Essay:

Essay details:

  • Subject area(s): Marketing
  • Price: Free download
  • Published on: 14th September 2019
  • File format: Text
  • Number of pages: 2

Text preview of this essay:

This page is a preview - download the full version of this essay above.

Paste' Begging as a trade is increasing in Pilgrims.

' Lack of training among Guides and drivers to encourage tourism in the State.

' There is no tourist helpline On Uttarakhand Tourism website that can work 24 hours a day.

' No separate Tourist Police in Uttarakhand.

' The Tourism Board does not have updated Statistical data/ information on tourist arrivals/visits on website.

' Uttarakhand lacks Tourism educational institutions.

' Lack of infrastructure for Tourists. It has been observed that during Peak Seasons, there is shortage of Rooms.

' Uttarakhand faces recognition problem. The State's name changes (From January 1, 2007) from Uttaranchal to Uttarakhand. Still the same name is there is Government's document which causes confusion.

' Branding adopted by the State is inadequate ' the logo is not recognizable as representing Uttarakhand; the tag line with its religious connotation is geared towards the domestic market and is too close to that of Himachal Pradesh ;

' Eco-Tourism Principles are not applied which will fail to capture important nature based tourism.

' The Problem of Hygiene at certain religious places cause hindrance in Socio-Cultural development.

' There is lack of coordination between Government agencies and local people.

' The cases of drug abuse have been increasing in the State. Local communities' blames tourist for this.

' More expenditure on Tourism advertisement and less on awareness about Sustainable Tourism.

' Airports have been established but there is less access to road and highways.

6.2.1. INFORMATION TECHNOLOGY INDUSTRY

' Due to Lack of 24 ''7 hours Power back-up.

' The lack of proficiency in English in rural areas.

' There is shortage of investors from Private Sector.

' Cost is the top barrier. Owners of small SME's tend to ignore the information security due to budget constraint. The IT users are worried about the sensitive Data while the non-users consider this less of an issue.

' Easy availability of Pirated software hampers the growth of Software Company.

' In rural areas, there is lack of strong logistic and courier services, which are a key component in the success of e-commerce.

' The compensation paid to IT employees is not up to the mark. As a result, jobseekers move to other States.

' There is broad lack of awareness about the IT initiatives taken by Government.

' Lack of education and training on how to set-up and use.

' The adoption of IT is based on excess dependence on Government concessions.

' Excessive attention to exports causes ignorance to domestic market.

' There is a little coordination between IT users and non-users due to which there is lack of awareness about the benefits of IT usage.

' Skilled manpower is available only in cities. In rural/remote areas there is no one to answer any question.

' Uttarakhand is a newly emerged State. Emerging competitors from other countries where the internet is comparatively cheaper poses a threat to IT investors in the State.

' Competition from big IT clusters within India like Banglore, Delhi, Hydrabad, Chennai, and Mumbai.

' 'Gender-divide' is an issue as the most of the companies' recruit males on top most positions.

' Due to recession in 2008 IT industry is not considered as a reliable employer.

6.2.2. PHARMACUTICAL INDUSTRY

' To avail the excise renunciation, the manufacturing units are clustering in to the State but the existing infrastructure is exclusively inadequate to meet the regulatory requirements.

' Only 5 districts in the State have a Drug Controller, in the remaining hill districts, there is none.

' The State does not have an intelligence cell that could be used to get feedback about the activities of the Companies.

' The only one Food and Drug testing laboratory in Rudrapur is struggling with shortage of manpower.

' Lack of accurate official data about figures & development of Pharma sector in the region of Dehradun

' As the 10-year period of excise exemption is getting over by 2016, the companies may face marketing challenges.

' Presently companies are doing job work for third parties under Loan license system due to excise exemption   advantage.

' Very few companies have Good manufacturing practices (GMP).

' Shortage of man power who knows about WHO GMP norms

' Raw material suppliers and machine manufactures are not easily available.

' Majority of unskilled labour; As Dehradun houses many colleges which cohorts the graduates in variety of streams every year, thus resulting in providing many Bachelors of Science graduates who join the Dehradun Pharma industry.

