Competitive Analysis
Introduction:
This report presents market research and analysis on the state of CanGo’s competitors in various market segments and also examines three competitor’s product and service offerings and details their relative strength and weaknesses vs. CanGo.
I. Amazon.com
In July 1994 by Jeff Bezos incorporated Amazon.com. Its mission is to “be earth’s most customer-centric company where people can find and discover anything they want to buy online.” With the headquarters in Seattle, Washington and web sites, they serve online consumer through their many retail websites (Amazon.com, 2009).
A. Strength vs. CanGo
- 1. Books, Kindle Books, Textbooks and Magazines
- 2. Movies music and games
B. Weaknesses vs. CanGo
- 1. No online gaming only game downloads
- 2. No online gaming only game downloads
II. Gametap.com
GameTap started in 2005, a subsidiary of Turner Broadcasting, is acclaimed as a model broadband entertainment network, providing games and video via a distinctive 3D desktop client. GameTap and Metaboli merged forces in September of 2008 to establish a new global network dedicated to the digital distribution of games. They are a company of gamers devoted to the community of gamers to provide the best value in gaming. Many games now play directly in the browser with forthcoming ultra powerful browser technology. The GameTap client has transformed into a smart, browser plugin, offering the same emulation and hi tech game play in a lean, easily installed package (GameTap.com, 2009).
A. Strength vs. CanGo
- 1. Substantial online Gaming presence
B. Weaknesses vs. CanGo
- 1. No book sales
- 2. No MP3 player for sale
III. Apple Inc.
According to the New York Times article Apple Inc., “Apple designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services, peripherals, and networking solutions.” Started in 1976 by Steve Jobs and Steve Wozniak, Apple became one of many firms, which were looking for ways to transform the digital computer into a home appliance (New York Times, 2010).
A. Strength vs. CanGo
- 1. Seller and manufacturer of the most popular MP3 player
- 2. Electronic books downloaded on iPad
B. Weakness vs. CanGo
- 1. No book sales
- 2. No online gaming
Conclusion:
CanGo has an advantage over these companies in certain market segments, but a product that it needs to either manufacture or procure is a electronic book reader such as the kindle or more in line of the iPad, for it is in this direction that the market of publishing is headed in the future (Shonfield, 2010).
REFERENCES
Amazon.com. (2009, August). Media kits: overview. Retrieved February 4, 2010, , from Amazon.com Web site: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-Mediakit
GameTap.com. (2009, January). About gametap. Retrieved February 4, 2010, from GameTap.com Web site: http://www.gametap.com/about-gametap.html
New York Times. (2010, January 27). Apple inc. Retrieved February 4, 2010, from The New York Times Web site: http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html?s=oldest&
Shonfield, E. (2010, February 4). Why amazon cannot afford to lose the ebook wars to apple. Retrieved February 2010, from The Washington Post Web site: http://www.washingtonpost.com/wp-dyn/content/article/2010/02/04/AR2010020402539.html?wpisrc=nl_pmtech