Essay:

Essay details:

  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

Text preview of this essay:

This page is a preview - download the full version of this essay above.

The major Indian automotive companies:

Maruti Swift in India. And Maruti Suzuki is a subsidiary of Suzuki Motor Corporation of

Japan . Mahindra XUV500, one of India's best selling indigenously developed SUV

• San Motors: Storm

• Force Motors (earlier known as Tempo): One

• Chin Kara Motors: Bicester, Hammer, Roadster 1.8S, Rockster, Jeepster, Sailster

• Hindustan Motors: Ambassador

• ICML: Rhino Rx

• Premier Automobiles Limited: Sigma, RiO

• Mahindra: Major, Bolero, Scorpio, Xylo, Quanto, Verito, Genio, XUV500.

Defunct Indian automotive companies

• Standard Motor Products of India

• Spain Automobiles

Foreign automotive companies in India

Hyundai, Suzuki, BMW, Audi, Mercedes Benz, Ford, Fiat, Honda, Chevrolet(of General Motors), Toyota, Lamborghini, Jaguar, Escher, TAFE, are the foreign automotive companies that manufacture and market their products in India

Vehicles manufactured or assembled in India

Manufactured only in Chennai, India, the i10 is one of Hyundai's best selling globally exported cars.

• Fiat India. Grande Pinto, Linea.

• BMW India:[128] 1 Series, 3 Series, 3 Series GT, 5 Series, 7 Series, X1, X3, X5.

• Ford India: Figo, Fiesta Classic, Fiesta, Eco sport, Endeavour.

• Honda Cars Brio, Jazz, Amaze, City, Civic, CR-V, Accord.

• Hyundai Motor India: Eon, Sentra, i10, i20, Accent, Verna, Electra, Sonata.

• Audi India: A3, A4, A6, Q3, Q5, Q7.

• Jaguar (Subsidiary of Tata Motors): Jaguar XF.

• Land Rover ;Freelander.

• Isuzu: MU-7, V-Cross.

• Mercedes-Benz India: C-Class, E-Class, M-Class, GL-Class, S-Class.

• Toyota Kirloskar: Etios Liva, Etios, Corolla Altis, Innova, Fortuner, Camry.

• Škoda Auto India: Fabia, Rapid, Laura, Yeti, Superb.

• MINI: Countryman.

• Volkswagen India: Polo, CrossPolo, Vento, Jetta, Passat

• Nissan Motor India: Micra, Sunny, Evalia, Dacia Duster.

• Renault India: Pulse, Duster, Scala, Fluence, Koleos.

• Datsun: Datsun Go.

• Opel was present in India until 2006. In the beginning of  of 2013, Opel provides only spare parts and servicing of vehicles  to existing Opel vehicle owners.

Vehicles brought into India as CBUs:

Suzuki Kizashi. Kizashis are sold byMaruti in the Indian market

• Mitsubishi: Montero, Outlander, Evo X.

• Chevrolet: Captiva.

• Fiat: 500, Bravo.

• Ferrari: California, 458 Italia, 599 GTB Fiorano, FF.

• Honda: Civic Hybrid.

• MINI: Cooper, Cooper S, Convertible.

• Aston Martin: Vantage, Vanquish, Rapide, Virage, DB9, DBS, One-77.

• Audi: A5, A7, A8, S4, S6, S8, TT, RS 4, RS 6, RS5, R8.

• BMW: 5 Series GT, 6 Series, 7 Series, X6, X6 M, M3, M5, M6 and Z4.

• Bugatti: Veyron.

• General Motors: Hummer H2, Hummer H3.

• Gumpert: Apollo.

• Hyundai: Santa Fe.

• Isuzu Motors India Pvt Ltd: MU7 & D Max

• Koenigsegg: CCX, CCXR, Agera.

• Lamborghini: Gallardo, Aventador.

• Maserati: Quattroporte, GranTurismo, GranCabrio.

• Mercedes-Benz: A-Class, B-Class, CL-Class, GL-Class, R-Class, CLS-Class, SL-Class, SLK-Class, Viano, G-Class, SLS.

• Jaguar (Subsidiary of Tata Motors): XJ, XK, F-Type.

• Land Rover :Discovery 4, Range Rover Époque, Range Rover Sport, Range Rover.

• Volvo: V40, S60, S80, XC60, XC90.

• Porsche: 997, Boxster, Panamera, Cayman, Cayenne, Carrera GT, Macan.

• Rolls Royce: Wraith, Phantom, Phantom Coupé, Phantom Drophead

• SsangYong (subsidiary of Mahindra & Mahindra): Rexton.

• Suzuki (sold through Maruti Suzuki): Grand Vitara, Kizashi.

• Toyota: Prius, Land Cruiser, Land Cruiser Prado.

