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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
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  • Number of pages: 2

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Abstract

The San Francisco Public Library can be a confusing and stressful place. Patrons have to find their way through six floors. The goal is to reduce this stress by creating a wayfinding service system that allows one to navigate clearly through the library. The result is a wayfinding system that enables the patron to find their way through the library without confusion.

The importance of the study is to understand how the human displacement in large buildings takes place and suggest solutions to improve its flow. This project is to design a wayfinding service system design that creates an environmental graphics to change and improve the user experience.

The project is to design a wayfinding service system design that creates an environmental graphics to change and improve the user experience.

This project will create a wayfinding service system design in SFPL to improve patron behavior in and around the Main Library.

The proposal solution detail wayfinding inspirations, design parameters and drivers, and who and how the user will benefit from the implemented solution.

Chapter 1: Introduction

The San Francisco Public Libraries welcome everyone in the community to visit their libraries, experience their robust popular and research collections, learn and build new skills at engaging programs, connect with technology, and form new relationships with fellow residents.

For patrons, the San Francisco Public Library can be a confusing and stressful place. They have to find their way through six floors. The goal is to reduce this stress by creating a wayfinding service system that allows one to navigate clearly through the library. The result is a wayfinding system that enables the patron to find their way through the library without confusion.

Problem

The project is to design a wayfinding service system design that creates an environmental graphics to change and improve the user's experience.

Purpose

This project will create a wayfinding service system design in SFPL to improve patron behavior in and around the Main Library.

Preliminary Research

San Francisco's Main Library is a premier urban library reflected in the collections on their shelves, the expert staff who serve the public, and in the daily programming that they offer to all ages. Too often, the image and reputation of the Main are tarnished by the problem conduct of patrons who arrive to their doors with no expectations for appropriate behavior. Their project will seek to understand and test environmental graphics and wayfinding interventions to improve behavior in the library, enhance the safety of patrons by reducing daily incidents, and will improve perceptions of the Main as a safe space for everyone, resulting in an increase in visits with a focus on families. Families in San Francisco will discover a safe and welcoming environment at the Main and will benefit from the opportunities for exploration and learning that visiting this great institution presents to all who enter.

Importance of Study

The importance of the study is to understand how the human displacement in large buildings takes place and suggest solutions to improve its flow. This project is to design a wayfinding service system design that creates an environmental graphics to change and improve the user's experience.

The importance of this research lies in the fact that it opened new horizons for the study of accessibility, bringing together areas of management and design, which are often treated in an isolated manner, but actually, complement each other in order to reach an overall result for the various users of this type of system.

Assumptions

Creating a more user-centric language as pictograms will be a faster comprehension for library users.

Design a wayfinding service system design that creates an environmental graphics to change and improve the user's experience.

SFPL must always be open and serving all populations of the City.

Project Scope

Demographics:

Entire City of San Francisco

Bay Area interested neighbors

Project Goal:

The San Francisco Public Libraries welcome everyone in the community to visit their libraries, experience their robust popular and research collections, learn and build new skills at engaging programs, connect with technology, and form new relationships with fellow residents.

Definition of Terms

Accessible - able to be reached or entered

Navigate - plan and direct the route or course of a ship, aircraft, or another form of transportation, especially by using instruments or maps

System - an organized scheme or method

Visual - something (such as a graphic) that appeals to the sight and is used for effect or illustration

Wayfinding - information systems that guide people through a physical environment and enhance their understanding and experience of the space

Hypotheses

Pictograms are easier for people to understand

The real issues are more behavioral and environmental, not traditional security/law enforcement issues

A modern aesthetic with a consistent identity will decrease the confusion of searching through the library

Conclusion

Without enough visual signage and wayfinding system, it is difficult for patrons to find their way throughout the library.

This study will promote a solution for human displacement in large buildings takes place and suggest solutions to improve its flow. The wayfinding service system design aims to reduce the stress while navigating through the library.

