An evaluation of Brand Extension Strategies in large Conglomerates

Abstract Over the decades, brand extension has sustained to be a core marketing strategy for many companies. Brand extension relishes a good reputation as for getting advantages to companies which are practical in nature whilst at the same time it faces disputation because of having a relatively high percentage of failures. Using modified Aaker’s brand … Read more

User privacy on the web

The introduction of the new technologies and more especially the internet is a double edge sword. In one hand, it brought the ability to connect people who are geographically far apart at virtually no cost. It also provides the access to all the information needed including dictionaries, tutorials, forums or essays directly from our computer. … Read more

American Literature Journey: Discovery Injustice & The Creative Power Of Human Spirit

CHAPTER I INTRODUCTION American Literature begins with the orally transmitted myths, legends, tales and lyrics of Indian culture among more than five hundred Indian Languages and tribal cultures that existed in North America before the first Europeans arrived. The result of this arrival, Native American oral literature is quite divers. Natives from Quasinomadic hunt cultures … Read more

Impact of infertility diagnosis and treatment on couple relationships

CHAPTER 3: METHODOLOGY 3.1 Introduction This section discusses my methodological approach and describes the methods proposed to explore the impact of infertility diagnosis and treatment on couple relationships. Firstly, qualitative research is adopted for this study. The sections below justify this approach and provide a more specific rationale for the use of interpretive Phenomenological Analysis … Read more

CONTENTS OF THE CISG

Business activities in the oil and gas sector, which definitely involves the extraction of natural resources which are essential for the maintenance and sustenance of so many inventions begins definitely with the negotiation of oil and gas exploration and exploitation contracts. Putting aside the well established and the traditional parties’ contractual autonomy, determining the legal … Read more

Is Namibia ensuring sustainable fishing?

Abstract Human life cannot exist without the provision of nutrients. Governments of the world especially in the developing world have been on the battleground with hunger to feed the unfortunate portions of their populations. Due to the scarcity of many food resources, Governments have been given an obligation to ensure sustainability in the way they … Read more

URBANTRANSFORMATION IN KISUMU

(CASE OF OGINGA ODINGA STREET) City building is the process by which urban habitats are created and Landscapes made up of houses, buildings, squares, streets, gardens, etc. Are produced. It involves landowners, regulators, planners, designers, builders, lenders, and so on; it also involves action and compromise, and the outcome of decisions made both separately and … Read more

TRNKT – interactive lamps that monitor and feed back energy saving behavior

Many results were obtained from this user test despite the slight lack of focus in specific research questions. A lot of specific critique was given on the usability of the application. Overall, the results were encouraging, all participants enjoyed using the application
and found the concept simple and clear. All except for one indicated they would … Read more

PERIODICAL ECOLOGICAL STUDY OF SURSAGAR LAKE AND SAMA TALAV

AT VADODARA, GUJARAT, INDIA INTRODUCTION The study of the relationships between living things and their environment is known as ecology. Ecology, as a science, deals with interactions of all organisms within the environment. These interactions not only Encompass between-species interactions (e.g., plant-animal interactions), but also interactions between individuals Of the same species (e.g., sibling relations; … Read more

Sensory marketing

1. Introduction In today’s stores consumers are overwhelmed by manipulated sensory experiences. For instance, music is being played, scents linger in the air and specific light and colours are used with only one purpose: to trigger purchase behaviour. For example, the well-known brand Abercrombie & Fitch sprays their own fragrances in their stores, which according … Read more

Air conditioning

CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION An automobile air conditioner provides adequate comfort of cooling to the passenger, under a various conditions. In automobile air conditioning the loads factors are changing rapidly and constantly, while moves over highway at different speeds. As the car moves faster there is a an greater amount of the infiltration in … Read more

CRIMINAL JUSTICE SYSTEM AND HUMAN RIGHTS

Abstract Criminal justice System of any country is the basis of establishing, Peace and tranquility, includes not only the judicial system but investigating machinery also. To tame the over flooding of crimes a strong criminal justice system is required. Administration of justice through the instrumentality of law is an essential component of governance. Rule of … Read more

ENHANCING INSTRUCTIONAL EFFICIENCY THROUGH GENERALIZATION AND INSTRUCTIVE FEEDBACK

A SINGLE-SUBJECT STUDY WITH CHILDREN WITH MENTAL RETARDATION Abstract The purpose of this study was to analyze (a) the acquisition and maintenance effects of the simultaneous prompting (SP) procedure on teaching to name objects to two participants with mental retardation, (b) the effects of multiple exemplar approach for generalizing the acquired skills over three non-trained … Read more