• Volkswagen: Beetle, Touareg, Phaeton.

• Nissan: Teana, X-Trail, 370Z, GT-R.

Commercial vehicle manufacturers in India:

Indian brands

• Mahindra & Mahindra

• AMW

• Eicher Motors

• Force

• Hindustan Motors

• Premier

• Tata Motors

• Hero Motocorp

• TVS Motor

• Bajaj Auto

Joint-venture (JV) brands

    

• Tetra Vectra Motors Ltd - (defunct) Initial truck partnership with India by Vectra. Replaced by Kamas. Tetra trucks for sale in India are now manufactured in collaboration with Bharat Earth Movers Limited.

• Ashok Leyland - originally  a  JV between Ashok  Motors (owned by the Hinduja Group) and Leyland Motors, now joint ventures between Ashok Leyland and Nissan Motors(Japan)  for LCV's;  and John  Deere (USA) for construction equipment,

• KAMAZ Vectra - A JV between Russia's KAMAZ and the Vectra Group

• SML Isuzu - originally, as Swaraj Mazda, a JV between Punjab Tractors and Mazda, now 53.5% owned by Sumitomo Group and with its current name since 2011.

• VE Commercial Vehicles Limited - VE Commercial Vehicles limited - A JV between Volvo Group & Escher Motors Limited.

• MAN Force - A JV between Force Motors and MAN AG (Germany)

Foreign-owned brands:

• Piaggio

• J. C. Bamford (JCB) (Owned by British multinational corporation)

• Caterpillar Inc.

• DAF

• Hino

• Isuzu

• Iveco

• Mercedes-Benz - manufactures luxury coaches in India.

• Rosenbauer

• Scania

• Tatra

• Volvo

• MAN

Electric car manufacturers in India

• Tata Motors

• Ajanta Group

• Hero Electric

• Mahindra

o REVA now Mahindra Reva Electric Vehicles

• Tara International

Electric vehicle and Hybrid vehicle (XEV) industry: During 2012 April, the Indian Government proclaimed in enumerating a delegate way for the establishment of the domestic electric and hybrid vehicles (XEV) in the country to establish a kind of safety and improvements. A communication module between the various stakeholders including Indian Government and their manufacturing sectors were depended in expecting a more during 23–24 February.

The final contours of the policies would rather demand in fulfilling versatile factors like Petroleum, Finance, Road Transport and Power are involved in the development of a broad framework for the sector. Along with these ministries the large auto industries namely Mr. Anand Mahindra owning a trade Market of Their Own Named behind a Famous Enterprise like Mahindra& Mahindra being an eligible vice chancellor and director managing the eligibilities as a person like Mr. Vikram Kirloskar (Vice-Chairman, Toyota Kirloskar) are also involved in this agenda. The Government of India has also proposed to set up a Rs 740 crore research and development fund for the predominance in automotive sector in the 12th five year plan during 2012-17. The idea is to reduce the high cost of key imported components such as their battery and electric motor and develop such capabilities locally within in india to the global extents.

Defunct motor vehicle manufacturers of India:

• The Automobile Products of India or API –was founded during 1949 at Bombay (now Mumbai), by the British company Roots Group, API Three Wheeled wagons with a licensee of Innocent of Italy being liable in trading all the advanced automotive ancillaries like clutch and braking systems. API's registered offices being established earlier in Mumbai, and then its being relocated to Madras in Tamil Nadu. The production facilities were located in Mumbai and Aurangabad in Maharashtra and in Tamil Nadu places like Ambattur, Chennai. The firm was in no operation since 2002.

 • the two wheeled vehicles named Yamaha Escorts during 1984 established in collaboration with india by becoming a leading two wheeled producers by the name India Yamaha Motor in 1984.

• while taking the scooter and moped manufacturers like hero being established in india based in new Delhi during 1960's, India. It is a part of multinational company named against hero Honda formerly hero motorcar, then hero group and Hero Cycles, among others. Hero Motors was established during the year 1960's by producing 50 cc two-stroke mopeds while there is a possibility of establishing diversified advancements in a higher quantity in making mopeds and related scooters in the 1980s and the 1990s.

Noteworthy collaborators also the joint ventures in technology were the Austrian countries and Italy's Malaguti. By the improved and Advanced regulations of emission parameters with slowdown in sales, Hero motors have discontinued the manufacture of all gasoline used automotives were transformed themselves in to the compatible technologies like electrical intervened two-wheeler and auto parts manufacturer.

• a two wheeled motor cycle firm based in Mysore was a sole proprietary until they tied up with jaws and czar motorcar established during 1960's under the brand name of Yezdi formerly as java.

