What is public relations?

Literally Public relations mean ‘relations with publics’, e.g. customer, employees, investors, communities, media, suppliers, government, industry bodies, pressure groups, competitors etc.

Importance of advertising

Advertising is a very important tool that businesses/companies use to connect with their consumers to generate product awareness in an increasingly competitive marketplace.

Sustainable Livelihoods

The diversification as a sustainable livelihoods approach is a concept that is fast gaining popularity and becoming increasingly important in the field of development