' Absence of Raw material bank

' Arranging finance for R&D facility is difficult.

' Stringent pollution control board requirements.

' Lack of use of ICT

' Lack of awareness on Energy saving measures

' Threat of sale of expired drugs that are resold in the market.

' Due to rising competition the industries with financial problems has to shut down.

' Inadequate drug regulatory infrastructure.

' Threat of loss of biodiversity has increased.

' There is a threat of Degradation of environment.

' No plans to deal with disasters like Bhopal as tragedy.

' The Problem of warehousing and logistic.

6.1. POLICY AND PLAN FORMALATIONS FOR SUSTAINABLE INDUSTRIAL DEVELOPMENT IN UTTARAKHAND

6.3.1. TOURISM INDUSTRY

A tourism best practice is an innovative policy, strategy, Programme, process or practice that is shown to produce superior results. The department of Tourism has the responsibility for implementation of the tourism projects. With the vision to make Uttarakhand synonym with tourism by showcasing its spiritual, cultural and adventurous tourism, to develop the diverse resources in an eco-friendly manner and tourism as a source of employment; Government of Uttarakhand has announced Tourism policy in the year 2001.  Tourism has been declared as an industry and Tourism has a significant role in the State economy.

The Uttarakhand Tourism Development Board has developed various Policies and Plans to Promote Sustainable Tourism in the State:

' Tourism department has promoted special schemes/Programmes for creating employment, particularly to weaker sections through tourism. One such scheme is 'Veer Chandra Singh Garhwali Paryatan Swarojgar Yojna'.

' For Conservation and Sustainability of resources Protected Area Network further increased by creating Nandhaur Wild Life Sanctuary and Pawalgarh Conservation Reserve.

' Tehri dam area would emerge as a grand tourism centre in coming 4-5 years. To Promote the Sustainable development of Tehri Lake area, Tehri Special Area Tourism Development Authority is established by Tourism Department of Uttarakhand Government to operate, manage and regulate the Water Sports activities in Tehri lake area. The Central as well as State Government is committed to develop the Tehri dam lake area into a major eco-friendly tourism destination taking into consideration all environment and cultural concerns. Tourism Department Uttarakhand hosted an Adventure Sports festival on 28th to 29th November 2015 at Tehri.

' 'Uttarakhand Home Stay Policy' has been introduced as a model eco-tourism concept with adequate infusion of community based tourism concept. In Home Stay, the tourists get local accommodation, local food and feel of local lifestyle by providing them the warmth of local communities with in the manner of touristic way. The concept of Home Stay is focused in supporting sustainable eco-tourism and raises the income of locals . This Policy will improve the Socio - Cultural relations with tourists. Home Stay tourism has been introduced predominantly in rural areas of hilly regions as an integrated Livelihood support Programme. The objectives of this Programme are to conserve the natural and cultural heritage, to educate and aware the locals and tourists about the environment and culture, to strengthen the community participation especially the women and to benefit the rural tourism industry.

' In Uttarakhand women had played an active role in preserving forests. Van Panchayat Regulations revised to ensure active women participation. Now there are reservations for women. As a practice to reduce the depletion of natural resources, the women had planted many new trees that will increase the oxygen level.

' About 21 new places in Uttarakhand that have the potential to become major tourist destinations; These places include Jageshwar, Baijnath, Saat Taal, Bhimtal, Patal Bhuvaneshwar, Chakori, Someshwar, Pithoragarh, Chakrata, Roopkund, Hanaul, Anson Barrage, Harshil, Dhanaulti and Dayara meadow. Jauljiwi in Kumaon and Tons in Garhwal division are planned to be developed as adventure tourism destinations .

' In the budget 2015-16, the state government of Uttarakhand announced Plans to invest US$ 33.27 million for the development of tourism sector .

' PPP is being encouraging by signing MOU's for 3 ropeways (Jaankichatti, Yamunotri, Kaddu Khal-Surkanda devi and Thuligarh-Punyagiri).

' Integrated Handloom Development Schemes (IHDS) has been started to protect the interest of handloom weavers.The weavers sell their handloom products through various fairs and exhibitions.