• One more joint venture by the Honda and kinetic engineering ltd which was established during 1998 for the production of 2 stroke motor cycles as an indo japan firm with prior brand JV operated during 1984 - 1998, manufacturing 2-strokescooters in India. In 1998, the joint venture was terminated after that the kinetic electrical engineering company entranced in the business by its modified version called the name Kinetic until 2008 and  the interests were sold to Mahindra.

• While the Indo-France collaborated firm namely mopeds India ltd with Indian firm suvega was being established during the same midst era.

• While one more two wheeled manufacturer namely Standard were in to the production of motor cycles by Standard Motor Products in Madras from 1949 to

1988.  Indian  Standards  were  variations  of  vehicles manufactured by UK in the name of Triumph-Standard with Indian venture namely the standard motor corps of India Ltd. (SMPI) was incorporated in 1948, and their entry with their item called van guard, started in the early 1949 with its assembly lines. The company was dissolved in 2006 and the old plant was not there.

Gallery of automobile plants in India:

• Automotive Industry Standards, regulations of India

• List of vehicle plants in India

• Automobile industry

• List of countries by motor vehicle production

• List of countries by vehicles per capita

• Lists of automobiles

• List of cars

• List of Asian cars

• List of automobile manufacturers of China

• List of Japanese cars

• List of truck manufacturers

• List of motorcycle manufacturers (Category)

• List of scooter manufacturers and scooters

1.1 STATEMENT OF THE PROBLEM

Need is the cause of innovation likewise Change creates opportunities. Companies that had little chance of cracking a market may find an opening as a result of one or other of the market shifts occurring in the economy or as a result of the confluence of two or more enterprises. One company's opportunity is often another company's threat. Those with established market presence could lose significant share if they do not adjust to changing market conditions. Thus the state of flux liberalization has created in the Indian economy has necessitated industrial enterprises to evolve mechanisms to counter threats facing them utilizing the strengths and opportunities they have or the environment has created in their favor. Also marketing of a product or service in itself is a herculean task that involves a lot of planning taking into consideration even the minute aspects governing it. Industrial marketing in particular is a challenging area that presents a lot of opportunities in understanding the buying behavior of industrial products, be it the manufacturers, middlemen or end-users. Their buying process revolves around the 4 P's of marking mix1, i.e., product, price, place, and promotion, which is very unique in itself. Moreover, the sudden upsurge in imports has a drastic impact on and a substantial change in the requirements of the industrial buyers with importance given to the industries by the central and state government in their policies. Hence, a need has been envisaged to chalk out a suitable marketing strategy of industrial goods. Therefore a study of marketing strategy for industrial goods in Karnataka has been taken to understand initiatives and motives behind such initiatives.1

Artist Linda Armantr out, owner of Armantr out Graphic Design, development and modulation, demonstrating in a pictorial manner their goals literally through a pictorial mission values stated as a objective orientation explaining with one handed down to employees from management. Armantr   out invents a more clear pictured white paper scholarly statement that while receiving input from both employees and managers, The final  outcome being depicting as usual in sorting out the endorsement important to the staff and the business-such a s clients, proclaimed values in dealing a goods ethics in terms of its products service.

The depiction of the mission is pictorial in which Armantrout designs is framed and hung at the company reclaim its endurance in retaining its goals inclusive of its employees. The depiction of its mission can also can be put on coffee mugs, jackets, and desktop visualizations which are termed as wallpapers or screen savers.

One of Armantrout clients, Bank One Leasing Corporation, came up with a colorful image depicting all its views indulgence with the ordinates incurred in them with their services. Drawings of airplanes and buses representing their presence in the indulgence for its future aspects with its presence.2

1.2 Justification for Study

Marketing teaches how to determine the appropriateness of marketing for a particular business or institution which serves as a major justification for learning about the same marketing. Although marketing has clearly comes of age during various previous years since 1970's till 1990's while its being a greater deal of misunderstanding about the meaning in utilizing the marketing strategies in the development of the market globally with the public, with the indulgence of their personnel elaboration in selling. By making the marketing a unique in all the ways.

The business communities can attribute a partial explanatory, this general decrement of understanding about marketing to the uneven acceptance and adoption of marketing to a particular business. Some businesses still exist in the block era during marketing and can be elaborated as a sales deviant or department in selling whatever the paint produces." Others have advanced measure such that they could have a marketing officer to engage in market research, product design and development, promotion and have a long list of marketing activities in its long run in the market. More and more businesses firmly incorporating their needs and wants towards aiming about how a product can be sold or marketed predominantly to its intimacy, meaning that the marketer knows and understands the customers perception in deliberation to its deployment in the needy customer and sells itself. This does not mean that market is ignoring its aspirant's diligence towards the products evolution and its importance. It does suggest, however, that attention to customers-who are the ultimate consumers of that particular thing as observed from the studies and being the best 10ng-tenn interest of the company. As a student interested in delegation of a beneficial firm decision towards its intimacy and complete comprehension of the role marketing can and enroll in emerging marketing world. While numerous other secondary reasons to study marketing. One we have already dominated descriptions in the application of of marketing to more nonprofit and non business institutions in emolliating culturally and religion based firms. Armed Forces, politicians, and others are hiring individuals incurred in elaborating various aesthetical terms to expertise.

