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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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HOW TO BECOME

A GRAPHIC DESIGNER OVERNIGHT TO BETTER ASSIST YOUR EMAIL MARKETING CAMPAIGNS

OVERVIEW

Background and Description

Let's face it, not everyone is a Graphic Designer; to succeed in the online world, you have to understand how Graphic Design works and how important it can be for your brand. This training will provide the basic understanding of how to become a visual brand via Email Marketing and how those without a graphic design background can achieve that goal. From creating logos and banners, to cool business cards, free online graphic design services will help get you up and running in no time!

Project Scope

One shouldn't have the mindset that in order to make interesting visuals that look professional, you need to pay big bucks for a graphic designer. Luckily there are plenty of online graphic design software and tools that can help one create stunning graphics to get their brand off the ground, and this training will introduce you to those options.

Requirements

What do you need:

• PCoraMac

• Internet Connection

• Creative Mind

Targeted Audience

Until you have the budget to pay for your own designer, there are plenty of online graphic design software and tools that can help entrepreneurs and small-medium sized businesses create stunning graphics to get their brand off the ground. Those with low budgets and little to no knowledge of graphic design will greatly benefit from this training.

How it works

This training will be asynchronous where a trainer will be on hand ready to assist when needed. All training information will set up via a LMS where trainees will be provided via PowerPoint slideshows modules and will have corresponding training videos to walk themselves through each step.

An experienced trainer will be responsible for overseeing any questions that arise from trainees while also being available to walk them through steps by small group or even one-on-one sessions via software such as Adobe Connect or Zoom. Different times will be available for said online training sessions to ensure that all trainees can attend. Also, a few bi-lingual trainers will be on hand to cover a global spectrum learning environment.

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Software Covered

Canva

This online graphic design software is one of the most popular options available as it has a wide variety of premade templates as well as it's drag and drop format that makes it easy for anyone to create stunning visuals. While this option is free, there are also premium elements that provide even more graphic design options, but the free offerings are quite vast.

PicMonkey

This online graphic design software is probably one of the most popular of its kind as it's extremely helpful if you're using your own photos to create graphics; you can also easily crop, resize and add cool elements to all projects. PicMonkey also is known for its free options, but also some premium options with more bells and whistles.

Evaluation

Having trainees complete a project-oriented finale to complete their training will be essential in determining how well the course is performing. The trainer that is available on hand will assist in providing personalize feedback for each submitted project is a key element when dealing with adult learners from all demographics. Many trainees will want feedback on how they can make their project better to take it to the next level when using it to complete their email campaigns.

Also, a small survey will be provided to each trainee concerning feedback dealing with the course, the trainer, and its materials. The survey is not required but encouraged by offering a premium online graphic design subscription if completed.

Email to Trainer

Hello! I have a few questions concerning the training for the online graphic design software that I hope you could answer before the session starts.

• Will this training be beneficial if you already have prior graphic design experience?

• Should the person who does our email marketing be the one to take this course? Or should all supervisors

enroll to teach others what they have learned?

• DoesitmatterifIhaveaPCoraMac?

• Can one complete the training on a mobile device?

• If we decide that Canva and PicMonkey are not the options for us, would this training still be worth the time?

Email from Trainer

Hi! I'm so glad you took the time to contact me with your concerns dealing with the training for the online graphic design software. I first want to start off by saying that I think this is an amazing course that would be highly beneficial to anyone dealing with the online world, whether it be email marketing or even social media. Having a solid graphic design knowledge is pretty important when it comes to branding and promoting one's business.

• Will this training be beneficial if you already have prior graphic design experience?

o YES! There may be a time and place where you might not have the tools you're used to when

creating some form of graphical element; therefore, it's always nice to have a backup situation and that is where options like Canva and PicMonkey come in! I don't know about you, but I'm always up for learning new tools and techniques in completing projects the quickest and most efficient way possible!

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• Should the person who does our email marketing be the one to take this course? Or should all supervisors enroll to teach others what they have learned?

o I welcome everyone and anyone to take this course, but yes, I think all supervisors of the email marketing team should understand how these online graphic design software's work. You never know when the team may change and someone less experience enters to complete a project deadline. It's also nice for employees to have someone to go to, to bounce ideas off of.

• DoesitmatterifIhaveaPCoraMac?

o Nope! All that really matters is that you have a proper, working browser (Chrome, FireFox, Safari,

etc.).

• Can one complete the training on a mobile device?

o You can view the information and even attend the live training via mobile devices, and you can even download the apps for both options, however I encourage you to deal with Canva and PicMonkey via a laptop or desktop device as you'll have more options this way.

• If we decide that Canva and PicMonkey are not the options for us, would this training still be worth the time? o Yes! Most online graphic design software pretty much works the same. So while Canvas and

PicMonkey are not the only options, this course will give you a foundational knowledge in dealing with other options.

3-4 minute Video Script

Hello! My name is Susan Jefferies and am your trainer for the Online Graphic Design Software course that will assist you in your next email marketing campaign! Let's face it, not everyone is a Graphic Designer and in most cases, it takes years to become successful in this field. However, we all know that in order to succeed in the online world, you have to understand how Graphic Design actually works and how important it can be for your brand. This training will provide the basic understanding of how to become a visual brand via Email Marketing. You will learn how to create logos as well as banners dealing with all things in the email marketing world by using free online graphic design services!

Before we move directly to the amazing-ness that Canva and PicMonkey are, lets visit some important things to remember when it comes to proper Graphic Design:

Limit your typefaces

When selecting a typeface (types of fonts) for headings, subtitles, and body text, you should always use easy to read fonts and try not to use too many types in one design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts that blend well together for simple and modern aesthetic.

Respect the space of other elements

Too much us just TOO much! Always think about whitespace as well as using letter spacing to fill dead space; white space is your friend. Aligning your text is also important but remember not to take up too much space.

Be clever with your colors, but do not blind your viewers

Choose a color scheme that has 1-3 primary colors and an additional 1-3 secondary colors that contrast and complement each other. You can also use different tones of the same color for consistency (adjust brightness or contrast).

Keep it simple

Keep it simple, but don't forget your basics. Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.

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Symmetry

Use horizontal and vertical lines to correspond with other design elements for balance and proportion.

Trial & error

Everyone makes mistakes and sometimes they are the most important part of the learning experience. Design is all about trial and error so push your designs to the limit because the creative process is often never complete. Don't like what you see? The ‘undo' button is always a great friend.

Canva Intro

This online graphic design software is one of the most popular options available as it has a wide variety of premade templates as well as it's drag and drop format that makes it easy for anyone to create stunning visuals. While this option is free, there are also premium elements that provide even more graphic design options, but the free offerings are quite vast.

PicMonkey Intro

This online graphic design software is probably one of the most popular of its kind as it's extremely helpful if you're using your own photos to create graphics; you can also easily crop, resize and add cool elements to all projects. PicMonkey also is known for its free options, but also some premium options with more bells and whistles.

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