Essay: Ambrosus entrepreneurial strategy

Example 1:
Ambrosus Example 2:
Giftcoin
Business idea I think Ambrosus innovative business idea is excellent and it will be solving the one of the most central and key problem and support critical aspect of human being that is “health”. It will bring transparency across food chain starting from farmer ‘s field to our dining table and remove collusive group of intermediaries. It will improve drastically the quality and safety of food. I believe Giftcoin business is noble and will encourage people to donate since its builds absolute trust and confidence among donors that their money is being utilized for a good cause. A transparent and reliable platform for donors and charitable projects.
Its supporting the noble cause of charity and is committed to building transparency and trust for donors. The company wants to help people who are in need by making the donation system easier and transparent for the donors.
Team I believe team have the capable engineers, protocol designer, Business Analysts, Developers and supports and partners like UN, technology institutes and technical expertise to successfully drive this idea. They have the capable engineers, Sr. Architect, Charity advisor, Blockchain and legal/ compliance advisor, investor PSG Capital and technical expertise to successfully drive this idea.
Choice of customers Ambrosus entrepreneurial strategy is the value chain, creating value of partners in the existing value chain.
Food consumers.
Farmers, Supplier and buyer through smart contract. Giftcoin entrepreneurial strategy is Disruption, direct competition with incumbents like Virgin Money and giving.com with fast and transparent execution and building trust among donors.
Choice of competition Large Food Supplier and Big Grocery chain as well as the Government who enforces the quality standards. Ambrosus can be independent and costless verification tool for consumers to assure them of the internal parameters, processing methods or external storage conditions of their food. Donation campaigns services like Virgin Money and giving.com since these services charge high fees which is a loss for charitable organization.
Choice of technology Ethereum Blockchain, Sensors, Smart Contracts, Food checker Mobile App Blockchain, Smart Contracts, App to convert small change into Giftcoin
Choice of identity Ambrosus competitive strategy is differentiation.
people who pay extra money for quality food deserve proper value for the premium paid. Ultimately, all stakeholder can benefit from the higher total value created by the market for verifiably better-quality food.
Giftcoin competitive strategy is cost leadership and differentiation leader ship.
Fee free giving by Giftcoin, other incumbent charges high processing fees.
Legal issues/Regulation It might reduce the power of regulator/ Authority/ Government as independent Quality standard enforcer.
Also, government is worried about recent scams/ hacks. I don’t see potential legal issues and government will support it.
Use of tokens Following are the uses of tokens which is very feasible in my opinion:
1. created an incentive model for early adoption and growth of the network by allowing early users and developers to earn Amber while using or improving the network.
2. Token as a unit to access the functionality of the platform. their goal is to provide consumer-level information and services for free and only charge users with high demand on the system.
3. Loyalty System for Customers: people buying quality food verified by Ambrosus could receive Amber for their loyalty.
This will encourage early adoption amongst food-conscious consumers. Following are the uses of tokens which is very feasible in my opinion:
1. created an incentive model for early adoption and growth of the network by allowing early users and developers to earn Amber while using or improving the network.
2. To ensure a viable business model for the long-term and to make sure the platform can sustain beyond the planned token offerings, a small charge (anticipated to be 1%) will be levied for exchanging fiat into Giftcoin and vice versa.
This will also incentivize users to keep funds within the Giftcoin system
3. Proceeds from Token Offering 1 will be primarily invested in development of the tech platform.
Reduction in cost of verification Ambrosus take advantage of the reduction of cost of verification because barcodes or QR codes are used to track packages of food through the supply chain, from farmers to processors to distributors to the retail store Reduction in cost of verification can be achieved through Permissioned and Heterogeneous ledger network keeping all the parties in the network which will increase the trust, transparency and eliminate the need of reconciliation hence will reduce the cost
Solutions to the last mile problem Here last mile problem is disconnecting among farmers, logistics, retailers and consumers.
Last mile problem can be solved with the help of adding IoT sensors, QR codes and Food Verifier Mobile App to connect real world to digital world and collaborating network of farmers, manufacturers, retailers, consumers and other stakeholders. Last mile is dis-connect of donors money to needy/ causes / Charity.
Last mile problem can be solved with of help of Smart contract.
Investing in the project Yes, I will definitely invest in this project because:
1. It solving central problem of health which will be prim concern of every human being.
“Health is FIRST, everything thing last. “
2. They have relevant and capable team of engineers, developers and protocol designer.
3. Their white paper is also good but more technical papers to be reviewed and working model to be checked before investment.
4. Their supporters and Partners. Yes, I will definitely invest in this project because:
1. I personally like this initiative and my trust in donation will increase.
2. It solves long pending issue of not having trust in charity system.
3. There is no processing fee for donation.
4. White paper is more structured and detailed. Distribution of token and future use clearly defined.
5. They have credible and committed team.