In the global economy, companies use many different ways of organizational structures and types of operations through which they can maintain a stable interior environment. A basic conflict problem is to understand in what direction of management an organization is aiming to, what behavior of the workers wants, what attitudes it wants to encourage, and what goals want to accomplish. If a company explores all that kind of questions then it can design its structure and encourage the suitable development of the cultural values.
If we want, to sum up with the literature review we must mention the theory in the different ways of organizational structure which refer to the principles of administration. At the functional figure, we deal with a situation in which a company produces its goods or services at a large volume and with a relevant low cost. Moreover, we should say that firms who successfully use the functional structure have as main objective the development of appropriate attitudes to workers. The most important element is that on this type of structure we deal with a grouping of various jobs into sections. The divisional structure occurs when departments are grouped together based on similar organizational outputs in contrast to what we said before in the functional approach.
A combination of the above structures is the basic idea of the meaning of the third figure. The matrix structure is a mixture of both functional and divisional forms which simultaneously take part in the same organization. As we proceed in the literature we face the next type of structure which refers to the team approach. It helps managers in a way to representative authority, force responsibility to lower levels, and be more pliable and responsive in the competitive global environment At last but not least we deal with the virtual network approach in which the organization may be viewed as a central hub surrounded by a network of outside specialists
Depending on the organizational structure managers make decisions based whether the outcome of their enterprise could deliver value to its customer through the benefits of their products. Nevertheless, in order to survive in a very competitive environment, every firm must develop a strategic program which will lead them to the path of the corporate excellence. The crucial point for them is to use an innovative strategy which could give their workers the ability to continuously transform knowledge and ideas into new products, processes, and systems for the benefit of the firm. They could also exploit their skills with a business strategic model for which could redefine their industry.
Moreover, we could say that strategies give the platform to the firms by defining the mission and the vision but also highlight the key characteristics such as strengths or weaknesses of the company. Additionally, besides the strategic part, companies measure performance from different activities similar to its rivals in order to remain competitive and having successful achievements. There are many different perspectives which examined by the corporations during the evaluation time such as the business approach to process change, the key messages which engage to the customers and the unstoppable competition. Therefore to make the right adjustments and to adopt the right strategic vision its crucial part for designing a new business model. In the process of business change, every company should revise all the crucial factors in order to find and redesign their differentiation policy and their outperformance.
Many companies have not a clear perception of the quality progress that training and development could impute to the business performance. Nowadays enterprises are more interested in eliminating costs and expenses in order to survive from the European crisis. Organizations are in need to create a learning culture in order to help their employees to accomplish the goals that have been established. Companies must prepare their workers, developing successful program training for them in order to recognize the future leaders who will give the absolute advantage to the company to reach profitability.
Finally, we must notify that quality is also a basic perspective of improving the identity of a company, enhancing not only inside but also outside the enterprise environment. Quality standards play an increasingly important role in the development of competitiveness and profitability. In recent decades, issues related to the relationship of quality and sales have received special attention throughout the business world. As early as the 1950s, Japanese companies were the first companies that started to realize the benefits of quality and tried to adapt by asking the help of many gurus of quality between them and the W. Edwards Deming. The ultimate objective of TQM is to ensure that the entire organization is focused on customer needs and trying to meet their demands .
Why digital: The digital revolution
Nowadays the basic problem for every company is to understand the value and the meaning of the digital idea. The main topic of every discussion is that we are facing the digital era which has given us a platform to reach the suitable levels of information and knowledge. Enterprises are more interested in eliminating costs and expenses in order to survive from the European crisis. Successful companies are those that can understand the strong influence of customers in quality, financial and sales issues. Organizations must be prepared to deal with several levels or types of digital development having as a goal to make a clear business direction by using a digital vision that defines the way forward.
At first, we must appreciate that the project of a more digital development is not an easy accomplishment. Actually, it is a very challenging decision for every company. The most common trap is that generally, firms pay attention to short-time investments that give them profitable results with minimum risk. From its creation, an enterprise adopts a particular business model that helps them design a value creation program and constitute the suitable mechanism of development
The last few years around the world has been created 2.5 quintillion bytes of data (90% of the data has been created in the last two). This data comes from everywhere: from posts to social media sites, digital pictures and videos, purchase transaction records, etc) .Therefore it is critical for the firms to understand how digital revolution creates value for customers in ways which could lead them to the business success. Organizations need to adjust in the new age in order to survive and succeed as their business activities, processes and technologies change in a world of increasing crisis.
In order to understand the digital revolution’s impact on company success, it is very important to determine what makes a company successful. Successful companies are those who fulfilled the needs of their customers, create a difference that matters and building digital capabilities by delivering value to them through the output of high-quality products
Moreover, organizations understand that the meaning of the sale has changed through the years. Nowadays firms are strong believers of a new approach which conclude not just the selling procedure but also the satisfaction of intangible needs such as customer experience. In order to remain competitive, companies required new ways of leading from the top management in order to adopt an advanced digital approach, which can improve business processes, generate data for the value of their products and minimize the risk of losing customers. Organizations must provide high-quality business decisions which can be supported by adopting suitable business models and develop a new digital vision based on digital opportunities .
Nowadays the primary concern of an enterprise depends on building customer value and satisfaction, which are noted as the crucial points of a customer loyalty. More and more consumers are giving attention to the newly digital factors which are focusing on social media services such as Facebook/ Twitter /blogs/ websites. Companies must use digital survey methods (interviews by e-mail/ review of their product critic etc) in order to gather data that will help them build the trust by giving to the consumer a clear brand promise. Survey methods are commonly used to describe and analyze consumer behavior and helps the company not only to find consumers habit but also give the advantage to prevent any dissatisfaction or complaints from the utilization of their products.
Finally, one of the main issues of every company is to identify the link between the habits of their customer and their purchasing history. Social media constitute a new type of interacting with customers giving advantages such as:
• specify easier the suitable customer group
• low cost approach of development
• faster distribution of information inside and outside the firm
• instant contact with consumers complaints
Besides the advantages, companies facing risks through digital time:
• wasted amount of money in a time of crisis
• rapid spread of incorrect information about their business
• legal problems about privacy legislation and laws issues (copyright, etc)