Chapter 2: Research Methodology

Research methods and strategies of a wayfinding system, would create a change and improve patron behavior and navigation in and around the Main Library.

Research Methodologies

Brainstorming

Site Observations

Interviews

Surveys

Personas

Panel of Experts

Site Observations

Surveys

Surveys

How often do you go to SFPL?

How easy or difficult is it to obtain the resources that you need from the library system?

How useful are the services provided at the SFPL center?

How helpful or unhelpful is the staff at SFPL?

What do you think is most confusing for visiting the SFPL?

How well maintained are the facilities at SFPL?

How safe or unsafe do you feel at SFPL?

How crowded are the on-campus accommodations at this library?

Overall, how satisfied or dissatisfied are you with your experience at this library?

How likely are you to recommend the SFPL to friends or colleagues?

Personas

Jason is a sophomore from San Diego, California, with an undecided major, at the moment. He has a fun work-study job at the fitness center.

Clark is a professor in the English Department for five years. When he is not grading papers, he likes working at the gym.

Lois is a stay at home mom with 3 children. He likes to go to the dog park with his, and visit the farmers' market to buy fresh produce and catch up with friends.

Panel of Experts

Leslee is a teacher at North Valley Baptist Schools. She teaches Trigonometry, Algebra II, Geometry, Calculus, Web/Graphic Design, and Yearbook. She has been teaching for over fifteen years. Not only does she teach, but she is also a librarian at the Martin Luther King Jr. Library in downtown San José.

Isis is a mother of two who currently lives in Connecticut. She studied at the Universidad Latina de Costa Rica. She is an interactive and visual designer. She has done work for Nobox Marketing Group and as well as Netflix.

Tom has been a librarian since before the internet and enjoys the fact that libraries are busier today than ever before. He currently works at the San Francisco Public Library as the staff of chief.

Hypothesis

Updating and implementing a new signage system for the library will reduce the stress and anxiety of patrons who come in feeling the sense of confusion and loss.

Proposed Solution

Signage: Designing positive, information, and directional signage for the main entrance and each floor

Location Markers: Creating an eye-catching main entrance maker as well as markers for every floor

Information Layout: Designing layout for freestanding signs, wall mounted maps, and ceiling hung signs

Conclusion

Using multiple research methods and analyzing the information gathered, the study will continue to move forward in creating a wayfinding service design that creates an environmental graphics to change and improve the user's experience.

Learning and studying current and successful wayfinding systems in use, this study will promote a solution for human displacement in large buildings takes place and suggest solutions to improve its flow.

Chapter 3: Design Solution

The research was able to identify common mistakes and confusion that patrons were having when entering the library.

The research has formulated the design solution and the progression of that solution will be laid out in this chapter. The proposal solution detail wayfinding inspirations, design parameters and drivers, and who and how the user will benefit from the implemented solution.

Inspiration

Without enough visual signage and wayfinding system, it is difficult for patrons to find their way throughout any environment. These inspirations had served to show how to info people direction in a simple but clear perspective.

Color coding was one of the first ideas that inspired us from these images. We loved the idea of using colors to categorize things it is very simple and straightforward. Plus it has a universal aspect.

Design Parameters

Keeping a consistent signage throughout the library

Creating a color code floor that coincides with the map

Create signage and applications for the following areas:

Information

Direction

Identity

Users/Environments

Demographics:

Entire City of San Francisco

Bay Area interested neighbors

Environmental:

The San Francisco Public Libraries welcome everyone in the community to visit their libraries, experience their robust popular and research collections, learn and build new skills at engaging programs, connect with technology, and form new relationships with fellow residents.

Comparative Analysis

Wayfinding is not just signage. Wayfinding must factor in user's behaviors, abilities, architectural context, user's preferences, as well as the client's goals and aspirations. The objective is to build a sustainable relationship between the environment and the end user.

Beneficiaries

The main beneficiaries of this research and system will be for students, parents, instructors, and the local Bay Area community. The wayfinding system will serve as a resourceful map system for anyone who is directly or indirectly related to the Main Library.

