 

ste your essay

...(download the rest of the essay above)

About this essay:

This essay was submitted to us by a student in order to help you with your studies.

If you use part of this page in your own work, you need to provide a citation, as follows:

Essay Sauce, . Available from:< https://www.essaysauce.com/essays/marketing/2018-4-18-1524048704.php > [Accessed 18.10.19].