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  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

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...Social media is a broad term that describes software tools that create user-generated content that can be shared. There are some basic features needed for a website to meet the requirements meet as a social networking website. The site's must contain user profiles, content, and a way that users can connect to each other and post comments on each other Facebook pages and join virtual groups based on common interests such as fashion or politics. We will see some of the famous social sites, such as Facebook, Twitter, Instagram and LinkedIn. Because more customers use social media (Example Facebook, Instagram and Twitter) and relying on them to decide on marketing decisions, promotion's and marketing activity has become important through these social media.

Brand awareness and brand creativity refers to the ability of customers to recall and recognize the brand under different ways and also relates with the brand logo, image and so forth. It consists of both brand recognition and brand recognition. It help customers to understand which product or service category belongs to the particular brand and what products and services are sold under the brand name. It also ensures that customers know which of their brand-related needs is met. Brand awareness are important because customers will not consider your brand if they are unaware.

A study found that 74% of consumers trust social networks to guide purchase decisions. Social media platforms like Facebook and Twitter have enabled the brands to effectively flag to a wider audience. For consumers, these platforms provide easy access to the brands as well as accompanying product decisions and purchases. On Twitter, 53% of consumers gave suggestion to they friends of tweets related the company's products and services in the tweet pages. Of those, 48% follow the intention to buy that product or service.

The most effective platforms for mobilizing consumers to talk about products are Facebook with 86%, followed by Twitter at 65%, blogs and reviews are 55% recorded and videos end 50%. Not only do you have a social presence on these platforms, but you must be sure that you closely monitor your brand or products. Social media always effects the purchasing decisions. Here are some statistics that prove that social media effects our choice.

' Consumers are 80% more likely to make a purchase based on social media refer.

' Social networks influence nearly 50% of all IT decision makers.

' Out of 77% of consumers who said they use Facebook to recommend brands and they products in their pages, 63% bought that product or service.

' Facebook is the No#1 online channel and social site for influencing purchasing decisions surrounding electronics.

' 49% of consumers use Facebook to search for restaurants for dinner.

' 74% of consumers depend on the social networks for guide and suggestion to take the decisions.

' Facebook is the most effective platform to get consumers talking about products.

' 83% of consumers like a Facebook company's page because it offers discounts and bundle offers.

' 81% of US respondents indicated that friends' social media posts directly influenced their purchase decision.

' 65% of women say they're influenced by special offers on Facebook.

' 44% of social media savvy women said their trusted/favourite blogger influences their purchasing decision.

If we talk about Facebook then we have to admit that it has affected the social life and activity of people in various ways. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, families, relatives and other acquaintances wherever they are in the world, as long as there are access to use the Internet. It can also in touch people with common interests and beliefs through groups and other pages, and has been known to re-unite lost family members and friends because of the wide spread reach of its network

Some argue that Facebook is beneficial to one's social life because they can continuously stay in contact with their friends and families, while others say that it can cause increased anti-social tendencies because people are not directly communicating with each other. Some studies have named Facebook as a source of problems in relationships. Several news stories have suggested that using Facebook can lead to higher instances of divorce and unfaithfulness but the claims have been questioned by other commentators.  

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