' Compacters have been established in or around Char Dhams for Solid Waste Management.

' To impart information to tourists, tourism Department has installed Touch-Screen Kiosk. Hotels are also computerized to provide fast services to tourists.

' As for marketing campaign, the state tourism board is participating in trade fairs across the globe to attract both foreign and domestic tourists. The idea is to strengthen its relationship with travel and tour operators, who play a significant role in promoting a destination.

' The local community's participation is being encouraged so that Sustainable Tourism practices can be fully implemented.

' To develop the infrastructure, cater to the tourists, infrastructure development plans have been made like Concessions for infrastructure projects on merit basis, five ropeway projects and connectivity improvements for identified seven tourism zones, Adventure centers planned at 19 locations for promoting outdoor activities like trekking, mountaineering, river rafting, kayaking, canoeing, rowing, water and snow skiing, Focus on infrastructure development through PPP.

6.3.2. INFORMATION TECHNOLOGY (IT)

The Global Information Technology Report 2015, India ranked 83 out of 148 countries in The Network Readiness Index. In terms of Economic impacts India ranked 92. Still India has to do much in IT. The Government approved the National e-Governance Plan (NeGP), comprising of 27 Mission Mode Projects (MMPs) and 8 components, on May 18, 2006.

"Make all Government services accessible to the common man in his locality, through common service delivery outlets, and ensure efficiency, transparency, and reliability of such services at affordable costs to realize the basic needs of the common man" .

 The initiatives taken by government for IT development are considered to be the prime factors for sustainable development. Government of Uttarakhand had registered a society named "Uttaranchal E-Governance Initiative Project Management Unit" which now functions as State's Nodal Agency for IT-Information Technology Development Agency. The ITDA is an independent and autonomous body to guide and monitor various projects and provide expert inputs, monitor, evaluate and execute State's IT initiatives and projects under the National e-Governance Plan (NeGP) . Some of the IT initiatives taken by Government of Uttarakhand are:

' An e-Governance model 'e-State' for Uttarakhand has been proposed. The aim of this model is to make all Government services accessible to the common man in his own vicinity, through common service delivery outlets (CSC). The model covers diverse geographical locations including hilly and remote areas.

' 'On-line job counseling' is also a proposed initiative to provide all types of relevant information for educational courses, their admission criteria, fee structure, employment opportunities, seat availability etc. that are available in the State.

' For online services provided by Government like marriage registration etc., electronic payment system for registration charges by proposed 'e-payment' system will change the life style of people. It will save their time and cost effective also. The people from Hilly areas will be much benefitted by this scheme.

' To spread computer literacy in every school in the State Government's 'Aarohi' project has been imparting basic computer education to all government and government-aided schools, from classes VI-XII. Teachers from remote village schools in the state are trained in a private-public partnership -- by big IT companies such as Microsoft, Intel. Project Aarohi, one of the prestigious projects of Uttarakhand government, was adjudged as best IT initiative in education in India. This project is being implemented by Hiltron.

' To improve the efficiency of various Government departments various projects have been initiated to introduce   e-Governance in State like - The Uttarakhand State Wide Area Network (UKSWAN) project along with a Data Centre in place, The state portal 'Uttara' has been developed aiming to provide information about all the 109 departments and institutions, Common Service Centre (CSC), Development of Human Resources Management System, Project Management Application for PWD .

' 'D-Space' libraries have been established at the Birla Institute of Applied Sciences, Bhimtal, and the universities of Garhwal, Kumaon, and Pantnagar. This library contains contains a digital repository of books, thesis, and papers from all universities in the state.

' Uttarakhand Government has started working on IT Projects. Uttarakhand Government's IT Projects are:

1. National e-Governance Plan (NeGP) to support the e-Governance initiative.

2. State Portal & State Service Delivery Gateway (SSDG) This website service provides seamless exchange of data between the State Portal and State Government Departments and gap between citizen and government department. Government of Uttarakhand has undertaken State Portal development under 'Pro-Poor IT initiative' Program.

