Whisky (business and tourism)

Introduction. ‘Whisky’- the term derives originally from the Gaelic ‘uisge beatha’, or ‘usquebaugh’, meaning ‘water of life’. a i branch of Celtic spoken in the Highlands of Scotland. When was Scotch Whisky first distilled? In Scotland, Whisky has been distilled for hundreds of years. It has never been proved that Highland farmers did not themselves … Read more

How can ToGo go ‘global’?

Globalisation: this is when different nations interact with one another among people, companies and governments. It is a system that is supported by information technology and motivated by international trade and investment (The state university of New York, 2015). Forms and examples of globalization in tourism Tourism has become global in many different forms. An … Read more

Tourism Development in the Philippines

Tourism Development is a multisectoral activity requiring inputs of social, economic, cultural and environmental natures and begets employment directly and indirectly with the increasing growth in other related industries (Saleh, 2014). While Development, is the continuous and positive change in cultural, environmental and social dimensions (Telfer, 2015). These two words when combined form the word … Read more

Dubai tourism – BCG matrix, TOWs analysis

BCG matrix According to Marmol (2015) stars are those whose relative market share is substantial in a fast growing market, requiring significant and continuous investments to sustain its growth. In this way, amenities are considered stars, since this is an essential factor of each tourist destination, and it generates high financial impacts. Since accommodation is … Read more

Social media investment in the tourism industry

Chapter 1: Introduction 1.1 Problem indication Over the last years, the evolution of the Internet has significantly impacted our society. Web 1.0 technologies primarily facilitated one-way information publication and distribution with limited opportunities for user engagement and interaction (Scott & Orlikowski, 2012). However, the expanding use of Web 2.0 technologies has generated complex information dynamics … Read more

Hilton marketing report (inc. PESTLE, Porter’s & SWOT)

In this report, we will be looking at Hilton Hotels Corporation, which is a global hospitality company with more than 5,500 properties and 163,000 employees (Fortune 500, 2018) over the world. This well-known hotel brand is known for their well-trained staff members, brilliant service and loved by millions of business people all over the world. … Read more

How Stakeholders can benefit from Planning of Tourism Developments

There are many stakeholders who benefit from developments in the travel and tourism industry, both directly and indirectly. When a newly established destination begins to prosper and develop, it has a massive effect on the stakeholders. Take Dubai for example, Dubai has expanded rapidly from almost a desert, to a thriving and enriched tourism destination. … Read more

Hospitality and Medical Marijuana

Currently there are 28 states and Washington DC that have legal medical marijuana available. This is more than half of the United States. Even with the majority, employment law and the hospitality industry do not have much guidelines to help pave the way in legal terms. With marijuana, illegal federally and legal at the state … Read more