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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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Introduction

I. Truett Cathy once said, “We should be about more than just selling chicken.  We should be a part of our customers' lives and the communities in which we serve."

II. When it comes to fast food, Chick-fil-A is a better restaurant than McDonald's.

III. I have been a loyal customer to Chick-fil-A since I started eating solid food.

IV. As a child, I was a very picky eater and only wanted to eat chicken. The only problem was in deciding where that chicken would come from.  

V. I'm sure many of you can agree that Chick-fil-A's Original Chicken Sandwich is much better than a McChicken from McDonald's.

VI. Today, my goal is to persuade you that Chick-fil-A is a better fast food restaurant than McDonald's. I will do so by comparing their customer service, efficiency, and moral beliefs.

Body

I. It is a no-brainer that outstanding customer service comes to mind when you think of Chick-fil-A.  McDonald's, on the other hand, does not have a positive response when being graded on their customer service.

A. One of the things Chick-fil-A is known for is the phrase “my pleasure”.

1. According to an article from Insider titled “17 things you never knew about Chick-fil-A”, the use of such elevated language is more courteous to customers.

2. This sets them apart from other fast food chains and gives the customer the sense that they care about your order and patronage.

3. McDonald's employees have earned a bad reputation of not speaking properly to customers and even being rude in certain scenarios. This turns away future customers and reflects poorly on the company.  

4. In fact, the Daily Mail reported that one-in-five customer grievances stemmed from rude or unprofessional employees.

B. The friendliness of the employees at Chick-fil-A is on a completely different level than those at McDonald's.

1. Chick-fil-A employees make serving customers their number one priority. The employees will go out of their way to provide what they deem “extra mile service.”

2. Chick-fil-A employees will also come around to see if you need a drink refill or extra napkins while you are eating.

3. On the contrary, it is evident that many McDonald's employees do not make the customer their number one priority. I have personally stood at the counter of a McDonald's waiting to order my food for over 30 minutes before their employees ever batted an eye my direction.

C. In fact, Fox News reported that Chick-fil-A is the most polite restaurant chain in America.

1. Chick-fil-A workers will make sure your order is correct every time. If it happens to be wrong, they will correct the order and sometimes even overcompensate for their mistake.

2. In the past I have ordered two 4-count chicken minis at 10:20am from my local Chick-fil-A. I was served after 10:30, which happens to be when they switch from serving breakfast to lunch. I was given two 12-count chicken nuggets instead.  Upon showing a worker my receipt, they specially made me two 4-count chicken minis for free, and I got to keep the chicken nuggets as well.

3. When it comes to McDonald's, my order has been wrong on several occasions. For example, I could order a Big Mac with a large fry and end up with a Happy Meal. There have even been instances when the order I was given belonged to a completely different person.

Transition: Regis McKenna, a world-renowned marketing expert says, “Speed has become an important element of strategy in today's world.”  Chick-Fil-A has taken this concept and run with it.

II. When comparing speed and efficiency, Chick-fil-A is the winner, hands down.  These qualities make them a much more desirable destination than McDonald's.  

A. Their employees know how to put the ‘fast' in fast food.

1. According to an article written by Mark Moraitakis, Chick-fil-A's senior director of hospitality and service design, Chick-fil-A is all about accuracy and speed. It is their goal to get you through the drive-thru in three minutes or less.

2. In an article titled “Inside Chick-fil-A's Drive-Thru Strategy”, I learned that Chick-fil-A has implemented a system of having employees stand in the drive-thru lines to take your order, which makes the process even smoother. You can even pay ahead of time if you are paying with a card.

3. While McDonald's locations have implemented a second drive-thru lane, cars still tend to get backed up during busy hours. This has actually worsened their drive-thru situation. In essence, they have doubled the amount of orders coming in, yet they still only have one payment window.

4. If you don't want to sit in the drive-thru for all of eternity, I suggest going to Chick-fil-A.

B. The creation of the Chick-fil-A ‘One' App has cut down on wait times as well.

1. I have become a huge fan of the app during lunch and dinner times when Chick-fil-A can get super busy.

2. This app can even be used in the drive-thru by letting the employees know what kind of vehicle you drive.

3. McDonald's also has an app to order food, but in my experience using both apps, the Chick-Fil-A app seemed to be much more user friendly.

Transition: Among all of the other reasons that make Chick-fil-A a better fast food restaurant than McDonald's, the one that stood out to me the most is how grounded the company is in its morals and values.

III. In my personal interview with a former employee, I learned that the corporate purpose of Chick-fil-A is "to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A."

A. Chick-fil-A gives back to the community in several ways.  Some of which include giving scholarships to employees going to college, sponsoring fundraising events for groups and schools, and hosting family nights full of games and activities for kids.

B. Chick-fil-A is also famously known for being closed on Sundays, but for a good reason.

1. Truett Cathy wanted to allow employees a day of rest and worship with their family.

2. Some customers would say this hurts their business, however, an article from Forbes Magazine begs to differ.  With one less day of business per week than its competitors, Chick-fil-A averages sales per location were $4.4 million--far surpassing McDonald's with just $2.55 million per location.

C. Every restaurant, including both McDonalds and Chick-Fil-A, has their fair share of good and bad employees. What sets these restaurants apart is the ratio of those employees. The impression that one server has on a customer can be the deciding factor on whether or not that customer returns. I believe the difference rests in the fact that Chick-Fil-A employees genuinely enjoy their jobs and are happy to serve you.

Conclusion

I. To wrap things up today, I'm going to remind you why Chick-fil-A is better than McDonald's.

II. Chick-fil-A provides customer service that is second to none, is extremely efficient and accurate, and is a company committed to the morals and beliefs they were founded on.

III. All in all, I believe there is no question on which restaurant is the winner of the Chick-fil-A versus McDonald's debate. The advantages of eating at Chick-fil-A far outweigh the sub-par meal and service you receive at McDonald's.

IV. Truett Cathy said it best when he said, “We live in a changing world, but we need to be reminded that the important things have not changed, and the important things will not change if we keep our priorities in order.”

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