3. 'Common Services Centers' (CSC) would provide high quality and cost-effective video, voice and data content and services, in the areas of e-governance, education, health, telemedicine, entertainment as well as other private services.

4. 'State Data Centre' (SDC) for the States to consolidate services, applications and infrastructure to provide efficient electronic delivery of G2G (Government-to- Government), G2C (Government-to-Consumer) and G2B (Government-to-Business) services. State Data Centre would provide many functionalities like Central Repository of the State, Secure Data Storage, Online Delivery of Services, Citizen Information/Services Portal, State Intranet Portal, Disaster Recovery, Remote Management and Service Integration etc .

5. The Project 'Uttarakhand State Wide Area Network' (UK-SWAN) forms a strategic component of the National e-Governance Plan, was approved in March 2005. The main purpose of this network is to provide secure and high speed connectivity for Government functioning and connecting State Head Quarters, District Head Quarters, Blocks Head Quarters. The Department of Information Technology, Government of India, the nodal department for each SWAN, cover the entire cost of establishment, operation and maintenance of the SWAN for a period of five years. UK-SWAN project is almost in the final stage of completion by establishing around 135 POPs in all the 13 Districts, 84 Tehsils and 95 Blocks in the state .

6. 'Mission Mode Projects' (MMP) are owned by state government and the concerned Ministry/ Department is entirely responsible for all decisions. Following Departments have been taken up for formulation of MMP's initially:

-Forest Department

-Police Department

-Finance Department

-Tourism Department and

- Cooperative Department

' World Bank has funded following Projects:

1. 'Human Resource Management system' with the objective to create a comprehensive data base pertaining to variety of information which is and has to be maintained for employees of the government. Integrate information related to payroll, benefits, attendance and all other HR programs.

2. For the Development and Implementation of Application Software for the Department of Social Welfare, Government of Uttarakhand; 'Social welfare Program' has been stared.

3. For the benefits of farmers and to promote the regional economy and commerce, State Government has undertaken the development of a unified Agriculture Portal.

Some of the online services provided by State Government are:

' Uttarakhand Portal (http://uk.gov.in/): provides all kinds of information about Uttarakhand and related weblinks.

' SAMADHAN (http://samadhan.uk.gov.in): provides registration of Grievance/Complaint by Citizen with document upload facility.

' Devbhoomi- Online Land Record facility (http://devbhoomi.uk.gov.in): provides information about all types of lands in Uttarakhand like residential, agricultural etc.

' Online Judgment/Order Information System or Online Courts (http://lobis.nic.in/uhc/): User can search judgment by date or by Judge name/Bench name etc.

' Online Application Form (https://ukpscappl.gov.in/): Provides information regarding all types of recruitments and application forms are available online.

' Dial.gov- Welfare schemes and services (http://dial.gov.in): it provides information to citizens about various welfare schemes and services.

' Online Commercial Tax Payment (https://comtaxappl.uk.gov.in/)

' Online Uttarakhand Government Orders And Disclosures (http://ugod.uk.gov.in/)

' National Crime Records Bureau (http://ncrb.nic.in/: A National - level Database of Crimes, Criminals and Property related to crime.

' Construction of Doon Cyber Tower at IT Park, Dehradun was stopped in July 2007 due to financial constraints of joint venture (JV) partner. Value of construction work carried out by the JV was estimated at 7.95 crore whereas an amount of 16.30 crore had been provided to the JV for the purpose.

6.3.3. PHARMACEUTICAL INDUSTRY

The salient features of The National Pharmaceutical Pricing Policy, 2012 (NPPP-2012) are as under:

-The regulation of prices of drugs on the basis of the essentiality of drugs as specified under the National List of Essential Medicines (NLEM) - 2011.

-The regulation of prices of drugs on the basis of regulating the prices of formulations only.

-The regulation of prices of drugs on the basis of fixing the ceiling price of formulations through Market Based Pricing.

-The provision of exemptions to drugs manufactured through indigenous R&D from price control for five years.

-A Drug Price Control Order 2013 has been notified in May 2013 to implement the provisions of NPPP-2012.

To enable the Indian pharmaceutical industry various Projects and Schemes introduced by Government of India are as follows.

