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  • Subject area(s): Marketing
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  • Published on: 14th September 2019
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I B N B A T T U T A  

For Travel and Tourism Services



Introduction to E-commerce

E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange(EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

E-commerce is Digitally enabled commercial transactions between and among organizations and individuals.

Saudi Arabia's Communications and Information Technology Commission (CITC) estimated the volume of e-commerce transactions between consumers and companies at 30 billion riyals ($8 billion), which reflects an increase in the Kingdom's e-commerce, which is now one of the largest e-commerce markets in the Middle East and North Africa.

According to the e-commerce market report issued by CITC, the average online spending of the Saudi shopper in 2016 was 4 thousand riyals (1.06 thousand dollars). The report pointed out that 42% online shoppers last year purchased through social networking sites and applications.

The reported stated that services accounted for two-thirds of total e-commerce spending in the Kingdom, with those related to travel taking the largest share of the service categories.

Saudi e-commerce market is undergoing a major growth boom, the report added, noting that the development of the Saudi e-commerce sector is linked to the implementation of a number of initiatives and strategies that will contribute to the diversification of the economy, supporting GDP, creating jobs, attracting investments, supporting entrepreneurship and innovation, and strengthening local industry.

The report emphasized that attaining the maximum benefits of the emerging e-commerce system in Saudi Arabia is also linked to supporting consumers' awareness and their trust in e-commerce, logistics and payment systems and telecommunications infrastructure.

CITC recently announced the number of mobile subscriptions in the country has reached 43.6 million, according to the latest statistics.  It also reported that the number of internet users in Saudi Arabia reached 24 million users.

The rapid advancement of information technology, notably the Internet and the World Wide Web, has created challenges and opportunities for the tourism industry, Structural changes in the tourism industry involve the necessity to elaborate an appropriate response to communication and transaction needs within a given nexus of market forces and opportunities. Therefore, there is an imperative need for tourism businesses to actively select between business models or frameworks that can best support an effective online strategy.

I B N B A T T U T A  is Saudi online company specialize in travel and tourism planning that meet the needs for every traveler, It provides online services which make it easier for the customers Search flights, hotels, rental cars and more with I B N B A T T U T A searches hundreds of other travel sites at once to get you the information you need to make the right decisions. This company organizes many trips and services inside Saudi Arabia and even all over the world. It characterized by providing an integrated offers of tourist services to satisfy customers.

Business Statement

Our mission at I B N B A T T U T A is to provide the world's favorite travel planning tools.

With every query, I B N B A T T U T A searches other sites to show travelers the information they need to find the right flights, hotels, rental cars.

And creating the best technical solutions that meet the expectations of the customers. And seek to provide integrated packages of travel and tourism products in one site through contract agreements, and global or local partnerships.

Business Vision

To become the front-runner and the less price in the world's tourism sector, an industry reputed for reliability amongst customers and partners alike.

Business E-commerce processes

    Registration at the I B N B A T T U T A website.

    Available in several languages.

    Site provides booking online easy booking airline tickets and hotel rooms are cheap and low prices, the site many discounts and offers for its clients provides.

    you can site I B N B A T T U T A of differentiation and comparison of more than one offer and more than a hotel to choose what suits you and fits your prices.

    Before you make a reservation on the I B N B A T T U T A website ,  specify what you want, whether you want to book a flight to any destination you want to go, and if you want to book a hotel anywhere you want , and other reservations you must specify what you want before booking , After selecting your options, You will open the site and choose the section to be booked , then fill out the options from the location of the country for the time, the number of rooms desired , After filling the booking data , After that show you a number of options available either from trips, or hotels chose the appropriate for your needs , Click on booking , then start filling your data from your email and  other personal data , and then begin to confirm the booking, and choose the payment method of credit card way , and then you press ((Book and pay now))

    This is a successful booking and you can enjoy your trips with I B N B A T T U T A .

SWOT Analysis


    The interest of people in tourism, especially the Gulf people.

    Internet sites for booking pilots and hotels to cut offers and discounts not found in booking offices

    The Internet can be hard to navigate with too many options and unclear offers. As a travel agent you offer  one-stop-shopping   .

    Secure and trusted channel for facilitating payments.

It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, and Affiliate Services.

Weaknesses    General Reluctance in customers to use internet for financial transactions like booking tickets online.

    Safety and security for the tourist.

Opportunities    Customers currently using traditional methods of bookings.

    Offer better travel packages in line with customer expectation.

    Untapped sections of international tourism market.

Threats    Present competitors having substantial market share.

    A downturn in the economy will affect people travel habits.

    Not being able to inform the customers what you offer.

    Terrorism and natural disasters.

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