Location

The location will be where most of the traffic flows, such as major intersections, main corridors, and the main entrances of the library.

We will address signage considerations and applications for the following areas: information, direction, and identity.

Placement

Placement would be located and easy access that a blind person can reach for maps, and also where people in wheelchairs can access the information as well.

Traffic Flow

The placement of signage will be where the traffic of people is most prominent.

Form & Shape

Drawn to circular shapes because they are geometric shapes that can give a sense of comfort and completeness. As well as the building movement is circular.

Color Scheme

The color scheme will be using red, blue, green, purple, orange, and yellow. These colors are similar to other systems like public transportation. Hope to establish and identify throughout the library that will help the user not only navigate where they are going but also be able to identify where they are at by seeing the colors they are surrounded by.

Design Concept

Designing wayfinding systems need to come from a subjective and empathetic core to be successful.

Learning and studying current and successful wayfinding systems in use, this study will promote a solution for human displacement in large buildings takes place and suggest solutions to improve its flow.

Sitemap

Sitemap quickly grabs one's attention and is large enough to be seen from afar. The sitemap is a two-fold purpose. One it will be showing the map of downtown San Francisco and having directional arrows pointing to building location.

The second purpose is having advertisement of the San Francisco Public Library.

Building Locator

Directional signs with pointing arrows in the direction of the building.

Intend on using existing light poles to attach path signage. Signage will appear wherever paths intersect, and/or start.

Directory

Building directory is a two-fold purpose. One it will be showing the floor plan of that level and below it will display all the areas and sections on that floor.

The second purpose serves as a code of conduct in the library informing the patrons what is acceptable behavior in the library.

Conclusion

The research led the design solution to form a wayfinding system that took into account patrons needs, environmental factors, and behavior patterns.

Each solution was designed with a specific area in mind and from a patron point of view. Designing wayfinding systems need to come from a subjective and empathetic core to be successful.

Chapter 4: Solution Analysis

After research was conducted, it was found that a majority of libraries along with the San Francisco Public Library do not have an effective wayfinding system for making it easy to navigate through the library.

The previous chapter focused on the production of prototype solutions towards improving the wayfinding system that enables the patron to find their way through the library without confusion. Solutions included implementing a signage and applications for the following areas: information, direction, and identity.

This chapter will outline solution feedback and recommendations and be moving forward with the study.

Problem

The project is to design a wayfinding service system design that creates an environmental graphics to change and improve the user's experience.

Purpose

This project will create a wayfinding service system design in SFPL to improve patron behavior in and around the Main Library.

Hypothesis

Updating and implementing a new signage system for the library will release stress and anxiety of patrons who come in feeling the sense of confusion and loss.

Importance of Study

The importance of the study is to understand how the human displacement in large buildings takes place and suggest solutions to improve its flow. This project is to design a wayfinding service system design that creates an environmental graphics to change and improve the user experience.

Expert Feedback on Solutions

Leslee: “Too wordy on the directory with the code of behavior. Maybe bring in some pictorial symbols along with it — making it fun.”

Isis: “Possibly too much green. Understand that each floor is going to be color coded, but might be nice to add different shades of that color on the floor.”

Tom: “The sitemap like the two-fold purpose of it. But maybe need to work more on the sitemap and add a detail list at the bottom of the map."

Conclusion

This study was only a small look into the signage and wayfinding problems for San Francisco Public Library.

Considering time limitations, the study was a small look into the signage and wayfinding problems for the San Francisco Public Library. If time was not so limited, the approach of this project scope would have been done in a more detailed.

The study was successful in pinpointing specific areas and narratives that should be addressed if proper funding were available, and are currently being addressed by the SFPL.

Next Steps

The importance of the study was to understand how the human displacement in large buildings takes place and suggested solutions to improve its flow. This project was to design a wayfinding service system design that created an environmental graphics to change and improve the user's experience. The next steps would be:

Refining and continued design and research will be for personal use.

Continue to research different wayfinding systems for different environments.

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