The prospering dairy industry

The prospering dairy industry of the country seems an embryonic market for branded dairy products, especially in the urban areas, where branded and packaged milk, curd and butter are rapidly capturing the market.

Unilever nigeria plc

Omo is manufactured and distributed by Unilever Nigeria Plc, which is a subsidiary of the multinational food and vitality company, Unilever whose corporate mission is to add vitality to life.

Value of marketing research

Although several studies have suggested that one of the fundamental reasons for the underutilisation of marketing research among businesses is their negative perceptions of the potential benefits offered by marketing research.