Investment in China
Absorbing the foreign investment in China is the basic national policy of China for opening to the important content. And since the China joined in WTO, the door of the overseas markets is wider than before. It is now a good time for foreign major industry doing investment in China territory.
Economy
The public economy is including not only the state-owned economy and the collective economy but also the state-owned and collective component in the mixed-ownership economy. The leading function which showed in its controlling power is good. It means as long as the public ownership plays a dominant position, the State which controls the lifeline of the national economy, the controlling power and competition forces of the state-owned economy will be strengthened. By these conditions, less state-owned economy will not be affected the socialist property of China. The collective economy is a potential part of the public sector of the economy. And it also can be shown as the common prosperity policy which absorb those separate capital in the society, lessen the employment pressure and increase the public accumulation and the state revenue.
The stockholding system is a capital organization system which being used in modern enterprises. It is easy for separating the ownership from managerial authority and improving the operation efficiency of enterprises and capitals. By using this system, government can improve the ownership structure of state-owned enterprises, develop a mixed-ownership economy and achieve diversification of investment subject and property rights. It also can establish and improve the modern enterprise system with an effective corporate governance structure and enhance the energy of enterprises.
Politicaland Society
It is essential to unify the upholding of the Party’s leadership, process the people’s administration and obey the rule of laws. The leadership of the Party is an important guarantee of the people’s administration and the law. The administration of people is the nature requirement of the socialist democracy. And the rule of law is the basic policy of the Party for leading the people’s administration. Building a socialist harmonious society is proposed by Central Committee of the Communist Party. In order to make the general layout of China’s socialist modernization from the three-in-one of developing the socialist market economy, socialist democracy and socialist advanced culture must expand to the content which include harmonious socialist society, achieve the leap of four-in-one.
FDI in China
Letting foreign investment into China is an important and basic principle to open up the door to the outside world and also followed by Deng Xiaoping Theory. Besides, it is one of the great practices of building up socialist economy with Chinese characteristics. The work of utilizing foreign capital as an important content of opening to the outside world is the basic principle of China. And after twenty years by great efforts, the scale of absorbing foreign capital is expanded as well as the level is increasingly upgraded. The China’s law and the managerial system on foreign investment aspect have been completed step by step. The achievements got the whole world’s attention which effectively promoted the continuous, fast and healthy development of national economy.
Investment Project
In the past several years around the many countries have emerged in a variety of spa hotels and spa resorts. It is a national trend of the large-scale development and application of hot springs. The concept of spa with hot springs being used and development of tourism has become a very broad one situation. Some scholars report shows that the urban leisure travel of China was increased from 16.8% in 2002 to 21.1% in 2003. On the other hand the Chinese leisure travel is still very irregular and not become large-scale pattern formation yet such as beach vacations, ski vacations, golf holiday, etc. These are just the formation of embryo, I think the spa and leisure products is the fastest growing, most growth and market awareness with the highest one of the products. We are in a Spa tourism development time though it is relatively short but very fast pace of development. We understand that every country provinces, autonomous regions and municipalities, provinces are found in hot springs, according to information found across the country, many in hot springs total in 4000.
The Spa development has grown rapidly by the economically developed regions in central and western regions to fast development. It is already became a boom of creating a national hot spring and spa leisure travel boom. Moreover, from a consumer point of view, because of the health spa resort relatively high proportion of leisure so that it have a great market. It can be seen as a popular tourist state of being the hot spring resort during the weekends or holidays. Beijing currently has more than 40 hot-scale enterprises and some of the big industry already had some hot items.
In my point of view, it is different between resort and hotel which traditional Chinese consumers think. The Room in the spa resort set is more and more nationalized, localized and personalized. From the hot spring resort catering we can now see it is more focus on leisure and family dining habits and more focus on the combination of hot spring resources and food habits. The characteristic is more and more individually. Another aspect is the hot spring bath method. Without learning from Japanese hot spring, there are still a lot of hot spring bath methods which we can innovate and improve. This will lead the direction of hot spring resorts, these two projects, may give hot holiday market a smooth plate.
Selection
XXX company is committed to do the world top-end luxury hotel and resort. The company has been successfully investing their projects in other countries. Each of their hotel and resort are all design and operated by the local features. After a series of assessment, XXX Company will plan to set up a business resort spa in Beijing.
The allocation will be decided in the Changping district where is near the six-ring of Beijing. The transportation is very convenient. It only takes 30 minutes from the airport to get there and it is also one of the nearest resorts from the center of city.As XXX Company has a distinctive architectural concept, the culture of the localization is one of their main considerations. The place which called Xiaotang Shan in Changping district is the year of history of spa town. The National Palace Museum is located on the axis and it is the capital of upwind land in the theory of Sheung Shui. Because of underground geothermal energy has a leading light of domestic hot spring, so the tourism industry developed rapidly in recent years. Yuan Dynasty, there were opened as the Royal Gardens; Kangxi 5 years, the construction of the mineral springs in this palace.
The nature resource is unique. It is a year-round stream of spring water; the temperature is always 40 degrees. The clear yellow water is rich in minerals and vast majority of trace elements. People who take a spa in the hot spring can beauty the skin and strong the body system.
Managing Project
As Beijing is a fast-growing, dynamic metropolis capital of China. Courting foreign businesses and visitors all come to the place to take a chance of doing things. The XXX company position their hot spring resort in a luxury business type is because of they have high tastes in designing and structuring and they also have build their relationship among the high society.
Spa Hot Springs Resort is a symbol of engineering. To break through the traditional hot spring bath concept, highlighting the "Men and women bath" concept of health bath, facilities in the traditional functions on the premise of the bath and the introduction of advanced services need to be improved to grade level. To lay out the hot spring culture, focusing on absorbing the East, West, hot springs culture, a collection of many long, set of fitness, leisure and culture to enjoy in one of the excellent service, simply changed the traditional hot spring "bath" and “treatment "concept.
The issues of cross-culture will be showed in the labor operation. Although XXX Company takes foreign direct investment step into the market, they still need local people to help their top managers communicate with local staffs. To the policy, tax regulation and the rule of laws, they need the local consultant to negotiate and give advices too.
Strategic Development
As Xiaotang Shan area have many natural scenic spots, the tourism has driven up obviously. There are nearly more than ten resorts in surrounding. And through our research, it is luckily that only XXX Company can make a five star standard business resort in this area. The strategic development of XXX Company may need to more focus on the type of their resort instead of be busy in developing entertainment project. XXX Company should use their global brand and relationship fully and negotiate for with the cross-culture approach to make a high-end business resort is the ways that strengthen the position of resorts in Beijing area.