 In giving away to a various new opportunities of new job opportunities for those with a working knowledge in establishing marketing. Though there is no idea in getting excellence in the term marketing, knowing about marketing will pay off in a variety of careers. One should inculcate the proceeding factors:

• An expert in marketing namely Paul Moore who was an engineer specializing in earth moving equipment, consistently being worked in the area of PDM inclusive of their workers involved in sales to create highly deliberate products.

• Christy Wood, a CPA, is a top and leading customer maintaining tax related issues with the customers and their relationships, and at least three days a month seeking new end users.

• One more expert in systems analysis with programming namely Steve Jacobson, stated that his skills must be used to identify the right combination of hardware and software for his customers.

• Doris Kelly, a personnel manager, should comprise a skillful techniques and getting hired from the requisites for training individuals to facilitate her organization's marketing efforts.

• Craig Roberts, an engineer in Microsoft engineer, has recently started a dot-com company and is in the process of raising capital.

There are some important factors in which these two final factors that justify the study of marketing for nearly every individual. First of all, we are all consumers and active participants in the network of marketing. While studying the roots of this marketing will make each of us better consumers, which in turn will enforce the personnel involved to work better. While in other hand this marketing has an impact on society as a whole.

The Concepts like trading credentials, embarking and diversification of global currency, price fixing, deceptive advertising, and product safety takes on a whole new meaning when it's being viewed in a marketing context. This knowledge should make each of us delightful public and also can mingle in socio cultural and political issues mean to each one of us and to our society.  

1.3 Characteristics of a Marketing Organization

As mentioned earlier, the application of marketing to a particular organization varies tremendously, ranging from commonsense marketing to marketing departments with thousands of staff members and multimillion-dollar budgets to make the marketing a clear vision.

Yet both may have a great deal in common in respect to how they view the activity proudly be named as trading or marketing. Also can be enforced various common factors such as in the case of Marketing.

1. The purpose of marketing is to help customers by creating a competitive advantage for new products.

2. While an organization to operate on various functions of marketing is, one directed by the mission statement of the organization which intern involve certain ideologies in fulfilling the desired requirements.

3. The marketing value must be kept in perspective: the firm's growth contribution must be by marketing alone.

4. The primal enhancements in learning about marketing area. It is important to assess the role marketing has to employ in the company alone. The improved carrier opportunities are offered by marketing. c. Marketing keeps our chances of becoming more effective consumers and citizens.

1.3.1 Consumer Content

Any organizations existence is being made and measured by some possibilities that there are a significant number of employees required the developed goods by the particular organization. As soon as that group becomes too small, or which are existing in higher levels while in several enterprises which will satisfy that need better, the organization will be eliminated. By which it can be like a economy free.

A politician may get re elected, but it doesn't mean the Politian will not get re elected, in the same way, an inner-city church closes its doors, the revenue incurred in curing some diseases like AIDS will not be a fixed one, also the resort like the Vail ski files for bankruptcy. In the case of business organizations, and marketing organization in particular, the people with the needs are called consumers or customers. While the act of obtaining a desired object from someone by offering something of value in return is called the exchange process is in marketing. Moreover, the exchange between the person with the need (who gives money or some other personal sources) within the organization alone in selling, while these things needs a satisfying thing (a product, service, or idea) is inherently economic which is known to be a transaction. Further there will be compatibility between the parties.

Individuals on both sides attempt to enhance the conditions involved with transactions such as the maximization and minimization prices so as to obtain the most profitable outcomes. Ideally, the entire commodity should undergo a level of appreciation in terms of rewards.

While all these modes of the transactions, there is an underlying philosophy in respect to how the parties perceive the exchanges. Sometimes deception and lying permeate the exchange. Other exchanges are being categorised equally for all the commodities being attainable was about the same as the other-the customer's need is satisfied, while the profit of business making the profit being reasonable. By the grievance of the emerged technologies like the Internet and e-commerce during the 1990s, as the idea involved in exchange of businesses for several customers being modified dramatically y. Today's consumers have the access to far more and far better information. They also have various choices. Businesses must have to provide a subsequent level of information and must deal with new competitors and possibilities e...

...(download the rest of the essay above)

About this essay:

This essay was submitted to us by a student in order to help you with your studies.

If you use part of this page in your own work, you need to provide a citation, as follows:

Essay Sauce, . Available from:< https://www.essaysauce.com/essays/marketing/2018-8-6-1533550422.php > [Accessed 14.10.19].