The Controversy Behind Pepsi’s “Live For Now” Ad with Kendall Jenner

The Pepsi advertisement, “Live for Now” was released on April 4th of 2017. The rhetorical strategies that Pepsi uses within the commercial are repetition, metaphor, symbolism, imagery and juxtaposition. The commercial is juxtaposed with the controversy surrounding the Pepsi advertisement, which features Kendall Jenner, a Kardashian, the first family of American entrepreneurial celebrity. The sheer … Read more

Business strategy case study – PepsiCo

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2015. PepsiCo‘s corporate strategy is one of diversification. This strategy is characterized primarily by their ability to innovate products quickly in response to constantly shifting trends among their consumer base (one example … Read more

Analysis on PepsiCo’s creation of shared value.  

As one of the leading multinational food and beverage companies, PepsiCo continuously strives to provide its consumers with delicious, affordable, convenient, and complementary food and beverages. Being a global company within the food processing sector, PepsiCo overlooks six global divisions which operate both independently and in conjunction with other parties to make, market, distribute and … Read more

Integrated Marketing Communication of Pepsi: Strategies, Analysis, and Implementation

Student’ Name Professors’ Name Institutional Affiliation Abstract Marketers within the present marketing organizations always try to display a short and clear message throughout various channels and platforms. Integration was the secret to success, with continuity and uniformity being the simplest strategies that transformed the discipline of marking. Therefore, adopting an integrated marketing communications (ICT) plan … Read more

PepsiCo analysis

PepsiCo sells their products in more than 200 countries and territories around the world. Their mission statement is, “As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun … Read more

PepsiCo: Empowering Sustainable Growth with Performance and Purpose

 Executive Summary The key motive of this report is to provide details about PepsiCo’s dedication to environment, human and talent sustainability through healthy products, natural resource management and employee empowerment. This report also mentions about how Mrs. Nooyi, the former Chairman and Chief Executive Officer of PepsiCo focused on both financial performance and purpose … Read more

Pepsico overview and SWOT analysis

Introduction PepsiCo is a food and beverages co-operation which is based in New York. It is in particular interested in the manufacturing and distributing and marketing of various grain based food, beverages and other products. It was established in the year 1965 with the merging of the original Pepsi-Cola company and the Frito-Lay inc. 50 … Read more

The Maximum Taste with Pepsi MAX: Zero Sugar

 1. Introruction: Pepsi Max The product that will be analysed and evaluated throughout this essay will be pepsico, in particular pepisco’s fast selling product pepsi max. Regular full sugar brands including Pepsi and Coke seem to be losing sales to their non-sugary counterparts including Pepsi Max, Coke Zero and Diet Coke. PepsiCo is a … Read more

Solving BLM with a Can of Pepsi? Controversy Behind Pepsi’s “Live for Now” Campaign

 Who knew sharing one can of Pepsi could fix the world's problems? Pepsi’s “Live for Now” campaign seemed to suggest a can of soda could fix some of the biggest problems within America’s social and political climate. The Pepsi Company may have missed the mark on this ad campaign, but luckily the public saw … Read more

Find the Acid Concentration in Different Types of Pepsi Cola with Titration Lab Report

 Kamran Abbasbeyli Chemistry Titration Lab Report Introduction: In order to find the concentration of acid in different types of Pepsi an experiment should be held. For such purpose the titration is the best way to find the concentration of acid in a liquid. Titration is an experiment when in the substance that is being … Read more

Comparing Growth Strategies and Branding Techniques in Pepsi and Cadbury

 M1-Compare Marketing techniques used in products in two organisations D1-Evaluate the effectiveness of the use of techniques in marketing products in one organisation Within this task, i will be comparing the market techniques used in marketing products.The two organisations i have chosen are Pepsi and Cadbury.I will be accessing the effectiveness of the use … Read more

Writing essays on PepsiCo

Here are some important points, topics, and themes to consider when writing an essay on PepsiCo:

Business model and strategy: PepsiCo’s business model centers around the production and marketing of a wide range of food and beverage products. The company has diversified its product line to appeal to different markets and has made efforts to reduce its environmental impact through initiatives such as sustainable packaging and energy efficiency.

Marketing and branding: PepsiCo is known for its effective marketing campaigns and strong branding, particularly in the area of sports sponsorships. However, the company has also faced criticism for its marketing of sugary drinks and unhealthy snacks to children.

Labor practices: PepsiCo has been criticized for its labor practices, including low wages and poor working conditions in some of its overseas factories. The company has also faced allegations of discrimination and retaliation against workers who speak out.

Health and nutrition: PepsiCo has made efforts to address concerns about the health impacts of its products, such as introducing low-sugar and low-sodium options. However, the company has faced ongoing criticism for its role in promoting unhealthy diets and contributing to the obesity epidemic.

Environmental impact: PepsiCo has made efforts to reduce its environmental impact through initiatives such as sustainable sourcing and reducing waste. However, the company still has room for improvement, particularly in areas such as reducing greenhouse gas emissions and addressing water scarcity.

Corporate social responsibility: PepsiCo has made commitments to social responsibility through initiatives such as charitable giving and environmental sustainability. However, the company has faced criticism for not doing enough to address issues such as worker rights and supply chain transparency.

These are just a few of the key points, topics, and themes to consider when writing an essay about PepsiCo. Depending on the focus of your essay, you may want to explore one or more of these areas in greater depth or examine other aspects of PepsiCo’s business practices and impact.