' Cluster Development Programme for Pharma sector(CDP-PS) with a total plan size of Rs. 125 Crores (in 12th five-year Plan) has been introduced by Hon'ble Minister of Chemicals and Fertilizers on 27.10.2014. Some of the indicative activities under the Common facilities are:

' Common Testing Facilities

' Training Centre

' R&D Centres

' Common Logistics Centre

' Department of Pharmaceuticals, Government of India has initiated 'Pharmaceutical Promotion Development Scheme' (PPDS) for development and export promotion in Pharmaceutical sector by extending financial support for conduct of seminars, conferences, exhibitions, mounting delegations to and from India for promotion of exports as well as investments, conducting studies/ consultancies, for facilitating growth, exports as well as critical issues affecting Pharma sector. Scheme for 'New Drug Discovery for Tuberculosis and Kala Azar'. In 2008 Department of Pharmaceuticals started the 'Jan Aushadhi Scheme' which seeks to provide to the common man good quality generic medicines at very reasonable and affordable prices through Jan Aushadhi Stores (JAS) all over the country. As on 31.5.15 only 108 Jan Aushadhi Stores are functioning. The shortcomings are being analyzed and a revised scheme is being worked out. Efforts are being made to ensure that the scheme is successful and the motto of the scheme is achieved .

' To impart knowledge regarding GMP, Uttarakhand's 200-odd pharmaceutical companies, mostly small and medium enterprises (SMEs) are expecting to see export boost due to a three-year project by the World Bank and the UK Department for International Development, in association with the Small Industries Development Bank of India (SIDBI).

' Twenty Uttarakhand companies have become WHO-GMP-certified and this cluster will become India's major pharmaceutical export hub.

' Walk-in audits were conducted in 19 enterprises and it has been completed within two months and a detailed report of each enterprise has been furnished. Impact of energy saving exercises yielded results in terms of reduced electricity bills.

' On 29th July 2015, SME Development Institute (MSME-DI), Haldwani, in association with the Drug Manufacturers Association, Dehradun, organized an awareness Program on Energy Efficient Technologies at Pharma industry in Dehradun. The participants comprised local entrepreneurs and representatives of the industry association, MSME-DI and CAP. The Participants summarized the various schemes and incentives of the Ministry of MSME that could be availed of by the local Pharma units to upgrade their technologies and also enhance the technical skills of their personnel, outlined the various facilities offered by CAP for researchers, farmers and entrepreneurs, such as survey and identification; production of quality planting material; distillation facilities; quality assessment and certification; and marketing support.

 Experts from TERI discussed TERI's experience in the Pharma industry including a case study from the Ankleshwar Pharma cluster. They described how areas with potential for improving energy efficiency can be identified through energy audits; specifically, through the performance analyses of utilities such as boilers, process refrigeration/air-conditioning systems, compressed air systems, pumps and fans, electric motors and drives, and lighting. Thereafter, suitable technological options for improving energy efficiency can be identified for adoption by the unit .

' The fourth North Zone Learn Shop on SIDBI-BDS Implementation in Clusters was organized on 9th and 10th September in Dehradun, the main objective of the learn shop was to mainly share the progress and development in the clusters. The following day of the learn shop consisted of an Industrial visit to the pharmaceutical cluster Dehradun, in which the team divided into two groups visited different units to see the impact of project implementation in three different areas viz. energy, ICT and GMP. The units visited were:

-M/s Suncare Formulation in UPSIDC industrial area, Selaqui

-M/s IPCA laboratories in Sara industrial estate, Rampur

-M/s Natco Pharma Ltd, Selaquai

-Oasis Laboratories Pvt. Ltd, UPSIDC Selaquai

-Rydburg Pharma Ltd, Sara Industrial Estate, Rampur

 your text

...(download the rest of the essay above)

About this essay:

This essay was submitted to us by a student in order to help you with your studies.

If you use part of this page in your own work, you need to provide a citation, as follows:

Essay Sauce, . Available from:< https://www.essaysauce.com/essays/marketing/essay-2018-02-19-000D~C.php > [Accessed 23.10.19].