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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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Transport or transportation is the transport of things (humans, animals, goods, etc.) from a place to another. Transport is vital because it allows trade that is crucial for the development of civilizations. Methods of transport that I will be examining are on land and air, but more specifically, leisure travel. Transportation has drastically changed with innovative digital media. This technology has made it quicker, easier, and more cost effective to travel but it also has been a huge threat to business and the use of it has made it increasingly dangerous to travel.

Before digital media leisure travel was pretty straight forward. A family of four might grab a guidebook and a paper map, gas up a van, and navigate their way to a new destination. This is no longer the case with the introduction of digital media. Engaging in digital media has become ubiquitous when traveling. Most people travel with a digital device in hand at all times, ready to share information, photos, and memories from their travels. Social Media has drastically changed the way people interact with others while traveling. According to Emily Carter, a web marketing specialist, 72% of people post on social media, 70% update their status on Facebook, and 48% of people check into locations via social media while on vacation (citation). This social media sharing has become an important part of traveling. A lot of people adopted the standard of “if you didn't post it, it didn't happen.”

Social Media has also impacted the way we book and decide on travel arrangements. Virtually every hotel, attraction, and restaurant offers a website, Facebook, booking site, or a combination of the three. On these sites previous guests are allowed to give honest rating and reviews on their stay. Carter continued to say, 46% of traveler's post hotel reviews, 40% of traveler's post activity/attraction reviews, and 40% of traveler's post restaurant reviews (citation). These reviews impact how future travelers pick their destinations and how they spend their time there. Travelers no longer have to wonder or be surprised of wait times, complications, or restrictions. A travelled can get a feel of where they are traveling with a few clicks of a button.

Additionally, digital media has allowed travelers to reserve and inquire about trips anywhere at any time. Mobile Apps have become increasingly popular in the traveling world. With apps like Skyscanner a traveler can find flights leaving from their home at ridiculously cheap fares. Travelers now have the ability to compare and find the best deals for their travel. This was only made possible with the innovation of digital media. Carter states, 44% of travelers research their destination while traveling, 35% of online traveling bookings will be made via mobile device by 2018, and 30% of travelers use mobile apps to find flight deals (citation). Carter emphasis that digital media use when traveling ranges from looking up hotel directions on a mobile application to researching things to do at the destination via social media. Digital media has really impacted traveler's bookings, itenirarys, and activities.

Digitally has become one of the most effective and quickest ways to deliver information to travelers. Airports now come equip with digital signange and interactive digital maps. Upon entering airports travelers are now introduced to kiosks where one places a barcode from their phone on a scanner to receive a physical boarding pass. Most travelers now use mobile boarding passes and mobile check in to bypass long lines at kiosk. The International Air Transport Association states, "by 2020 80% of global travel will be offered a complete range of relevant self- service options throughout their journey to provide better convivence and reduce queues" (citation). Therefore with advancing applications and mobile accessibility in the next two years travelers will be able to get thru the airport with ease.

Another popular method of travel is by car. Years ago a family would have to buy a map from a store, map out their route to the destination and drive without no way of knowing about road closings, detours, construction or traffic. With the introduction of digital media specifically applications like Google Maps, MapQuest, and Waze travelers are in a better position to take road trips. Most navigation applications include features allowing users to see traffic, construction, quicker routes, and tolls roads. Waze has went above and beyond and made it possible for users to get “live” travel updates from other drives. On their website they state, “Traffic is more than just red lines on the map. Get alerted before you approach police, accidents, road hazards or traffic jams, all shared by other drivers in real-time. It's like a personal heads-up from a few million of your friends on the road.” Waze makes traveling significantly easier with these features (citation). With these tools travelers can reduce travel time and stress as well.

A huge innovation in travel is a mobile application called Uber. Uber

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