COMPANY VALUES
Supplier Responsibility
- A supply chain that empowers people and protects the planet.
- We set a high standard for fair work. Then raise it.
- When he waste nothing, that will truly be something.
Privacy
- Only you can access your device.
- Your personal data belongs to you, not others.
- Your apple pay transactions are safe.
Environment
- Resources Making the most of using the least.
- Safer Materials Safer for people. And for the planet.
- Climate Change We’ve reached a goal. But we’re far from finished.
Education
- Apple and ConnectED Giving products, support, and opportunities to schools that need them most.
- Establishing Goals
- Building Infrastructure
Accessibility
- Workout app on Apple Watch Set a goal. Then push yourself past it.
- Switch control on Mac If your mind can imagine it, your head can create it.
- Live listen on iPhone Hear every side of the story.
EXTERNAL SKATEHOLDER
INVESTOR
- Arthur LevinsonThe largest individual shareholder in Apple is Arthur Levison, with 1.13 million shares. He is the chairman of the board of Apple and the he is CEO of Calico currently,independent biotech research and development (R&D) company. Calico is focused on combating aging and related diseases. Google launched it in 2013. He was formerly CEO of Genentech.
- Tim CookIn Apple Tim Cook is one of the largest insider shareholders, U.S. Securities and Exchange Commission (SEC) filings proved that . He owns 901,474 shares in the latest filling.In August of 2011 Cook was named chief executive officer (CEO) of Apple, succeeding the founder Steve Jobs. Prior to being named CEO, Cook served as Apple’s chief operating officer (COO) responsible for the company’s international sales and operations. This included the supply chain and sales activities for the company. Cook previously worked for Compaq.
Firstly, I want to talk Apple executives, the apple executives is a special group, the apple executives use a very simple and effectively management methods, apple executives just 100 people only, it’s may be amazing, for example, the Google has almost more than 3000 people, therefore the apple company’s managements are very effective and rally, on the other hand, They need a good leadership that sets a goal, and make a plan for others, they allow the company a good future . This may be the secret of Apple’s success.
Secondly, I want to talk about the apple’s middle section, the apples middle section is different to other company, the apple’s middle section is engineers ,this is a unique ,because few companies allow engineers to participate in the management, that apple is an American high-tech companies ,therefore the engineers’ idea is very important , It will consider the idea of engineers to manage staff, it controlling staff Actually more symbolic , they will help the company to achieve the goal of better, This may be the secret of Apple’s success.
Thirdly, I want to talk about the apple’s sales personnel ,the apple’s sale personnel said , I sometime forget that he is a sale personnel. However they can get apple executives ‘s controlling ,it’s not easy ,because many company let employees think selling is a task, however the apples employees will believe is glory ,they due to they are work form apple’s company ,as a result they are willing to accept Apple’s management, This is Apple’s company gave them confidence, Let every employee feel proud from the heart, that may be a management tool beyond all, this may be the secret of Apple’s success.
Finally, I want to talk about Apple’s information management system, many people want to know apple’s core information ,however this management is very important for Apple, many system will control their core information, I believe it very important ,for example Android isn’t control their core information, therefore many company copy their core information, It leads to a lot of mainstream companies cannot operate well, on the other hand the apple managed very well in this regard, When so many people contact, but no one understands, it very important to apple , this may be the secret of Apple’s success.