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...  Project Proposal

    'Impact of Social Networking Sites Usage on the Academic  

   Performance of University Students in Lahore'

Submitted by

Fakhar Zaman

(BScN 02123030)

Submitted to Mr. M.Hussain

Senior Elective (Management)  

Lahore School of Nursing

The University of Lahore

    Session 2012 to 2016

      26th Feb, 2016


The definition of social networking is 'the relationships that exist between networks of People' (Walter & Riviera, 2004). In the last few years, the social media has changed the world dramatically. Now internet is a very important element of our life and its impact on our lives cannot be ignored. Although there is a huge use of internet in our educational systems, yet a major number of the students use it only for recreational purposes, like using social networking sites (Boyd, 2006).  Trusov, Bucklin,and Pauwels (2009) viewed that the social networking sites can be understand as it is an internet based facility that allows individuals to build a profile identity and be connected and communicated with the people having the same profile. People are browsing the Internet in order to upload pictures, share videos, share their feelings, and simply interact with other friends and the closed ones (Weisgerber & Butler, 2010). Round about two third of the internet users are also the part of the social networking sites and about 10% of the whole time spent on internet ( and it accounts for 65% of internet usage (

At present, this is a hot topic for debate, that whether the social networking sites usage are beneficial for the students or not, as many students use these sites on a daily basis. These sites are very popular around the world and are considered as the modern communication systems, but there is a question arise that whether these sites can affect the grades of the students or not because most of their users are the teen students and if the answer is in yes then to what extent it can affect the students (Choney, 2010).. The penetration of social media in our educational institutions is very high because nowadays every student of the university and college is a part of at least one social media site. For example a new study by the Pew Research Centre on American adults revealed that round about 53 percent of young adults' ages 18-29 uses Instagram and among other social networking sites the Facebook is considered to be one of the most popular social media site (Duggan, Ellison, Lampe, Lenhart, & Madden, 2015).

The learners of today are considered to be the critically engaged learners, and they are so touched to the technology that even they use and face it in educational institutional as well (Moore et al., 2008). They are facilitated with technology everywhere. They are using different kinds of technologies which include MP3 players, cell phones, personal computers, laptops, and other multi-media devices. They are also trying to be touched with many social networking sites such as Facebook, Twitter, Instagram, YouTube, YouTube and many more throughout the course of their everyday activities (Rhoades, Friedel, & Irani, 2008). The use of social networking sites is becoming popular among all age people but particularly the college and university students. (Schneider, 2010). This part of research part will analyze and evaluate the reality and gap between the positive and negative impact and aspects of social networks on education and students.

Problem Statement:

Nowadays college and university students are using social networking sites too much. They use it for differeent purposes, incuding chating with friends, to be inform from news and current affairs and  other academic purposes etc. The students are using socaial networking sites for hours and wasting their precious time. This study will identify the social networking sites used by studnets, their daily usage among students and the impact on their academic performance, either it is negative or positive.


Pakistani students are well exposed to different kind of social networking sites and this study will help to identify the good and bad effects of social networking sites on the students. The findings of this study will also help administrators, professors and parents to recognize the relationship between the university students' academic performance and the SNS usage and how SNS affect their academic achievements.


My main objective of the research is;

' To determine how social networking websites affects students' academic performance.

And my sub-objectives are as;

' To identify the popular SNS among the university students.

' To evaluate why mostly students use social networking websites.

' To describe students perception regarding social networking sites.

Purpose of the Study:

The purpose of this study is;

To find out how social networking sites affects students' academic performance.

To find out why mostly students are using social networking sites.

To identify the popular social network site among the students.

How and why the university students are using social networking sites.

And to describe students' perception regarding social networking sites.

Literature Review:

Teenagers are nowadays using Internet for the majority of purposes. They use internet for their daily activities and information gathering, as compared to the ancient generation who used other resources like the television or newspaper (Lewis, 2008). A recent survey showed that approximately half of all teens who have Internet access are also members of social networking sites, and use the Internet to be connected and make plans and socialize with friends (Kist, 2008). Use of technology such as internet is one of the most important factors that can affect the educational performance of the university students positively or adversely. Providing a detailed perspective on social media use among university students and also highlighted their impact on the student that can be both positive and negative, according to a Nielsen Media Research study, in June 2010, almost 25 percent of students' time on the Internet is now spent on social networking sites usage (Jacobsen, & Forste, 2011). Several studies have been done regarding social networking and grades.

