Whether you’re studying a full marketing degree, taking a CIM qualification or doing a marketing module, you’ll appreciate our range of marketing essays, coursework examples and dissertations. They are here for marketing students like yourself to see how a great essay is written – submitted by marketing students who have been in your shoes! Find more marketing essays here.
“Designers add value to a business. That is what buys you a seat at the table. If you are not doing this, you are a production artist.” Helen Trann Designers. Through years we have been offering solutions to problems of any matter. Connecting the audience or in other words customers with the needs of our … Read more
The beginning of twenty-first has brought environmental challenges like resources conservation, climate changes and global warming, which have directly impacted the role of business in society. In the last few years there has been an increasing and greater concern about the social and environmental effects of companies’ practices: according to the Triple Bottom Line (TBL), … Read more
Coca-Cola Amital is one of the most recognisable products and brand around the world
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The coca-cola company head office is situated in Atlanta, Georgia and is often recognised as coke. It was invented by Dr John S Pemberton. Coca-cola enterprise is the world’s largest marketer, producer, and distributor of coca-cola products. The company claims that the drink is sold in more than two hundred countries. Coca-cola company has got around seventy two thousand employs in Atlanta.
Coca cola’s marketing evaluation could have improved in diverse ways to aid its triumph over Pepsi in the end.
Introduction and Operations Background Coca Cola is in a global business that operates in a local scale in every community where business is made. With local reach, Coca Cola was able to reach globally because of the strength of its system which is the composition of tis 250 bottling plant partner across the globe. There … Read more
Introduction Coca-Cola is a global manufacturer renowned for its vast range of products, which are produced and sold across the globe. However, many of these products are specific to certain regions or countries, tailored to meet local tastes and preferences. In the Netherlands, Coca-Cola produces and markets a limited selection of its global portfolio, focusing … Read more
The Evolution of Coca-Cola Many people recognize Coca-Cola, also known as Coke, as one of the most popular brands of soda pop available world-wide, but they are not just all about soda. They also offer a variety of drinks such as tea, juice, sports drinks, water, coffee and even milk. In fact, Coca-Cola offers over … Read more
The aim of this assignment is to evaluate the strategy process of the Coca-Cola brand while discussing characteristics of deliberate and emergent strategies as examined by Mintzberg and Waters in their “Of Strategies, Deliberate and Emergent” journal. I chose the Coca-Cola brand for this assignment to examine how the strategic management of Coca-Cola is the … Read more
Pecheaux, C. et Derbaix, C, 1999. Children and attitude toward the brand: a new measurement scale. Journal of Advertising Research, 39 (4), 19-27. McNeal, J , 1992. Kids as costumers: a handbook of marketing to children. 1st ed. New York: Lexington Books. Livingstone, S & Bovill, D, 1999. Social perspectives: Have the media ruined childhood?. … Read more
Many studies have focused on the uninsured in the United States and in Florida, but few have concentrated on the children. Most of the studies have used national survey data. One of the national surveys’ that was used is the US Census Bureau data collected through the current population studies (CPS) (US Census, 2010). The … Read more
The Boeing Company, a forefront American aerospace manufacturer, continues to improve their products and services to keep up with today’s demands. Previously known as the Boeing Airplane Company, Weiss & Amir (2020) reflect that back in 1961, the firm shouldered the name Boeing “to reflect its expansion to fields beyond aircraft manufacture (Weiss & Amir, … Read more
In June 2004 Apple reported that it had achieved sales of over 800,000 songs in one week from its newly launched European version of the iTunes service, 450,000 of which had been sold in the UK alone.
INTRODUCTION The video gaming world is changing rapidly to new mobile devices. In 2014, Forbes declared a $25 billion in value (42% increase over 2013) and predictions show it could reach $40 billion within three year . Mobile applications (app) are one of the fastest-growing segments of downloadable software marketplaces. The Apple’s App Store have … Read more
In this study, the researcher would investigate how the brand image for Apple Inc’s brand iPhone impacts the buying behaviour of its consumers. The study has been motivated by the role of brand image for shaping the consumer perceptions and increasing the sales have been a hot marketing research area for past few decades. All … Read more
It is important for any student to comprehend the importance of writing an excellent marketing essay.
Marketing plays an important role in product success, and market advantage. Research needs to be done on the important marketing attributes to effectively develop a marketing strategy. Writing a marketing essay entails identifying the crucial marketing aspects in a company, which require analysis according to the characteristics of the products. Apart from understanding the research question, and conducting investigation with reliable sources, it is important that a writer knows how to write a marketing essay. An essay writer, who does not communicate the points well, gets lost and becomes irrelevant in the essay.
Learning how to write a marketing essay involves more than just writing an introduction, body, and conclusion. This essay requires engaging the reader by using the required intellect to express the essay points effectively. The effectiveness of a marketing essay depends on the outline developed in writing the paper. It is recommended that the essay starts with other marketing experts’ logical framework. A marketing consultant needs to understand the position of the market by conducting a study on the management of the company, and its products. After the study, a consultant needs to apply Michael Porter and Philip Kotler theories to understand marketing tactics and take advantage of it.
An understanding of how the Five Forces determine the position of a market and how an individual can effectively communicate acceptance of a product is very important when writing a marketing essay. Research on these factors will require including various sources, and putting together a bibliography list. However, it is recommended not to use many sources because the quality of an essay depends on the potential and relevance of the work cited in achieving the objective of the research. The place and date of publication is an important factor in determining the quality and potential of a source. Work cited from Georgetown, Yale or Harvard is considered valid as compared to those from US Weekly or People. An essay can use just ten sources, which is sufficed.
After developing the thesis for the market essay, it is recommended that you write down notes for each section of the essay in the outline. This outline will assist you in supporting the thesis statement. A marketing essay outline should contain expert framework information, and show how it is applied in a real world business setting. A good way of supporting the ideas and following up on the thesis is to use relevant case study. Multinational companies like Ford or Wal-Mart or other privately owned firms can offer good examples of case study to support a marketing strategy. These provide useful information and demonstrate the significance of the topic to business managers. This is the best approach to start a marketing essay.
A good introduction must summarize the content of the essay, and capture the attention of a reader by creating curiosity of what the discussion of the essay seeks to achieve. When writing a marketing essay, the recommended approach is to conduct research for the topic, as an issue that is significant to the reader, and discuss how knowledge of marketing is important. The opening of a marketing essay should be logical by following an outlined approach to the argument. This allows a good flow of discussion in the essay’s body. A good introduction serves as a guide for the essay. The essay’s body is the important section when writing a marketing essay and it is important that the writer remains focused on the essay outline to effectively discuss the points by allowing the body to present research findings well.
A marketing essay should contain a conclusion that summarizes the discussion of the essay that includes what was learned from the discussion and the expectations according to the stand of the argument presented. A good conclusion needs to develop other thoughts that a reader should think about concerning the topic, and provide recommendations to a problem or discussion before ending the essay.
After finishing writing a marketing essay, an individual is required to revise the paper to identify the areas where one can explore in detail an offshoot of the discussion. It is important that this task is not confused with editing the essay, which entails checking the language used in the paper. However, editing is also important because it allows one get feedback from a peer, which is useful in essay revision. Revising one’s essay allows an individual to come up with a better essay containing new ideas. It is recommended that you set aside enough time to revise your essay to enable you reflect on it. Reflection will enable you to identify something you missed or expand on an idea, which needed elaboration relating to marketing.
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