Essay: Transformational leadership

a) What according to bass is a transformational leadership?
What arguments can you provide for
a) for this leadership and
b) against this type of leadership
Bernard Bass views of Transformational leadership:
Bernard Bass believed that there are four components of transformational leadership:
1) Idealized Influence:
Idealized influence refers to that transformational leaders puts the impacts in the minds of its subordinates. They induce the subordinates in positive thinking by the means of its involvement. Hence this influences each level of management to look at leader as an role model and this also creates a sense of belongliness towards the organization in the minds of people.
2) Transformational leaders are Motivators:
Bass believed that transformational leaders motivates its employess and people by making them aware that for them people comes first. Involving its people in every small decisions and ideas induces the staff to work with Zeal and confidence.
The most important thing is that it avoids status quo and brings equality in the organization.
3) Intellectual Stimulation
Transformational leaders that individual growth leads to the growth of the organizations.
They always believe in people management and do consider and believe that each and every employee is a strong biller in the growth of the organizations and formulation of its strategies.
Hence be it a long or short term policies, transformational leaders always priortise its people. This in turn builds the self confidence amongst the people.
4) Individualized consideration:
Transformational leaders believes that every single individual is important for an organization. They believe that its really important to know what people think and believe.
Accenture a very well know IT based company has therefore came up with a  new idea.
They have cabins made for the employess. Anytime if someone feels distressed all they need to do is convey loudly what they are feeling so that they can release the stress.
The objective is just to make its employees aware that management is listening to them.
Hence the leaders always considers the needs and wants of its people.
From the above characteristics and studies drawn by Boss we can conclude that Transformational leaders are the pillars for its people to make them believe that management and subordinates unitedly work together so that the goals can be achieved.
It also implies that leaders motivates its sub ordinates by making them realize that each and every idea that they give is looked for the betterment.
Its transformational leaders and its approach that creates the brainstorming of new and unique ideas for the upliftment
Transformational Leadership:
Transformational leadership style actually refers to a quality of leaders who believe to work in co-ordination with their subordinates.
Its an effort that a leader puts in to ensure that the employees feel valued by the means of involvement in group decision making.
Transformational leadership is a phenomenon where in leaders believes that organizational goals can be achieved by means of involving teams, groups of an organization in making the long term and short term plans.
Very often these leaders will plan strategies by taking opinion of its people. They believe that brainstorming is actually possible when we have multiple ideas. When we have multiple ideas those can be collaborated into one single plan so that one can achieve the objectives efficiently
Hence transformational leaders are those who believes into positivity by the means of having democratic approach and positivity.
Various aspects of the transformational leaders:
Transformational leaders are one who achieve milestones by taking risks and involving people.
They work with the belief that every idea matters and hence they believe into collective group efforts and hence people management is an important aspect that they keep in mind.
Let us put some light on the case and insight stating the approach that transactional leaders follow.
Case 1
Challenges are a part of any business in this competitive world. If we talk about India, Fast food chains were recognized in mid 2000’s at India. Prior to this people were not more aware about the fast foods. One of the challenges that Mc Donald faced in India was regarding the menu. Hence with the collaborative market research the Indian chains came to an conclusion that standardization is something which is an important factor that can attract the Indian consumers.
Initially when McDonald started its operations in India, they suffered a big loss. It was said that they even did not reach its break even.
Hence the chain owners and Franchisees took the opinion from their staff members of service. They gave an opinion that people of India are aware about the Indian Terminology for food. Hence they came up with its first innovation of Mc Aloo Tikki suggested  name was from one of the outlets in Punjab.
After confirming the menu as per the opinion of local vendors, and staff Mc Donald standardized its menu as per the geography and demographics and it turned out to be a successful move for them.
Hence after this incident MC Donalds in India has been known for its standardization and it then became an unique selling proposition for Mc Donalds in India. Thus they were also able to experience the first move advantage to its strategic move and later looking at the success of Mc Donalds the other fast food chains like KFC believed in following the menu as per the tastes of people.
1) The above example states that Transformational leaders do believe in taking risks. Its always said that more you take risks better are the chances of growth. If the risk of changing the menu as per the Indian taste would not have been taken then may be the business model would have failed in India for Mc Donalds.
2) Secondly collective decision making through ideas helped Mc Donalds to achieve its goal of attracting more and more consumers and hence today in India majority of the market share in fast food restaurants is held by Mc Donalds.
Lets take an insight of one more example.
Ratan Tata is one of the known names in business and is know for his transformational type of leadership. He has always believed that its his people that enables the growth of Tata.
Ratan Tata came up with an unique model in automobile for manufacturing a car worth Rs1,00,000 for the middle class people of India.
He initiated its set up from Singroor a small place in West Bengal however due to the external factors the project did not work and Tata’s had to stop its production. Tata’s had to shift their complete manufacturing unit in Gujarat
Hence adaptability is a very important aspect that transformational leaders follow .They believe that one must adjust according to the situations.
They always believe that situations will not be certain always. Hence uncertainity can be meet when one work in group and keeping all its people in mind.
Thus collectivism and adaptability are the aspects that helps the transformational leaders to achieve their milestones.
The political ideologies of Mr. Tata and that time Chief Minister of Gujarat did not match, but still Tata’s set up the plant in Gujarat considering that they need to deliver what they have promised to its people.
Hence keeping the personal differences away and working for the well-being of the society and people is an important quality that transformational leaders keep in mind and hence this makes them unique and helps them to stay away from the crowd.
Hence we can conclude that Transformational leadership is a form of leadership style that helps to achieve the goals by the means of risk taking, collective decision making, respecting ideas of others.
Transformational leaders always believes in risk taking, adaptability and involving collective.