 Schill (2011) states that the social media sites encourage negative behaviors for teen students because they engaged themselves in too much socialization. And finally they may become the victim of drug addiction and may drink. At first look it may seem like a waste of time; but it also helps students to develop important knowledge and social skills, and able them to be connected with citizens who create and share content. On the other hand, 'Our findings indicate that electronic media use is negatively associated with grades. We also find from a study that two third of the students are using social networking sites in classroom, while studying, or doing homework (Jacobsen, & Forste, 2011).'. This multitasking likely increases distraction, something prior research has shown to be detrimental to student performance. As social media websites, such as Face book, YouTube and Twitter gain popularity, they are also are becoming increasingly dangerous as they disturb and diverge the attention of the students while trying to complete homework.  Social networking sites may badly affect the academic life and learning experiences of the student as Kuppuswamy and Shankar (2010) stated that social network websites grab attention of the students and then diverts it towards non-educational and inappropriate actions including useless chatting. But on the other hand many researchers claim that the social networking sites are beneficial for students as it has no effect on their academic performance. They stated that students using internet and other social networking sites are good in reading skills and also has higher grades (Linda et al., 2006). Effectively engaging students requires not only understanding their attitudes towards academic life, but also understanding their social life (McCarthy, 2010). Shah et al. (2001) proposed that student users are affected by the internet and this impact is determined by the type of internet usage.

They are positively affected by the informative use of internet while having adverse impact of recreational use of internet on them. Also, Oskouei (2010) proposed that internet is advantageous to both students and teachers if used as a tool of knowledge creation. Recently a survey was conducted and it was concluded that there is no correlation between how much time is spent on a social networking site and grades (Martin, 2009). American Educational Research Association conducted a research and it was declared on its annual conference in San Diego, California (2009) that SNSs users study less and generated lower grades eventually ( On one hand, the positive aspect of online communities is that youths can utilize them for academic help and support (Lusk, 2010). Due to the ability of social media to increase connections by making them easily accessible, social media can yield many benefits for the young, including providing a virtual space for them to explore their interests or problems with similar individuals, academic support, while strengthening online communication skills and knowledge. 'Students who may be reluctant to speak up in class are participating in book discussion blogs and writing for real audiences. There are new Web tools emerging all the time that are enhancing learning (Brydolf, 2007).' The study looks at Social networks in relation to its impact on academic needs. Social networks are studied with an educational context; they are part of a virtual learning environment. The classroom is shifting in time and space with e learning. The rampant use of social networks for learning purposes by students makes this study imperative. SNS are part of this virtual learning environment where the classroom is shifting in time and space.

Many parents are worried that their college students are spending too much time on Face book and other social media sites and not enough time studying. Therefore, our research ascertains the relationship between the social media and students' study efficiency.

Methodology and Procedure:

The present study will be carried out in the summer semester of 2016 at The University of Lahore. The research to be conducted will be an Analytical Research and the data will be collected with the help of a questionnaire in a cross sectional survey. After that a critical analysis will be carried out of the collected facts and figures.


The target population for the study will be the university students in Lahore. We will collect data from three different universities in Lahore.


Sample of the study will be composed of 100 participants. This will include both male and female and the sample will be chosen using Convenience Sampling Technique in which we will select the individuals who are easily accessible, and willing to participate in the research. This method is also called Opportunity Sampling.


In this Research, the following variables will be selected.

' Social Networking Sites as Independent Variable.

' University students as Dependent Variable.


The study is being conducted for the research regarding 'Impact of Social Networking Sites Usage on the Academic performance of University Students in lahore'. Your participation will greatly help to obtain the results.

Name:''''.   Age:''''.

Gender:     Degree:'''''  

Male Female

What social media sites do you use?

Face book YouTube Twitter Skype Any other

How many social networking sites do you use?

1 2 3 more than 3

How much time do you spend on social media sites daily?

30min 1 hr 2 hr more than 2 hr

Do you use social networking sites through your mobile phone?

Yes No

You use social networking sites primarily for?

Downloading music/video Chatting & Wall Post News & Event Reminder

Communicating with teachers/ class fellows Online games Any other

Do you think social media sites are changing your habits in anyway?

Yes No Any other

Do you think social networking sites are affecting the way you speak or write in your everyday life?

Yes No

What kind of language do you prefer to use while surfing on social networking sites?

Formal Informal Slang

How often do you use Social Network Sites (e.g. Face book, Twitter, YouTube etc) in an educational capacity?

Never Rarely Often

Do you think social networking sites affect your study timings?

Yes No

What kind of effect do you think Social Network Sites have on Teaching & Learning?

Negative Effect No Effect Positive Effect

Do you feel Social Network Sites have had an effect on your grades or performance?

Negative Effect No Effect Positive Effect

Do you think social networking sites are more effective in communicating with your teachers than in actual class?

Yes No

Do you think social networking sites help you with your home work?

Yes No

What kind of communities do you subscribe to on social networking sites?

Educational Entertainment Informatioal Any other

Do you ever find any information regarding your career or academic interest on social networking sites?

Yes No

What role do you think Social Network sites will have in the future of your education?

Increasing role Decreasing role No role

Thanks for your cooperation'


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