The Gym Group – marketing analysis and strategy

Executive Summary: The Gym Group is a fast growing, leading provider of high-quality low-cost gyms, with 165 gyms open nationwide holding over 796,000 members (The Gym, 2019). They aim to provide affordable access to exercise facilities and expert help to everyone wanting to improve their wellbeing, whatever their starting point, whatever their destination (The Gym, … Read more

Current Marketing Situation – UNIQLO (SWOT, Marketing Mix)

Basic information about the company: UNIQLO is a clothing company, based in Yamaguchi-Japan and founded in 1949. The brand works as a retailer, manufacturer, and designer of Japanese casual wear and other diversified products like hats, bags, slippers, and umbrellas in recent years. Moreover, it is a global brand with nearly 2000 stores. The company’s … Read more

Marketing analysis fundamentals

Marketing mix The marketing mix of an establishment refers to the “four P’s” which are elements the organisation can control to ensure that their product or service is purchased by consumers by promoting its product in the market. The concept of the “four P’s” was developed by E. Jerome McCarthy. The four P’s of marketing … Read more

Marketing strategy for the Hunger Games

Introduction The Hunger Games journey began as a trilogy novel written by American author Suzanne Collins. The Hunger Games unites the genres of science fiction, adventure, drama, and action. The story revolves around a wealthy Capitol that ruled over 12 districts that were all suffering from poverty and starvation. The residents of the districts had … Read more

Global marketing strategies of Peeps

Organization strategy Global marketing strategies of Peeps to adapt to Japan and global marketing is more than selling the Peeps products in Japan. It is the making the entire process and creating habits, positioning, and market share in the Japanese market. Therefore, Peeps need to know their strategies and implement those strategies effectively. Peeps need … Read more

Is Snapchat Social Media?

Social media is defined as, “Websites and applications that enable users to create and share content or to participate in social networking”. Why then Snapchat certainly is part of the social media spectrum. The photo-messaging app lets users send “Snaps” to their friends and exchange messages. They can share “Stories” that are broadcasted to all … Read more

Theoretical approaches to greater brand exposure online

The following essay with consider the theoretical approaches to greater brand exposure when looking at the different online marketing techniques which are available for companies to use to engage their consumer and increase awareness. When looking into online marketing techniques, the research has been narrowed down into 3 main focal points of how mobile and … Read more

Impact of the economy on advertising

Digital advertising has taken over the marketing industry in the last decade, and it’s only going to continue to grow and dominate the sector which this essay will confirm. Forms of advertising this essay addresses include, (but are not limited to), display ads, banner ads, Search Engine Optimization (SEO), social networking, email marketing, online classified … Read more

How to write a marketing essay

It is important for any student to comprehend the importance of writing an excellent marketing essay.

Marketing plays an important role in product success, and market advantage. Research needs to be done on the important marketing attributes to effectively develop a marketing strategy. Writing a marketing essay entails identifying the crucial marketing aspects in a company, which require analysis according to the characteristics of the products. Apart from understanding the research question, and conducting investigation with reliable sources, it is important that a writer knows how to write a marketing essay. An essay writer, who does not communicate the points well, gets lost and becomes irrelevant in the essay.

Learning how to write a marketing essay involves more than just writing an introduction, body, and conclusion. This essay requires engaging the reader by using the required intellect to express the essay points effectively. The effectiveness of a marketing essay depends on the outline developed in writing the paper. It is recommended that the essay starts with other marketing experts’ logical framework. A marketing consultant needs to understand the position of the market by conducting a study on the management of the company, and its products. After the study, a consultant needs to apply Michael Porter and Philip Kotler theories to understand marketing tactics and take advantage of it.

An understanding of how the Five Forces determine the position of a market and how an individual can effectively communicate acceptance of a product is very important when writing a marketing essay. Research on these factors will require including various sources, and putting together a bibliography list. However, it is recommended not to use many sources because the quality of an essay depends on the potential and relevance of the work cited in achieving the objective of the research. The place and date of publication is an important factor in determining the quality and potential of a source. Work cited from Georgetown, Yale or Harvard is considered valid as compared to those from US Weekly or People. An essay can use just ten sources, which is sufficed.

After developing the thesis for the market essay, it is recommended that you write down notes for each section of the essay in the outline. This outline will assist you in supporting the thesis statement. A marketing essay outline should contain expert framework information, and show how it is applied in a real world business setting. A good way of supporting the ideas and following up on the thesis is to use relevant case study. Multinational companies like Ford or Wal-Mart or other privately owned firms can offer good examples of case study to support a marketing strategy. These provide useful information and demonstrate the significance of the topic to business managers. This is the best approach to start a marketing essay.

A good introduction must summarize the content of the essay, and capture the attention of a reader by creating curiosity of what the discussion of the essay seeks to achieve. When writing a marketing essay, the recommended approach is to conduct research for the topic, as an issue that is significant to the reader, and discuss how knowledge of marketing is important. The opening of a marketing essay should be logical by following an outlined approach to the argument. This allows a good flow of discussion in the essay’s body. A good introduction serves as a guide for the essay. The essay’s body is the important section when writing a marketing essay and it is important that the writer remains focused on the essay outline to effectively discuss the points by allowing the body to present research findings well.

A marketing essay should contain a conclusion that summarizes the discussion of the essay that includes what was learned from the discussion and the expectations according to the stand of the argument presented. A good conclusion needs to develop other thoughts that a reader should think about concerning the topic, and provide recommendations to a problem or discussion before ending the essay.

After finishing writing a marketing essay, an individual is required to revise the paper to identify the areas where one can explore in detail an offshoot of the discussion. It is important that this task is not confused with editing the essay, which entails checking the language used in the paper. However, editing is also important because it allows one get feedback from a peer, which is useful in essay revision. Revising one’s essay allows an individual to come up with a better essay containing new ideas. It is recommended that you set aside enough time to revise your essay to enable you reflect on it. Reflection will enable you to identify something you missed or expand on an idea, which needed elaboration relating to marketing.

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